V\u0113l j\u0101atceras, ka \u0161aj\u0101 rakst\u0101 nav detaliz\u0113ti aprakst\u012bts, kas ir \u0161\u012bs datu metrikas vai ko SEMrush pal\u012bdz izm\u0113r\u012bt. Ja neesat inform\u0113ts, SEMrush jau ir sagatavoju\u0161i visaptvero\u0161u rakstu<\/a> \u0161\u0101da veida. T\u0101 viet\u0101 \u0161\u012b raksta m\u0113r\u0137is ir sniegt jums inform\u0101ciju par to, k\u0101 vislab\u0101k saska\u0146ot konkr\u0113tus m\u0113r\u0137us ar konkr\u0113tiem r\u0101d\u012bt\u0101jiem. Ja v\u0113laties uzzin\u0101t, k\u0101 vislab\u0101k izmantot savus datus un k\u0101das metrikas piem\u0113rot saviem tie\u0161saistes m\u0101rketinga m\u0113r\u0137iem, \u0161is raksts ir dom\u0101ts tie\u0161i jums.<\/p>\r\n \r\n\r\n<\/p>\r\n \r\n\r\n<\/p>\r\n Ir daudz da\u017e\u0101du r\u0101d\u012bt\u0101ju, kuriem uz\u0146\u0113mumiem ir j\u0101seko l\u012bdzi, ja tie v\u0113las sasniegt v\u0113lamos SEO rezult\u0101tus. To izpratne ir \u013coti svar\u012bga, lai veiktu anal\u012bzi, kas pal\u012bdz\u0113s j\u016bsu t\u012bmek\u013ca vietnei g\u016bt pan\u0101kumus. Metrikas ir atkar\u012bgas no konkr\u0113t\u0101 gad\u012bjuma un da\u017e\u0101dos kontekstos var nor\u0101d\u012bt uz da\u017e\u0101d\u0101m liet\u0101m. T\u0101p\u0113c katru no \u0161iem r\u0101d\u012bt\u0101jiem ir lietder\u012bgi las\u012bt nians\u0113t\u0101k, jo viens scen\u0101rijs var neaptver visu ainu.<\/p>\r\n \r\n\r\n<\/p>\r\n \r\n\r\n<\/p>\r\n \r\n\r\n<\/p>\r\n Liel\u0101kajai da\u013cai ir skaidrs, ka viens no svar\u012bg\u0101kajiem r\u0101d\u012bt\u0101jiem, ko nepiecie\u0161ams palielin\u0101t, ir organisk\u0101 datpl\u016bsma. Tas ir apmekl\u0113t\u0101ju skaits, ko j\u016bsu vietne sa\u0146em tikai no mekl\u0113t\u0101jprogramm\u0101m. Tas ir \u012bpa\u0161i svar\u012bgi, jo pier\u0101da j\u016bsu m\u0113r\u0137auditorijas stiprumu un kalpo k\u0101 labs j\u016bsu SEO strat\u0113\u0123ijas r\u0101d\u012bt\u0101js. Turkl\u0101t organisk\u0101s mekl\u0113\u0161anas pieaugums ir lielisks veids, k\u0101 izm\u0113r\u012bt j\u016bsu atsl\u0113gv\u0101rdu klasifik\u0101ciju un neapmaks\u0101to apmekl\u0113t\u0101ju, kas ierodas dabisk\u0101 ce\u013c\u0101, l\u012bmeni.<\/p>\r\n \r\n\r\n<\/p>\r\n Nov\u0113rt\u0113jot organisko datpl\u016bsmu, ir svar\u012bgi apl\u016bkot klik\u0161\u0137u skaitu un to, no k\u0101diem piepras\u012bjumiem tie n\u0101k. Inform\u0101cijas panel\u012b varat skat\u012bt apmaks\u0101t\u0101s un organisk\u0101s datpl\u016bsmas sal\u012bdzin\u0101jumu, izmantojot dom\u0113na p\u0101rskatu. No \u0161ejienes varat sal\u012bdzin\u0101t datu diapazonus da\u017e\u0101dos laika periodos, ier\u012bc\u0113s un izm\u0113r\u012bt, kuras no m\u0113r\u0137lap\u0101m ir visizteikt\u0101k\u0101s. Tie nodro\u0161in\u0101s labu pamatu, lai spriestu, kuras jomas ir optim\u0101l\u0101k\u0101s SEO un atsl\u0113gv\u0101rdu zi\u0146\u0101.<\/p>\r\n \r\n\r\n<\/p>\r\n \u0160is r\u0101d\u012bt\u0101js ir cie\u0161i saist\u012bts ar visiem p\u0101r\u0113jiem v\u0113l\u0101k min\u0113tajiem r\u0101d\u012bt\u0101jiem (pat vair\u0101k nek\u0101 liel\u0101k\u0101 da\u013ca), un tas noz\u012bm\u0113, ka, uzlabojot visus p\u0101r\u0113jos r\u0101d\u012bt\u0101jus, uzlabojas organisk\u0101 datpl\u016bsma. T\u0101p\u0113c lab\u0101kais veids, k\u0101 palielin\u0101t organisko apmekl\u0113jumu, ir uzlabot visas \u0161\u012bs p\u0101r\u0113j\u0101s turpm\u0101k min\u0113t\u0101s metrikas, ta\u010du ir da\u017ei turpm\u0101k nemin\u0113ti labojumi, kurus ir v\u0113rts patur\u0113t pr\u0101t\u0101. Varat ar\u012b m\u0113\u0123in\u0101t identific\u0113t un uzlabot neefekt\u012bvos saturs<\/a>. V\u0113l viens veids ir izveidot satura m\u0101rketinga sh\u0113mu, ja jums t\u0101das nav, vai m\u0113\u0123in\u0101t domin\u0113t attiec\u012bb\u0101 uz ieteiktajiem fragmentiem.