{"id":1834,"date":"2020-04-19T16:13:40","date_gmt":"2020-04-19T16:13:40","guid":{"rendered":"https:\/\/promoguy.nl\/tiktok-marketing-a-new-avenue-for-business-promotion\/"},"modified":"2024-10-01T10:49:44","modified_gmt":"2024-10-01T10:49:44","slug":"tiktok-marketing-a-new-avenue-for-business-promotion","status":"publish","type":"post","link":"https:\/\/promoguy.nl\/lv\/blog\/2020\/04\/19\/tiktok-marketing-a-new-avenue-for-business-promotion\/","title":{"rendered":"TikTok m\u0101rketings: Jauns biznesa veicin\u0101\u0161anas virziens"},"content":{"rendered":"

M\u0113s jau iepriek\u0161 esam aprakst\u012bju\u0161i visas liel\u0101s aktualit\u0101tes.<\/a> ap TikTok<\/a>\u00a0k\u0101 drosm\u012bgs jaunietis, kur\u0161 apg\u0101\u017e tradicion\u0101lo soci\u0101lie mediji<\/a> tendences. T\u0101pat k\u0101 vis\u0101s soci\u0101lo mediju platform\u0101s, ar\u012b \u0161eit ir m\u0101rketinga iesp\u0113ju zelta raktuves. Galu gal\u0101 tiek l\u0113sts, ka TikTok izmanto vair\u0101k nek\u0101 500 miljoni cilv\u0113ku, kas noz\u012bm\u0113, ka \u0161is t\u012bkls ir liel\u0101ks nek\u0101 Twitter un Pinterest. \u0160is auditorija<\/a> p\u0101rsvar\u0101 ir jauni un entuziasma pilni lietot\u0101ji, kuriem pat\u012bk \u0101trs, \u0101\u0137\u012bgs un \u012bslaic\u012bgs saturs. Lai gan teor\u0113tiski tas atvieglo jebk\u0101du TikTok m\u0101rketinga un veicin\u0101\u0161anas sh\u0113mu izstr\u0101di, ir ar\u012b diezgan daudz at\u0161\u0137ir\u012bbu no cit\u0101m platform\u0101m, kuras ir v\u0113rts atz\u012bm\u0113t. Par laimi, \u0161is raksts ir \u0161eit, lai par\u0101d\u012btu \u0161\u012bs aizraujo\u0161\u0101s jaun\u0101s platformas do un do un do un ne.<\/p>\r\n\r\n\r\n\r\n

M\u0101rketings TikTok auditorijai<\/h2>\r\n\r\n\r\n\r\n

Pirmk\u0101rt, iepaz\u012bstiet savu auditoriju un to, k\u0101p\u0113c vi\u0146i izmanto platformu. Lai gan TikTok ir noder\u012bga m\u0101rketingam un j\u016bsu uz\u0146\u0113muma izaugsmei, tai ir ar\u012b \u013coti at\u0161\u0137ir\u012bga auditorija un satura stils. Izp\u0113tiet to, iepaz\u012bstiet to un iem\u0101cieties tai piel\u0101goties. Nepareizi nov\u0113rt\u0113jot savu potenci\u0101lo auditoriju vai neizprotot platformas valodu, lab\u0101kaj\u0101 gad\u012bjum\u0101 varat izskat\u012bties neadekv\u0101ti vai slikt\u0101kaj\u0101 gad\u012bjum\u0101 - katastrof\u0101li (vai man jums j\u0101atg\u0101dina par DiGiorno Twitter fiasko, kad vi\u0146i sa\u0146\u0113ma nepareizu publicit\u0101ti, jo piln\u012bgi nepareiza hashtaga lieto\u0161ana par nopietnu tematu.<\/a>).<\/p>\r\n\r\n\r\n\r\n

