{"id":1905,"date":"2020-05-25T12:28:30","date_gmt":"2020-05-25T12:28:30","guid":{"rendered":"https:\/\/promoguy.nl\/google-maps-marketing-tips-for-growing-your-business\/"},"modified":"2025-04-05T14:24:58","modified_gmt":"2025-04-05T14:24:58","slug":"google-maps-marketing-tips-for-growing-your-business","status":"publish","type":"post","link":"https:\/\/promoguy.nl\/lv\/blog\/2020\/05\/25\/google-maps-marketing-tips-for-growing-your-business\/","title":{"rendered":"Google Maps m\u0101rketinga padomi uz\u0146\u0113muma izaugsmei"},"content":{"rendered":"

Uz\u0146\u0113mums Google pied\u0101v\u0101 daudz \u0113rtu r\u012bku un programmat\u016bras, k\u0101 ar\u012b daudz unik\u0101lu rekl\u0101mas r\u012bku. Tom\u0113r ir viens, kuram ir diezgan liels m\u0101rketinga potenci\u0101ls, ta\u010du bie\u017ei vien tas netiek \u0146emts v\u0113r\u0101: Google Maps. Tie\u0161i t\u0101! Tehnolo\u0123ijai, kas rad\u012bja revol\u016bciju izseko\u0161anas un GPS jom\u0101, ir lielas priek\u0161roc\u012bbas tiem, kas var izveidot kl\u0101tb\u016btne<\/a> uz t\u0101. M\u0113s esam \u0161eit, lai par\u0101d\u012btu, k\u0101.<\/p>\r\n\r\n\r\n\r\n

Bet vispirms par pamatiem:<\/p>\r\n\r\n\r\n\r\n

Kas ir Google Maps m\u0101rketings (un k\u0101p\u0113c ar to nodarboties)?<\/h2>\r\n\r\n\r\n\r\n
\"Google\r\n
Att\u0113ls, izmantojot Google<\/figcaption>\r\n<\/figure>\r\n\r\n\r\n\r\n

Google Maps m\u0101rketings ir vienk\u0101r\u0161i jebkur\u0161 pas\u0101kums, kas v\u0113rsts uz lab\u0101ku kl\u0101tb\u016btni pakalpojum\u0101 Maps. Uz\u0146\u0113mums, kas ir daudz redzam\u0101ks un pied\u0101v\u0101 daudz vair\u0101k \u0123eogr\u0101fisk\u0101s un kontaktinform\u0101cijas, ir daudz uzticam\u0101ks pat\u0113r\u0113t\u0101jiem. \u0160\u0101da veida kl\u0101tb\u016btne nodro\u0161ina daudz lab\u0101ku viet\u0113jo SEO, kas daudz \u0101tr\u0101k par\u0101d\u0101s potenci\u0101lajiem pat\u0113r\u0113t\u0101jiem. V\u0113l viens ieguvums ir tas, ka pat\u0113r\u0113t\u0101jiem ir daudz liel\u0101ka iesp\u0113ja redz\u0113t uz\u0146\u0113m\u0113jdarb\u012bba<\/a> tie\u0161saist\u0113<\/a> un v\u0113las to dr\u012bzum\u0101 izmantot.<\/p>\r\n\r\n\r\n\r\n

Paties\u012bb\u0101, 76% pat\u0113r\u0113t\u0101ju, kas mekl\u0113 uz\u0146\u0113mumus<\/a> sav\u0101 apgabal\u0101 apmekl\u0113 \u0161o iest\u0101di taj\u0101 pa\u0161\u0101 dien\u0101. Turkl\u0101t. 28% gad\u012bjumu, kad tiek mekl\u0113ts tuvum\u0101 eso\u0161s uz\u0146\u0113mums, kas pied\u0101v\u0101 v\u0113lamo produktu, tiek veikts pirkums. Saska\u0146\u0101 ar Google datiem 30% no visiem mobilajiem mekl\u0113jumiem ir saist\u012bti ar atra\u0161an\u0101s vietu. Tas ir diezgan iespaid\u012bgs skaitlis, \u0146emot v\u0113r\u0101, cik daudz cilv\u0113ku ikdien\u0101 izmanto mekl\u0113t\u0101jprogrammu.<\/p>\r\n\r\n\r\n\r\n

