{"id":1876,"date":"2020-05-06T11:18:02","date_gmt":"2020-05-06T11:18:02","guid":{"rendered":"https:\/\/promoguy.nl\/facebook-ad-trends-to-keep-your-eye-on-in-2020\/"},"modified":"2024-10-01T10:50:57","modified_gmt":"2024-10-01T10:50:57","slug":"facebook-ad-trends-to-keep-your-eye-on-in-2020","status":"publish","type":"post","link":"https:\/\/promoguy.nl\/lv\/blog\/2020\/05\/06\/facebook-ad-trends-to-keep-your-eye-on-in-2020\/","title":{"rendered":"Facebook rekl\u0101mu tendences, kas j\u0101\u0146em v\u0113r\u0101 2020. gad\u0101"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Neraugoties uz t\u0101 vecumu un neskait\u0101majiem p\u0113d\u0113jo gadu gr\u016btajiem br\u012b\u017eiem, Facebook joproj\u0101m ir ienes\u012bgs uz\u0146\u0113mumiem. Galu gal\u0101 platform\u0101 joproj\u0101m ir 2,45 miljardi akt\u012bvo lietot\u0101ju, no kuriem aptuveni 1,62 miljardi taj\u0101 ieiet katru dienu. T\u0101p\u0113c Facebook rekl\u0101mas kampa\u0146as joproj\u0101m ir noz\u012bm\u012bga ikviena uz\u0146\u0113muma soci\u0101lo pla\u0161sazi\u0146as l\u012bdzek\u013cu strat\u0113\u0123ijas da\u013ca. T\u0101s var b\u016bt iz\u0161\u0137iro\u0161as, lai g\u016btu iev\u0113r\u012bbu un populariz\u0113tu jaunus uz\u0146\u0113muma pied\u0101v\u0101jumus vai dar\u012bjumus.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Tom\u0113r Facebook var b\u016bt main\u012bga ainava ar sav\u0101m \u012bpa\u0161aj\u0101m tendenc\u0113m un straum\u0113m, un, sekojot l\u012bdzi izmai\u0146\u0101m tie\u0161saistes <a class=\"wl-entity-page-link\"  href=\"https:\/\/promoguy.nl\/lv\/blog\/vocabulary\/marketing\/\" data-id=\"https:\/\/data.wordlift.io\/wl1503668\/entity\/marketing\" >m\u0101rketings<\/a> var \u0161\u0137ist bied\u0113jo\u0161i. T\u0101p\u0113c m\u0113s esam sagatavoju\u0161i \u0161o \u012bso, \u0113rto ce\u013cvedi, kur\u0101 s\u012bki aprakst\u012bts, kam j\u0101piev\u0113r\u0161 uzman\u012bba, reklam\u0113jot Facebook 2020. gad\u0101.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Faktori, kas ietekm\u0113 Facebook rekl\u0101mas izmaksas<\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Facebook rekl\u0101mas ne vienm\u0113r ir par vien\u0101du cenu, jo to piepras\u012bjumu ietekm\u0113 da\u017e\u0101di \u0101r\u0113jie faktori. Viens no galvenajiem iemesliem ir platformas lielums, kas ir rad\u012bjis rekl\u0101mdev\u0113ju p\u0101rpiln\u012bbu, kuri c\u012bn\u0101s par ikviena uzman\u012bbu. Tas noz\u012bm\u0113 ar\u012b to, ka cenas pieauga ierobe\u017eot\u0101 pied\u0101v\u0101juma d\u0113\u013c. Turkl\u0101t \u0161\u012bs cenu sv\u0101rst\u012bbas var pastiprin\u0101t sezon\u0101lais spiediens. Sv\u0113tku laik\u0101 visi s\u0101k reklam\u0113t \u012bslaic\u012bgus pied\u0101v\u0101jumus un akcijas, t\u0101p\u0113c Facebook rekl\u0101mas tirgus k\u013c\u016bst v\u0113l konkur\u0113tsp\u0113j\u012bg\u0101ks.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">\u0160ogad Amerik\u0101 un vair\u0101k\u0101s valst\u012bs notiek k\u0101rt\u0113j\u0101s v\u0113l\u0113\u0161anas, un tas noz\u012bm\u0113, ka rekl\u0101mas laukums un uzman\u012bba ir \u013coti svar\u012bgi faktori. \u0145emot v\u0113r\u0101 politisko rekl\u0101mu p\u0101rpiln\u012bbu, kas par\u0101d\u012bsies v\u0113l\u0101k \u0161aj\u0101 sezon\u0101, cenas iev\u0113rojami paaugstin\u0101sies. \u0160\u0101dos laikos reklam\u0113\u0161ana Facebook var b\u016bt sare\u017e\u0123\u012bta, ta\u010du noder\u012bga var\u0113tu b\u016bt pretprogramm\u0113\u0161ana citiem, maz\u0101k m\u0113r\u0137\u0113tiem pat\u0113r\u0113t\u0101jiem. Paredzams, ka, v\u0113l\u0113\u0161an\u0101m beidzoties novembr\u012b, tas samazin\u0101sies, t\u0101d\u0113j\u0101di rekl\u0101mas atkal k\u013c\u016bs l\u0113t\u0101kas.