{"id":1972,"date":"2020-07-03T07:45:19","date_gmt":"2020-07-03T07:45:19","guid":{"rendered":"https:\/\/promoguy.nl\/why-spotify-self-service-ads-are-a-game-changer\/"},"modified":"2024-10-01T11:01:35","modified_gmt":"2024-10-01T11:01:35","slug":"why-spotify-self-service-ads-are-a-game-changer","status":"publish","type":"post","link":"https:\/\/promoguy.nl\/lv\/blog\/2020\/07\/03\/why-spotify-self-service-ads-are-a-game-changer\/","title":{"rendered":"K\u0101p\u0113c Spotify pa\u0161apkalpo\u0161an\u0101s rekl\u0101mas maina sp\u0113les gaitu"},"content":{"rendered":"<p class=\"wp-block-paragraph\">M\u016bzikas straum\u0113\u0161anas gigants Spotify \u0161obr\u012bd ir vado\u0161ais uz\u0146\u0113mums, kas main\u012bjis m\u016bzikas izplat\u012b\u0161anas un straum\u0113\u0161anas modeli vis\u0101 pasaul\u0113. Neraugoties uz \u0161o reput\u0101ciju, uz\u0146\u0113mums ir piedz\u012bvojis nedaudz interesantu v\u0113sturi rentabilit\u0101tes zi\u0146\u0101. Konkr\u0113ti, <a href=\"https:\/\/www.theverge.com\/2019\/2\/6\/18214331\/spotify-earnings-financial-announcement-profits-music-streaming-podcast\">daudzi spekulanti ap\u0161aub\u012bja, vai uz\u0146\u0113mums patie\u0161\u0101m ir rentabls.<\/a>\u00a0v\u0113l pag\u0101ju\u0161aj\u0101 gad\u0101. Citi joproj\u0101m ap\u0161auba to sp\u0113ju rad\u012bt ie\u0146\u0113mumus. Tom\u0113r uz\u0146\u0113mums jau gadiem ilgi ir main\u012bjis savu modeli un izm\u0113\u0123in\u0101jis jaunas lietas, un tagad tas notiek pavisam nesen, <a href=\"https:\/\/adstudio.spotify.com\">Iesp\u0113jams, Spotify ir atradis pe\u013c\u0146as govi<\/a> ievie\u0161ot pa\u0161apkalpo\u0161an\u0101s rekl\u0101mas.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Spotify turpin\u0101s darboties, izmantojot divl\u012bme\u0146u sist\u0113mu, ta\u010du tagad arvien liel\u0101ku pe\u013c\u0146as da\u013cu nodro\u0161in\u0101s rekl\u0101mas ie\u0146\u0113mumi. Strat\u0113\u0123ijas mai\u0146a pazi\u0146o, ka Spotify k\u013c\u016bst arvien atkl\u0101t\u0101k atkar\u012bgs no sava bezmaksas mode\u013ca, \u013caujot piesaist\u012bt rekl\u0101mdev\u0113jus no da\u017e\u0101d\u0101m nozar\u0113m. Tam b\u016bs neliela ietekme uz Spotify lietot\u0101jiem. <a class=\"wl-entity-page-link\"  href=\"https:\/\/promoguy.nl\/lv\/blog\/vocabulary\/online\/\" data-id=\"https:\/\/data.wordlift.io\/wl1503668\/entity\/online\" >tie\u0161saist\u0113<\/a> pieredzi, bet tai ir da\u017eas sekas attiec\u012bb\u0101 uz uz\u0146\u0113mumu un t\u0101 rekl\u0101mdev\u0113jiem.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Lai gan Spotify jau k\u0101du laiku ir reklam\u0113jis \u0101r\u0113jos klientus, \u0161is uz\u0146\u0113mumam ir jauns pas\u0101kums. Izp\u0113t\u012bsim s\u012bk\u0101k...<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Pa\u0161apkalpo\u0161an\u0101s rekl\u0101ma 101<\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Tradicion\u0101li rekl\u0101mu ievieto\u0161ana uz\u0146\u0113mumam vai t\u012bmek\u013ca vietnei var b\u016bt pilna laika darbs. Tas bie\u017ei vien rada daudz darba j\u016bsu p\u0101rdo\u0161anas komandai un var b\u016bt darbietilp\u012bgs. Tom\u0113r internets pied\u0101v\u0101 citus veidus, k\u0101 izmantot savu rekl\u0101mas laukumu ar daudz maz\u0101ku piep\u016bli.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Viena no \u0161\u012bm iesp\u0113j\u0101m ir izveidot pa\u0161apkalpo\u0161an\u0101s rekl\u0101mu sist\u0113mu, kas \u013cauj Spotify uz\u0146\u0113mumiem pa\u0161iem ieg\u0101d\u0101ties rekl\u0101mas vietu platform\u0101. \u0160is process ir maz\u0101k praktisks, izmantojot pogu \"reklam\u0113t pie mums\" t\u012bmek\u013ca vietn\u0113s un rekl\u0101m\u0101s.