Otrk\u0101rt, saprotiet, ka ne visi uz\u0146\u0113mumi b\u016bs piem\u0113roti TikTok. Nov\u0113rt\u0113jiet, vai j\u016bsu uz\u0146\u0113mums atbilst \u0161im veidam, un tad izmantojiet to k\u0101 iesp\u0113ju. Vienm\u0113r izmantojiet savas stipr\u0101s puses, un, ja TikTok to ne\u013cauj, v\u0113lreiz apsveriet \u0161o iesp\u0113ju. TikTok b\u016bt\u012bba ir saist\u012bta ar jautru, vizu\u0101li pievilc\u012bgu saturu, kas vislab\u0101k darbojas \u012bsos br\u012b\u017eos. TikTok lietot\u0101ju vecums parasti ir no 16 l\u012bdz 24 gadiem. \u0160\u012bs ir galven\u0101s lietas, kuras ir v\u0113rts apsv\u0113rt.<\/p>\r\n\r\n\r\n\r\n

TikTok p\u0113c savas b\u016bt\u012bbas ir daudz jautr\u0101ka platforma nek\u0101 Facebook vai LinkedIn, t\u0101p\u0113c auditorija negaida formaliz\u0113tu saturu. Tas padara to daudz maz\u0101k piem\u0113rotu p\u0101rdo\u0161anas pied\u0101v\u0101jumiem un tradicion\u0101l\u0101m rekl\u0101m\u0101m, kas \u0161\u0137it\u012bs novecoju\u0161as un garlaic\u012bgas, vienlaikus non\u0101kot pretrun\u0101 ar platformas stipraj\u0101m pus\u0113m. Taj\u0101 pa\u0161\u0101 laik\u0101 jums ir j\u0101paliek uztic\u012bgam sava uz\u0146\u0113muma t\u0113lam, un neseriozs tonis var neb\u016bt piem\u0113rots, t\u0101p\u0113c vislab\u0101k ir iev\u0113rot smalku robe\u017eu.<\/p>\r\n\r\n\r\n\r\n

Ori\u0123in\u0101lais saturs vai ietekm\u0113t\u0101ji?<\/h2>\r\n\r\n\r\n\r\n
\"TikTok<\/figure>\r\n\r\n\r\n\r\n

Attiec\u012bb\u0101 uz saturu jums ir divi galvenie veidi: ori\u0123in\u0101ls saturs un veicin\u0101\u0161ana, izmantojot TikTok ietekm\u012bgos lietot\u0101jus. Pirmk\u0101rt, ori\u0123in\u0101lais saturs. K\u0101 jau min\u0113ts iepriek\u0161, TikTok saturs ir \u0101trs, \u0101trs un ne p\u0101r\u0101k nosl\u012bp\u0113ts. J\u016bsu ori\u0123in\u0101lajam saturam nav j\u0101b\u016bt kr\u0101\u0161\u0146am. Paties\u012bb\u0101 vislab\u0101kais veids ir viedt\u0101lrun\u012b uz\u0146emts video, kas atbilst citu platformas lietot\u0101ju stilam. Tas ir \u012bpa\u0161i svar\u012bgi, jo Z-Z paaudze nev\u0113las neko, kas izskat\u0101s k\u0101 ac\u012bmredzama rekl\u0101ma ar stingru p\u0101rdo\u0161anu.<\/p>\r\n\r\n\r\n\r\n

Otra iesp\u0113ja, kas ir j\u016bsu r\u012bc\u012bb\u0101, ir sazin\u0101ties ar da\u017eiem ietekm\u012bgiem cilv\u0113kiem un likt vi\u0146iem p\u0101rdot j\u016bsu produktu. TikTok ir v\u0113l tikai uzplaukuma stadij\u0101, t\u0101p\u0113c influenceru v\u0113l nav p\u0101r\u0101k daudz, ta\u010du n\u0101kotn\u0113 t\u0101du neap\u0161aub\u0101mi b\u016bs. Atrodiet k\u0101du no tiem, kas atbilst j\u016bsu uz\u0146\u0113muma darb\u012bbas jomai, un sazinieties ar vi\u0146u. Ietekm\u0113t\u0101jiem ar\u012b nav j\u0101b\u016bt slaven\u012bb\u0101m. Bie\u017ei vien mikro-influenceri var b\u016bt auditorijai saisto\u0161\u0101ki un izmaks\u0101t maz\u0101k.<\/p>\r\n\r\n\r\n\r\n

TikTok reklam\u0113\u0161anas iesp\u0113jas<\/h2>\r\n\r\n\r\n\r\n
\"TikTok<\/figure>\r\n\r\n\r\n\r\n

