{"id":1986,"date":"2020-10-15T09:32:11","date_gmt":"2020-10-15T09:32:11","guid":{"rendered":"https:\/\/promoguy.nl\/facebook-video-feed-aims-to-fill-tiktok-market-gap\/"},"modified":"2025-04-05T15:09:57","modified_gmt":"2025-04-05T15:09:57","slug":"facebook-video-feed-aims-to-fill-tiktok-market-gap","status":"publish","type":"post","link":"https:\/\/promoguy.nl\/lv\/blog\/2020\/10\/15\/facebook-video-feed-aims-to-fill-tiktok-market-gap\/","title":{"rendered":"Facebook video pl\u016bsmas m\u0113r\u0137is ir aizpild\u012bt TikTok tirgus plaisu"},"content":{"rendered":"

T\u0101 k\u0101 da\u017eos svar\u012bgos tirgos ir gaid\u0101mi TikTok aizliegumi, t\u0101 viet\u0101 vienm\u0113r atrad\u012bsies citi uz\u0146\u0113mumi. Galu gal\u0101 tirgus neieredz vakuumu, jo \u012bpa\u0161i internet\u0101. Ieejiet: jaun\u0101 Facebook video pl\u016bsmas funkcija, kas v\u0113las izmantot \u0161o pa\u0161u \u012bsform\u0101ta, lietot\u0101ju veidota satura form\u0101tu. Visas TikTok s\u0101kotn\u0113j\u0101s idejas paz\u012bmes ir redzamas Facebook jaun\u0101kaj\u0101 atjaunin\u0101jum\u0101. \u0145emot v\u0113r\u0101 TikTok aizliegumu Indij\u0101 (un gaid\u0101mo aizliegumu ASV), iesp\u0113jams, ir v\u0113rts izp\u0113t\u012bt, k\u0101 t\u0101di uz\u0146\u0113mumi k\u0101 Facebook cen\u0161as virz\u012bt savas versijas un ko tas noz\u012bm\u0113 pa\u0161reiz\u0113j\u0101 soci\u0101lo mediju vid\u0113.<\/p>\n

Aizliegumus ir izrais\u012bjusi spriedze starp da\u017e\u0101d\u0101m iesaist\u012btaj\u0101m valst\u012bm. Gan Indija, gan ASV pl\u0101no noteikt pla\u0161us embargo vair\u0101k\u0101m lietotn\u0113m, jo t\u0101s ir noba\u017e\u012bju\u0161\u0101s par to. \u0136\u012bnas inform\u0101cijas v\u0101k\u0161ana<\/a>. Lai gan TikTok \u012bpa\u0161nieki ir pazi\u0146oju\u0161i, ka nav izdar\u012bju\u0161i p\u0101rk\u0101pumu, aizliegums joproj\u0101m ir sp\u0113k\u0101 un, iesp\u0113jams, b\u016bs sp\u0113k\u0101 tuv\u0101kaj\u0101 n\u0101kotn\u0113. T\u0101p\u0113c vair\u0101ki uz\u0146\u0113mumi tagad cen\u0161as maksim\u0101li izmantot \u0161o situ\u0101ciju, pied\u0101v\u0101jot savas \u012bsform\u0101ta video lietotnes un funkcijas.<\/p>\n

Pa\u0161laik Facebook izm\u0113\u0123ina savas jaun\u0101s funkcijas Indij\u0101, kur TikTok nav pieejams kop\u0161 29. j\u016bnija. T\u0101d\u0113j\u0101di Facebook video pl\u016bsma m\u0113\u0123ina p\u0101r\u0146emt \u012bsform\u0101ta efem\u0113ra satura lomu. TikTok ir strauji augo\u0161s sp\u0113ks soci\u0101lo pla\u0161sazi\u0146as l\u012bdzek\u013cu jom\u0101, un bie\u017ei tiek min\u0113ts k\u0101 potenci\u0101la zelta raktuve tie\u0161saistes veicin\u0101\u0161anai un satura m\u0101rketingam (aspekts, ko m\u0113s jau iepriek\u0161 p\u0101rbaud\u012bj\u0101m.<\/a>). Tom\u0113r, vai, sniedzot lietot\u0101jiem t\u0101das pa\u0161as iesp\u0113jas k\u0101 TikTok, vi\u0146i piesaist\u012bs savu pat\u0113r\u0113t\u0101ju b\u0101zi Facebook? Vi\u0146i jau iepriek\u0161 ir m\u0113\u0123in\u0101ju\u0161i dar\u012bt l\u012bdz\u012bgas lietas ar neviennoz\u012bm\u012bgiem rezult\u0101tiem.<\/p>\n

Facebook video pl\u016bsma un iepriek\u0161\u0113jie m\u0113\u0123in\u0101jumi izveidot \u012bsform\u0101ta saturu<\/h2>\n