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Lai atv\u0113rtu platformu pa\u0161apkalpo\u0161an\u0101s rekl\u0101m\u0101m, vispirms ir j\u0101izveido pla\u0161sazi\u0146as l\u012bdzek\u013cu komplekts, kas \u013cauj ievietot rekl\u0101mas saiti \u0101r\u0113j\u0101m person\u0101m. Saite novirza uz rekl\u0101mas serveri ar visda\u017e\u0101d\u0101kaj\u0101m pa\u0161apkalpo\u0161an\u0101s rekl\u0101mas funkcij\u0101m, un mediju komplekt\u0101 potenci\u0101lajiem rekl\u0101mdev\u0113jiem tiek sniegta inform\u0101cija par j\u016bsu rekl\u0101mas vietu.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">T\u0101 var b\u016bt t\u0101da inform\u0101cija k\u0101 rekl\u0101mas likmes, auditorijas demogr\u0101fiskie r\u0101d\u012bt\u0101ji un j\u016bsu vietn\u0113 pieejam\u0101s vietas. Taj\u0101 var ar\u012b preciz\u0113t, kur\u0101s lap\u0101s un kur\u0101s lapas viet\u0101s tiks r\u0101d\u012btas rekl\u0101mas utt.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Uzlabot\u0101s funkcijas ietver ar\u012b rekl\u0101mu r\u0101d\u012bt\u0101jus un vienk\u0101r\u0161as veidlapas, lai rekl\u0101mdev\u0113ji var\u0113tu izstr\u0101d\u0101t un public\u0113t rekl\u0101mkarogus un video rekl\u0101mas Spotify. Tas viss liel\u0101 m\u0113r\u0101 automatiz\u0113 procesu, pat atrodot auditoriju j\u016bsu viet\u0101. Kad uz\u0146\u0113mumi piel\u0101go savu rekl\u0101mu un nor\u0101da savu auditoriju, t\u012bmek\u013ca vietn\u0113 pieejam\u0101 inform\u0101cija var kalpot k\u0101 lielisks l\u012bdzeklis, lai atrastu pareizos klientus. M\u0113s jau iepriek\u0161 esam aprakst\u012bju\u0161i <a href=\"https:\/\/promoguy.nl\/lv\/blog\/facebook-ad-system-overview-what-you-need-to-know\/\">m\u0113r\u0137auditorijas iek\u0161\u0113j\u0101s un \u0101r\u0113j\u0101s iez\u012bmes<\/a>\u00a0m\u0101rketingu iepriek\u0161\u0113jos rakstos. Spotify rekl\u0101mu form\u0101ti \u013cauj veikt m\u0113r\u0137auditoriju atlasi mobilaj\u0101m ier\u012bc\u0113m un datoriem.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Ko Spotify pa\u0161apkalpo\u0161an\u0101s rekl\u0101mas noz\u012bm\u0113 vi\u0146u uz\u0146\u0113m\u0113jdarb\u012bbai<\/h2>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image\"><img decoding=\"async\" class=\"wp-image-1974\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2020\/07\/12.jpg\" alt=\"Spotify pa\u0161apkalpo\u0161an\u0101s rekl\u0101mas\" \/><\/figure>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Saska\u0146\u0101 ar uz\u0146\u0113muma 2020. gada 1. ceturk\u0161\u0146a p\u0101rskatu Spotify ik m\u0113nesi akt\u012bvi izmanto 286 miljoni lietot\u0101ju. No tiem 130 miljoni ir Spotify Premium abonenti, bet iev\u0113rojama da\u013ca nav Spotify Premium abonenti. Lai gan abonentu skaits pieaug, 2019. gada 4. ceturksn\u012b palielinoties no 124 miljoniem Spotify Premium abonentu, arvien vair\u0101k uzman\u012bbas piev\u0113r\u0161ot bezmaksas lietot\u0101jiem, paveras jaunas iesp\u0113jas.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Spotify pa\u0161apkalpo\u0161an\u0101s rekl\u0101mas pievieno\u0161ana savam arsen\u0101lam ir noz\u012bm\u012bgs pav\u0113rsiens uz priek\u0161u, jo tiek atz\u012bts, ka uz\u0146\u0113muma modeli nebalsta tikai abonenti. Vi\u0146i atz\u012bst, ka vi\u0146iem ir vajadz\u012bgi bezmaksas lietot\u0101ji, un papla\u0161ina savu darb\u012bbas jomu, aptverot vair\u0101k uz\u0146\u0113mumu. S\u0101kotn\u0113ji Spotify bija selekt\u012bv\u0101ks attiec\u012bb\u0101 uz to, kas reklam\u0113ja savus produktus platform\u0101. Tagad ar minim\u0101lu piep\u016bli visu procesu var automatiz\u0113t.