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Lietot\u0101ju tendences<\/h2>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter\"><img decoding=\"async\" class=\"wp-image-1880\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2020\/05\/social-media-trends.jpg\" alt=\"Facebook rekl\u0101mas tendences\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Da\u017ei jaun\u0101kie fakti par Facebook lietot\u0101jiem un to, ko ar tiem dar\u012bt:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Tie m\u0113dz <strong>dod priek\u0161roku mobil\u0101s lietotnes versijai<\/strong>. Mobil\u0101s ier\u012bces \u0161aj\u0101 gad\u012bjum\u0101 ietver ne tikai t\u0101lru\u0146us, bet ar\u012b plan\u0161etdatorus. Saska\u0146\u0101 ar datu port\u0101la datiem (2019) 96 % akt\u012bvo Facebook lietot\u0101ju soci\u0101l\u0101 medija platformai piek\u013c\u016bst, izmantojot \u0161\u0101das ier\u012bces. R\u016bp\u0113joties par \u0161o tirgu, noteikti piel\u0101gojiet jebkuras Facebook rekl\u0101mas izm\u0113ru un form\u0101tu. Tas noz\u012bm\u0113 \u0146emt v\u0113r\u0101 rekl\u0101mas garumu, att\u0113lus, teksta izvietojumu un rekl\u0101mas teksta garumu.<\/li>\r\n\r\n\r\n\r\n<li>Lai gan izplat\u012bts uzskats, ka jaunie\u0161i liel\u0101koties pamet Facebook, izr\u0101d\u0101s, ka. <strong>65% Facebook lietot\u0101ju ir jaun\u0101ki par 35 gadiem.<\/strong>. Tas vi\u0146us joproj\u0101m ierindo T\u016bksto\u0161gades un Z paaudzes cilv\u0113ku kategorij\u0101. B\u016btu k\u013c\u016bdaini palaist gar\u0101m \u0161o ienes\u012bgo demogr\u0101fisko grupu, uz\u0137eroties uz \u0161o m\u012btu.<\/li>\r\n\r\n\r\n\r\n<li><strong>Lietot\u0101ji vid\u0113ji pavada aptuveni stundu<\/strong> <strong>soci\u0101laj\u0101 t\u012bkl\u0101 Facebook<\/strong> katru dienu. Vi\u0146i piesl\u0113dzas vair\u0101kas reizes, lai p\u0101rbaud\u012btu, kas jauns ir vi\u0146u pl\u016bsm\u0101, t\u0101p\u0113c vislab\u0101k ir izp\u0113t\u012bt, kur\u0101s stund\u0101s \u0161aj\u0101 sezon\u0101 ir Facebook lieto\u0161anas maksimums.<\/li>\r\n\r\n\r\n\r\n<li><strong>86% tirgot\u0101ju izmanto Facebook<\/strong> rekl\u0101mas kampa\u0146\u0101m. Tom\u0113r vi\u0146i izmanto ne tikai Facebook. Vi\u0146i izmanto vair\u0101kas platformas kop\u0101. To var atvieglot, izmantojot Facebook pied\u0101v\u0101tos rekl\u0101mu komplektus, kuros vi\u0146i public\u0113s j\u016bsu rekl\u0101mas Facebook un ar\u012b t\u0101d\u0101s saist\u012btaj\u0101s platform\u0101s k\u0101 Instagram. Tas ir \u012bpa\u0161i noder\u012bgi, jo Instagram cilv\u0113ki pavada l\u012bdz\u012bgi daudz laika k\u0101 Facebook, t\u0101d\u0113j\u0101di dubultojot potenci\u0101lo iesp\u0113ju piesaist\u012bt uzman\u012bbu. Izvietojot rekl\u0101mas, izmantojiet funkciju \"visi izvietojumi\".