{"id":19801,"date":"2026-06-23T03:57:53","date_gmt":"2026-06-23T03:57:53","guid":{"rendered":"https:\/\/promoguy.nl\/?p=19801"},"modified":"2026-06-23T04:00:17","modified_gmt":"2026-06-23T04:00:17","slug":"brand-awareness-case-study-for-workplace-solutions-provider","status":"publish","type":"post","link":"https:\/\/promoguy.nl\/lv\/blog\/2026\/06\/23\/brand-awareness-case-study-for-workplace-solutions-provider\/","title":{"rendered":"P\u0113t\u012bjums par z\u012bmola atpaz\u012bstam\u012bbu \u2013 darba vides risin\u0101jumu sniedz\u0113js"},"content":{"rendered":"

\u0160aj\u0101 z\u012bmola atpaz\u012bstam\u012bbas gad\u012bjuma izp\u0113t\u0113 par\u0101d\u012bsim, k\u0101 META rekl\u0101mu kampa\u0146as var optimiz\u0113t, lai pan\u0101ktu liel\u0101ku ieguld\u012bjuma atdevi (ROI). \u0160eit ir aprakst\u012bts, k\u0101 m\u0113s nodro\u0161in\u0101j\u0101m lab\u0101ku efektivit\u0101ti klientam, kas darbojas darbasp\u0113ka risin\u0101jumu p\u0101rvald\u012bbas, darbinieku atlases un cilv\u0113kresursu jom\u0101.<\/p>\n

Klientu perspekt\u012bva<\/h2>\n

M\u016bsu klients ir Eiropas uz\u0146\u0113mums, kas darbojas darbasp\u0113ka risin\u0101jumu jom\u0101, pal\u012bdzot darba dev\u0113jiem atrast piem\u0113rotus kandid\u0101tus darbam. Uz\u0146\u0113mums darbojas kop\u0161 2008. gada un ir \u013coti labi paz\u012bstams Baltijas tirgos. T\u0101 galven\u0101s darb\u012bbas jomas ietver pal\u012bdz\u012bbu person\u0101la atlas\u0113, darbasp\u0113ka pl\u0101no\u0161an\u0101, darbasp\u0113ka nodro\u0161in\u0101\u0161an\u0101 un darbasp\u0113ka p\u0101rvald\u012bb\u0101, apvienojot viet\u0113j\u0101 tirgus zin\u0101\u0161anas ar p\u0101rrobe\u017eu darb\u012bbas iesp\u0113j\u0101m. Uz\u0146\u0113mums sniedz ar\u012b viet\u0113jo atbalstu Somij\u0101, Igaunij\u0101, Latvij\u0101, Lietuv\u0101, Rum\u0101nij\u0101 un Ukrain\u0101.<\/p>\n

\"Uz\u0146\u0113muma<\/p>\n

Uz\u0146\u0113mums ir viens no vado\u0161ajiem sp\u0113l\u0113t\u0101jiem Rietumeirop\u0101 un Austrumeirop\u0101, nodro\u0161inot darbasp\u0113ka piesaisti daudziem \u0161ajos re\u0123ionos eso\u0161ajiem lielajiem uz\u0146\u0113mumiem, k\u0101 ar\u012b p\u0101rrobe\u017eu pieg\u0101des un operat\u012bvo atbalstu. Vienk\u0101r\u0161\u0101k sakot, tas sniedz priek\u0161roc\u012bbas da\u017e\u0101diem darba dev\u0113jiem, p\u0101r\u0146emot kandid\u0101tu mekl\u0113\u0161anu un pied\u0101v\u0101jot pilnv\u0113rt\u012bgus darb\u0101 pie\u0146em\u0161anas risin\u0101jumus.<\/p>\n

Uz\u0146\u0113mums galvenok\u0101rt darboj\u0101s t\u0101d\u0101s tehniskaj\u0101s nozar\u0113s k\u0101 in\u017eenierija, noliktavu saimniec\u012bba un met\u0101lapstr\u0101de<\/strong>, utt. Tas noz\u012bm\u0113ja, ka kandid\u0101tu loks bija \u013coti specifisks un augsti izgl\u012btots, t\u0101d\u0113j\u0101di samazinot t\u0101 apjomu. Turkl\u0101t uzman\u012bba tika piev\u0113rsta Eiropas re\u0123ioniem, kas bie\u017ei vien ir maz\u0101k starptautiski, kas noz\u012bm\u0113ja, ka m\u016bsu darb\u0101 b\u016btu j\u0101izmanto daudzvalodu rekl\u0101mu teksti un dizains. \u0160im nol\u016bkam m\u0113s izmantoj\u0101m tekstus lietuvie\u0161u, igau\u0146u un ang\u013cu valod\u0101s, piesaistot gan uz\u0146\u0113muma iek\u0161\u0113jos redaktorus, gan \u0101r\u0113jos resursus.<\/p>\n