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Run\u0101jot par m\u0101rketinga komandu, Spotify t\u0101 joproj\u0101m b\u016bs nepiecie\u0161ama, lai veiktu manu\u0101l\u0101ku rekl\u0101mu atlasi. Pa\u0161apkalpo\u0161an\u0101s rekl\u0101ma neizsl\u0113dz jebk\u0101du selekt\u012bvu rekl\u0101mu, bet dr\u012bz\u0101k to papildina. Spotify joproj\u0101m izmanto atlas\u012btas rekl\u0101mas, piem\u0113ram, t\u0101s, kas paredz\u0113tas t\u0101s pa\u0161as piemaksu abon\u0113\u0161anas m\u0101rketinga pas\u0101kumiem. Tom\u0113r \u0161is process tikai papildina eso\u0161o paradigmu ar piln\u012bgi jaunu dimensiju.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Spotify r\u012bc\u012bb\u0101 ir iespaid\u012bgi statistikas dati, ar kuriem t\u0101 var piesaist\u012bt rekl\u0101mdev\u0113jus:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Liel\u0101kais m\u016bzikas straum\u0113\u0161anas pakalpojums. Spotify aptver iespaid\u012bgu 36% pasaules straum\u0113\u0161anas tirgus da\u013cu.<\/li>\r\n\r\n\r\n\r\n<li>Lietot\u0101ji m\u0113nes\u012b Spotify klaus\u0101s vid\u0113ji 25 stundas.<\/li>\r\n\r\n\r\n\r\n<li>44% Spotify klaus\u012bt\u0101ju ikdien\u0101 izmanto m\u016bziku, audio gr\u0101matas vai podk\u0101stus Spotify.<\/li>\r\n\r\n\r\n\r\n<li>Spotify ir pieejami vair\u0101k nek\u0101 50 miljoni dziesmu<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Turkl\u0101t sist\u0113ma pied\u0101v\u0101 ar\u012b da\u017e\u0101das iesp\u0113jas un rekl\u0101mu veidus uz\u0146\u0113mumiem, kas v\u0113las reklam\u0113t...<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Jaunas iesp\u0113jas rekl\u0101mdev\u0113jiem<\/h2>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image alignnone wp-image-1973 size-full\"><img decoding=\"async\" class=\"wp-image-1973\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2020\/07\/13.jpg\" alt=\"Spotify pa\u0161apkalpo\u0161an\u0101s rekl\u0101mas \" \/>\r\n<figcaption class=\"wp-element-caption\">Datora un mobil\u0101s versijas rekl\u0101mas<\/figcaption>\r\n<\/figure>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Tas paver ar\u012b lielas rekl\u0101mas iesp\u0113jas uz\u0146\u0113mumiem, kas v\u0113las reklam\u0113t Spotify platform\u0101. K\u0101 min\u0113ts iepriek\u0161, uz\u0146\u0113mumam ir miljoniem lietot\u0101ju m\u0113nes\u012b, kuri ir diezgan akt\u012bvi. Turkl\u0101t Spotify apkopo daudz padzi\u013cin\u0101tas inform\u0101cijas, ko var izmantot pa\u0161apkalpo\u0161an\u0101s rekl\u0101m\u0101m. Gar\u0161as, preferences, atra\u0161an\u0101s vietas dati, savienojumi, un tas pat nemaz nerun\u0101jot par datiem, ko vi\u0146i var ieg\u016bt, ja lietot\u0101jiem ir saist\u012bti citi soci\u0101lo mediju konti (piem\u0113ram, Facebook).<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Lai gan \u0161is pakalpojums ir sal\u012bdzino\u0161i jauns, taj\u0101 jau reklam\u0113 visda\u017e\u0101d\u0101ko veidu uz\u0146\u0113mumi. Spotify sadarbojas ar Dunkin Donuts, automobi\u013cu z\u012bmolu KIA, Coca Cola un daudziem citiem. \u0160iem uz\u0146\u0113mumiem ir iesp\u0113ja izmantot video rekl\u0101mas, audio rekl\u0101mas un baneru rekl\u0101mas Spotify datora konfigur\u0101cij\u0101 un mobil\u0101s lietotnes versij\u0101.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Spotify p\u0101reja uz pa\u0161apkalpo\u0161an\u0101s rekl\u0101mas sist\u0113mu sniedz daudz priek\u0161roc\u012bbu, tostarp:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Rekl\u0101mu m\u0113r\u0137\u0113\u0161anas iesp\u0113jas var nodro\u0161in\u0101t rekl\u0101mdev\u0113jiem v\u0113l liel\u0101ku kontroli p\u0101r rekl\u0101mas kampa\u0146\u0101m. Piem\u0113ram, sist\u0113ma var\u0113tu \u013caut vi\u0146iem izvietot rekl\u0101mas, lai t\u0101s tiktu r\u0101d\u012btas tikai noteikt\u0101s situ\u0101cij\u0101s vai viet\u0101s.