{"id":18992,"date":"2025-06-30T08:18:57","date_gmt":"2025-06-30T08:18:57","guid":{"rendered":"https:\/\/promoguy.nl\/?p=18992"},"modified":"2025-06-30T08:19:01","modified_gmt":"2025-06-30T08:19:01","slug":"media-planning-case-for-pv-technology-companymedia-planning-for-pv-battery-companyplanning-discovery-for-pv-battery-company","status":"publish","type":"post","link":"https:\/\/promoguy.nl\/lv\/blog\/2025\/06\/30\/media-planning-case-for-pv-technology-companymedia-planning-for-pv-battery-companyplanning-discovery-for-pv-battery-company\/","title":{"rendered":"Mediju pl\u0101no\u0161anas gad\u012bjums PV tehnolo\u0123iju uz\u0146\u0113mumam"},"content":{"rendered":"

Lai papla\u0161in\u0101tu uz\u0146\u0113m\u0113jdarb\u012bbu, ir svar\u012bgi apg\u016bt jaunus tirgus. Tom\u0113r to vienm\u0113r ir viegl\u0101k pateikt, nek\u0101 izdar\u012bt. Ra\u017eo\u0161anas jom\u0101 \u0100zijas tirgi ir ienes\u012bgi, bet ar\u012b ne\u017e\u0113l\u012bgi jaunpien\u0101c\u0113jiem. T\u0101p\u0113c m\u016bsu jaun\u0101kajam klientam bija nepiecie\u0161ams pla\u0161sazi\u0146as l\u012bdzek\u013cu pl\u0101ns ar atbilsto\u0161iem m\u0113r\u0137iem, lai uzlabotu savu ietekmi \u0161aj\u0101 re\u0123ion\u0101.<\/p>\n

Klientu perspekt\u012bva<\/h2>\n

Klients bija ra\u017eot\u0101js, kas ra\u017eo PV tehnolo\u0123ijas, kas p\u0101rv\u0113r\u0161 apk\u0101rt\u0113jo gaismu ener\u0123ij\u0101 t\u0101diem lietojumiem k\u0101 apgaismojums un mikroelektroier\u012b\u010du baro\u0161ana. \u0160\u012b tehnolo\u0123ija ir ilgtsp\u0113j\u012bga alternat\u012bva da\u017e\u0101diem bateriju veidiem, izmantojot jebkuru tuvum\u0101 eso\u0161u gaismas avotu, lai piesl\u0113gt\u0101s ier\u012bces atkal darbin\u0101tu ar ener\u0123iju. Pievienojot \u012bpa\u0161i pl\u0101nu sl\u0101ni, kas pats ra\u017eo ener\u0123iju, nelieli priek\u0161meti, piem\u0113ram, termostati, tastat\u016bras un digit\u0101l\u0101s durvju sl\u0113dzenes, var pa\u0161i ra\u017eot ener\u0123iju.<\/p>\n

Klients v\u0113las populariz\u0113t savu tehnolo\u0123iju un papla\u0161in\u0101t darb\u012bbu jaunos tirgos. Vi\u0146i jau ir nostiprin\u0101ju\u0161ies Francij\u0101 un ASV, bet \u0100zijas tirgus ir pavisam cits jaut\u0101jums. \u0160\u012b papla\u0161in\u0101\u0161an\u0101s bija nepiecie\u0161ama, jo \u0161is re\u0123ions ir noz\u012bm\u012bgs pla\u0161a pat\u0113ri\u0146a elektronikas un ra\u017eo\u0161anas stipr\u0101kais punkts.<\/p>\n

Mediju pl\u0101no\u0161ana<\/h2>\n

Uz\u0146\u0113mumam vajadz\u0113ja izprast maksas mekl\u0113\u0161anas konkurenci un apjomus vis\u0101 pasaul\u0113, tostarp Zieme\u013camerik\u0101, Eirop\u0101 un \u0100zij\u0101. Uz\u0146\u0113mums \u012bpa\u0161i v\u0113l\u0113j\u0101s ieg\u016bt lab\u0101ku poz\u012bciju \u0100zijas tirgos (Jap\u0101n\u0101, Korej\u0101, \u0136\u012bn\u0101, Taiv\u0101n\u0101). Tas noz\u012bm\u0113ja izp\u0113t\u012bt da\u017e\u0101dos apjomus un interesi par patent\u0113to tehnolo\u0123iju 15 da\u017e\u0101dos tirgos. P\u0113c tam \u0161ie tirgi bija j\u0101sadala p\u0113c to KPI.<\/p>\n

