{"id":7138,"date":"2020-10-29T09:33:33","date_gmt":"2020-10-29T09:33:33","guid":{"rendered":"https:\/\/promoguy.nl\/paid-social-service-client-case-study\/"},"modified":"2025-04-05T13:46:20","modified_gmt":"2025-04-05T13:46:20","slug":"paid-social-service-client-case-study","status":"publish","type":"post","link":"https:\/\/promoguy.nl\/lv\/blog\/2020\/10\/29\/paid-social-service-client-case-study\/","title":{"rendered":"Maksas soci\u0101lais dienests: Klienta gad\u012bjuma izp\u0113te"},"content":{"rendered":"

M\u0113s Promoguy esam veiku\u0161i vair\u0101kus apmaks\u0101tus soci\u0101los pakalpojums<\/a> kampa\u0146as klientiem. Izmantojot uz datiem balst\u012btu darba pl\u016bsmu, mums izdev\u0101s palielin\u0101t r\u0101d\u012bt\u0101jus vis\u0101s galvenaj\u0101s platform\u0101s, pied\u0101v\u0101jot efekt\u012bvu m\u0101rketinga saturu. K\u0101 aprakst\u012bts turpm\u0101k min\u0113taj\u0101 piem\u0113r\u0101, m\u016bsu darbs palielin\u0101ja iesaist\u012b\u0161anos un r\u0101d\u012bt\u0101jus, \u013caujot klientam izbaud\u012bt atjaunotu tie\u0161saist\u0113<\/a> pan\u0101kumi. Attiec\u012bgais klients bija Pr\u0101gas klubs, kas v\u0113l\u0113j\u0101s uzlabot savu tie\u0161saistes kl\u0101tb\u016btne<\/a> pand\u0113mijas laik\u0101 2020. gad\u0101.<\/p>\r\n\r\n\r\n\r\n

Apmaks\u0101t\u0101s soci\u0101l\u0101s kampa\u0146as m\u0113r\u0137i bija vienk\u0101r\u0161i: p\u0101rorient\u0113t uz\u0146\u0113mumu uz modeli, kas vair\u0101k orient\u0113ts uz tie\u0161saisti. Tas ietv\u0113ra soci\u0101lo pla\u0161sazi\u0146as l\u012bdzek\u013cu iesaistes palielin\u0101\u0161anu un starptautiskas kl\u0101tb\u016btnes veido\u0161anu, vienlaikus iesaistot klientus, kas l\u012bdz \u0161im darboj\u0101s bezsaist\u0113. Papildus apmaks\u0101tajam soci\u0101lajam pakalpojumam m\u016bsu uzdevums bija ar\u012b pal\u012bdz\u0113t vi\u0146iem izstr\u0101d\u0101t tie\u0161saistes uz\u0146\u0113m\u0113jdarb\u012bbas strat\u0113\u0123iju, lai vi\u0146i var\u0113tu kaut k\u0101d\u0101 veid\u0101 peln\u012bt no savu dejot\u0101ju darba un pas\u0101kumiem tie\u0161saistes vid\u0113.<\/p>\r\n\r\n\r\n\r\n

K\u0101 redzams \u0161aj\u0101 liet\u0101, m\u016bsu darb\u012bbas noveda pie v\u0113l nebiju\u0161as kluba izaugsmes. Izmantojot saturu, gudrus soci\u0101lo mediju ierakstus un tie\u0161saistes rekl\u0101mu, kluba soci\u0101lo mediju kan\u0101li k\u013cuva daudz pievilc\u012bg\u0101ki klientiem un apmekl\u0113t\u0101jiem. Maksas soci\u0101lais pakalpojums ietv\u0113ra ar\u012b konkurentu anal\u012bzi un izaugsmes uzraudz\u012bbu, k\u0101 rezult\u0101t\u0101 tika pan\u0101kts stabils kvalit\u0101tes standarts.<\/p>\r\n\r\n\r\n\r\n

Klientu perspekt\u012bva<\/h2>\r\n\r\n\r\n\r\n

Klubs jau bija guvis pan\u0101kumus, b\u016bdams viens no lab\u0101kajiem (ja ne pats lab\u0101kais) klubs pils\u0113t\u0101. Klubs bija klients jau no 2017. gada, izmantojot da\u017e\u0101dus pakalpojumus, tostarp apmaks\u0101tus soci\u0101los pla\u0161sazi\u0146as l\u012bdzek\u013cus. Kad s\u0101k\u0101s COVID-19 pand\u0113mija, vi\u0146i (t\u0101pat k\u0101 daudzi citi klubi) non\u0101ca \u013coti neizdev\u012bg\u0101 situ\u0101cij\u0101. Bez klientiem, kuri neierad\u0101s un nevar\u0113ja apmekl\u0113t vi\u0146u pas\u0101kumus, uz\u0146\u0113mumam bija j\u0101piel\u0101gojas.<\/p>\r\n\r\n\r\n\r\n