<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Video domin\u0113 sp\u0113les laukum\u0101<\/h2>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image\"><img decoding=\"async\" class=\"wp-image-1881\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2020\/05\/video-1606945_1280.png\" alt=\"Facebook rekl\u0101mas video\" \/><\/figure>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">K\u0101 m\u0113s esam <a href=\"https:\/\/promoguy.nl\/lv\/blog\/social-media-predictions-to-keep-in-mind-for-2020\/\">min\u0113ts iepriek\u0161 vair\u0101kos rakstos<\/a>, iesp\u0113jams, ka vislab\u0101ko efektu par savu naudu g\u016bsiet no video rekl\u0101m\u0101m. T\u0101s parasti ir pievilc\u012bg\u0101kas un var nodot daudz vair\u0101k inform\u0101cijas, neaiz\u0146emot lietot\u0101ja laiku. Uz\u0146\u0113mumi to jau ir \u0146\u0113mu\u0161i v\u0113r\u0101, jo aptuveni 81% uz\u0146\u0113mumu dod priek\u0161roku video satura kop\u012bgo\u0161anai Facebook, pat sal\u012bdzinot ar cit\u0101m soci\u0101lo mediju platform\u0101m (saska\u0146\u0101 ar Buffer 2019. gada datiem).<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">L\u016bk, k\u0101 vislab\u0101k izmantot Facebook rekl\u0101mas video. Pirmk\u0101rt, videoklipa garumam j\u0101b\u016bt no 15 sekund\u0113m l\u012bdz da\u017e\u0101m min\u016bt\u0113m. Tas var at\u0161\u0137irties atkar\u012bb\u0101 no t\u0101, ko uz\u0146\u0113mums pied\u0101v\u0101 un cik daudz paskaidrojumu tam nepiecie\u0161ams, bet tas ir internets, t\u0101p\u0113c lab\u0101k izv\u0113l\u0113ties \u012bsumu un tr\u0101p\u012bgumu.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Teksts ir laba ideja, ta\u010du tai ir savi ierobe\u017eojumi. J\u016bsu videoklipam noteikti j\u0101b\u016bt kaut k\u0101diem subtitriem vai ievadtekstam, jo Facebook rekl\u0101mas s\u0101kas ar pieklusin\u0101tu tekstu. Tas var atvieglot lietot\u0101ju, ta\u010du ir ar\u012b t\u0101da lieta, kad to var novest p\u0101r\u0101k t\u0101lu. Visp\u0101r\u0113jais noteikums ir t\u0101ds, ka rekl\u0101mai nevajadz\u0113tu ar tekstu aiz\u0146emt vair\u0101k nek\u0101 20% ekr\u0101na. Tas rada sliktu vizu\u0101lo t\u0113lu. Paties\u012bb\u0101 Facebook j\u016bs br\u012bdin\u0101s, ja j\u016bsu rekl\u0101ma p\u0101rsniegs \u0161o slieksni.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Video kvalit\u0101tei ne vienm\u0113r ir j\u0101b\u016bt izcilai. Rekl\u0101mas var\u0113tu b\u016bt mazliet vair\u0101k partiz\u0101niskas, t. i., veidotas ar standarta t\u0101lru\u0146a kameru. Lai gan vizu\u0101li tas ir maz\u0101k pievilc\u012bgi, tas padara rekl\u0101mu saisto\u0161\u0101ku. T\u0101pat ir v\u0113rts izp\u0113t\u012bt t\u0101dus form\u0101tus k\u0101 st\u0101sti un tie\u0161raides video, jo tie uz\u0146\u0113mumiem var sniegt iev\u0113rojamu atdevi.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Facebook rekl\u0101mu form\u0101ti mobilaj\u0101m ier\u012bc\u0113m<\/h2>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image\"><img decoding=\"async\" class=\"wp-image-1886\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2020\/05\/14772329914_b98719de07_b.jpg\" alt=\"Facebook rekl\u0101mas mobilais\" \/><\/figure>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Tie\u0161saistes m\u0101rketings mobilaj\u0101m ier\u012bc\u0113m var pras\u012bt da\u017eas izmai\u0146as j\u016bsu strat\u0113\u0123ij\u0101. Probl\u0113mas var rad\u012bt ar\u012b Facebook rekl\u0101mu form\u0101ts viedt\u0101lru\u0146iem un izm\u0113ru at\u0161\u0137ir\u012bbas (sal\u012bdzin\u0101jum\u0101 ar parasto datoru monitoriem). Jebkuras mobil\u0101s rekl\u0101mas galvenajam m\u0113r\u0137im ir j\u0101b\u016bt tam, lai skat\u012bt\u0101js p\u0101rtrauktu ritin\u0101\u0161anu un piev\u0113rstu uzman\u012bbu. Tas liek lielu uzsvaru uz vilino\u0161u att\u0113lu un skaidru, saskan\u012bgu tekstu.