{"id":6985,"date":"2020-10-15T11:32:51","date_gmt":"2020-10-15T11:32:51","guid":{"rendered":"https:\/\/promoguy.nl\/ad-quality-score-how-different-platforms-apply-it\/"},"modified":"2024-10-01T11:03:01","modified_gmt":"2024-10-01T11:03:01","slug":"ad-quality-score-how-different-platforms-apply-it","status":"publish","type":"post","link":"https:\/\/promoguy.nl\/lv\/blog\/2020\/10\/15\/ad-quality-score-how-different-platforms-apply-it\/","title":{"rendered":"Rekl\u0101mu kvalit\u0101tes v\u0113rt\u0113jums: k\u0101 to piem\u0113ro da\u017e\u0101d\u0101s platform\u0101s"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Tie\u0161saistes m\u0101rketings ir pla\u0161s un sare\u017e\u0123\u012bts algoritmu un neatkl\u0101tu noteikumu t\u012bkls, kas ietekm\u0113 katru taj\u0101 iesaist\u012bto uz\u0146\u0113mumu. L\u012bdz ar tie\u0161saistes rekl\u0101mu un rekl\u0101mas pakalpojumu par\u0101d\u012b\u0161anos par\u0101d\u012bj\u0101s da\u017e\u0101das metrikas, kas tiek izmantotas, apr\u0113\u0137inot rekl\u0101mas kvalit\u0101tes r\u0101d\u012bt\u0101jus, un tie da\u017e\u0101d\u0101s platform\u0101s var at\u0161\u0137irties. \u0160ie r\u0101d\u012bt\u0101ji var ietekm\u0113t to, cik d\u0101rga var b\u016bt rekl\u0101ma, un t\u0101d\u0113j\u0101di tie ir b\u016btisks faktors jebkur\u0101 tie\u0161saistes m\u0101rketinga strat\u0113\u0123ij\u0101. Diem\u017e\u0113l ir \u013coti maz inform\u0101cijas par katras platformas s\u012bkumiem, ta\u010du m\u0113s zin\u0101m, ka katra no t\u0101m v\u0113rt\u0113 lietas nedaudz at\u0161\u0137ir\u012bgi. \u0160\u012bs at\u0161\u0137ir\u012bbas ietekm\u0113 jebkuru uz\u0146\u0113muma uzs\u0101kto PPC kampa\u0146u.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Run\u0101jot par veicin\u0101\u0161anu tie\u0161saist\u0113, PPC rekl\u0101ma ir viens no galvenajiem m\u0101rketinga virzieniem. \u0160\u012b tirgus sare\u017e\u0123\u012bt\u012bbu v\u0113l vair\u0101k palielina da\u017e\u0101du rekl\u0101mas t\u012bklu past\u0101v\u0113\u0161ana, un katram no tiem ir savi apr\u0113\u0137ini. \u0160iem rekl\u0101mas starpniekiem ir iz\u0161\u0137iro\u0161a noz\u012bme, jo tie nosaka izmaksas par klik\u0161\u0137i un kontrol\u0113 rekl\u0101mu pl\u016bsmu internet\u0101. Tas padara rekl\u0101mu t\u012bklus par sp\u0113c\u012bgiem inform\u0101cijas izplat\u012b\u0161anas instrumentiem, \u0146emot v\u0113r\u0101, ka\u00a0<a href=\"https:\/\/support.google.com\/google-ads\/answer\/117120?hl=en\">Google displeju t\u012bkls vien sasniedz 90% interneta lietot\u0101ju<\/a> vis\u0101 pasaul\u0113.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Tie\u0161i \u0161eit ir kvalit\u0101tes r\u0101d\u012bt\u0101ji. Rekl\u0101mas kvalit\u0101tes r\u0101d\u012bt\u0101js kop\u0101 ar da\u017e\u0101diem citiem faktoriem var ietekm\u0113t izvieto\u0161anas cenu. B\u016bt\u012bb\u0101 tas ir viens no rekl\u0101mas tirgus neredzam\u0101s rokas elementiem, kas nosaka cenas, izmantojot da\u017e\u0101dus auditorijas intereses veidus. Lai gan ir daudzi faktori (gan zin\u0101mi, gan nezin\u0101mi), kas var b\u016bt noz\u012bm\u012bgi, kvalit\u0101tes r\u0101d\u012bt\u0101jos ir elementi, kuriem uz\u0146\u0113mumiem vajadz\u0113tu piev\u0113rst uzman\u012bbu. Tie faktiski var palielin\u0101t savas iesp\u0113jas vienoties par lab\u0101ku ieguld\u012bjumu atdevi, ja zina, k\u0101 \u0161ie r\u0101d\u012bt\u0101ji tiek apr\u0113\u0137in\u0101ti.