{"id":1843,"date":"2020-04-24T07:34:51","date_gmt":"2020-04-24T07:34:51","guid":{"rendered":"https:\/\/promoguy.nl\/how-remarketing-and-retargeting-bring-in-customers\/"},"modified":"2024-10-01T10:50:29","modified_gmt":"2024-10-01T10:50:29","slug":"how-remarketing-and-retargeting-bring-in-customers","status":"publish","type":"post","link":"https:\/\/promoguy.nl\/lv\/blog\/2020\/04\/24\/how-remarketing-and-retargeting-bring-in-customers\/","title":{"rendered":"K\u0101 atk\u0101rtotais m\u0101rketings un m\u0113r\u0137auditorija piesaista klientus"},"content":{"rendered":"

Uz\u0146\u0113mumiem ir daudz iesp\u0113ju, k\u0101 uzrun\u0101t klientus, kurus interes\u0113 to produkti. \u012apa\u0161i atk\u0101rtotais m\u0101rketings un m\u0113r\u0137auditorijas retargetings ir \u013coti iedarb\u012bgi r\u012bki, lai izmantotu \u0161\u0101dus nodomus un uzlabotu klientu iesaisti. K\u0101 rekl\u0101mas pieejas tie var daudz ko pied\u0101v\u0101t, ta\u010du to \u012bsteno\u0161ana var b\u016bt ar\u012b sare\u017e\u0123\u012bta. T\u0101p\u0113c m\u0113s esam \u0161eit, lai past\u0101st\u012btu, kas t\u0101s ir un k\u0101 t\u0101s vislab\u0101k izmantot.<\/p>\r\n\r\n\r\n\r\n

Atk\u0101rtota m\u0101rketinga un atk\u0101rtotas m\u0113r\u0137auditorijas no\u0161\u0137ir\u0161ana<\/h2>\r\n\r\n\r\n\r\n

Papildus tam, ka izklaus\u0101s l\u012bdz\u012bgi, atk\u0101rtoto m\u0101rketingu un retargetingu bie\u017ei vien lieto savstarp\u0113ji aizvietojami. Tom\u0113r starp \u0161iem diviem terminiem ir zin\u0101mas at\u0161\u0137ir\u012bbas. Pamatl\u012bmen\u012b tie izmanto \u013coti at\u0161\u0137ir\u012bgus r\u012bkus. Ta\u010du abi tie ir saist\u012bti ar t\u0101du kampa\u0146u \u012bsteno\u0161anu, kas piesaista pat\u0113r\u0113t\u0101jus ar zin\u0101mu interesi vai pirkuma nol\u016bku.<\/p>\r\n\r\n\r\n

\r\n
\"P\u0101rmarketings\r\n
Wordstream att\u0113la piekl\u0101j\u012bba<\/em><\/figcaption>\r\n<\/figure>\r\n<\/div>\r\n\r\n\r\n

Retargeting<\/strong> parasti attiecas uz tie\u0161saistes rekl\u0101mu izvieto\u0161anu un displeju rekl\u0101mu izmanto\u0161anu, kas par\u0101d\u0101s lietot\u0101ja darb\u012bbas rezult\u0101t\u0101. Potenci\u0101lais klients var ieiet j\u016bsu vietn\u0113, kur\u0101 vi\u0146am tiek pied\u0101v\u0101tas s\u012bkdatnes. T\u0101s \u013cauj jums m\u0113r\u0137is<\/a> rekl\u0101mas cit\u0101s apmekl\u0113taj\u0101s vietn\u0113s. Atk\u0101rtota m\u0113r\u0137auditorijas atlase ir \u012bpa\u0161i noder\u012bga, jo t\u0101 darbojas, izmantojot tre\u0161o pu\u0161u t\u012bklus, piem\u0113ram, AdBrite un Google displeju t\u012bklu. Tas \u013cauj tirgot\u0101jiem sasniegt lietot\u0101jus jebkur\u0101 viet\u0101 starp miljoniem viet\u0146u.<\/p>\r\n\r\n\r\n\r\n

Divi pla\u0161\u0101ki retargetinga veidi ir balst\u012bti uz notikumiem vietn\u0113 un notikumiem \u0101rpus vietnes, lai gan ir v\u0113l vair\u0101k apak\u0161kategoriju. Pirmie attiecas uz jebk\u0101d\u0101m atk\u0101rtotas m\u0113r\u0137auditorijas atlases darb\u012bb\u0101m, kas ieg\u016bst datus no lietot\u0101ju iesaist\u012b\u0161an\u0101s j\u016bsu vietn\u0113. Otr\u0101 attiecas uz datiem, kas ieg\u016bti no lietot\u0101ju iesaist\u012b\u0161an\u0101s cit\u0101s vietn\u0113s. Abos gad\u012bjumos retargeting izmanto klientu uzved\u012bbu tie\u0161saist\u0113. Tas ietver to, kuras t\u012bmek\u013ca lapas vi\u0146i ir apmekl\u0113ju\u0161i un vai vi\u0146i ir iesaist\u012bju\u0161ies j\u016bsu e-pasta rekl\u0101m\u0101s. Ar\u012b to, cik ilgi vi\u0146i pavad\u012bja katr\u0101 lap\u0101 un uz kur\u0101m sait\u0113m vi\u0146i klik\u0161\u0137in\u0101ja.<\/p>\r\n\r\n\r\n\r\n