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Pirms k\u0101da laika Facebook standartiz\u0113ja att\u0113lu izm\u0113rus, kas nedaudz palielin\u0101ja att\u0113la izm\u0113ru. Rezult\u0101t\u0101 tas samazina virs att\u0113la redzam\u0101s kopijas rindu skaitu. B\u016bt\u012bb\u0101 tas noz\u012bm\u0113, ka jums ir maz\u0101k vietas, pirms par\u0101d\u0101s maz\u0101 papla\u0161in\u0101\u0161anas teksta poga \"skat\u012bt vair\u0101k\". Vislab\u0101k ir m\u0113\u0123in\u0101t rakst\u012bt t\u0101, lai j\u016bs var\u0113tu piesaist\u012bt uzman\u012bbu ar \u0161\u012bm pirmaj\u0101m vienai vai div\u0101m rekl\u0101mas teksta rindi\u0146\u0101m.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">K\u0101 jau min\u0113ts iepriek\u0161, iesp\u0113jams, vislab\u0101k ir izmantot funkciju \"visas izvieto\u0161anas\", lai j\u016bsu rekl\u0101ma tiktu izvietota vis\u0101s attiec\u012bgaj\u0101s platform\u0101s. Galven\u0101 probl\u0113ma var b\u016bt pan\u0101kt, lai rekl\u0101mas \u0161ajos form\u0101tos izskat\u012btos labi, un izstr\u0101d\u0101t tirgved\u012bbas stilu, kas b\u016btu piem\u0113rots vis\u0101m \u0161\u012bm platform\u0101m. Par laimi, rekl\u0101mu p\u0101rvaldniek\u0101 varat veikt katras izvietot\u0101s rekl\u0101mas priek\u0161skat\u012bjumu. Piem\u0113ram, opcija \"visi izvietojumi\" \u013cauj apl\u016bkot rekl\u0101mas priek\u0161skat\u012bjumus Instagram pl\u016bsm\u0101, Facebook mobilaj\u0101 zi\u0146u pl\u016bsm\u0101, Instagram Stories u. c. Ja tas, ko skat\u0101t priek\u0161skat\u012bjum\u0101, nav glu\u017ei t\u0101ds, k\u0101du v\u0113laties, p\u0113c t\u0101 apl\u016bko\u0161anas varat veikt izmai\u0146as. Tas ir \u012bpa\u0161i noder\u012bgi, jo atsevi\u0161\u0137i teksta elementi da\u017e\u0101d\u0101s platform\u0101s un ier\u012bc\u0113s izskat\u0101s at\u0161\u0137ir\u012bgi.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Izmantot p\u0101reju uz produktu atkl\u0101\u0161anu<\/h2>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image\"><img decoding=\"async\" class=\"wp-image-1887\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2020\/05\/new-1653302_960_720.png\" alt=\"Produktu izvieto\u0161ana\" \/><\/figure>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Arvien bie\u017e\u0101k v\u0113rojama Facebook komercializ\u0101cija, jo tiek ieviestas saites, kur\u0101s ir maz\u0101k klik\u0161\u0137u tie\u0161i uz maksas port\u0101lu, un tiek v\u0113l vair\u0101k piev\u0113rsta uz\u0146\u0113mumu vajadz\u012bb\u0101m. Facebook 2020. gad\u0101 turpin\u0101s \u0161o virz\u012bbu. Paties\u012bb\u0101, <a href=\"https:\/\/www.kleinerperkins.com\/perspectives\/internet-trends-report-2018\" target=\"_blank\" rel=\"noopener noreferrer\">78% Amerikas pat\u0113r\u0113t\u0101ju ir atkl\u0101ju\u0161i mazumtirdzniec\u012bbas produktus<\/a> ieg\u0101d\u0101ties, izmantojot Facebook. Dati liecina, ka vair\u0101k nek\u0101 puse cilv\u0113ku ir izmantoju\u0161i Facebook, lai akt\u012bvi mekl\u0113tu produktus, t\u0101d\u0113j\u0101di padarot to par b\u016btisku produktu atkl\u0101\u0161anas platformu. Liel\u0101k\u0101 da\u013ca pat\u0113r\u0113t\u0101ju un potenci\u0101lo pirc\u0113ju jaunus produktus atkl\u0101j Facebook zi\u0146u pl\u016bsm\u0101, lap\u0101s un grup\u0101s.