Izmantojot Google Maps uz\u0146\u0113m\u0113jdarb\u012bbas vajadz\u012bb\u0101m, ir daudz citu potenci\u0101lu priek\u0161roc\u012bbu. Google Maps m\u0101rketings ar\u012b uzlabo to, k\u0101 Google uztver j\u016bsu uz\u0146\u0113mumu un ierindo to rang\u0101. Tas ir diezgan noder\u012bgi, ja j\u016bsu uz\u0146\u0113mums par\u0101d\u0101s redzam\u0101ko uz\u0146\u0113mumu \"top 3\" sarakst\u0101, kad cilv\u0113ki mekl\u0113 veikalus, pieg\u0101d\u0101t\u0101jus vai uz\u0146\u0113mumus noteikt\u0101 kategorij\u0101. Atra\u0161an\u0101s viet\u0113j\u0101 3. viet\u0101 var nodro\u0161in\u0101t daudz augst\u0101ku konversiju r\u0101d\u012bt\u0101ju.<\/p>\r\n\r\n\r\n\r\n

K\u0101 lab\u0101k ierindoties Google Maps<\/h2>\r\n\r\n\r\n\r\n

Pirmk\u0101rt, jums ir nepiecie\u0161ams pakalpojuma Google mans uz\u0146\u0113mums saraksts. P\u0113c tam tas ir j\u0101p\u0101rbauda, j\u0101aizpilda visa nepiecie\u0161am\u0101 inform\u0101cija un j\u0101optimiz\u0113. M\u0113s jau esam pla\u0161i apl\u016bkoju\u0161i \u0161o t\u0113mu, t\u0101p\u0113c, ja jums ir nepiecie\u0161ams zin\u0101t, k\u0101 to izdar\u012bt, noklik\u0161\u0137iniet \u0161eit, lai uzzin\u0101tu vair\u0101k par sava saraksta izveidi<\/a>.<\/p>\r\n\r\n\r\n\r\n

Pakalpojumam Google mans uz\u0146\u0113mums ir papildu priek\u0161roc\u012bbas, t\u0101p\u0113c lab\u0101k to nepietiekami neizmantot. Galu gal\u0101 GMB saraksta detaliz\u0113t\u012bbas l\u012bmenis ir galvenais faktors, kas nosaka, k\u0101 Google ierindos j\u016bsu uz\u0146\u0113mumu. GMB sarakst\u0101 pievienojiet kontaktinform\u0101ciju un uz\u0146\u0113muma adresi (adresei ir j\u0101atbilst viet\u0113jai pasta adresei). pakalpojums<\/a> ar\u012b izmanto).<\/p>\r\n\r\n\r\n\r\n

P\u0113c tam m\u0113\u0123iniet ieg\u016bt p\u0113c iesp\u0113jas vair\u0101k labu rezult\u0101tu. atsauksmes<\/a> cik vien iesp\u0113jams. Varat tie\u0161i jaut\u0101t pat\u0113r\u0113t\u0101jiem vai ar\u012b nor\u0101d\u012bt uzvedni t\u012bmek\u013ca vietne<\/a> kad vi\u0146i izmanto tie\u0161saistes veikalu. Da\u017ei no tiem veic papildu pas\u0101kumus un nodro\u0161ina klientus ar pateic\u012bbas kart\u012bt\u0113m vai neliel\u0101m d\u0101vani\u0146\u0101m, lai motiv\u0113tu vi\u0146us aizpild\u012bt atsauksmi. Tas viss pal\u012bdz uzlabot v\u0113rt\u0113jumu. V\u0113l viens b\u016btisks faktors ir datu atjaunin\u0101\u0161ana, k\u0101 ar\u012b augstas kvalit\u0101tes uz\u0146\u0113m\u0113jdarb\u012bbas vietas att\u0113lu nodro\u0161in\u0101\u0161ana. Ja inform\u0101cija tiek uzskat\u012bta par prec\u012bzu un ir pieejams vair\u0101k vizu\u0101lu datu, pat\u0113r\u0113t\u0101ji un Google, visticam\u0101k, uz\u0146\u0113mumu nov\u0113rt\u0113s lab\u0101k.<\/p>\r\n\r\n\r\n\r\n