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Kas ir rekl\u0101mas kvalit\u0101tes r\u0101d\u012bt\u0101js?<\/h2>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" class=\"wp-image-7003\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2020\/10\/Interstitial-ads-700x529.png\" alt=\"\" \/>\r\n<figcaption class=\"wp-element-caption\">Interstici\u0101l\u0101s rekl\u0101mas - Autors: - Licence:\u00a0<a href=\"https:\/\/www.seobility.net\/en\/wiki\/Creative_Commons_License_BY-SA_4.0\">CC BY-SA 4.0<\/a><\/figcaption>\r\n<\/figure>\r\n\r\n<p>&nbsp;<\/p>\r\n<p><a class=\"wl-entity-page-link\"  href=\"https:\/\/promoguy.nl\/lv\/blog\/vocabulary\/google\/\" data-id=\"https:\/\/data.wordlift.io\/wl1503668\/entity\/google\" >Google<\/a> pirmais s\u0101ka veikt rekl\u0101mu relevances apr\u0113\u0137inus, ievie\u0161ot \u0161o v\u0113rt\u0113\u0161anas metodi ar savu rekl\u0101mas ranga algoritmu. Rekl\u0101mas kvalit\u0101tes r\u0101d\u012bt\u0101js b\u016bt\u012bb\u0101 ir j\u016bsu konta atsl\u0113gv\u0101rdu v\u0113rt\u012bbas un rekl\u0101mas atbilst\u012bbas m\u0113r\u0137auditorijai kvantitat\u012bvs nov\u0113rt\u0113jums. \u0160ie r\u0101d\u012bt\u0101ji kop\u0101 ar cenu par klik\u0161\u0137i (CPC), ko nosaka lietot\u0101js, nosaka kop\u0113jo rekl\u0101mas rangu, ko j\u016bs sa\u0146emat. \u0160ie rekl\u0101mu relevances un kvalit\u0101tes r\u0101d\u012bt\u0101ju apr\u0113\u0137ini liel\u0101 m\u0113r\u0101 ir atkar\u012bgi no t\u0101, cik labi m\u0113r\u0137lapai veicas vair\u0101ku r\u0101d\u012bt\u0101ju zi\u0146\u0101.<\/p>\r\n<p>Parasti lietot\u0101ji tos var uzlabot, pievienojot lab\u0101ku lietot\u0101ja pieredzi, uzlabojot atsl\u0113gv\u0101rdus un pan\u0101kot augst\u0101ku CTR konkr\u0113t\u0101s demogr\u0101fiskaj\u0101s grup\u0101s. Tie ir atkar\u012bgi no da\u017e\u0101d\u0101m m\u0113r\u0137grup\u0101m un to, k\u0101 t\u0101s mijiedarbojas ar j\u016bsu vietni vai j\u016bsu izmantoto atsl\u0113gv\u0101rdu kvalit\u0101tes r\u0101d\u012bt\u0101jiem. Rezult\u0101t\u0101 r\u0101d\u012bt\u0101js var b\u016bt augst\u0101ks vienai m\u0113r\u0137a grupai, bet zem\u0101ks citai m\u0113r\u0137a grupai. T\u0101d\u0113j\u0101di rekl\u0101mdev\u0113ji, kas r\u0101da maz\u0101k atbilsto\u0161us r\u0101d\u012bjumus neinteresantiem lietot\u0101jiem, sa\u0146ems daudz zem\u0101kus r\u0101d\u012bt\u0101jus, t\u0101d\u0113j\u0101di vi\u0146iem b\u016bs j\u0101maks\u0101 augst\u0101ka CPC.<\/p>\r\n<p>Parasti liel\u0101kaj\u0101 da\u013c\u0101 platformu v\u0113rt\u0113jums tiek att\u0113lots k\u0101 skaitlis no 1 l\u012bdz 10. \u0160is skaitlis ir tie\u0161a nor\u0101de rekl\u0101mas t\u012bklam par to, cik lielu maksu iekas\u0113t no katra rekl\u0101mdev\u0113ja par klik\u0161\u0137i vai nospiedumu. Rekl\u0101mas rangs ir kvalit\u0101tes r\u0101d\u012bt\u0101ja reizin\u0101jums ar rekl\u0101mdev\u0113ja pied\u0101v\u0101to CPC cenu.<\/p>\r\n<h2>K\u0101 tiek noteikti rekl\u0101mu kvalit\u0101tes r\u0101d\u012bt\u0101ji?<\/h2>\r\n<p>Tom\u0113r paties\u0101 probl\u0113ma rodas t\u0101p\u0113c, ka katr\u0101 t\u012bkl\u0101 kvalit\u0101tes r\u0101d\u012bt\u0101ju apr\u0113\u0137in\u0101\u0161anai ir nedaudz at\u0161\u0137ir\u012bgi l\u012bdzek\u013ci. Ir da\u017eas pla\u0161as faktoru kategorijas, kas var ietekm\u0113t gal\u012bgo rezult\u0101tu. Ne visi uz\u0146\u0113mumi izmanto katru no tiem, un ir daudz papildu, nezin\u0101mu apr\u0113\u0137inu, kas da\u017ek\u0101rt papildina gal\u012bgo rezult\u0101tu. \u0160ie pieci var b\u016bt \u0113rts kontrolsaraksts, k\u0101 p\u0101rbaud\u012bt, kur j\u016bsu rekl\u0101mas kvalit\u0101tes r\u0101d\u012bt\u0101jam var pietr\u016bkt.