Pag\u0101ju\u0161aj\u0101 gad\u0101 TikTok ieviesa rekl\u0101mas, iev\u0113rojami palielinot platformas m\u0101rketinga potenci\u0101lu. T\u0101s pied\u0101v\u0101 ar\u012b prec\u012bzu m\u0113r\u0137auditoriju atlasi, lai j\u016bs var\u0113tu p\u0101rliecin\u0101ties, ka j\u016bsu rekl\u0101mas sasniedz \u012bstos lietot\u0101jus.<\/p>\r\n\r\n\r\n\r\n

TikTok pied\u0101v\u0101 \u010detru veidu rekl\u0101mas, tostarp:<\/p>\r\n\r\n\r\n\r\n

    \r\n
  • Viet\u0113j\u0101 satura padeve: <\/b>Rekl\u0101mas, kas veidotas t\u0101 pa\u0161a efem\u0113ra satura stil\u0101, kas ir TikTok darb\u012bbas pamat\u0101. \u0160is rekl\u0101mas veids ir l\u012bdz\u012bgs Snapchat vai Instagram st\u0101stiem. T\u0101 ar\u012b \u013cauj uz\u0146\u0113mumiem izmantot vair\u0101kas funkcijas, piem\u0113ram, klik\u0161\u0137us t\u012bmek\u013ca vietn\u0113 vai lietotnes lejupiel\u0101des.<\/li>\r\n\r\n\r\n\r\n
  • Z\u012bmolu p\u0101r\u0146em\u0161ana:<\/b>\u00a0Z\u012bmoli var p\u0101r\u0146emt TikTok \"galveno lapu\" un veidot att\u0113lus, GIF failus un videoklipus ar iestr\u0101d\u0101t\u0101m sait\u0113m uz m\u0113r\u0137lap\u0101m vai hashtag izaicin\u0101jumiem. Taj\u0101 var att\u0113lot 3 sekun\u017eu att\u0113lu vai 3-5 sekun\u017eu GIF, ko var saist\u012bt ar z\u012bmola m\u0113r\u0137lapu vai Hashtag izaicin\u0101jumu TikTok. Tas var b\u016bt uzb\u0101z\u012bgs vai kaitino\u0161s pat\u0113r\u0113t\u0101jam, t\u0101p\u0113c izmantojiet to piesardz\u012bgi.<\/li>\r\n\r\n\r\n\r\n
  • Skats no aug\u0161as:\u00a0<\/strong>Topview ir uz video balst\u012bts rekl\u0101mas form\u0101ts, kas, atverot lietotni, z\u012bmolam ir priek\u0161pl\u0101n\u0101 un centr\u0101. TopView ir t\u0101ds pats efekts k\u0101 z\u012bmola p\u0101r\u0146em\u0161anai, ar to at\u0161\u0137ir\u012bbu, ka k\u0101 rekl\u0101mas materi\u0101lu var izmantot t\u0101dus videoklipus k\u0101 In-Feed-Video. Pirmie glob\u0101lie testi dod lab\u0101kus rezult\u0101tus un var\u0113tu iev\u0113rojami palielin\u0101t video skat\u012bjumu skaitu un iesaist\u012b\u0161anos.<\/li>\r\n\r\n\r\n\r\n
  • Hashtag izaicin\u0101jumi:<\/b>\u00a0Varat izmantot reklam\u0113tus hashtagus, lai pan\u0101ktu liel\u0101ku iesaist\u012b\u0161anos, vai ar\u012b izveidot savu izaicin\u0101jumu. Tas ir lielisks veids, k\u0101 mijiedarboties ar auditoriju un pan\u0101kt, lai t\u0101 ar jums sadarbojas.<\/li>\r\n\r\n\r\n\r\n
  • Z\u012bmola l\u0113cas:<\/b>\u00a0Z\u012bmolu objekt\u012bvi ir l\u012bdz\u012bgi Snapchat 2D un 3D objekt\u012bviem sej\u0101m un fotoatt\u0113liem. Izmantojot z\u012bmola objekt\u012bvi, lietot\u0101ji var mijiedarboties ar z\u012bmolu un sp\u0113l\u0113ties ar to, izmantojot piel\u0101gotu filtru. Tas var\u0113tu b\u016bt lielisks veids, k\u0101 saglab\u0101t savu v\u0101rdu un veidot cie\u0161\u0101ku saikni ar z\u012bmolu.<\/li>\r\n<\/ul>","protected":false},"excerpt":{"rendered":"

