{"id":7148,"date":"2020-11-12T09:29:12","date_gmt":"2020-11-12T09:29:12","guid":{"rendered":"https:\/\/promoguy.nl\/paid-search-service-client-case-study\/"},"modified":"2025-04-05T13:46:17","modified_gmt":"2025-04-05T13:46:17","slug":"paid-search-service-client-case-study","status":"publish","type":"post","link":"https:\/\/promoguy.nl\/lv\/blog\/2020\/11\/12\/paid-search-service-client-case-study\/","title":{"rendered":"Maksas mekl\u0113\u0161anas pakalpojums: Klienta gad\u012bjuma izp\u0113te"},"content":{"rendered":"

M\u016bsu apmaks\u0101t\u0101 mekl\u0113\u0161ana pakalpojums<\/a> gadu gait\u0101 ir noder\u0113jis daudziem uz\u0146\u0113mumiem. P\u0101r\u0146emot vi\u0146u tie\u0161saistes resursu vad\u012bbu, m\u0113s veicin\u0101m organisko un neorganisko mekl\u0113\u0161anu vis\u0101s galvenaj\u0101s mekl\u0113t\u0101jprogramm\u0101s. Viens no m\u016bsu lepn\u0101kajiem veiksmes st\u0101stiem ir N\u012bderlandes IoT uz\u0146\u0113mums, kas specializ\u0113jas lauksaimniec\u012bbas un zemes apsaimnieko\u0161anas produktu jom\u0101. Konkr\u0113ti, uz\u0146\u0113mums cent\u0101s izveidot tie\u0161saistes kl\u0101tb\u016btne<\/a> augsnes mitruma m\u0113r\u012b\u0161anas r\u012bkiem, un vi\u0146iem bija vajadz\u012bga m\u016bsu pal\u012bdz\u012bba.<\/p>\r\n\r\n\r\n\r\n

Izmantojot pla\u0161u m\u016bsu tie\u0161saistes pakalpojumu kl\u0101stu, klients var\u0113ja sasniegt savus uz\u0146\u0113muma m\u0113r\u0137us. Lai uzlabotu uz\u0146\u0113muma darb\u012bbu tie\u0161saist\u0113, bija j\u0101veic r\u016bp\u012bga tie\u0161saistes m\u0101rketinga darb\u012bbu, atsl\u0113gv\u0101rdu un m\u0113r\u0137lapu anal\u012bze. Faktiski m\u016bsu galvenais m\u0113r\u0137is bija veikt daudzu SEO darb\u012bbu p\u0101rstr\u0101di no aug\u0161as uz leju un. t\u012bmek\u013ca vietne<\/a> funkcijas<\/a>.<\/p>\r\n\r\n\r\n\r\n

Pakalpojuma perioda beig\u0101s bija krietni iev\u0113rojami uzlabojumi vair\u0101kos r\u0101d\u012bt\u0101jos. Tika nov\u0113rots tie\u0161saistes kl\u0101tb\u016btnes pieaugums konkr\u0113tos tirgos (ASV), uz kuriem tie bija orient\u0113ti, un tikai p\u0113c 3 m\u0113ne\u0161iem tika sasniegta efekt\u012bva INI.<\/p>\r\n\r\n\r\n\r\n

Klientu perspekt\u012bva<\/h2>\r\n\r\n\r\n\r\n

Klients bija t\u0101da veida lauksaimniec\u012bbas IoT produkta ra\u017eot\u0101js, kas \u013cauj lietot\u0101jiem m\u0113r\u012bt augsnes mitrumu. Izmantojot \u0161os sensorus, pat\u0113r\u0113t\u0101ji var\u0113ja analiz\u0113t savus laukus un p\u0101rs\u016bt\u012bt attiec\u012bgos datus, izmantojot IoT savienojumu. Ier\u012bce var\u0113ja p\u0101rraid\u012bt r\u0101d\u012bjumus uz t\u0101lru\u0146iem, datoriem un pat satel\u012btiem. Uz\u0146\u0113mums darboj\u0101s k\u0101 starptautisks p\u0101rdev\u0113js, un t\u0101 galvenais p\u0101rdo\u0161anas veids bija t\u012bmek\u013ca vietne. T\u0101p\u0113c bija svar\u012bgi optimiz\u0113t mijiedarb\u012bbu l\u012bdz p\u0101rdo\u0161anas vietai.<\/p>\r\n\r\n\r\n\r\n

