{"id":1853,"date":"2020-04-24T07:34:37","date_gmt":"2020-04-24T07:34:37","guid":{"rendered":"https:\/\/promoguy.nl\/what-is-keyword-cannibalisation-when-is-it-an-issue\/"},"modified":"2024-10-01T10:50:15","modified_gmt":"2024-10-01T10:50:15","slug":"what-is-keyword-cannibalisation-when-is-it-an-issue","status":"publish","type":"post","link":"https:\/\/promoguy.nl\/lv\/blog\/2020\/04\/24\/what-is-keyword-cannibalisation-when-is-it-an-issue\/","title":{"rendered":"Kas ir atsl\u0113gv\u0101rdu kanibaliz\u0101cija un kad t\u0101 ir probl\u0113ma?"},"content":{"rendered":"

Ja p\u0101rvald\u0101t vietni ar daudz satura, k\u0101d\u0101 br\u012bd\u012b saskarsieties ar atsl\u0113gv\u0101rdu kanibaliz\u0101ciju. Tas jo \u012bpa\u0161i attiecas uz lap\u0101m, kur\u0101s tiek apl\u016bkotas l\u012bdz\u012bgas t\u0113mas, vai vietn\u0113m ar specializ\u0113t\u0101m ni\u0161\u0101m. Lai gan \u0161is termins izklaus\u0101s draud\u012bgi, j\u0101uzsver, ka tas ne vienm\u0113r ir slikti. Tom\u0113r jebkuram tie\u0161saistes m\u0101rketinga speci\u0101listam, blogerim vai SEO speci\u0101listam ir j\u0101iem\u0101c\u0101s, k\u0101 to atpaz\u012bt. M\u0113s esam \u0161eit, lai par\u0101d\u012btu jums lab\u0101ko veidu, k\u0101 sekot l\u012bdzi saviem atsl\u0113gv\u0101rdu piepras\u012bjumiem.<\/p>\r\n\r\n\r\n\r\n

Atsl\u0113gv\u0101rdu kanibaliz\u0113\u0161anas defin\u0113\u0161ana<\/h2>\r\n\r\n\r\n\r\n

Pie\u0146emsim, ka j\u016bsu vietn\u0113 tiek public\u0113ti daudzi raksti par SEO praksi tie\u0161saist\u0113. Tas var novest pie situ\u0101cijas, kad vair\u0101kas zi\u0146as m\u0113r\u0137auditorija<\/a> l\u012bdz\u012bgi atsl\u0113gv\u0101rdi galu gal\u0101 konkur\u0113s sav\u0101 starp\u0101 SERP.<\/p>\r\n\r\n\r\n\r\n

Piem\u0113ram:<\/p>\r\n\r\n\r\n

\r\n
\"Atsl\u0113gv\u0101rdu<\/figure>\r\n<\/div>\r\n\r\n\r\n

Daudzos gad\u012bjumos tas var b\u016bt labi, jo j\u016bsu lapa domin\u0113 galvenaj\u0101 mekl\u0113t<\/a> dzin\u0113ja pirm\u0101 lapa. Past\u0101v izplat\u012bts mald\u012bgs priek\u0161stats, ka Google<\/a> ab\u0101m lap\u0101m tiks no\u0146emts rangs, ta\u010du tas nav glu\u017ei taisn\u012bba. Algoritmi ir gudr\u0101ki un sp\u0113j at\u0161\u0137irt saites un pareizi t\u0101s ierindot. T\u0101pat, ja notiek atsl\u0113gv\u0101rdu kanibaliz\u0101cija, bet abas saites atrodas SERP aug\u0161da\u013c\u0101, tas nerad\u012bs nek\u0101das probl\u0113mas. \u0160\u0101da veida kanibaliz\u0101cija paties\u012bb\u0101 var notur\u0113t j\u016bs virsotn\u0113 un sniegt jums priek\u0161roc\u012bbas, aiz\u0146emot galven\u0101s vietas.<\/p>\r\n\r\n\r\n\r\n

Vai atsl\u0113gv\u0101rdu kanibaliz\u0101cija vienk\u0101r\u0161i nav probl\u0113ma?<\/p>\r\n\r\n\r\n\r\n