P\u0113c tam mums bija j\u0101veic anal\u012bze, ar k\u0101das platformas starpniec\u012bbu un k\u0101 uzrun\u0101t klientus. Liel\u0101kajai da\u013cai uz\u0146\u0113muma darba bija j\u0101sazin\u0101s ar ra\u017eot\u0101jiem un uz\u0146\u0113mumiem, lai palielin\u0101tu to p\u0101rdo\u0161anas apjomus. Tas noz\u012bm\u0113ja, ka LinkedIn bija ide\u0101la vieta, kur uzrun\u0101t klientus, t\u0101p\u0113c m\u0113s s\u0101k\u0101m izstr\u0101d\u0101t zi\u0146ojumu pl\u0101nu, kas bija v\u0113rsts uz klientiem elektronikas nozar\u0113.<\/p>\n

Tas noz\u012bm\u0113ja, ka, izmantojot pieejamos r\u012bku kopumus un datus, var izveidot m\u0101rketings<\/a> un p\u0101rdo\u0161anas cauru\u013cvadu, lai nodro\u0161in\u0101tu \u0101trumu un skaidr\u012bbu. Galu gal\u0101 tas veidotu pamatu efekt\u012bvai ABM (Account-based marketing) pl\u016bsmai, kas palielin\u0101tu uz\u0146\u0113muma atpaz\u012bstam\u012bbu, piesaist\u012btos klientus un efektivit\u0101ti. konversijas<\/a>.<\/p>\n

Pl\u0101no\u0161anas laik\u0101 m\u0113s paman\u012bj\u0101m, ka uz\u0146\u0113mums \u013coti maz p\u0101rkl\u0101jas ar konkurentiem, ja runa ir par atsl\u0113gv\u0101rdu kart\u0113m. Tas liecin\u0101ja, ka m\u016bsu klientam b\u016bs \u013coti maza konkurence un ka Google rekl\u0101m\u0101m ir milz\u012bgas iesp\u0113jas.<\/p>\n

Pl\u0101no\u0161ana un rezult\u0101ti<\/h2>\n

Kopum\u0101 m\u0113s izveidoj\u0101m mediju pl\u0101nu, lai saprastu, kuros tirgos ir lab\u0101kas cenas un uz\u0146\u0113m\u0113jdarb\u012bbas iesp\u0113jas. Tas pal\u012bdz\u0113ja uz\u0146\u0113mumam izmantot atbilsto\u0161as vadl\u012bnijas un nostiprin\u0101ties re\u0123ion\u0101. \u0160ie dati pal\u012bdz\u0113ja p\u0101rvald\u012bt un nov\u0113rt\u0113t konkur\u0113tsp\u0113j\u012bg\u0101kos tirgus, lai lab\u0101k pl\u0101notu resursus un virz\u012btu savus v\u0113st\u012bjumus pareizaj\u0101 virzien\u0101.<\/p>\n

P\u0113c tam m\u0113s izveidoj\u0101m uz\u0146\u0113muma m\u0101rketinga kan\u0101lu kombin\u0101ciju un noteic\u0101m b\u016btisk\u0101kos KPI inform\u0101cijas pane\u013ciem. Tie ietv\u0113ra kop\u0113jo klik\u0161\u0137u skaitu, kop\u0113jo vad\u012bt\u0101ju skaitu un rekl\u0101mas izdevumus attiec\u012bgaj\u0101s platform\u0101s. Konkr\u0113taj\u0101 gad\u012bjum\u0101 m\u0113s uzskat\u012bj\u0101m, ka LinkedIn<\/span>, Google un Google displeja rekl\u0101mas b\u016btu vispiem\u0113rot\u0101k\u0101s iesp\u0113jas. Strat\u0113\u0123ija ir sadal\u012bta t\u0101l\u0101k att\u0113l\u0101:<\/p>\n