Uz\u0146\u0113muma piepras\u012bto uzdevumu skaits bija visda\u017e\u0101d\u0101kie. Vi\u0146i piepras\u012bja padzi\u013cin\u0101tu savu sist\u0113mu anal\u012bzi, kas ilga vair\u0101k nek\u0101 kurss<\/a> vair\u0101kus gadus. Galvenok\u0101rt vi\u0146i v\u0113l\u0113j\u0101s uzlabot savu kl\u0101tb\u016btni t\u012bmekl\u012b un uzlabot rekl\u0101mas atdevi. T\u0101p\u0113c uz\u0146\u0113mumam bija nepiecie\u0161ama m\u016bsu pal\u012bdz\u012bba, lai veiktu piln\u012bgu t\u0101 t\u012bmek\u013ca vietnes un tie\u0161saistes pakalpojumu rev\u012bziju. Uz\u0146\u0113mums, kura galven\u0101 m\u012btne atrodas N\u012bderland\u0113, v\u0113l\u0113j\u0101s uzlabot savu starptautisko kl\u0101tb\u016btni, jo \u012bpa\u0161i Zieme\u013camerikas tirg\u016b.<\/p>\r\n\r\n\r\n\r\n

Klienta iek\u0161\u0113j\u0101 anal\u012bze atkl\u0101ja, ka t\u012bmek\u013ca vietnei bija nepiecie\u0161ami daudzi labojumi. \u0160\u012bs izmai\u0146as papildin\u0101tu SEO un konkurentu anal\u012bzi, kas piesaist\u012btu t\u012bmek\u013ca vietnei datpl\u016bsmu. P\u0113c to ran\u017e\u0113jumu noteik\u0161anas m\u0113s var\u0113j\u0101m p\u0101riet pie \u0101r\u0113j\u0101m anal\u012bz\u0113m un mekl\u0113t\u0101jprogrammu optimiz\u0101cija<\/a>.<\/p>\r\n\r\n\r\n\r\n

Maksas mekl\u0113\u0161anas un SEO pakalpojumi<\/h2>\r\n\r\n\r\n
\r\n
\"Maksas\r\n
Promoguy klientam sniegto pakalpojumu kl\u0101sts (fragments no klienta kartes)<\/figcaption>\r\n<\/figure>\r\n<\/div>\r\n\r\n\r\n

K\u0101 redzams tabul\u0101 iepriek\u0161, m\u016bsu eksperti izmantoja visu, s\u0101kot no Google<\/a> Analytics, Adwords un SEMRush sken\u0113\u0161ana. Ieg\u016bstot visaptvero\u0161u p\u0101rskatu par visu soci\u0101lo mediju aktivit\u0101t\u0113m, m\u0113s s\u0101k\u0101m darbu pie da\u017e\u0101du lapu un datu punktu labo\u0161anas. Tas ietv\u0113ra ar\u012b r\u016bp\u012bgu konkurentu anal\u012bzi un atsl\u0113gv\u0101rdu izp\u0113ti. Turpm\u0101k\u0101 datu v\u0101k\u0161ana atkl\u0101ja saturu un atsl\u0113gv\u0101rdus, kuriem bija zema konkurence un augsta potenci\u0101l\u0101 datpl\u016bsma. Tas \u013c\u0101va komandai izstr\u0101d\u0101t grafiku turpm\u0101kajiem zi\u0146ojumiem, izmantojot statistiku par aktivit\u0101tes maksimuma laiku un sal\u012bdzinot to ar konkurentu aktivit\u0101t\u0113m. Rezult\u0101t\u0101 t\u012bmek\u013ca vietne galu gal\u0101 uzr\u0101d\u012bja liel\u0101ku organisk\u0101s piesaistes l\u012bmeni.<\/p>\r\n\r\n\r\n

\r\n
\"Gad\u012bjuma\r\n
Ide\u0101la satura izdo\u0161anas laika noteik\u0161ana<\/figcaption>\r\n<\/figure>\r\n<\/div>\r\n\r\n\r\n