\"Facebook<\/p>\n

Facebook jau agr\u0101k ir m\u0113\u0123in\u0101jis g\u0101zt TikTok no tro\u0146a (t\u0101pat k\u0101 citas soci\u0101lo mediju korpor\u0101cijas). Uz\u0146\u0113muma pirmais \u012bslaic\u012bgais m\u0113\u0123in\u0101jums bija Lasso, ko j\u016blij\u0101 sl\u0113dza zemas iesaist\u012b\u0161an\u0101s d\u0113\u013c. Jaun\u0101s Facebook video lietotnes funkcijas, \u0161\u0137iet, ir otrais m\u0113\u0123in\u0101jums iekarot \u0161o pa\u0161u tirgu. Lai gan \u0161oreiz tirgus apst\u0101k\u013ci ir main\u012bju\u0161ies, \u0146emot v\u0113r\u0101 aizliegumu Indij\u0101 un gaid\u0101mo aizliegumu ASV, iesp\u0113jams, vi\u0146iem ir izdev\u012bba.<\/p>\n

Pazi\u0146ojum\u0101 TechCrunch Facebook p\u0101rst\u0101vis teica:<\/p>\n

\"M\u0113s vienm\u0113r izm\u0113\u0123in\u0101m jaunus rado\u0161os r\u012bkus, lai uzzin\u0101tu, k\u0101 cilv\u0113ki v\u0113las izpausties. \u012asa form\u0101ta videoklipi ir \u013coti popul\u0101ri, un m\u0113s mekl\u0113jam jaunus veidus, k\u0101 nodro\u0161in\u0101t \u0161o pieredzi, lai cilv\u0113ki var\u0113tu sazin\u0101ties, rad\u012bt un kop\u012bgot soci\u0101laj\u0101 t\u012bkl\u0101 Facebook.\"<\/em><\/p>\n

\u0160\u012b Facebook galven\u0101s lietotnes versija pa\u0161laik darbojas tikai Indij\u0101, kas agr\u0101k bija TikTok otrais liel\u0101kais tirgus. Tas nav ar\u012b vien\u012bgais m\u0113\u0123in\u0101jums, ko Facebook ir veicis \u0161aj\u0101 virzien\u0101, jo t\u0101 meitasuz\u0146\u0113muma lietotne Instagram<\/a> taj\u0101 pa\u0161\u0101 re\u0123ion\u0101 darbojas ar\u012b \"ru\u013c\u013cu\" funkcija. Facebook un Instagram jaun\u0101s videoklipu funkcijas iemieso gandr\u012bz t\u0101du pa\u0161u koncepciju k\u0101 TikTok video satura veids, atsakoties no garas formas videoklipiem, bet aizst\u0101jot tos ar neliela izm\u0113ra saturu. Abi \u0161ie r\u012bki public\u0113 15 sekun\u017eu fragmentus ar iesp\u0113ju pievienot dziesmas un AR efektus, izmantojot redi\u0123\u0113\u0161anas r\u012bku.<\/p>\n

Papildus Facebook ir ar\u012b citi dal\u012bbnieki ar l\u012bdz\u012bg\u0101m funkcij\u0101m un video efektiem. Youtube<\/a> tiek pievienotas jaunas iesp\u0113jas ar l\u012bdz\u012bgu funkcijas<\/a> un Twitter laidis klaj\u0101 pavisam jaunu lietotni. Pirmais no tiem ir pievienojis l\u012bdz\u012bgas funkcijas, k\u0101das izm\u0113\u0123ina Facebook, savuk\u0101rt otrais ir laidis klaj\u0101 lietotni ShareChat, lai atdarin\u0101tu TikTok soci\u0101l\u0101s funkcijas.<\/p>\n

TikTok lietot\u0101ju b\u0101ze vs Facebook lietot\u0101ju b\u0101ze<\/h2>\n

\"Facebook<\/p>\n

Galvenais iemesls, k\u0101p\u0113c \u0161is \u012bsform\u0101ta video tirgus ir tik ienes\u012bgs daudziem soci\u0101lo mediju uz\u0146\u0113mumiem, ir tas, ka to izmantoja entuziasma pilna jaunie\u0161u lietot\u0101ju b\u0101ze. Tikai apaksific\u0113jot TikTok satura stilu, ikviens var piln\u012bb\u0101 nenodro\u0161in\u0101t iesp\u0113ju piesaist\u012bt savu m\u0113r\u0137auditoriju. T\u012bmek\u013ca vietnes bie\u017ei vien ir saist\u012btas ar starptautisko kopienu, un TikTok bija pirm\u0101, kas izveidoja vietni ar \u0161\u0101du form\u0101tu. Tom\u0113r tirgus p\u0101rbl\u012bv\u0113\u0161ana var tikai maz\u0101k izdev\u012bgi sadal\u012bt auditoriju, ala \"kop\u012bgo labumu tra\u0123\u0113dija\" (the tragedy of the commons).<\/p>\n