<\/p>\r\n<p>Turpm\u0101k aprakst\u012btas galven\u0101s pla\u0161\u0101s kategorijas:<\/p>\r\n<ul>\r\n<li><strong>Piezem\u0113\u0161an\u0101s lapas pieredze:<\/strong>\u00a0\u0160is r\u0101d\u012bt\u0101js ir atkar\u012bgs no t\u0101, vai m\u0113r\u0137lapa p\u0113c rekl\u0101mas ir atbilsto\u0161a apmekl\u0113t\u0101jam. Tas p\u0101rbauda, vai lapas atbilst apmekl\u0113t\u0101ja nodomam un vai t\u0101s pal\u012bdz vi\u0146am \u0101tri un p\u0101rskat\u0101mi sasniegt m\u0113r\u0137us.<\/li>\r\n<li><strong>Rekl\u0101mu klik\u0161\u0137u skaits\/iesaist\u012b\u0161an\u0101s:<\/strong> Ar \u0161o r\u0101d\u012bt\u0101ju tiek sal\u012bdzin\u0101ts, cik labi j\u016bsu rekl\u0101mu klik\u0161\u0137u caurlaides r\u0101d\u012bt\u0101js ir sal\u012bdzin\u0101ms ar konkurentu r\u0101d\u012bt\u0101jiem.<\/li>\r\n<li><strong>Rekl\u0101mas atbilst\u012bba: <\/strong>Vai j\u016bsu rekl\u0101mas atbilst auditorijas interes\u0113m un nol\u016bkiem.<\/li>\r\n<li><strong>Konversijas r\u0101d\u012bt\u0101js p\u0113c klik\u0161\u0137a:<\/strong>\u00a0Vai apmekl\u0113t\u0101ji p\u0113c klik\u0161\u0137a veic noz\u012bm\u012bgu darb\u012bbu.<\/li>\r\n<li><strong>Atk\u0101rtot\u012bba:<\/strong> Cik nesen atjaunin\u0101j\u0101t vai public\u0113j\u0101t rekl\u0101mas\/saturu.<\/li>\r\n<\/ul>\r\n<p>\u0160ie pas\u0101kumi var veidot diezgan prec\u012bzas vadl\u012bnijas, k\u0101 uzlabot savu poz\u012bciju da\u017e\u0101d\u0101s platform\u0101s. Protams, t\u0101 k\u0101 katras platformas apr\u0113\u0137inu r\u0101d\u012bt\u0101ji at\u0161\u0137iras, jums nav j\u0101uzlabo katra no \u0161\u012bm kategorij\u0101m. Dr\u012bz\u0101k centieties uzlabot t\u0101s, kas attiecas uz j\u016bsu izv\u0113l\u0113to t\u012bklu.<\/p>\r\n<p>Kopum\u0101 vislab\u0101k ir p\u0101rliecin\u0101ties, ka j\u016bsu m\u0113r\u0137lapa ir lietot\u0101jam draudz\u012bga, \u0101tri iel\u0101d\u0113jas un lietot\u0101jam ir viegli atrast inform\u0101ciju. Tas samazin\u0101s atteikumu skaitu un kalpos k\u0101 galven\u0101 sast\u0101vda\u013ca kvalit\u0101tes r\u0101d\u012bt\u0101ju apr\u0113\u0137inos, samazinot PPC kampa\u0146u izmaksas.<\/p>\r\n<h2>K\u0101 platformas apr\u0113\u0137ina punktus<\/h2>\r\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-6996 size-full\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2020\/10\/Table-Ad-Score.png\" alt=\"Rekl\u0101mu kvalit\u0101tes r\u0101d\u012bt\u0101js\" width=\"1362\" height=\"788\" \/><\/p>\r\n<p>Iepriek\u0161 sniegt\u0101 tabula ir diezgan \u0113rta ilustr\u0101cija tam, k\u0101di noteikumi j\u0101iev\u0113ro, piel\u0101gojot rekl\u0101mu kvalit\u0101tes r\u0101d\u012bt\u0101jus da\u017e\u0101diem t\u012bkliem. Visas galven\u0101s platformas \u0146em v\u0113r\u0101 rekl\u0101mas CTR, iesaist\u012b\u0161anos un atbilst\u012bbu, bet p\u0101r\u0113jo r\u0101d\u012bt\u0101ju specifika var at\u0161\u0137irties.<\/p>\r\n<p><strong>Google<\/strong> un <strong>Microsoft<\/strong> Rekl\u0101m\u0101 tiek izmantoti l\u012bdz\u012bgi r\u0101d\u012bt\u0101ji virspus\u0113j\u0101 l\u012bmen\u012b, ta\u010du ir da\u017eas dzi\u013c\u0101kas at\u0161\u0137ir\u012bbas. Piem\u0113ram, Google uzsver m\u0113r\u0137lapas iel\u0101des laiku, dro\u0161\u012bbu un piem\u0113rot\u012bbu vair\u0101k\u0101m ier\u012bc\u0113m. Viena no at\u0161\u0137ir\u012bb\u0101m, ko piem\u0113ro Microsoft, ir atteikumu r\u0101d\u012bt\u0101ju samazin\u0101\u0161ana, lai uzlabotu kvalit\u0101tes r\u0101d\u012bt\u0101ju. Kopum\u0101 daudzi no \u0161iem diviem t\u012bkliem ir savstarp\u0113ji piem\u0113rojami, t\u0101p\u0113c vislab\u0101k tos uzskat\u012bt par l\u012bdz\u012bgiem.