{"id":1827,"date":"2020-04-14T13:52:47","date_gmt":"2020-04-14T13:52:47","guid":{"rendered":"https:\/\/promoguy.nl\/why-digital-advertising-is-crucial-for-small-businesses\/"},"modified":"2024-10-01T10:49:29","modified_gmt":"2024-10-01T10:49:29","slug":"why-digital-advertising-is-crucial-for-small-businesses","status":"publish","type":"post","link":"https:\/\/promoguy.nl\/lv\/blog\/2020\/04\/14\/why-digital-advertising-is-crucial-for-small-businesses\/","title":{"rendered":"K\u0101p\u0113c digit\u0101l\u0101 rekl\u0101ma ir \u013coti svar\u012bga mazajiem uz\u0146\u0113mumiem"},"content":{"rendered":"

\u0160obr\u012bd liel\u0101k\u0101 da\u013ca uz\u0146\u0113mumu ir digit\u0101lais<\/a> rekl\u0101mas vilciens. Tas ir likumsakar\u012bgi, jo tik daudzi jauni sp\u0113l\u0113t\u0101ji pa\u013caujas uz tie\u0161saist\u0113<\/a> telpu gandr\u012bz visiem aspektiem, kas saist\u012bti ar uz\u0146\u0113m\u0113jdarb\u012bba<\/a>. Tom\u0113r ne visi mazie uz\u0146\u0113mumi ir piekritu\u0161i. Ja vad\u0101t mazo uz\u0146\u0113mumu, past\u0101v iesp\u0113ja, ka esat maz\u0101kum\u0101, kas nav p\u0101rliecin\u0101ts par digit\u0101l\u0101 m\u0101rketinga vai soci\u0101lo mediju priek\u0161roc\u012bb\u0101m. m\u0101rketings<\/a>. Lai gan tas var rad\u012bt papildu izdevumus, ir skaidrs, ka \u0161\u0101ds risin\u0101jums ir izdev\u012bgs.<\/p>\r\n\r\n\r\n\r\n

Apspried\u012bsim, k\u0101p\u0113c:<\/p>\r\n\r\n\r\n\r\n

Skait\u013ci<\/h2>\r\n\r\n\r\n
\r\n
\"Mazo<\/figure>\r\n<\/div>\r\n\r\n\r\n

\u0160eit ir tikai da\u017ei pamata statistikas dati:<\/p>\r\n\r\n\r\n\r\n

Tikai 25% mazo uz\u0146\u0113mumu invest\u0113 tie\u0161saistes m\u0101rketing\u0101, bet daudzi t\u0113r\u0113 vair\u0101k nek\u0101 $500 savai t\u012bmek\u013ca vietnei. No tiem, kas ir ieguld\u012bju\u0161i sav\u0101s tie\u0161saistes aktivit\u0101t\u0113s, gandr\u012bz 90% no tirgot\u0101jiem<\/a> apgalvo, ka vi\u0146u soci\u0101l\u0101 m\u0101rketinga pas\u0101kumi ir palielin\u0101ju\u0161i vi\u0146u uz\u0146\u0113muma atpaz\u012bstam\u012bbu, bet 75% apgalvo, ka ir palielin\u0101ju\u0161i apmekl\u0113t\u012bbu.<\/p>\r\n\r\n\r\n\r\n

Neraugoties uz to, mazajos uz\u0146\u0113mumos ir da\u017eas nepiln\u012bbas digit\u0101l\u0101 un soci\u0101lo pla\u0161sazi\u0146as l\u012bdzek\u013cu m\u0101rketinga \u012bsteno\u0161an\u0101. Proti, lai g\u016btu pien\u0101c\u012bgu labumu, ir j\u0101t\u0113r\u0113 nauda (nav nek\u0101du iesp\u0113ju to apiet). Liel\u0101k\u0101 da\u013ca mazo uz\u0146\u0113mumu to nedara, jo 17% iegulda l\u012bdzek\u013cus mekl\u0113t\u0101jprogrammu optimiz\u0101cij\u0101 (SEO). T\u0101pat tikai 26% invest\u0113 e-pasta m\u0101rketing\u0101, un 50% mazo uz\u0146\u0113mumu \u012bpa\u0161nieku izmanto divas vai maz\u0101k programmat\u016bras platformas vai lietojumprogrammas<\/a> m\u0101rketingam. Lieki piebilst, ka \u0161os centienus var\u0113tu v\u0113l vair\u0101k papla\u0161in\u0101t, lai g\u016btu papildu labumu.<\/p>\r\n\r\n\r\n\r\n