TikTok lietot\u0101ju b\u0101ze ir galvenok\u0101rt jaunie\u0161i (Z-Z paaudze), kurus daudzi uz\u0146\u0113mumi cen\u0161as piesaist\u012bt. Facebook, t\u0101pat k\u0101 citiem soci\u0101lo pla\u0161sazi\u0146as l\u012bdzek\u013cu uz\u0146\u0113mumiem, joproj\u0101m ir liela ietekme \u0161aj\u0101 demogr\u0101fiskaj\u0101 grup\u0101, \u0146emot v\u0113r\u0101 kontu skaitu. Tom\u0113r galvenais jaut\u0101jums ir iesaist\u012b\u0161an\u0101s palielin\u0101\u0161ana, nevis jaunu cilv\u0113ku piesaist\u012b\u0161ana. Maz\u0101k Z paaudzes iedz\u012bvot\u0101ju izmanto Facebook tik bie\u017ei k\u0101 vi\u0146u vec\u0101k\u0101s paaudzes p\u0101rst\u0101vji, kas samazina rekl\u0101mas dz\u012bvotsp\u0113ju \u0161aj\u0101 demogr\u0101fiskaj\u0101 grup\u0101. T\u0101p\u0113c TikTok stila saturs ir labs veids, k\u0101 pan\u0101kt, lai vi\u0146i lietotni izmantotu bie\u017e\u0101k.<\/p>\n

V\u0113l viens faktors ir iesp\u0113jam\u0101 TikTok atgrie\u0161an\u0101s tirg\u016b. TikTok \u012bpa\u0161nieks ByteDance jau sadarbojas ar Indijas konglomer\u0101tu Reliance Industries, lai to izdar\u012btu. Lai atvieglotu situ\u0101ciju, vi\u0146i pl\u0101no p\u0101rdot savas da\u013cas uz\u0146\u0113muma viet\u0113j\u0101 versij\u0101. Uz\u0146\u0113mums ar\u012b ce\u013c pretpras\u012bbu pret ASV vald\u012bbu par m\u0113\u0123in\u0101jumu to blo\u0137\u0113t. Tom\u0113r soci\u0101lie pla\u0161sazi\u0146as l\u012bdzek\u013ci ir past\u0101v\u012bgas iesaist\u012b\u0161an\u0101s sp\u0113le, un p\u0101r\u0101k ilga blo\u0137\u0113\u0161ana var kait\u0113t TikTok kopienai. B\u016bt\u012bb\u0101 p\u0101r\u0101k ilgs aizliegums var kait\u0113t lietot\u0101ja entuziasmam atk\u0101rtoti ieguld\u012bt savu laiku platform\u0101.<\/p>\n

\u0160obr\u012bd TikTok joproj\u0101m ir noz\u012bm\u012bgs sp\u0113l\u0113t\u0101js daudzos citos tirgos. T\u0101 joproj\u0101m ir popul\u0101ra lietotne, neraugoties uz to, ka zaud\u0113ja divus galvenos tirgus, t\u0101p\u0113c platform\u0101 joproj\u0101m ir dz\u012bv\u012bba. Cits jaut\u0101jums ir, vai citi uz\u0146\u0113mumi var p\u0101rsp\u0113t tos \u0161ajos konkr\u0113tajos re\u0123ionos.<\/p>","protected":false},"excerpt":{"rendered":"

With TikTok bans looming in certain crucial markets, there are always bound to be other companies taking its place. After all, the market abhors a vacuum, especially on the Internet. Enter: the new Facebook video feed feature that’s looking to take that same format of short-form, user-generated content. All the hallmark signs of TikTok’s original […]<\/p>\n","protected":false},"author":1,"featured_media":15742,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","footnotes":""},"categories":[14,16],"tags":[127,414,415,416],"wl_entity_type":[47],"class_list":["post-1986","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trends","category-websites","tag-content-marketing","tag-facebook","tag-tiktok","tag-video-content","wl_entity_type-article"],"acf":[],"yoast_head":"\nFacebook Video Feed Aims to Fill TikTok Market Gap - Promoguy Digital Marketing Agency<\/title>\n<meta name=\"description\" content=\"With TikTok banned in certain markets, other companies are taking its place. The new Facebook video feed features are one such example.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/promoguy.nl\/lv\/blog\/2020\/10\/15\/facebook-video-feed-aims-to-fill-tiktok-market-gap\/\" \/>\n<meta property=\"og:locale\" content=\"lv_LV\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Facebook Video Feed Aims to Fill TikTok Market Gap\" \/>\n<meta property=\"og:description\" content=\"With TikTok banned in certain markets, other companies are taking its place. 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