\"Mediju<\/p>\n

M\u0113s l\u016bdz\u0101m uz\u0146\u0113mumu izmantot tie\u0161o m\u0113r\u0137auditoriju, kas apvienota ar atk\u0101rtotu m\u0101rketingu pakalpojumos Google un LinkedIn<\/span>. Tas \u013cautu tiem m\u0113r\u0137tiec\u012bgi atlas\u012bt savu konkurentu auditorijas un optimiz\u0113t Google t\u012bkla izmanto\u0161anu. Galvenais m\u0113r\u0137is b\u016btu maksim\u0101li izmantot transakciju un komerci\u0101los atsl\u0113gv\u0101rdus p\u0101rdo\u0161anai, vienlaikus konsolid\u0113jot vid\u0113j\u0101 piltuves posma pla\u0161sazi\u0146as l\u012bdzek\u013cu pl\u0101no\u0161anu un inform\u0113\u0161anu ar navig\u0101cijas atsl\u0113gv\u0101rdiem. Tas \u013c\u0101va atlas\u012bt m\u0113r\u0137auditorijas ar visliel\u0101ko nol\u016bku Eiropas, Zieme\u013camerikas un \u0100zijas tirgos.<\/p>\n

LinkedIn m\u0113r\u0137auditorijai m\u0113s izveidoj\u0101m virkni amatu nosaukumu, uz kuriem uz\u0146\u0113mums var\u0113ja m\u0113r\u0137\u0113t, lai uzlabotu m\u0101rketinga ROI. Tie ietv\u0113ra ne tikai parastos, bet ar\u012b ni\u0161as un nozarei specifisk\u0101kus nosaukumus, piem\u0113ram, ilgtsp\u0113j\u012bbas direktors vai inov\u0101ciju direktors. \u0160\u0101di nosaukumi var b\u016bt atbilsto\u0161\u0101ki uz\u0146\u0113muma darbam.<\/p>\n

Nobeigum\u0101 v\u0113los teikt, ka m\u016bsu darbs \u013c\u0101va preciz\u0113t uz\u0146\u0113muma m\u0113r\u0137auditorijas atlasi un maksim\u0101li izmantot platformas. M\u0113s ar\u012b pilnveidoj\u0101m vi\u0146u demogr\u0101fisko izp\u0113ti un nodro\u0161in\u0101j\u0101m vi\u0146iem dz\u012bvotsp\u0113j\u012bgu m\u0113r\u0137auditoriju vi\u0146u klientu b\u0101z\u0113. \u0160is p\u0113t\u012bjums pal\u012bdz\u0113ja vi\u0146iem izveidot lab\u0101ku pamatu turpm\u0101kajiem m\u0101rketinga lietojumiem un pasarg\u0101ja no nevajadz\u012bgiem izdevumiem.<\/p>\n

Ja mekl\u0113jat satura vai citus m\u0101rketinga pakalpojumus, apmekl\u0113jiet m\u016bsu pakalpojumu lapu.<\/em><\/p>","protected":false},"excerpt":{"rendered":"

Reaching out to new markets is essential for growing one’s business. However, that’s always easier said than done. When it comes to manufacturing, the Asian markets are lucrative, but also cutthroat for new entrants. That’s where our latest client needed a media plan with proper targets to improve their outreach in this region. Client Outlook […]<\/p>\n","protected":false},"author":2,"featured_media":19003,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","footnotes":""},"categories":[17],"tags":[363,402,694,1037],"wl_entity_type":[47],"class_list":["post-18992","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","tag-case-study","tag-google-ads","tag-linkedin","tag-media-planning","wl_entity_type-article"],"acf":[],"yoast_head":"\nMedia Planning Case For PV Technology Company - Promoguy Digital Marketing Agency<\/title>\n<meta name=\"description\" content=\"Asian markets are lucrative, but tricky for new entrants. Our client needed a media planning strategy to boost outreach. 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