\"T\u0101l\u0101kp\u0101rdo\u0161anas<\/figure>\r\n\r\n\r\n\r\n

Atk\u0101rtots m\u0101rketings<\/strong>, savuk\u0101rt atk\u0101rtoti sazin\u0101s ar klientiem, nos\u016btot tiem e-pasta v\u0113stules, pamatojoties uz vi\u0146u p\u0101rl\u016bko\u0161anas v\u0113sturi. Tas var izpausties k\u0101 e-pasta v\u0113stules ar l\u012bdz\u012bgiem vai papildino\u0161iem produktiem, ko lietot\u0101js iepriek\u0161 ieg\u0101d\u0101jies. Ar\u012b e-pasta v\u0113stules par iepirkumu groza pame\u0161anu vai dz\u012bves cikla e-pasta v\u0113stules m\u0101rketings<\/a> e-pasta v\u0113stules. Tie var b\u016bt efekt\u012bvi, sekojot l\u012bdzi pat\u0113r\u0113t\u0101jiem un pal\u012bdzot vi\u0146iem pirkuma proces\u0101.<\/p>\r\n\r\n\r\n\r\n

M\u0101rketinga ieguvumi<\/h2>\r\n\r\n\r\n\r\n

Gan atk\u0101rtotajam m\u0101rketingam, gan retargetingam ir savas priek\u0161roc\u012bbas. T\u0101s abas atg\u0101dina klientam par to, ko pied\u0101v\u0101 j\u016bsu vietne. Tie var b\u016bt lielisks veids, k\u0101 inform\u0113t klientus ar zin\u0101mu nodomu par izp\u0101rdo\u0161anu, pas\u0101kumiem vai \u012bpa\u0161iem pied\u0101v\u0101jumiem. ASV pirc\u0113ju vid\u016b popul\u0101r\u0101k\u0101 personaliz\u0101cijas taktika bija br\u012bdin\u0101juma e-pasta v\u0113stule par to, ka tiek p\u0101rdoti pievilc\u012bgi produkti, k\u0101 nor\u0101d\u012bja 58% respondentu.<\/p>\r\n\r\n\r\n\r\n

Tas var b\u016bt potenci\u0101li sp\u0113c\u012bgs r\u012bks, lai atk\u0101rtoti iesaist\u012btu ar\u012b iepriek\u0161\u0113jos pirc\u0113jus. Atk\u0101rtots m\u0101rketings var b\u016bt ar\u012b labs veids, k\u0101 izmantot pat\u0113r\u0113t\u0101ju piepras\u012bjumu p\u0113c papildu prec\u0113m. Piem\u0113ram, ja k\u0101ds ieg\u0101d\u0101jas kameru, vi\u0146\u0161, iesp\u0113jams, v\u0113las ieg\u0101d\u0101ties ar\u012b objekt\u012bvus vai apgaismojumu, t\u0101p\u0113c atg\u0101din\u0101juma e-pasta v\u0113stule var paveikt br\u012bnumus.<\/p>\r\n\r\n\r\n\r\n

T\u0101das darb\u012bbas k\u0101, piem\u0113ram, e-pasta v\u0113stules par iepirkumu groza pame\u0161anu var atg\u0101din\u0101t pat\u0113r\u0113t\u0101jiem pabeigt dar\u012bjumu. Atbilsto\u0161i AgilOne p\u0113t\u012bjuma datiem, atg\u0101din\u0101jumi par atteik\u0161anos no pirkuma groza ir diezgan popul\u0101ri starp 25-34 gadus veciem cilv\u0113kiem, no kuriem 41% atzina, ka nov\u0113rt\u0113 turpm\u0101kos pas\u0101kumus. T\u0101pat otrs visvair\u0101k nov\u0113rt\u0113tais rem\u0101rketinga uzrun\u0101\u0161anas veids bija VIP klientu atzin\u012bbas e-pasta v\u0113stules. 51% aptauj\u0101to nor\u0101d\u012bja, ka nov\u0113rt\u0113 \u0161o sazi\u0146u.<\/p>\r\n\r\n\r\n\r\n