<\/p>\r\n<p><strong>Facebook<\/strong>\u00a0vair\u0101ku iemeslu d\u0113\u013c ir \u013coti at\u0161\u0137ir\u012bga metode (<a href=\"https:\/\/promoguy.nl\/lv\/blog\/facebook-ad-system-overview-what-you-need-to-know\/\">par kuru m\u0113s jau esam rakst\u012bju\u0161i iepriek\u0161<\/a>). Pirmk\u0101rt, tas nav balst\u012bts uz mekl\u0113\u0161anas atsl\u0113gv\u0101rdiem, t\u0101p\u0113c daudzi standarta nol\u016bka m\u0113r\u012bjumi netiek izmantoti. Turkl\u0101t liela noz\u012bme ir rekl\u0101mu CTR, relevancei un p\u0113c klik\u0161\u0137a notiku\u0161aj\u0101m konversij\u0101m, un Facebook sal\u012bdzina \u0161os r\u0101d\u012bt\u0101jus. Tom\u0113r konversijas liel\u0101 m\u0113r\u0101 ir atkar\u012bgas no cilv\u0113ku reakcijas Facebook t\u012bkl\u0101 (pat\u012bk, dal\u0101s u. c.). Sal\u012bdzin\u0101jumos rekl\u0101mas tiek sal\u012bdzin\u0101tas viena ar otru, ja t\u0101s ir v\u0113rstas uz vienu un to pa\u0161u grupu, t\u0101d\u0113j\u0101di ieg\u016bstot rezult\u0101tu.<\/p>\r\n<p><strong>Twitter\u00a0<\/strong>rekl\u0101mas \u0161aj\u0101 zi\u0146\u0101 var b\u016bt l\u012bdz\u012bgas Facebook rekl\u0101m\u0101m, jo liel\u0101k\u0101 da\u013ca konversiju notiek ar pat\u012bk, retweetiem un sekot\u0101jiem. T\u0101s \u0146em v\u0113r\u0101 ar\u012b zi\u0146u aktualit\u0101ti, kas noz\u012bm\u0113, ka past\u0101v\u012bgs saturs ir labv\u0113l\u012bgs. <strong>LinkedIn<\/strong>\u00a0ir b\u0113d\u012bgi slavena ar to, ka t\u0101 nesniedz inform\u0101ciju lietot\u0101jiem par to, k\u0101 apr\u0113\u0137ina savus rezult\u0101tus. Vi\u0146i m\u0113dz izmantot iesaist\u012b\u0161an\u0101s r\u0101d\u012bt\u0101jus un CTR k\u0101 galvenos r\u0101d\u012bt\u0101jus, un UX uzlabo\u0161ana m\u0113r\u0137lap\u0101 pal\u012bdz samazin\u0101t CPC \u0161aj\u0101 platform\u0101.<\/p>\r\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Ir da\u017eas pla\u0161as faktoru kategorijas, kas var ietekm\u0113t j\u016bsu rekl\u0101mas kvalit\u0101tes r\u0101d\u012bt\u0101ju. Ne visi uz\u0146\u0113mumi izmanto katru no tiem, un ir daudz papildu, nezin\u0101mu apr\u0113\u0137inu, kas da\u017ek\u0101rt ietekm\u0113 gal\u012bgo rezult\u0101tu, bet m\u0113s esam uzskait\u012bju\u0161i 5 galvenos, uz kuriem jums noteikti vajadz\u0113tu piev\u0113rst uzman\u012bbu.<\/p>","protected":false},"author":1,"featured_media":15731,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","footnotes":""},"categories":[13,15],"tags":[400,399,405,402,406,403,392,401,226,404],"wl_entity_type":[47],"class_list":["post-6985","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online-marketing-en","category-seo-en","tag-ad","tag-ad-quality-score","tag-facebook-ads","tag-google-ads","tag-linkedin-ads","tag-microsoft-ads","tag-online-marketing","tag-post-click-conversion-rate","tag-ppc","tag-twitter-ads","wl_entity_type-article"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.8 (Yoast SEO v27.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Ad Quality Score: How Different Platforms Apply it - Promoguy Digital Marketing Agency<\/title>\n<meta name=\"description\" content=\"The advent of online ads and ad services brought all sorts of metrics that go into calculating ad quality score. Let&#039;s see how they work.