M\u016bsu darbs \u0161im uz\u0146\u0113mumam ietv\u0113ra da\u017e\u0101dus digit\u0101l\u0101 m\u0101rketinga pakalpojumus (galvenok\u0101rt saist\u012bb\u0101 ar z\u012bmola atpaz\u012bstam\u012bbu). \u0160aj\u0101 konkr\u0113taj\u0101 gad\u012bjum\u0101 m\u0113s \u012bstenoj\u0101m kampa\u0146u, kuras m\u0113r\u0137is bija palielin\u0101t uz\u0146\u0113muma atpaz\u012bstam\u012bbu un nodro\u0161in\u0101t pla\u0161\u0101ku z\u012bmola sasniedzam\u012bbu. M\u0113s ar\u012b izm\u0113\u0123in\u0101j\u0101m da\u017e\u0101das jaunas m\u0101rketinga metodes, kas atbilda uz\u0146\u0113muma vajadz\u012bb\u0101m, tostarp p\u0101rbaud\u012bj\u0101m t\u0101 m\u0101ksl\u012bg\u0101 intelekta m\u0101rketinga sist\u0113mu efektivit\u0101ti.<\/p>\n

Z\u012bmola atpaz\u012bstam\u012bbas veicin\u0101\u0161ana<\/h2>\n

P\u0113c savas b\u016bt\u012bbas z\u012bmola atpaz\u012bstam\u012bbas kampa\u0146a bija paredz\u0113ta dr\u012bz\u0101k B2C, nevis B2B segmentam, lai piesaist\u012btu potenci\u0101los darbiniekus. Uz\u0146\u0113mums v\u0113l\u0113j\u0101s izveidot savu v\u0101rdu \u0161aj\u0101 m\u0113r\u0137auditorij\u0101 un bija nepiecie\u0161ams, lai t\u0101 nosaukums k\u013c\u016btu atpaz\u012bstams k\u0101 uzticams avots. P\u0113c uz\u0146\u0113muma v\u0113lamo m\u0113r\u0137u izv\u0113rt\u0113\u0161anas m\u0113s secin\u0101j\u0101m, ka vislab\u0101kais risin\u0101jums b\u016btu vizu\u0101lie soci\u0101lie t\u012bkli. M\u0113s no nulles izveidoj\u0101m att\u0113lus un rekl\u0101mu tekstus, koncentr\u0113joties uz z\u012bmola atpaz\u012bstam\u012bbas veicin\u0101\u0161anu publik\u0101cij\u0101s.<\/p>\n

M\u016bsu kampa\u0146\u0101 tika izmantota pla\u0161\u0101ka inform\u0101cija par uz\u0146\u0113muma pan\u0101kumiem, t\u0101 m\u0113r\u0137auditoriju un da\u017e\u0101daj\u0101m darba priek\u0161roc\u012bb\u0101m. Galven\u0101 uzman\u012bba tika piev\u0113rsta konkur\u0113tsp\u0113j\u012bgaj\u0101m alg\u0101m un pal\u012bdz\u012bbai darbinieku p\u0101rcel\u0161an\u0101s proces\u0101. Kampa\u0146a tika sadal\u012bta ar\u012b pa da\u017e\u0101d\u0101m \u0123eogr\u0101fiskaj\u0101m teritorij\u0101m Austrumeirop\u0101, kas \u013c\u0101va sasniegt pla\u0161\u0101ku auditoriju. T\u0101pat ar\u012b ierakstiem bija vair\u0101kas vari\u0101cijas, kas \u013c\u0101va veikt A\/B test\u0113\u0161anu un main\u012bt to\u0146u.<\/p>\n

Viens no izaicin\u0101jumiem saist\u012bb\u0101 ar konkr\u0113to darba tirgu, kur\u0101 uz\u0146\u0113mums darboj\u0101s, bija darba tirgus apjoms Baltijas valst\u012bs. Tas ierobe\u017eoja to kandid\u0101tu skaitu, ar kuriem m\u0113s var\u0113j\u0101m sazin\u0101ties, jo pras\u012bbas bija daudz specifisk\u0101kas. Mums bija nepiecie\u0161ami cilv\u0113ki ar \u013coti specifisk\u0101m prasm\u0113m, izgl\u012bt\u012bbu un nodarbin\u0101t\u012bbas statusu.<\/p>\n

Rezult\u0101ti<\/h2>\n

\"Piem\u0113rs<\/p>\n

Lai gan vi\u0146i jau bija izveidoju\u0161i da\u017eas kampa\u0146as, m\u0113s iesaist\u012bj\u0101mies un n\u0101c\u0101s veikt korekcijas. Uz\u0146\u0113mums izmantoja da\u017eus AI r\u012bkus META rekl\u0101m\u0101m un, kad m\u0113s p\u0101r\u0146\u0113m\u0101m projektu, maks\u0101ja 88 eiro par katru kandid\u0101tu (par katru potenci\u0101lo klientu). M\u0113s saskat\u012bj\u0101m iesp\u0113jas uzlabojumiem, t\u0101p\u0113c izm\u0113\u0123in\u0101j\u0101m veikt intens\u012bvu rekl\u0101mu kampa\u0146u t\u0101m pa\u0161\u0101m vakanc\u0113m ar manu\u0101lu konfigur\u0101ciju un divu ned\u0113\u013cu laik\u0101, izmantojot META, samazin\u0101j\u0101m potenci\u0101lo klientu konversijas izmaksas l\u012bdz 4,70 eiro. Tas notika vienlaikus ar 14% konversijas r\u0101d\u012bt\u0101ju attiec\u012bb\u0101 uz darba intervij\u0101m.<\/p>\n