Padomi par atk\u0101rtota m\u0101rketinga un m\u0113r\u0137auditorijas mai\u0146as kampa\u0146u izmanto\u0161anu<\/h2>\r\n\r\n\r\n
\r\n
\"P\u0101rmarketings<\/figure>\r\n<\/div>\r\n\r\n\r\n

Lai gan uz\u0146\u0113mumiem b\u016btu j\u0101cen\u0161as sadarboties ar klientiem, izmantojot gan atk\u0101rtotu m\u0101rketingu, gan retargetingu, tiem ir j\u0101saprot, ko katrs no tiem dara vislab\u0101k. Atk\u0101rtotais m\u0101rketings parasti ir paredz\u0113ts cilv\u0113kiem, kas atrodas t\u0101l\u0101k pirkuma piltuv\u0113 un kuriem, visticam\u0101k, ir augsts nodoms. Turpret\u012b atk\u0101rtotais m\u0113r\u0137auditorijas m\u0113r\u0137auditorijas m\u0113r\u0137auditorija vair\u0101k koncentr\u0113jas uz to, lai saglab\u0101tu produktu un jo \u012bpa\u0161i j\u016bsu z\u012bmolu cilv\u0113ku pr\u0101tos, kad un ja vi\u0146i nolemj veikt pirkumu. T\u0101d\u0113j\u0101di atk\u0101rtotais m\u0101rketings ir daudz tie\u0161\u0101ks (tiek nos\u016bt\u012bts uz cilv\u0113ku e-pastiem), bet retargetings ir visp\u0101r\u012bg\u0101ks, balstoties uz baneru rekl\u0101m\u0101m un PPC.<\/p>\r\n\r\n\r\n\r\n

Laiks var b\u016bt iz\u0161\u0137iro\u0161s ar\u012b atk\u0101rtot\u0101 m\u0101rketinga kampa\u0146\u0101m. MIT p\u0113t\u012bjum\u0101 atkl\u0101j\u0101s, ka ir zem\u0101ki iesaist\u012b\u0161an\u0101s r\u0101d\u012bt\u0101ji, ja sazi\u0146a notiek vair\u0101k nek\u0101 stundu p\u0113c tam, kad apmekl\u0113t\u0101js ir atst\u0101jis vietni. Ja vietnes veic turpm\u0101kus pas\u0101kumus vair\u0101k nek\u0101 stundu p\u0113c pirm\u0101s mijiedarb\u012bbas ar potenci\u0101lo klientu, iesaist\u012b\u0161an\u0101s samazin\u0101jums var b\u016bt pat 10 reizes liel\u0101ks. T\u0101p\u0113c turpm\u0101ka sazi\u0146a ar klientiem, \u012bpa\u0161i attiec\u012bb\u0101 uz impuls\u012bviem pirkumiem, var b\u016bt iz\u0161\u0137iro\u0161a.<\/p>\r\n\r\n\r\n\r\n

Kopum\u0101 atk\u0101rtotais m\u0101rketings ir uzticam\u0101ks veids, k\u0101 pan\u0101kt p\u0101rdo\u0161anu, ta\u010du tam ir ar\u012b tr\u016bkumi. Paturiet pr\u0101t\u0101, ka da\u017ei pat\u0113r\u0113t\u0101ji var uzskat\u012bt, ka rem\u0101rketings ir p\u0101r\u0101k uzb\u0101z\u012bgs, t. i., p\u0101rbl\u012bv\u0113 vi\u0146u ies\u016btni. \u0160\u0101dos gad\u012bjumos atk\u0101rtota m\u0113r\u0137auditorija var b\u016bt nedaudz noder\u012bg\u0101ka, lai piesaist\u012btu klientus.<\/p>\r\n\r\n\r\n\r\n

Saist\u012bts raksts: K\u0101p\u0113c digit\u0101l\u0101 rekl\u0101ma ir \u013coti svar\u012bga mazajiem uz\u0146\u0113mumiem<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Uz\u0146\u0113mumiem ir daudz iesp\u0113ju, k\u0101 uzrun\u0101t klientus, kurus interes\u0113 to produkti. Divas svar\u012bgas ir retargeting un remarketing.<\/p>","protected":false},"author":1,"featured_media":11985,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","footnotes":""},"categories":[13],"tags":[465,466],"wl_entity_type":[47,54],"class_list":["post-1843","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online-marketing-en","tag-remarketing","tag-retargeting","wl_entity_type-article","wl_entity_type-faq-page"],"acf":[],"yoast_head":"\nHow Remarketing and Retargeting Bring In Customers - Promoguy Digital Marketing Agency<\/title>\n<meta name=\"description\" content=\"Remarketing and retargeting present some very potent tools for capitalising on customer intent and improving customer engagement. 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