Negat\u012bvi gad\u012bjumi<\/h2>\r\n\r\n\r\n\r\n

\u0160eit rodas sare\u017e\u0123\u012bjumi: da\u017ek\u0101rt atsl\u0113gv\u0101rdu kanibaliz\u0113\u0161anas rezult\u0101t\u0101 aug\u0161gal\u0101 var non\u0101kt nepareiza veida saite. K\u0101 piem\u0113ru var min\u0113t gad\u012bjumu, kad konkr\u0113ts atsl\u0113gv\u0101rds var izrais\u012bt 2 atbildes no vienas un t\u0101s pa\u0161as vietnes, bet viena saite ir \u013coti veca\/novecojusi. Tas var izrais\u012bt l\u012bdz\u012bgu, bet neb\u016btisku inform\u0101ciju, skat\u012bt\u0101jam var par\u0101d\u012bt vecu izk\u0101rtojumu vai lietot\u0101ja saskarni un pat var nob\u012bd\u012bt uz leju noder\u012bg\u0101kas jaun\u0101k\u0101s saites. Atsevi\u0161\u0137os gad\u012bjumos, kad jums ir divas konkur\u0113jo\u0161as e-komercijas lapas, tas var ietekm\u0113t j\u016bsu INI. Tas var pat samazin\u0101t rekl\u0101mas ie\u0146\u0113mumus, ja vienai lapai ir at\u0161\u0137ir\u012bgs rekl\u0101mas izk\u0101rtojums, piem\u0113ram, \u012bs\u0101ka garuma vai at\u0161\u0137ir\u012bga lapas form\u0101ta d\u0113\u013c (sal\u012bdzinot ar v\u0113lamo lapu, kas ir nob\u012bd\u012bta uz leju).<\/p>\r\n\r\n\r\n\r\n

L\u012bdz\u012bgi ar\u012b ien\u0101ko\u0161\u0101s saites galu gal\u0101 samazin\u0101s j\u016bsu klasifik\u0101ciju, jo saturs tiek at\u0161\u0137aid\u012bts un atpaka\u013csaites tiek sadal\u012btas starp ab\u0101m lap\u0101m. Jebkurai top10 ranga lapai ar jebkuru atsl\u0113gv\u0101rdu gandr\u012bz vienm\u0113r b\u016bs liels skaits ien\u0101ko\u0161o sai\u0161u, kas nor\u0101da uz \u0161o lapu. Tom\u0113r, ja divas saites piesaista uzman\u012bbu, to sai\u0161u skaits samazin\u0101sies.<\/p>\r\n\r\n\r\n\r\n

Probl\u0113mas var rad\u012bt ar\u012b l\u012bdz\u012bgi raksti, kas var palielin\u0101t kop\u0113jo lapas apmekl\u0113jumu skaitu. \u0160\u0101da veida satura at\u0161\u0137aid\u012b\u0161ana noved pie t\u0101, ka vair\u0101kas lapas novirza j\u016bsu potenci\u0101lo rangu, lai gan viens raksts, kur\u0101 ir visa inform\u0101cija, iesp\u0113jams, daudz lab\u0101k atbilstu mekl\u0113t\u0101ja nol\u016bkam. Atpalik\u0161ana no mekl\u0113t\u0101ja nol\u016bka ir liels SEO faux pas. Ta\u010du ir v\u0113rts ar\u012b atz\u012bm\u0113t, ka lietot\u0101ji da\u017ek\u0101rt tieksies uz visaptvero\u0161\u0101kiem rakstiem, bet citk\u0101rt dos priek\u0161roku \u012bsiem un konkr\u0113tiem rakstiem. Tas var at\u0161\u0137irties katr\u0101 konkr\u0113t\u0101 gad\u012bjum\u0101, t\u0101p\u0113c tikai liel\u0101ki un visaptvero\u0161\u0101ki raksti nav univers\u0101ls risin\u0101jums.<\/p>\r\n\r\n\r\n\r\n

Bie\u017e\u0101kie atsl\u0113gv\u0101rdu kanibaliz\u0101cijas c\u0113lo\u0146i<\/h2>\r\n\r\n\r\n\r\n
\"Atsl\u0113gv\u0101rdu<\/figure>\r\n\r\n\r\n\r\n

Vair\u0101kas m\u0113r\u0137lapas, kas konkur\u0113 par vienu un to pa\u0161u atsl\u0113gv\u0101rdu<\/strong><\/h3>\r\n\r\n\r\n\r\n

Tas var b\u016bt nopietns iemesls ba\u017e\u0101m, ja abas lapas ir zem\u0101 rang\u0101, kas var noz\u012bm\u0113t, ka t\u0101s sadala potenci\u0101li augst\u0101ku rangu viena otrai. P\u0101rbaudiet Google mekl\u0113\u0161anas konsol\u0113, lai redz\u0113tu, kura lapa sa\u0146em vair\u0101k klik\u0161\u0137u saist\u012bb\u0101 ar atsl\u0113gas v\u0101rdu. P\u0113c tam p\u0101rbaudiet, izmantojot l\u012bdz\u012bgus terminus, piem\u0113ram, atsl\u0113gv\u0101rdi, kas atrodas SERP otraj\u0101 vai tre\u0161aj\u0101 lap\u0101, GSC ieg\u016bst \u013coti maz klik\u0161\u0137u. Vienai no lap\u0101m piev\u0113rsiet galveno uzman\u012bbu. Ide\u0101l\u0101 gad\u012bjum\u0101 tai vajadz\u0113tu b\u016bt tai, kas ir piem\u0113rot\u0101ka no satura viedok\u013ca. Jums ar\u012b j\u0101p\u0101rbauda izmai\u0146as abu lappu\u0161u SEO elementos. P\u0101rskatiet virsrakstu tagus, virsrakstus, lapu kopijas utt. M\u0113\u0123iniet atrast gad\u012bjumus, kad abas lapas viena otru kanibaliz\u0113. Iesp\u0113jams, b\u016btu v\u0113rts apsv\u0113rt abu lapu apvieno\u0161anu vien\u0101.<\/p>\r\n\r\n\r\n\r\n