Run\u0101jot par konkr\u0113t\u0101k\u0101m darb\u012bb\u0101m, 80% mazo uz\u0146\u0113mumu neveic ieguld\u012bjumus satura m\u0101rketing\u0101. M\u0101rketinga eksperti uzsver, ka t\u0101 ir liela iesp\u0113ja, ko tie var\u0113tu palaist gar\u0101m. V\u0113l viena uzkr\u012bto\u0161a nepiln\u012bba ir t\u0101, vai tie uzrauga savus pan\u0101kumus tie\u0161saist\u0113. Maz\u0101k nek\u0101 30% mazo uz\u0146\u0113mumu izmanto t\u012bmek\u013ca viet\u0146u anal\u012bzi, zvanu izseko\u0161anu vai kuponu kodus. 18% mazo uz\u0146\u0113mumu atz\u012bst, ka neveic nek\u0101du izseko\u0161anu. T\u0101da anal\u012btika k\u0101 Google anal\u012btika var b\u016bt \u013coti svar\u012bga, jo 93% gad\u012bjumu tie\u0161saistes pieredze s\u0101kas ar mekl\u0113t\u0101jprogrammu. Tas ir inform\u0101cijas d\u0101rgums, ko j\u016bs var\u0113tu palaist gar\u0101m, t\u0101p\u0113c vislab\u0101k to izmantot.<\/p>\r\n\r\n\r\n\r\n

Priek\u0161roc\u012bbas mazajiem uz\u0146\u0113mumiem<\/h2>\r\n\r\n\r\n\r\n
\"Mazo<\/figure>\r\n\r\n\r\n\r\n

Lab\u0101kais ieguvums par savu naudu<\/h3>\r\n\r\n\r\n\r\n

Digit\u0101l\u0101s telpas ac\u012bmredzam\u0101 priek\u0161roc\u012bba ir t\u0101s l\u0113tums. Izmaksas var b\u016bt galvenais \u0161\u0137\u0113rslis mazajiem uz\u0146\u0113mumiem, t\u0101p\u0113c \u0161o priek\u0161roc\u012bbu nevar nov\u0113rt\u0113t par zemu. Liel\u0101ki uz\u0146\u0113mumi domin\u0113 tradicion\u0101laj\u0101 rekl\u0101m\u0101 un diezgan liel\u0101 m\u0113r\u0101 ar\u012b tie\u0161saistes telp\u0101, bet mazie uz\u0146\u0113mumi var daudz ieg\u016bt, izmantojot sal\u012bdzino\u0161i l\u0113t\u0101kus m\u0101rketinga l\u012bdzek\u013cus. Paties\u012bb\u0101 ir daudzi digit\u0101l\u0101s rekl\u0101mas veidi, kas ir piln\u012bgi bez maksas, un tam vajadz\u0113tu b\u016bt lieliskam s\u0101kumpunktam (lai gan ne galam un visam).<\/p>\r\n\r\n\r\n\r\n

Google rekl\u0101mas un Facebook rekl\u0101mas mazajiem uz\u0146\u0113mumiem var b\u016bt daudz l\u0113t\u0101kas nek\u0101 rekl\u0101mas stendu vai skrejlapu izvieto\u0161ana. Maksa par vienu klik\u0161\u0137i vai nospiedumu ir daudz izdev\u012bg\u0101ka, \u012bpa\u0161i \u0146emot v\u0113r\u0101 to, cik daudz cilv\u0113ku tie sasniedz. \u0160\u0101das rekl\u0101mas ir ar\u012b daudz efekt\u012bv\u0101k m\u0113r\u0137\u0113tas, radot daudz maz\u0101k atkritumu las\u012bt\u0101ju, pateicoties Google algoritmiem.<\/p>\r\n\r\n\r\n\r\n

Efekt\u012bva uzraudz\u012bba un pl\u0101no\u0161ana<\/h3>\r\n\r\n\r\n\r\n

K\u0101 jau min\u0113ts iepriek\u0161, digit\u0101l\u0101 m\u0101rketinga ietvaros var ieg\u016bt daudz inform\u0101cijas un anal\u012btisko datu. Izmantojiet visas t\u0101s priek\u0161roc\u012bbas: sekojiet, cik daudz cilv\u0113ku klik\u0161\u0137ina uz j\u016bsu rekl\u0101m\u0101m, veiciet pamata A\/B test\u0113\u0161anu, ieskatieties Google statistik\u0101 utt. Tas ir daudz lab\u0101k nek\u0101 rekl\u0101mas stendi vai skrejlapas, jo ar da\u017eiem klik\u0161\u0137iem var ieg\u016bt priek\u0161statu par m\u0101rketinga efektivit\u0101ti.<\/p>\r\n\r\n\r\n\r\n