Format\u0113\u0161anas padoms, kas var b\u016bt noder\u012bgs, ir izvair\u012bties no p\u0101r\u0101k gariem apraksta tekstiem. P\u0101rliecinieties, ka tie atbilst redzamajam izm\u0113ram mobilaj\u0101 t\u0101lrun\u012b, un p\u0101rliecinieties, ka netiek pazaud\u0113ti svar\u012bgi v\u0101rdi. Tas ir b\u016btiski, jo dati liecina, ka liel\u0101k\u0101 da\u013ca cilv\u0113ku, kas mekl\u0113 Google Maps, to dara, izmantojot t\u0101lru\u0146us. Uz j\u016bsu ievadrakstu var attiekties ar\u012b Google redakcion\u0101lie standarti, t\u0101p\u0113c taj\u0101 nav ieteicams iespiest saites un atsl\u0113gv\u0101rdus. Tas var izrais\u012bt Google atteikumu. Ievad\u0101 izmantojiet atbilsto\u0161us atsl\u0113gv\u0101rdus, bet veltiet laiku, lai izveidotu vilino\u0161u ievadv\u0101rdu.<\/p>\r\n\r\n\r\n\r\n

Turpm\u0101ka optimiz\u0101cija<\/h2>\r\n\r\n\r\n\r\n
\"Google<\/figure>\r\n\r\n\r\n\r\n

Lai paaugstin\u0101tu pras\u012bbas, jums b\u016bs nepiecie\u0161ams nedaudz vair\u0101k. V\u0113l viens padoms, kas pal\u012bdz, bet bie\u017ei netiek \u0146emts v\u0113r\u0101, ir tas, ka jums sav\u0101 Google mans uz\u0146\u0113mums profil\u0101 ir j\u0101nor\u0101da, kur\u0101s jom\u0101s j\u016bsu uz\u0146\u0113mums darbojas. L\u012bdztekus tam nor\u0101diet, vai j\u016bsu uz\u0146\u0113mums apkalpo cilv\u0113kus prim\u0101raj\u0101 atra\u0161an\u0101s viet\u0101, kas var nov\u0113rst nev\u0113lamu par\u0101d\u012b\u0161anos. Attiec\u012bg\u0101 gad\u012bjum\u0101 iesp\u0113jojiet iesp\u0113ju veikt rezerv\u0101cijas vai rezerv\u0113t.<\/p>\r\n\r\n\r\n\r\n

Att\u0113lu pievieno\u0161ana ir viena lieta, ta\u010du ir veidi, k\u0101 tos padar\u012bt v\u0113l optim\u0101l\u0101kus. Varat izmantot tre\u0161o pu\u0161u lietotnes, lai pievienotu metadatus saviem att\u0113liem, t\u0101d\u0113j\u0101di atvieglojot to atra\u0161anu. Piem\u0113ram, att\u0113liem varat pievienot \u0161\u0101dus metadatus:<\/p>\r\n\r\n\r\n\r\n