P\u0101reja uz tie\u0161saistes modeli bija vien\u012bgais iesp\u0113jamais veids, k\u0101 uz\u0146\u0113mums var\u0113tu izdz\u012bvot. T\u0101p\u0113c vi\u0146iem bija j\u0101izstr\u0101d\u0101 strat\u0113\u0123ija un j\u0101\u012bsteno saska\u0146ots soci\u0101lo pla\u0161sazi\u0146as l\u012bdzek\u013cu pl\u0101ns. T\u0101 k\u0101 klubs nevar\u0113ja darboties norm\u0101l\u0101 re\u017e\u012bm\u0101, tas v\u0113l\u0113j\u0101s p\u0101riet uz tie\u0161saistes pakalpojumu modeli un palielin\u0101t savu pakalpojumu apjomu. digit\u0101lais<\/a> kl\u0101tb\u016btne. Klubs v\u0113l\u0113j\u0101s par\u0101d\u012bt savus dejot\u0101jus tie\u0161saist\u0113 un izp\u0113t\u012bt da\u017e\u0101das tie\u0161saistes maks\u0101jumu vai straum\u0113\u0161anas iesp\u0113jas.<\/p>\r\n\r\n\r\n\r\n

Turkl\u0101t \u0161o jauno apst\u0101k\u013cu d\u0113\u013c uz\u0146\u0113mums v\u0113l\u0113j\u0101s papla\u0161in\u0101t savu tie\u0161saistes p\u0101rkl\u0101jumu vis\u0101 pasaul\u0113. \u0160ie papildu \u0161\u0137\u0113r\u0161\u013ci tagad ir pievienoti papildus jau eso\u0161ajiem maksas soci\u0101lo pla\u0161sazi\u0146as l\u012bdzek\u013cu ievie\u0161anas uzdevumiem. M\u016bsu eksperti p\u0113t\u012bja, k\u0101 vislab\u0101k risin\u0101t \u0161os jaut\u0101jumus kop\u0101 un p\u0101rv\u0113rst tos strat\u0113\u0123ij\u0101s, kas kalpoja savstarp\u0113j\u0101 sasaist\u0113.<\/p>\r\n\r\n\r\n\r\n

Maksas soci\u0101lo pakalpojumu \u012bsteno\u0161ana<\/h2>\r\n\r\n\r\n\r\n
\"Maksas\r\n
Rezult\u0101ti 90 dienu laik\u0101 liecina par eksponenci\u0101lu fanu skaita pieaugumu par vair\u0101k nek\u0101 3000.<\/figcaption>\r\n<\/figure>\r\n\r\n\r\n\r\n

Veidojot Instagram st\u0101stus, Facebook ierakstus un unik\u0101lus gifus, komanda pied\u0101v\u0101ja da\u017e\u0101da veida saturu. Pateicoties prec\u012bzi koordin\u0113tai palai\u0161anai, klubs pieredz\u0113ja liel\u0101ku iesaist\u012b\u0161anos nek\u0101 jebkad agr\u0101k. Turkl\u0101t vi\u0146i ieguva vair\u0101k reakciju (par 79%), r\u0101d\u012bjumu (44%) un klik\u0161\u0137u uz sait\u0113m (184%).<\/p>\r\n\r\n\r\n\r\n

Lai uztur\u0113tu \u0161o pieaugumu, bija nepiecie\u0161ama past\u0101v\u012bga uzraudz\u012bba un nov\u0113rt\u0113\u0161ana. Past\u0101v\u012bgi atsl\u0113gv\u0101rdu anal\u012bze un hashtagu izp\u0113te<\/a> vis\u0101 procesa gait\u0101 m\u016bsu eksperti bija nep\u0101rtraukti gatavi darbam. Konkurentu anal\u012bze ar\u012b \u013coti pal\u012bdz\u0113ja uzlabot saturu un atrast unik\u0101las ni\u0161as tie\u0161saist\u0113.<\/p>\r\n\r\n\r\n

\r\n
\"Maksas<\/figure>\r\n<\/div>\r\n\r\n\r\n

K\u0101 redzams iepriek\u0161 redzamaj\u0101 tendences l\u012bnij\u0101, Facebook statistika katru ned\u0113\u013cu pieauga. \u0160is organisk\u0101 aptv\u0113ruma pieaugums bija saist\u012bts ar\u012b ar glob\u0101l\u0101 aptv\u0113ruma palielin\u0101\u0161anos. Liel\u0101kais sasniedzam\u012bba bija starpkontinent\u0101la, sasniedzot pat \u0112\u0123ipti (otra liel\u0101k\u0101 kluba tie\u0161saistes teritorija \u0101rpus viet\u0113j\u0101s). \u0160is jaunais sasniedzam\u012bbas l\u012bmenis bija labs pand\u0113mijas laik\u0101, jo tas piesaist\u012bja potenci\u0101los klientus turpm\u0101kaj\u0101m straum\u0113\u0161anas iesp\u0113j\u0101m.<\/p>\r\n\r\n\r\n\r\n