Ir ar\u012b maz\u0101k apsv\u0113rumu un galvass\u0101pju saist\u012bb\u0101 ar auditorijas atra\u0161anu. T\u0101 k\u0101 liela da\u013ca Google un Facebook rekl\u0101mu tiek m\u0113r\u0137\u0113tas un nos\u016bt\u012btas tie\u0161i pat\u0113r\u0113t\u0101jiem, \u0123eogr\u0101fisk\u0101 un demogr\u0101fisk\u0101 pl\u0101no\u0161ana ir praktiski nodro\u0161in\u0101ta. Tas nodro\u0161ina, ka rekl\u0101mas sasniedz tos, kurus t\u0101m ir j\u0101sasniedz.<\/p>\r\n\r\n\r\n\r\n

Piem\u0113rots mazo uz\u0146\u0113mumu tempam un darb\u012bbas vajadz\u012bb\u0101m<\/h3>\r\n\r\n\r\n\r\n

Tradicion\u0101l\u0101s tirdzniec\u012bbas vietas ir ne tikai d\u0101rgas, bet ar\u012b prasa daudz vair\u0101k iepriek\u0161\u0113jas pl\u0101no\u0161anas. Druk\u0101ta rekl\u0101ma, rekl\u0101mas stendi, skrejlapas, TV rekl\u0101mas u. c. \u0161aj\u0101 zi\u0146\u0101 ir raktuvju lauks. Mazie uz\u0146\u0113mumi str\u0101d\u0101 strauji, ar nelielu darbinieku skaitu un v\u0113l maz\u0101ku m\u0101rketinga bud\u017eetu. Port\u0101ls Internets<\/a> ir daudz piem\u0113rot\u0101ks, lai nodro\u0161in\u0101tu \u0161iem uz\u0146\u0113mumiem nepiecie\u0161amo tempu. Faktiski digit\u0101l\u0101 m\u0101rketinga pl\u0101na sagatavo\u0161ana un palai\u0161ana var b\u016bt da\u017eu min\u016b\u0161u jaut\u0101jums.<\/p>\r\n\r\n\r\n\r\n

T\u0101pat ar\u012b izmai\u0146as pl\u0101n\u0101, rekl\u0101mu nomai\u0146u vai jaunas inform\u0101cijas izvieto\u0161anu var veikt \"kust\u012bb\u0101\". Tas mazajiem uz\u0146\u0113mumiem sniedz priek\u0161roc\u012bbas \u0101truma zi\u0146\u0101. Tas ir \u012bpa\u0161i svar\u012bgi, jo mazajiem uz\u0146\u0113mumiem ir j\u0101steidzas daudz vair\u0101k, lai uztur\u0113tu savu darb\u012bbu aktu\u0101lu klientiem, at\u0161\u0137ir\u012bb\u0101 no lielajiem uz\u0146\u0113mumiem, kas var tikt gal\u0101 ar izmaks\u0101m un liel\u0101kiem laika grafikiem.<\/p>\r\n\r\n\r\n\r\n

Saist\u012bts raksts: K\u0101 pakalpojuma Google mans uz\u0146\u0113mums zi\u0146as var atalgot j\u016bsu uz\u0146\u0113mumu<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Ja vad\u0101t mazo uz\u0146\u0113mumu, past\u0101v iesp\u0113ja, ka esat maz\u0101kum\u0101, kas nav p\u0101rliecin\u0101ts par digit\u0101l\u0101 m\u0101rketinga vai soci\u0101lo mediju m\u0101rketinga priek\u0161roc\u012bb\u0101m. L\u016bk, k\u0101p\u0113c jums ir nepiecie\u0161ama digit\u0101l\u0101 strat\u0113\u0123ija.<\/p>","protected":false},"author":1,"featured_media":11978,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","footnotes":""},"categories":[13],"tags":[137,150],"wl_entity_type":[47,54,51],"class_list":["post-1827","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online-marketing-en","tag-digital-advertising","tag-small-business","wl_entity_type-article","wl_entity_type-faq-page","wl_entity_type-news-article"],"acf":[],"yoast_head":"\nWhy Digital Advertising is Crucial For Small Businesses - Promoguy Digital Marketing Agency<\/title>\n<meta name=\"description\" content=\"Although it can present some extra expenses, there are clear benefits of digital marketing that small businesses can leverage. 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