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/promoguy.nl\/lv\/blog\/2020\/10\/15\/ad-quality-score-how-different-platforms-apply-it\/\" \/>\n<meta property=\"og:locale\" content=\"lv_LV\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ad Quality Score: How Different Platforms Apply it\" \/>\n<meta property=\"og:description\" content=\"The advent of online ads and ad services brought all sorts of metrics that go into calculating ad quality score. Let&#039;s see how they work.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/promoguy.nl\/lv\/blog\/2020\/10\/15\/ad-quality-score-how-different-platforms-apply-it\/\" \/>\n<meta property=\"og:site_name\" content=\"Promoguy Digital Marketing Agency\" \/>\n<meta property=\"article:published_time\" content=\"2020-10-15T11:32:51+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-10-01T11:03:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2020\/10\/Ad-Quality-Score-How-Different-Platforms-Apply-it.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2000\" \/>\n\t<meta property=\"og:image:height\" content=\"475\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"promoguynl\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"promoguynl\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 min\u016btes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/promoguy.nl\\\/blog\\\/2020\\\/10\\\/15\\\/ad-quality-score-how-different-platforms-apply-it\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/promoguy.nl\\\/blog\\\/2020\\\/10\\\/15\\\/ad-quality-score-how-different-platforms-apply-it\\\/\"},\"author\":{\"name\":\"promoguynl\",\"@id\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/#\\\/schema\\\/person\\\/f1e99bd6c6305ded79f1214882575dc7\"},\"headline\":\"Ad Quality Score: How Different Platforms Apply it\",\"datePublished\":\"2020-10-15T11:32:51+00:00\",\"dateModified\":\"2024-10-01T11:03:01+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/promoguy.nl\\\/blog\\\/2020\\\/10\\\/15\\\/ad-quality-score-how-different-platforms-apply-it\\\/\"},\"wordCount\":1073,\"publisher\":{\"@id\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/promoguy.nl\\\/blog\\\/2020\\\/10\\\/15\\\/ad-quality-score-how-different-platforms-apply-it\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/promoguy.nl\\\/wp-content\\\/uploads\\\/2020\\\/10\\\/Ad-Quality-Score-How-Different-Platforms-Apply-it.png\",\"keywords\":[\"Ad\",\"Ad Quality Score\",\"Facebook Ads\",\"Google Ads\",\"Linkedin Ads\",\"Microsoft Ads\",\"online marketing\",\"Post-Click Conversion Rate\",\"PPC\",\"Twitter Ads\"],\"articleSection\":[\"Online Marketing\",\"SEO\"],\"inLanguage\":\"lv-LV\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/promoguy.nl\\\/blog\\\/2020\\\/10\\\/15\\\/ad-quality-score-how-different-platforms-apply-it\\\/\",\"url\":\"https:\\\/\\\/promoguy.nl\\\/blog\\\/2020\\\/10\\\/15\\\/ad-quality-score-how-different-platforms-apply-it\\\/\",\"name\":\"Ad Quality Score: How Different Platforms Apply it - Promoguy Digital Marketing Agency\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/promoguy.nl\\\/blog\\\/2020\\\/10\\\/15\\\/ad-quality-score-how-different-platforms-apply-it\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/promoguy.nl\\\/blog\\\/2020\\\/10\\\/15\\\/ad-quality-score-how-different-platforms-apply-it\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/promoguy.nl\\\/wp-content\\\/uploads\\\/2020\\\/10\\\/Ad-Quality-Score-How-Different-Platforms-Apply-it.png\",\"datePublished\":\"2020-10-15T11:32:51+00:00\",\"dateModified\":\"2024-10-01T11:03:01+00:00\",\"description\":\"The advent of online ads and ad services brought all sorts of metrics that go into calculating ad quality score. Let's see how they work.