    M\u0113s jau iepriek\u0161 esam rakst\u012bju\u0161i par to, ka TikTok ir jauns, veikls jaunpien\u0101c\u0113js, kas apv\u0113r\u0161 ierast\u0101s soci\u0101lo mediju tendences. <\/p>","protected":false},"author":1,"featured_media":11980,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","footnotes":""},"categories":[13,10,14],"tags":[463,415,462],"wl_entity_type":[47],"class_list":["post-1834","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online-marketing-en","category-online-presence","category-trends","tag-business-promotion","tag-tiktok","tag-tiktok-marketing","wl_entity_type-article"],"acf":[],"yoast_head":"\nTikTok Marketing: A New Avenue For Business Promotion - Promoguy Digital Marketing Agency<\/title>\n<meta name=\"description\" content=\"This article will show you the dos and don'ts of TikTok marketing, ensuring your business can get the most out of this exciting new platform.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/promoguy.nl\/lv\/blog\/2020\/04\/19\/tiktok-marketing-a-new-avenue-for-business-promotion\/\" \/>\n<meta property=\"og:locale\" content=\"lv_LV\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TikTok Marketing: A New Avenue For Business Promotion\" \/>\n<meta property=\"og:description\" content=\"This article will show you the dos and don'ts of TikTok marketing, ensuring your business can get the most out of this exciting new platform.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/promoguy.nl\/lv\/blog\/2020\/04\/19\/tiktok-marketing-a-new-avenue-for-business-promotion\/\" \/>\n<meta property=\"og:site_name\" content=\"Promoguy Digital Marketing Agency\" \/>\n<meta property=\"article:published_time\" content=\"2020-04-19T16:13:40+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-10-01T10:49:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2020\/04\/2023-08_PROMOGUY_TikTok-Marketing.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2000\" \/>\n\t<meta property=\"og:image:height\" content=\"475\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"promoguynl\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"promoguynl\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 min\u016btes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/promoguy.nl\\\/blog\\\/2020\\\/04\\\/19\\\/tiktok-marketing-a-new-avenue-for-business-promotion\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/promoguy.nl\\\/blog\\\/2020\\\/04\\\/19\\\/tiktok-marketing-a-new-avenue-for-business-promotion\\\/\"},\"author\":{\"name\":\"promoguynl\",\"@id\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/#\\\/schema\\\/person\\\/f1e99bd6c6305ded79f1214882575dc7\"},\"headline\":\"TikTok Marketing: A New Avenue For Business Promotion\",\"datePublished\":\"2020-04-19T16:13:40+00:00\",\"dateModified\":\"2024-10-01T10:49:44+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/promoguy.nl\\\/blog\\\/2020\\\/04\\\/19\\\/tiktok-marketing-a-new-avenue-for-business-promotion\\\/\"},\"wordCount\":843,\"publisher\":{\"@id\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/promoguy.nl\\\/blog\\\/2020\\\/04\\\/19\\\/tiktok-marketing-a-new-avenue-for-business-promotion\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/promoguy.nl\\\/wp-content\\\/uploads\\\/2020\\\/04\\\/2023-08_PROMOGUY_TikTok-Marketing.png\",\"keywords\":[\"Business Promotion\",\"TikTok\",\"TikTok Marketing\"],\"articleSection\":[\"Online Marketing\",\"Online Presence\",\"Trends\"],\"inLanguage\":\"lv-LV\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/promoguy.nl\\\/blog\\\/2020\\\/04\\\/19\\\/tiktok-marketing-a-new-avenue-for-business-promotion\\\/\",\"url\":\"https:\\\/\\\/promoguy.nl\\\/blog\\\/2020\\\/04\\\/19\\\/tiktok-marketing-a-new-avenue-for-business-promotion\\\/\",\"name\":\"TikTok Marketing: A New Avenue For Business Promotion - 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