Atsevi\u0161\u0137os gad\u012bjumos \u0161\u0101da veida kanibaliz\u0101cija nav slikta lieta, jo t\u0101 \u013caus jums saglab\u0101t liel\u0101ku rezult\u0101tu lapas da\u013cu. Tom\u0113r, pat ja tas ir izdev\u012bgi un abas lapas ir augsti rang\u0113tas, jums j\u0101cen\u0161as pan\u0101kt, lai abu lapu meta apraksti izceltos un at\u0161\u0137irtos viens no otra. Ja viena no lap\u0101m ir maz\u0101k v\u0113lama un aiz\u0146em lapu skat\u012bjumus, jums j\u0101maina da\u017eas lietas t\u0101s SEO, lai t\u0101 k\u013c\u016btu maz\u0101k izplat\u012bta. Lai ieg\u016btu lab\u0101kus rezult\u0101tus, varat main\u012bt lapas terminus un atsl\u0113gv\u0101rdus.<\/p>\r\n\r\n\r\n\r\n

Viens no \u0161\u0101 scen\u0101rija risin\u0101jumiem ir izmantot Ahrefa vietne<\/a> p\u0113tnieks. Tas ir \u0113rts r\u012bks, kas \u012bpa\u0161i piel\u0101gots atsl\u0113gv\u0101rdu kanibaliz\u0101cijas probl\u0113mu risin\u0101\u0161anai.<\/p>\r\n\r\n\r\n\r\n

Lapas ir f<\/strong>lip-flopping par to pa\u0161u atsl\u0113gas v\u0101rdu<\/b><\/h3>\r\n\r\n\r\n\r\n
\r\n

Flip-flopping ir gad\u012bjums, kad 2 lapas past\u0101v\u012bgi maina savas poz\u012bcijas SERP un tiek ierindotas da\u017e\u0101dos laikos. \u0160\u0101dos gad\u012bjumos m\u0113\u0123iniet noteikt pareizo br\u012bdi, kad tas viss s\u0101k\u0101s. Tas var pal\u012bdz\u0113t noteikt, k\u0101das izmai\u0146as to izrais\u012bja, piem\u0113ram, par\u0101d\u012bj\u0101s vai pazuda kanonisk\u0101 birka, main\u012bj\u0101s j\u016bsu lapas elementi vai pat main\u012bj\u0101s Google algoritms.<\/p>\r\n

Svar\u012bgs ir ar\u012b flip-flopu bie\u017eums, jo maz\u0101k rei\u017eu tas notiek, jo viegl\u0101k to atrisin\u0101t. Ja tas ir noticis tikai vienu reizi un, \u0161\u0137iet, ir beidzies, iesp\u0113jams, nav par ko uztraukties. T\u0101 b\u016btu parasta SERP izmai\u0146a. Google vienm\u0113r veic izmai\u0146as, kas var ietekm\u0113t \u0161\u0101das lietas, t\u0101p\u0113c lab\u0101k neuztraukties.<\/p>\r\n<\/div>\r\n\r\n\r\n\r\n

Saist\u012bts raksts: Mekl\u0113t\u0101ja nodoms un lab\u0101ka SEO optimiz\u0101cija<\/a><\/div>","protected":false},"excerpt":{"rendered":"

Ja p\u0101rvald\u0101t vietni ar daudz satura, k\u0101d\u0101 br\u012bd\u012b saskarsieties ar atsl\u0113gv\u0101rdu kanibaliz\u0101ciju. \u0160\u0101da satura at\u0161\u0137aid\u012b\u0161ana noved pie t\u0101, ka vair\u0101kas lapas novirza j\u016bsu potenci\u0101lo rangu, lai gan viens raksts, kur\u0101 ir visa inform\u0101cija, iesp\u0113jams, daudz lab\u0101k atbilstu mekl\u0113t\u0101ja m\u0113r\u0137im.<\/p>","protected":false},"author":1,"featured_media":11983,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","footnotes":""},"categories":[15,16],"tags":[464,276,24],"wl_entity_type":[47,54,51],"class_list":["post-1853","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-en","category-websites","tag-keyword-cannibalisation","tag-keyword-optimization","tag-seo","wl_entity_type-article","wl_entity_type-faq-page","wl_entity_type-news-article"],"acf":[],"yoast_head":"\nWhat is Keyword Cannibalisation & When is it an Issue? - Promoguy Digital Marketing Agency<\/title>\n<meta name=\"description\" content=\"What is keyword cannibalisation and when is it an issue for websites? 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