T\u012bmek\u013ca vietnes kl\u0101tb\u016btnes un optimiz\u0101cijas zi\u0146\u0101 bija daudz dar\u0101m\u0101. P\u0113c r\u016bp\u012bgas anal\u012bzes m\u0113s atkl\u0101j\u0101m daudzus tr\u016bkumus vi\u0146u pieej\u0101 un s\u0101k\u0101m izstr\u0101d\u0101t r\u012bc\u012bbas pl\u0101nu. Pirm\u0101 sarakst\u0101 bija k\u013c\u016bdu nov\u0113r\u0161ana un t\u012bmek\u013ca procesu optimiz\u0101cija. Tas ietv\u0113ra ar\u012b \u0161\u0137ietami nenoz\u012bm\u012bgas lietas, piem\u0113ram, pievienojot vair\u0101k H1 teksta vis\u0101s lap\u0101s un labojot saites. \u0160\u0101da veida labojumiem bija \u013coti pak\u0101peniska, ta\u010du iev\u0113rojama kumulat\u012bva ietekme.<\/p>\r\n\r\n\r\n\r\n

Abi \u0161ie uzlabojumi kop\u0101 izveidoja divpus\u0113ju p\u0113tniec\u012bbas pieeju. Anal\u012btika sniedza datus jaunam saturam, ko vi\u0146i var\u0113ja izveidot, izmantojot atsl\u0113gv\u0101rdus un konkurentu darb\u012bbas, savuk\u0101rt SEO un t\u012bmek\u013ca vietnes optimiz\u0101cija uzlaboja sp\u0113ju konvert\u0113t p\u0113c tam, kad potenci\u0101lais klients noklik\u0161\u0137ina uz lapas. \u0160im nol\u016bkam bija svar\u012bgi uzlabot UX un samazin\u0101t galven\u0101s t\u012bmek\u013ca vietnes atteikumu skaitu.<\/p>\r\n\r\n\r\n\r\n

PPC un t\u012bkla rekl\u0101mas anal\u012bze<\/h2>\r\n\r\n\r\n\r\n
\"Maksas<\/figure>\r\n\r\n\r\n\r\n

P\u0113c visu \u0161o datu apkopo\u0161anas un uzlabojumu veik\u0161anas da\u017e\u0101d\u0101s tie\u0161saistes kl\u0101tb\u016btnes da\u013c\u0101s m\u0113s nodro\u0161in\u0101j\u0101m klientam atbilsto\u0161u kontekstu, kas vi\u0146am bija nepiecie\u0161ams, lai formul\u0113tu savu t\u012bmek\u013ca saturu. M\u0113s nodro\u0161in\u0101j\u0101m vi\u0146iem atsl\u0113gv\u0101rdus un cenas kampa\u0146\u0101m, uz kur\u0101m vi\u0146i var\u0113ja koncentr\u0113ties. Strat\u0113\u0123ija paredz\u0113ja noteikt zemas cenas aug\u013cus, kas \u013c\u0101va veidot l\u0113t\u0101kas un efekt\u012bv\u0101kas kampa\u0146as ar p\u0101rbaud\u012bt\u0101m rekl\u0101m\u0101m.<\/p>\r\n\r\n\r\n\r\n

P\u0113c tam m\u016bsu eksperti sniedza uz\u0146\u0113mumam datus, kas bija nepiecie\u0161ami m\u0113r\u0137a grupas segment\u0101cijai. Lokaliz\u0113jot mekl\u0113jumus Kalifornij\u0101, N\u012bderland\u0113 un Sp\u0101nij\u0101, tie\u0161saistes m\u0101rketinga strat\u0113\u0123ija cent\u012bsies sasaist\u012bt vislab\u0101k konvert\u0113jam\u0101s rekl\u0101mas katr\u0101 tirg\u016b un m\u0113r\u0137a segment\u0101, izmantojot uz datiem balst\u012btus zi\u0146ojumus. Konkr\u0113ti, atsl\u0113gv\u0101rdi bija v\u0113rsti uz IoT un ar lauksaimniec\u012bbu saist\u012btiem atsl\u0113gv\u0101rdiem, m\u0113r\u0137\u0113jot gan uz priv\u0101tajiem pat\u0113r\u0113t\u0101jiem, gan uz\u0146\u0113mumiem.<\/p>\r\n\r\n\r\n\r\n