<\/li>\r\n\r\n\r\n\r\n<li>Spotify tiek atbalst\u012bti da\u017e\u0101di rekl\u0101mu veidi.<\/li>\r\n\r\n\r\n\r\n<li>Pa\u0161apkalpo\u0161an\u0101s funkcijas var nodro\u0161in\u0101t, ka jauna rekl\u0101mas pas\u016bt\u012bjuma apkalpo\u0161ana var s\u0101kties bez nev\u0113lamas kav\u0113\u0161an\u0101s.<\/li>\r\n\r\n\r\n\r\n<li>Visu rekl\u0101mdev\u0113ja kontaktinform\u0101ciju un pieteik\u0161an\u0101s inform\u0101ciju p\u0101rvalda rekl\u0101mas serveris.<\/li>\r\n\r\n\r\n\r\n<li>R\u0113\u0137inu \u0123ener\u0113\u0161ana ir vienk\u0101r\u0161\u0101ka. R\u0113\u0137ini tiek autom\u0101tiski iesniegti jebkuram jaunam pa\u0161apkalpo\u0161an\u0101s rekl\u0101mas pas\u016bt\u012bjumam.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Tom\u0113r Spotify atrodas jaunos \u016bde\u0146os, t\u0101p\u0113c redz\u0113sim, vai \u0161\u012bs izmai\u0146as ir t\u0101 v\u0113rtas. \u0160obr\u012bd t\u0101s \u0161\u0137iet pien\u0101c\u012bgas invest\u012bcijas, bet jaun\u0101 straum\u0113\u0161anas <a class=\"wl-entity-page-link\"  href=\"https:\/\/promoguy.nl\/lv\/blog\/vocabulary\/services\/\" data-id=\"https:\/\/data.wordlift.io\/wl1503668\/entity\/services\" >pakalpojumi<\/a> k\u013c\u016bst par ierastu par\u0101d\u012bbu. Intens\u012bva konkurence var\u0113tu p\u0101rpild\u012bt tirgu un lietot\u0101jus izstumt vai sadal\u012bt to p\u0101r\u0101k intens\u012bvi, t\u0101d\u0113j\u0101di sa\u0161\u0137e\u013cot rekl\u0101mdev\u0113jus. V\u0113l ir p\u0101ragri apgalvot, vai \u0161\u012bs izmai\u0146as atmaks\u0101sies, ta\u010du pagaid\u0101m strat\u0113\u0123ija \u0161\u0137iet pamatota.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><em>Spotify rekl\u0101mas studijas att\u0113li.<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Music streaming giant Spotify is now the leading company that changed the music distribution and streaming model across the world. Despite this reputation, the company had been going through a bit of an interesting history in terms of profitability. Specifically, many speculators were doubting whether the company was actually profitable\u00a0even as late as last year. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":12003,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","footnotes":""},"categories":[13,10,16],"tags":[424,423,420,421,422],"wl_entity_type":[47,51],"class_list":["post-1972","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online-marketing-en","category-online-presence","category-websites","tag-advertising","tag-self-service-advertising","tag-spotify","tag-spotify-ads","tag-streaming-ads","wl_entity_type-article","wl_entity_type-news-article"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.8 (Yoast SEO v27.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Why Spotify Self-Service Ads Are a Game-Changer - Promoguy Digital Marketing Agency<\/title>\n<meta name=\"description\" content=\"Having changed up their model and trying new things for years, Spotify might have found a cash cow in implementing self-service ads. Learn More:\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/promoguy.nl\/lv\/blog\/2020\/07\/03\/why-spotify-self-service-ads-are-a-game-changer\/\" \/>\n<meta property=\"og:locale\" content=\"lv_LV\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why Spotify Self-Service Ads Are a Game-Changer\" \/>\n<meta property=\"og:description\" content=\"Having changed up their model and trying new things for years, Spotify might have found a cash cow in implementing self-service ads. 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