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Tas maina dinamiku, ko lietot\u0101ji sagaida no Facebook. Uz\u0146\u0113mumiem ir labi, ka lietot\u0101ji pavada laiku platform\u0101 ne tikai, lai sazin\u0101tos ar citiem vai iesaist\u012btos soci\u0101laj\u0101s aktivit\u0101t\u0113s tikai draugu lok\u0101, jo tas rada liel\u0101ku potenci\u0101lo pat\u0113r\u0113t\u0101ju skaitu un noz\u012bm\u0113, ka lietot\u0101ji sagaida un b\u016bs atv\u0113rt\u0101ki rekl\u0101m\u0101m un aicin\u0101jumiem r\u012bkoties. Pat\u0113r\u0113t\u0101ji tagad to izmanto, lai p\u0101rl\u016bkotu, p\u0113t\u012btu un rastu iedvesmu. P\u0101rliecinieties, ka j\u016bsu rekl\u0101mas kampa\u0146a var novest vi\u0146us tie\u0161i pie pirkuma, izmantojot p\u0113c iesp\u0113jas maz\u0101k \u0137\u0113des posmu.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Visas \u0161\u012bs tendences liecina, ka Facebook joproj\u0101m att\u012bst\u0101s, un taj\u0101 ir daudz lietot\u0101ju ar da\u017e\u0101d\u0101m interes\u0113m un demogr\u0101fisko sast\u0101vu. Tas k\u013c\u016bst draudz\u012bg\u0101ks ar\u012b profesion\u0101\u013ciem un uz\u0146\u0113mumiem, ievie\u0161ot vair\u0101k funkciju, kas atvieglo vi\u0146u darbu. Tie\u0161saistes m\u0101rketinga strat\u0113\u0123iem ir daudz iesp\u0113ju, kuras vi\u0146i var izmantot.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><em>Saist\u012bts raksts:<\/em> <a href=\"https:\/\/promoguy.nl\/lv\/blog\/the-biggest-social-media-trends-taking-2020-by-storm\/\"><em>Liel\u0101k\u0101s soci\u0101lo pla\u0161sazi\u0146as l\u012bdzek\u013cu tendences, kas p\u0101r\u0146em Facebook v\u0113tru<\/em><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Neraugoties uz t\u0101 vecumu un neskait\u0101majiem p\u0113d\u0113jos gados piedz\u012bvotajiem sare\u017e\u0123\u012bjumiem, Facebook joproj\u0101m ir ienes\u012bgs uz\u0146\u0113mumiem.<\/p>","protected":false},"author":1,"featured_media":12001,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","footnotes":""},"categories":[14],"tags":[444,442,443],"wl_entity_type":[47,54],"class_list":["post-1876","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trends","tag-ad-formats","tag-facebook-ad-trends","tag-video-advertising","wl_entity_type-article","wl_entity_type-faq-page"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.8 (Yoast SEO v27.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Facebook Ad Trends to Keep Your Eye On in 2020 - Promoguy Digital Marketing Agency<\/title>\n<meta name=\"description\" content=\"Social media is an ever-changing landscape with shifting trends. This article is about the dos and don&#039;ts of Facebook ad campaigns in 2020.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/promoguy.nl\/lv\/blog\/2020\/05\/06\/facebook-ad-trends-to-keep-your-eye-on-in-2020\/\" \/>\n<meta property=\"og:locale\" content=\"lv_LV\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Facebook Ad Trends to Keep Your Eye On in 2020\" \/>\n<meta property=\"og:description\" content=\"Social media is an ever-changing landscape with shifting trends. 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