Visbeidzot, projekt\u0101 bija j\u0101papla\u0161ina kampa\u0146as katr\u0101 konkr\u0113t\u0101 tirg\u016b un j\u0101veic testi, lai nodro\u0161in\u0101tu optim\u0101lu rekl\u0101mu. Lai palielin\u0101tu konversijas r\u0101d\u012bt\u0101jus, m\u016bsu p\u0113tnieki izveidoja rekl\u0101mas sadal\u012bjuma testus, veica A\/B test\u0113\u0161anu un procesa gait\u0101 nov\u0113rt\u0113ja katras strat\u0113\u0123ijas efektivit\u0101ti.<\/p>","protected":false},"excerpt":{"rendered":"

M\u016bsu maksas mekl\u0113\u0161anas pakalpojums gadu gait\u0101 ir noder\u0113jis daudziem uz\u0146\u0113mumiem. M\u0113s izmantoj\u0101m PPC un t\u012bkla rekl\u0101mas anal\u012bzi, lai pal\u012bdz\u0113tu uz\u0146\u0113mumam g\u016bt pan\u0101kumus.<\/p>","protected":false},"author":1,"featured_media":12126,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","footnotes":""},"categories":[17,18],"tags":[363,387,376,385,226,386],"wl_entity_type":[47,45,51],"class_list":["post-7148","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","category-client-management","tag-case-study","tag-network-ad","tag-network-advertising","tag-paid-search","tag-ppc","tag-service","wl_entity_type-article","wl_entity_type-local-business","wl_entity_type-news-article"],"acf":[],"yoast_head":"\nPaid Search Service: Client Case Study - Promoguy Digital Marketing Agency<\/title>\n<meta name=\"description\" content=\"One of the proudest success stories of our paid search service was an IoT company that specialises in agriculture and land management products\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/promoguy.nl\/lv\/blog\/2020\/11\/12\/paid-search-service-client-case-study\/\" \/>\n<meta property=\"og:locale\" content=\"lv_LV\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Paid Search Service: Client Case Study\" \/>\n<meta property=\"og:description\" content=\"One of the proudest success stories of our paid search service was an IoT company that specialises in agriculture and land management products\" \/>\n<meta property=\"og:url\" content=\"https:\/\/promoguy.nl\/lv\/blog\/2020\/11\/12\/paid-search-service-client-case-study\/\" \/>\n<meta property=\"og:site_name\" content=\"Promoguy Digital Marketing Agency\" \/>\n<meta property=\"article:published_time\" content=\"2020-11-12T09:29:12+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-05T13:46:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2020\/11\/2023_PROMOGUY_CASE-STUDY_Paid-Search-ServiceHeader-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2000\" \/>\n\t<meta property=\"og:image:height\" content=\"475\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"promoguynl\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"promoguynl\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 min\u016btes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/promoguy.nl\\\/blog\\\/2020\\\/11\\\/12\\\/paid-search-service-client-case-study\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/promoguy.nl\\\/blog\\\/2020\\\/11\\\/12\\\/paid-search-service-client-case-study\\\/\"},\"author\":{\"name\":\"promoguynl\",\"@id\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/#\\\/schema\\\/person\\\/f1e99bd6c6305ded79f1214882575dc7\"},\"headline\":\"Paid Search Service: Client Case Study\",\"datePublished\":\"2020-11-12T09:29:12+00:00\",\"dateModified\":\"2025-04-05T13:46:17+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/promoguy.nl\\\/blog\\\/2020\\\/11\\\/12\\\/paid-search-service-client-case-study\\\/\"},\"wordCount\":813,\"publisher\":{\"@id\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/promoguy.nl\\\/blog\\\/2020\\\/11\\\/12\\\/paid-search-service-client-case-study\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/promoguy.nl\\\/wp-content\\\/uploads\\\/2020\\\/11\\\/2023_PROMOGUY_CASE-STUDY_Paid-Search-ServiceHeader-1.png\",\"keywords\":[\"Case study\",\"Network ad\",\"Network Advertising\",\"Paid search\",\"PPC\",\"Service\"],\"articleSection\":[\"Case Studies\",\"Client Management\"],\"inLanguage\":\"lv-LV\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/promoguy.nl\\\/blog\\\/2020\\\/11\\\/12\\\/paid-search-service-client-case-study\\\/\",\"url\":\"https:\\\/\\\/promoguy.nl\\\/blog\\\/2020\\\/11\\\/12\\\/paid-search-service-client-case-study\\\/\",\"name\":\"Paid Search Service: Client Case Study - 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