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/promoguy.nl\\\/blog\\\/2020\\\/10\\\/15\\\/ad-quality-score-how-different-platforms-apply-it\\\/#breadcrumb\"},\"inLanguage\":\"lv-LV\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/promoguy.nl\\\/blog\\\/2020\\\/10\\\/15\\\/ad-quality-score-how-different-platforms-apply-it\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"lv-LV\",\"@id\":\"https:\\\/\\\/promoguy.nl\\\/blog\\\/2020\\\/10\\\/15\\\/ad-quality-score-how-different-platforms-apply-it\\\/#primaryimage\",\"url\":\"https:\\\/\\\/promoguy.nl\\\/wp-content\\\/uploads\\\/2020\\\/10\\\/Ad-Quality-Score-How-Different-Platforms-Apply-it.png\",\"contentUrl\":\"https:\\\/\\\/promoguy.nl\\\/wp-content\\\/uploads\\\/2020\\\/10\\\/Ad-Quality-Score-How-Different-Platforms-Apply-it.png\",\"width\":2000,\"height\":475,\"caption\":\"Ad Quality Score: How Different Platforms Apply it\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/promoguy.nl\\\/blog\\\/2020\\\/10\\\/15\\\/ad-quality-score-how-different-platforms-apply-it\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Ad Quality Score: How Different Platforms Apply it\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/#website\",\"url\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/\",\"name\":\"Promoguy Digital Marketing Agency\",\"description\":\"Performance Marketing Agency\",\"publisher\":{\"@id\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"lv-LV\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/#organization\",\"name\":\"Promoguy Digital Marketing Agency\",\"url\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"lv-LV\",\"@id\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/promoguy.nl\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/PROMOGUY_LOGO_RGB_Main-versions_White-logo.svg\",\"contentUrl\":\"https:\\\/\\\/promoguy.nl\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/PROMOGUY_LOGO_RGB_Main-versions_White-logo.svg\",\"width\":362,\"height\":82,\"caption\":\"Promoguy Digital Marketing Agency\"},\"image\":{\"@id\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/#\\\/schema\\\/person\\\/f1e99bd6c6305ded79f1214882575dc7\",\"name\":\"promoguynl\",\"sameAs\":[\"https:\\\/\\\/promoguy.nl\"],\"url\":\"https:\\\/\\\/promoguy.nl\\\/lv\\\/blog\\\/author\\\/promoguynl\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Rekl\u0101mu kvalit\u0101tes r\u0101d\u012bt\u0101js: k\u0101 to piem\u0113ro da\u017e\u0101d\u0101s platform\u0101s - Promoguy Digit\u0101l\u0101 m\u0101rketinga a\u0123ent\u016bra","description":"L\u012bdz ar tie\u0161saistes rekl\u0101mu un rekl\u0101mas pakalpojumu par\u0101d\u012b\u0161anos par\u0101d\u012bj\u0101s da\u017e\u0101das metrikas, kas tiek izmantotas, apr\u0113\u0137inot rekl\u0101mas kvalit\u0101tes r\u0101d\u012bt\u0101jus. Apskat\u012bsim, k\u0101 tie darbojas.