V\u0113l viens svar\u012bgs r\u0101d\u012bt\u0101js, ko v\u0113rts \u0146emt v\u0113r\u0101, bija amatu efektivit\u0101te. Lai gan konkurenti public\u0113ja daudz bie\u017e\u0101k, klubs da\u017eos gad\u012bjumos sa\u0146\u0113ma pieck\u0101rt liel\u0101ku iesaist\u012b\u0161anos nek\u0101 vi\u0146i. Tas par\u0101d\u012bja, ka atsl\u0113gv\u0101rdu anal\u012bze pal\u012bdz\u0113ja mums sasniegt (un bie\u017ei vien ar\u012b p\u0101rsniegt) s\u0101kotn\u0113jos m\u0113r\u0137us, kopum\u0101 izmantojot maz\u0101ku zi\u0146ojumu skaitu.<\/p>\r\n\r\n\r\n\r\n

Alternat\u012bvas tie\u0161saistes ie\u0146\u0113mumu pl\u016bsmas<\/h2>\r\n\r\n\r\n\r\n

\"Soci\u0101loV\u0113l viens klienta l\u016bgums bija izp\u0113t\u012bt alternat\u012bvas ie\u0146\u0113mumu iesp\u0113jas. M\u016bsu eksperti izp\u0113t\u012bja \u0161o jomu un izskat\u012bja iesp\u0113jam\u0101s platformas, kas \u013cautu klientam straum\u0113t savus pakalpojumus. Galven\u0101 probl\u0113ma bija atrast straum\u0113\u0161anas vietni, kas \u013cautu peln\u012bt no pieaugu\u0161o satura un kailuma.<\/p>\r\n\r\n\r\n\r\n

P\u0113c p\u0101rdom\u0101m m\u0113s pied\u0101v\u0101j\u0101m klientam vair\u0101kas izv\u0113les iesp\u0113jas, kas atbilda vi\u0146a nepiecie\u0161amajiem nosac\u012bjumiem. Viens no risin\u0101jumiem bija kluba naudas piesaiste ar Patreon abonentu starpniec\u012bbu. \u0160\u0101d\u0101 veid\u0101 vi\u0146i var\u0113tu ieg\u016bt naudu no viena pakalpojuma, vienlaikus izmantojot bezmaksas pakalpojumu straum\u0113\u0161anai. T\u0101pat tas \u013cautu klubam izveidot vienk\u0101r\u0161\u0101ku maks\u0101jumu strukt\u016bru. V\u0113l viena iesp\u0113jam\u0101 iesp\u0113ja bija izmantot OnlyFans, jo \u0161\u012b vietne specializ\u0113j\u0101s pieaugu\u0161o satur\u0101.<\/p>\r\n\r\n\r\n\r\n

Lai gan Twitch ir liel\u0101k\u0101 straum\u0113\u0161anas platforma, taj\u0101 nav at\u013cauta kailuma demonstr\u0113\u0161ana un ir stingri noteikumi pret pieaugu\u0161o saturu. Iesp\u0113jamais risin\u0101jums bija izmantot Twitch tikai piem\u0113rotam saturam, piem\u0113ram, jaut\u0101jumiem un atbild\u0113m ar dejot\u0101jiem vai cit\u0101m maz\u0101k riskant\u0101m straum\u0113\u0161anas idej\u0101m. \u0160\u012bs idejas var\u0113tu darboties kop\u0101 un lieliski noder\u0113t z\u012bmola veido\u0161anai. Papildu idejas bija saist\u012btas ar atrib\u016btu p\u0101rdo\u0161anu vai sponsoru mekl\u0113\u0161anu tie\u0161saistes straum\u0113m.<\/p>\r\n\r\n\r\n\r\n

Secin\u0101jums<\/h2>\r\n\r\n\r\n\r\n

Apvienojot visus \u0161os elementus, klubam izdev\u0101s piel\u0101goties tie\u0161saistes videi. Ar turpm\u0101ku iesaisti un piel\u0101gotu saturu klubs var\u0113ja izveidot sp\u0113c\u012bg\u0101ku tie\u0161saistes lietot\u0101ju b\u0101zi. Skait\u013ci liecina ar\u012b par liel\u0101ku datpl\u016bsmas novirz\u012b\u0161anu uz vi\u0146u vietni ar daudz zem\u0101ku bounce rate nek\u0101 iepriek\u0161. Tas liecin\u0101ja, ka vi\u0146i atrod atbilsto\u0161us klik\u0161\u0137us un kopum\u0101 g\u016bst lab\u0101ku INI.<\/p>\r\n\r\n\r\n\r\n