    \r\n
  • Fizisk\u0101 adrese\/\u0123eogr\u0101fiskais platums un garums<\/li>\r\n\r\n\r\n\r\n
  • Pils\u0113tas \/ \u0123eogr\u0101fisk\u0101s atra\u0161an\u0101s vietas \/ valsts tagi<\/li>\r\n\r\n\r\n\r\n
  • J\u016bsu uz\u0146\u0113mumam b\u016btiski atsl\u0113gv\u0101rdi<\/li>\r\n\r\n\r\n\r\n
  • Koment\u0101ri par attiec\u012bgajiem pakalpojumiem, kas tiek pied\u0101v\u0101ti j\u016bsu atra\u0161an\u0101s viet\u0101<\/li>\r\n\r\n\r\n\r\n
  • Papildu kategoriz\u0101cijas inform\u0101cija<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n

    Google Maps m\u0101rketinga taktika<\/h2>\r\n\r\n\r\n\r\n

    Organiskie rezult\u0101ti ir lieliski, ta\u010du ne visi var tos p\u0101rvald\u012bt pa\u0161i. T\u0101d\u0101 gad\u012bjum\u0101, iesp\u0113jams, ir pien\u0101cis laiks ieguld\u012bt k\u0101d\u0101 apmaks\u0101ta rekl\u0101ma<\/strong> un viet\u0113j\u0101s mekl\u0113\u0161anas rekl\u0101mas<\/strong>. Paties\u012bb\u0101 jums tas jebkur\u0101 gad\u012bjum\u0101 b\u016btu j\u0101dara l\u012bdztekus organiskiem rezult\u0101tu ieg\u016b\u0161anas l\u012bdzek\u013ciem, jo daudzi uz\u0146\u0113mumi uzskata, ka tas ir lielisks veids, k\u0101 pan\u0101kt lab\u0101ku kl\u0101tb\u016btni tie\u0161saist\u0113.<\/p>\r\n\r\n\r\n\r\n

    N\u0101kamais solis ir veikt anal\u012bzi<\/strong> un izmantot to k\u0101 atsp\u0113riena punktu turpm\u0101kai darb\u012bbai. Jums j\u0101izp\u0113ta, k\u0101dus mekl\u0113\u0161anas veidus veic lietot\u0101ji, un j\u0101vad\u0101s p\u0113c \u0161iem atsl\u0113gv\u0101rdiem. V\u0113l viens s\u012bkums ir piev\u0113rst uzman\u012bbu tam, vai klienti j\u016bs atrod, izmantojot Maps sarakstus vai mekl\u0113\u0161anu. Abi \u0161ie faktori kop\u0101 var pal\u012bdz\u0113t jums noteikt, cik efekt\u012bvas ir biju\u0161as j\u016bsu Google Maps m\u0101rketinga strat\u0113\u0123ijas.<\/p>","protected":false},"excerpt":{"rendered":"

    Uz\u0146\u0113mums Google sav\u0101 portfolio pied\u0101v\u0101 tik daudz \u0113rtu r\u012bku un programmat\u016bras, ka tas pied\u0101v\u0101 daudz unik\u0101lu rekl\u0101mas r\u012bku. Tas ir diezgan noder\u012bgi, ja j\u016bsu uz\u0146\u0113mums par\u0101d\u0101s redzam\u0101ko \"top 3\" sarakst\u0101, kad cilv\u0113ki mekl\u0113 veikalus, pieg\u0101d\u0101t\u0101jus vai uz\u0146\u0113mumus noteikt\u0101 kategorij\u0101. Uzziniet, k\u0101.<\/p>","protected":false},"author":1,"featured_media":11993,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","footnotes":""},"categories":[13,10,15],"tags":[436,133,437,438],"wl_entity_type":[47,54],"class_list":["post-1905","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online-marketing-en","category-online-presence","category-seo-en","tag-google-maps","tag-local-seo","tag-marketing-tips","tag-ranking","wl_entity_type-article","wl_entity_type-faq-page"],"acf":[],"yoast_head":"\nGoogle Maps Marketing Tips For Growing Your Business - Promoguy Digital Marketing Agency<\/title>\n<meta name=\"description\" content=\"Google Maps marketing is sometimes overlooked, but it can provide a wealth of benefits to a business and help customers in finding your business. 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