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/promoguy.nl\/lv\/blog\/2020\/10\/15\/ad-quality-score-how-different-platforms-apply-it\/","og_locale":"lv_LV","og_type":"article","og_title":"Ad Quality Score: How Different Platforms Apply it","og_description":"The advent of online ads and ad services brought all sorts of metrics that go into calculating ad quality score. Let's see how they work.","og_url":"https:\/\/promoguy.nl\/lv\/blog\/2020\/10\/15\/ad-quality-score-how-different-platforms-apply-it\/","og_site_name":"Promoguy Digital Marketing Agency","article_published_time":"2020-10-15T11:32:51+00:00","article_modified_time":"2024-10-01T11:03:01+00:00","og_image":[{"width":2000,"height":475,"url":"https:\/\/promoguy.nl\/wp-content\/uploads\/2020\/10\/Ad-Quality-Score-How-Different-Platforms-Apply-it.png","type":"image\/png"}],"author":"promoguynl","twitter_card":"summary_large_image","twitter_misc":{"Written by":"promoguynl","Est. reading time":"6 min\u016btes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/promoguy.nl\/blog\/2020\/10\/15\/ad-quality-score-how-different-platforms-apply-it\/#article","isPartOf":{"@id":"https:\/\/promoguy.nl\/blog\/2020\/10\/15\/ad-quality-score-how-different-platforms-apply-it\/"},"author":{"name":"promoguynl","@id":"https:\/\/promoguy.nl\/pt\/#\/schema\/person\/f1e99bd6c6305ded79f1214882575dc7"},"headline":"Ad Quality Score: How Different Platforms Apply it","datePublished":"2020-10-15T11:32:51+00:00","dateModified":"2024-10-01T11:03:01+00:00","mainEntityOfPage":{"@id":"https:\/\/promoguy.nl\/blog\/2020\/10\/15\/ad-quality-score-how-different-platforms-apply-it\/"},"wordCount":1073,"publisher":{"@id":"https:\/\/promoguy.nl\/pt\/#organization"},"image":{"@id":"https:\/\/promoguy.nl\/blog\/2020\/10\/15\/ad-quality-score-how-different-platforms-apply-it\/#primaryimage"},"thumbnailUrl":"https:\/\/promoguy.nl\/wp-content\/uploads\/2020\/10\/Ad-Quality-Score-How-Different-Platforms-Apply-it.png","keywords":["Ad","Ad Quality Score","Facebook Ads","Google Ads","Linkedin Ads","Microsoft Ads","online marketing","Post-Click Conversion Rate","PPC","Twitter Ads"],"articleSection":["Online Marketing","SEO"],"inLanguage":"lv-LV"},{"@type":"WebPage","@id":"https:\/\/promoguy.nl\/blog\/2020\/10\/15\/ad-quality-score-how-different-platforms-apply-it\/","url":"https:\/\/promoguy.nl\/blog\/2020\/10\/15\/ad-quality-score-how-different-platforms-apply-it\/","name":"Rekl\u0101mu kvalit\u0101tes r\u0101d\u012bt\u0101js: k\u0101 to piem\u0113ro da\u017e\u0101d\u0101s platform\u0101s - Promoguy Digit\u0101l\u0101 m\u0101rketinga a\u0123ent\u016bra","isPartOf":{"@id":"https:\/\/promoguy.nl\/pt\/#website"},"primaryImageOfPage":{"@id":"https:\/\/promoguy.nl\/blog\/2020\/10\/15\/ad-quality-score-how-different-platforms-apply-it\/#primaryimage"},"image":{"@id":"https:\/\/promoguy.nl\/blog\/2020\/10\/15\/ad-quality-score-how-different-platforms-apply-it\/#primaryimage"},"thumbnailUrl":"https:\/\/promoguy.nl\/wp-content\/uploads\/2020\/10\/Ad-Quality-Score-How-Different-Platforms-Apply-it.png","datePublished":"2020-10-15T11:32:51+00:00","dateModified":"2024-10-01T11:03:01+00:00","description":"L\u012bdz ar tie\u0161saistes rekl\u0101mu un rekl\u0101mas pakalpojumu par\u0101d\u012b\u0161anos par\u0101d\u012bj\u0101s da\u017e\u0101das metrikas, kas tiek izmantotas, apr\u0113\u0137inot rekl\u0101mas kvalit\u0101tes r\u0101d\u012bt\u0101jus. Apskat\u012bsim, k\u0101 tie