\"Kampa\u0146as<\/p>\n

\u0145emot v\u0113r\u0101 nozares \u012bpatn\u012bbas, tas bija labs (lai gan nov\u0113lots) r\u0101d\u012bt\u0101js, jo darb\u0101 pie\u0146em\u0161anas process vid\u0113ji ilgst 28 dienas. Pozit\u012bvs rezult\u0101ts, kas par\u0101d\u012bj\u0101s divu ned\u0113\u013cu laik\u0101, bija daudzsolo\u0161a perspekt\u012bva, kas \u0101tri attaisnoj\u0101s. Tas liecin\u0101ja, ka m\u0101ksl\u012bg\u0101 intelekta rad\u012btajos rezult\u0101tos tr\u016bka da\u017ei b\u016btiski konteksta elementi, kurus jaunais teksts un dizains sp\u0113ja lab\u0101k atspogu\u013cot. Jaunais saturs sniedza visaptvero\u0161\u0101ku ieskatu par to, k\u0101das priek\u0161roc\u012bbas uz\u0146\u0113mums pied\u0101v\u0101 un k\u0101p\u0113c tas sp\u0113j pild\u012bt savus sol\u012bjumus.<\/p>\n

M\u0113s ar\u012b uzzin\u0101j\u0101m, ka m\u0101ksl\u012bgais intelekts nesp\u0113j aptvert visus \u0161im uzdevumam nepiecie\u0161amos aspektus. Automatiz\u0113t\u0101 sist\u0113ma uz\u0146\u0113mumam rad\u012bja nevajadz\u012bgas izmaksas, un m\u0101rketingam ir nepiecie\u0161ama lab\u0101ka lietot\u0101ju izpratne, izj\u016bta par tirgu un emp\u0101tisks saturs. Tas attiecas ar\u012b uz atbilsto\u0161u datu uzskaiti, p\u0101rskatu sagatavo\u0161anu, vad\u012bbas pane\u013cu izveidi un strat\u0113\u0123iju.<\/p>\n

Turpm\u0101kie so\u013ci bija m\u0113rogojam\u012bbas optimiz\u0113\u0161ana, p\u0101rdo\u0161anas piltuves apak\u0161da\u013cas att\u012bst\u012b\u0161ana, izmantojot lab\u0101kus m\u0113r\u0137auditorijas paraugus, m\u0101rketinga pas\u0101kumu kopuma uzlabo\u0161ana un p\u0101rdo\u0161anas piltuves sadales strat\u0113\u0123ijas piel\u0101go\u0161ana, tostarp Google Ads platform\u0101. Kopum\u0101 izdevumi bija vair\u0101k nek\u0101 20 reizes maz\u0101ki nek\u0101 s\u0101kum\u0101. \u0160\u012b izdevumu efektivit\u0101te kop\u0101 ar uzlaboto klientu sasnieg\u0161anu nodro\u0161in\u0101ja kampa\u0146as pan\u0101kumus.<\/p>\n

Ja v\u0113laties uzlabot savas z\u012bmola atpaz\u012bstam\u012bbu (vai jebkuru citu digit\u0101l\u0101 m\u0101rketinga jomu), k\u0101p\u0113c gan neapskat\u012bt m\u016bsu m\u0101rketinga pakalpojumi<\/a> lapa? M\u0113s pied\u0101v\u0101jam visaptvero\u0161us m\u0101rketinga risin\u0101jumus vis\u0101m j\u016bsu uz\u0146\u0113muma probl\u0113m\u0101m.<\/em><\/p>","protected":false},"excerpt":{"rendered":"

In this brand awareness case study, we’ll showcase how META ads campaigns can be optimised for greater ROI. Here’s how we delivered better efficiency for a client in workforce solutions management, hiring, and human resources. Client Outlook Our client is a European firm that operates in workforce solutions that help employers find the right candidates […]<\/p>\n","protected":false},"author":2,"featured_media":19809,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","footnotes":""},"categories":[17],"tags":[1104,1105,1106],"wl_entity_type":[47],"class_list":["post-19801","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","tag-brand-awareness-case","tag-branding-case-study","tag-workplace-management-firm","wl_entity_type-article"],"acf":[],"yoast_head":"\nBrand Awareness Case Study For Workplace Solutions Provider - Promoguy Digital Marketing Agency<\/title>\n<meta name=\"description\" content=\"Here's how we delivered better efficiency for a client in workforce solutions management using META campaigns and brand awareness.\" \/>\n<meta name=\"robots\" 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