Palielin\u0101t\u0101 kl\u0101tb\u016btne tie\u0161saist\u0113 \u013c\u0101va vi\u0146iem ar\u012b uztur\u0113t savu past\u0101v\u012bgo klientu interesi pat tad, kad vi\u0146i nevar apmekl\u0113t telpas. Kam\u0113r klubs nebija pieejams fiziski, entuziasms par tie\u0161saistes programm\u0101m p\u0101r\u0146\u0113ma vi\u0146u past\u0101v\u012bgos apmekl\u0113t\u0101jus. \u0160is gad\u012bjums par\u0101da, ka, piel\u0101gojot savu uz\u0146\u0113m\u0113jdarb\u012bbu, var p\u0101rvar\u0113t pat glob\u0101lu kr\u012bzi.<\/p>","protected":false},"excerpt":{"rendered":"

M\u0113s Promoguy klientiem esam \u012bstenoju\u0161i vair\u0101kas maksas soci\u0101lo pakalpojumu kampa\u0146as. Papildus maksas soci\u0101lajiem pakalpojumiem m\u016bsu uzdevums bija ar\u012b pal\u012bdz\u0113t vi\u0146iem izstr\u0101d\u0101t tie\u0161saistes uz\u0146\u0113m\u0113jdarb\u012bbas strat\u0113\u0123iju, lai vi\u0146i var\u0113tu kaut k\u0101d\u0101 veid\u0101 peln\u012bt no savu dejot\u0101ju darba un pas\u0101kumiem tie\u0161saistes vid\u0113.<\/p>","protected":false},"author":1,"featured_media":12128,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","footnotes":""},"categories":[17,18],"tags":[390,388,389],"wl_entity_type":[47],"class_list":["post-7138","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","category-client-management","tag-online-revenue-stream","tag-paid-social","tag-service-case","wl_entity_type-article"],"acf":[],"yoast_head":"\nPaid Social Service: Client Case Study - Promoguy Digital Marketing Agency<\/title>\n<meta name=\"description\" content=\"This paid social service case study looks at a club in Prague that needed better engagement and a whole new online strategy for the pandemic.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/promoguy.nl\/lv\/blog\/2020\/10\/29\/paid-social-service-client-case-study\/\" \/>\n<meta property=\"og:locale\" content=\"lv_LV\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Paid Social Service: Client Case Study\" \/>\n<meta property=\"og:description\" content=\"This paid social service case study looks at a club in Prague that needed better engagement and a whole new online strategy for the pandemic.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/promoguy.nl\/lv\/blog\/2020\/10\/29\/paid-social-service-client-case-study\/\" \/>\n<meta property=\"og:site_name\" content=\"Promoguy Digital Marketing Agency\" \/>\n<meta property=\"article:published_time\" content=\"2020-10-29T09:33:33+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-05T13:46:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2020\/10\/2023_PROMOGUY_CASE-STUDY_Paid-Social-ServiceHeader.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2000\" \/>\n\t<meta property=\"og:image:height\" content=\"475\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"promoguynl\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"promoguynl\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 min\u016btes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/blog\\\/2020\\\/10\\\/29\\\/paid-social-service-client-case-study\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/blog\\\/2020\\\/10\\\/29\\\/paid-social-service-client-case-study\\\/\"},\"author\":{\"name\":\"promoguynl\",\"@id\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/#\\\/schema\\\/person\\\/f1e99bd6c6305ded79f1214882575dc7\"},\"headline\":\"Paid Social Service: Client Case Study\",\"datePublished\":\"2020-10-29T09:33:33+00:00\",\"dateModified\":\"2025-04-05T13:46:20+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/blog\\\/2020\\\/10\\\/29\\\/paid-social-service-client-case-study\\\/\"},\"wordCount\":937,\"publisher\":{\"@id\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/blog\\\/2020\\\/10\\\/29\\\/paid-social-service-client-case-study\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/promoguy.nl\\\/wp-content\\\/uploads\\\/2020\\\/10\\\/2023_PROMOGUY_CASE-STUDY_Paid-Social-ServiceHeader.png\",\"keywords\":[\"Online revenue stream\",\"Paid Social\",\"Service case\"],\"articleSection\":[\"Case Studies\",\"Client Management\"],\"inLanguage\":\"lv-LV\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/blog\\\/2020\\\/10\\\/29\\\/paid-social-service-client-case-study\\\/\",\"url\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/blog\\\/2020\\\/10\\\/29\\\/paid-social-service-client-case-study\\\/\",\"name\":\"Paid Social Service: Client Case Study - 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