darbojas.","breadcrumb":{"@id":"https:\/\/promoguy.nl\/blog\/2020\/10\/15\/ad-quality-score-how-different-platforms-apply-it\/#breadcrumb"},"inLanguage":"lv-LV","potentialAction":[{"@type":"ReadAction","target":["https:\/\/promoguy.nl\/blog\/2020\/10\/15\/ad-quality-score-how-different-platforms-apply-it\/"]}]},{"@type":"ImageObject","inLanguage":"lv-LV","@id":"https:\/\/promoguy.nl\/blog\/2020\/10\/15\/ad-quality-score-how-different-platforms-apply-it\/#primaryimage","url":"https:\/\/promoguy.nl\/wp-content\/uploads\/2020\/10\/Ad-Quality-Score-How-Different-Platforms-Apply-it.png","contentUrl":"https:\/\/promoguy.nl\/wp-content\/uploads\/2020\/10\/Ad-Quality-Score-How-Different-Platforms-Apply-it.png","width":2000,"height":475,"caption":"Ad Quality Score: How Different Platforms Apply it"},{"@type":"BreadcrumbList","@id":"https:\/\/promoguy.nl\/blog\/2020\/10\/15\/ad-quality-score-how-different-platforms-apply-it\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/promoguy.nl\/pt\/"},{"@type":"ListItem","position":2,"name":"Ad Quality Score: How Different Platforms Apply it"}]},{"@type":"WebSite","@id":"https:\/\/promoguy.nl\/pt\/#website","url":"https:\/\/promoguy.nl\/pt\/","name":"Promoguy Digit\u0101l\u0101 m\u0101rketinga a\u0123ent\u016bra","description":"Veiktsp\u0113jas m\u0101rketinga a\u0123ent\u016bra","publisher":{"@id":"https:\/\/promoguy.nl\/pt\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/promoguy.nl\/pt\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"lv-LV"},{"@type":"Organization","@id":"https:\/\/promoguy.nl\/pt\/#organization","name":"Promoguy Digit\u0101l\u0101 m\u0101rketinga a\u0123ent\u016bra","url":"https:\/\/promoguy.nl\/pt\/","logo":{"@type":"ImageObject","inLanguage":"lv-LV","@id":"https:\/\/promoguy.nl\/pt\/#\/schema\/logo\/image\/","url":"https:\/\/promoguy.nl\/wp-content\/uploads\/2023\/06\/PROMOGUY_LOGO_RGB_Main-versions_White-logo.svg","contentUrl":"https:\/\/promoguy.nl\/wp-content\/uploads\/2023\/06\/PROMOGUY_LOGO_RGB_Main-versions_White-logo.svg","width":362,"height":82,"caption":"Promoguy Digital Marketing Agency"},"image":{"@id":"https:\/\/promoguy.nl\/pt\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/promoguy.nl\/pt\/#\/schema\/person\/f1e99bd6c6305ded79f1214882575dc7","name":"promoguynl","sameAs":["https:\/\/promoguy.nl"],"url":"https:\/\/promoguy.nl\/lv\/blog\/author\/promoguynl\/"}]}},"_wl_alt_label":[],"wl:entity_url":"https:\/\/data.wordlift.io\/wl1503668\/post\/ad-quality-score-how-different-platforms-apply-it","_links":{"self":[{"href":"https:\/\/promoguy.nl\/lv\/wp-json\/wp\/v2\/posts\/6985","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/promoguy.nl\/lv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/promoguy.nl\/lv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/promoguy.nl\/lv\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/promoguy.nl\/lv\/wp-json\/wp\/v2\/comments?post=6985"}],"version-history":[{"count":3,"href":"https:\/\/promoguy.nl\/lv\/wp-json\/wp\/v2\/posts\/6985\/revisions"}],"predecessor-version":[{"id":16474,"href":"https:\/\/promoguy.nl\/lv\/wp-json\/wp\/v2\/posts\/6985\/revisions\/16474"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/promoguy.nl\/lv\/wp-json\/wp\/v2\/media\/15731"}],"wp:attachment":[{"href":"https:\/\/promoguy.nl\/lv\/wp-json\/wp\/v2\/media?parent=6985"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/promoguy.nl\/lv\/wp-json\/wp\/v2\/categories?post=6985"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/promoguy.nl\/lv\/wp-json\/wp\/v2\/tags?post=6985"},{"taxonomy":"wl_entity_type","embeddable":true,"href":"https:\/\/promoguy.nl\/lv\/wp-json\/wp\/v2\/wl_entity_type?post=6985"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}