<\/p>\r\n <\/p>\r\n \r\n\r\n<\/p>\r\n \r\n\r\n<\/p>\r\n <\/p>\r\n <\/p>\r\n \r\n\r\n<\/p>\r\n \r\n\r\n<\/p>\r\n \r\n\r\n<\/p>\r\n Redzam\u012bba par\u0101da visp\u0101r\u0113jo j\u016bsu vietnes datpl\u016bsmas potenci\u0101la tendenci. T\u0101pat paredzam\u0101 datpl\u016bsma ir r\u0101d\u012bt\u0101js, cik lielu datpl\u016bsmu varat sagaid\u012bt no organisk\u0101s mekl\u0113\u0161anas. Tas sniedz jums pien\u0101c\u012bgu priek\u0161statu par j\u016bsu pa\u0161u SEO progresu un da\u017eus potenci\u0101l\u0101s apmekl\u0113t\u012bbas m\u0113r\u012bjumus. Tie abi ir labi statistikas dati, ta\u010du tie j\u0101papildina ar Google Analytics datiem, nevis tikai ar SEMrush vien.<\/p>\r\n \r\n\r\n<\/p>\r\n Lai lab\u0101k izprastu to ietekmi, izceliet SEMrush atsl\u0113gv\u0101rdu un rangu sadal\u012bjuma sada\u013cas, lai g\u016btu piln\u012bg\u0101ku p\u0101rskatu par to, cik daudz atsl\u0113gv\u0101rdu esat ierindojis da\u017e\u0101d\u0101s poz\u012bcij\u0101s. Tas ar\u012b sniegs priek\u0161statu par to, k\u0101 sadal\u012bjums laika gait\u0101 ir main\u012bjies. Liels SERP sv\u0101rst\u012bgums ne vienm\u0113r ir iemesls ba\u017e\u0101m. Tas var b\u016bt atkar\u012bgs no j\u016bsu t\u012bmek\u013ca vietne<\/a>, k\u0101das ir pla\u0161\u0101kas tendences un pat sezon\u0101l\u0101s ekonomisk\u0101s tendences.<\/p>\r\n \r\n\r\n<\/p>\r\n Vislab\u0101k ir ar\u012b sekot l\u012bdzi izmai\u0146\u0101m algoritma darb\u012bb\u0101, jo t\u0101s var rad\u012bt domino efektu. Da\u017ek\u0101rt j\u016bsu atsl\u0113gv\u0101rdu rangs main\u0101s, jo Google ir main\u012bjis kaut ko sav\u0101 sist\u0113m\u0101. Bie\u017ei vien nelielas izmai\u0146as var atjaunot j\u016bsu rangu, t\u0101p\u0113c, iesp\u0113jams, nav slikti velt\u012bt nedaudz laika vec\u0101 satura atjauno\u0161anai.<\/p>\r\n \r\n\r\n<\/p>\r\n T\u0101pat k\u0101 SEO un organisk\u0101s datpl\u016bsmas gad\u012bjum\u0101, uzlabojot \u0161os p\u0101r\u0113jos sarakst\u0101 min\u0113tos pas\u0101kumus, tiks uzlabota redzam\u012bba SERP. V\u0113l viens aspekts, kam ir ietekme, ir p\u0101rliecin\u0101ties, ka j\u016bsu vietne atbilst mobilo ier\u012b\u010du un plan\u0161etdatoru form\u0101tiem. T\u0101das programmas k\u0101 AMP WordPress<\/a> var pal\u012bdz\u0113t to pan\u0101kt daudz viegl\u0101k. Atkar\u012bb\u0101 no j\u016bsu nozares iesp\u0113jams, ka tikpat daudz apmekl\u0113t\u0101ju, ja ne vair\u0101k, j\u016bs apmekl\u0113, izmantojot alternat\u012bvas ier\u012bces.<\/p>\r\n \r\n\r\n<\/p>\r\n Turkl\u0101t p\u0101rliecinieties, ka esat paman\u0101ms sav\u0101 re\u0123ion\u0101. To var izdar\u012bt, re\u0123istr\u0113joties Google Business, str\u0101d\u0101jot Google kart\u0113s, izmantojot viet\u0113jos atsl\u0113gv\u0101rdus u. c.<\/p>\r\n <\/p>\r\n \r\n\r\n<\/p>\r\n <\/p>\r\n <\/p>\r\n \r\n\r\n<\/p>\r\n \r\n\r\n<\/p>\r\n \r\n\r\n<\/p>\r\n CTR ir j\u0101izmanto k\u0101 r\u0101d\u012bt\u0101js tam, cik efekt\u012bvi j\u016bsu virsrakstu tagi un meta apraksti piesaista lietot\u0101ju uzman\u012bbu. Zems CTR noz\u012bm\u0113, ka jums ir j\u0101optimiz\u0113 meta apraksti, virsraksti, URL adreses, att\u0113lu SEO un j\u0101pievieno featured snippets. K\u0101 min\u0113ts iepriek\u0161, CTR uzlabo ar\u012b atsl\u0113gv\u0101rdu klasifik\u0101cija. Vid\u0113jais CTR URL, kas atrodas SERP aug\u0161\u0113j\u0101 rang\u0101, ir 28%, t\u0101p\u0113c lab\u0101k neuztraukties, ka j\u016bsu r\u0101d\u012bt\u0101ji ir zem\u0101ki par 30%.<\/p>\r\n \r\n\r\n<\/p>\r\n V\u0113l viena svar\u012bga SEMrush SEO metrika, kas ir paral\u0113la CTR, ir atteikumu r\u0101d\u012bt\u0101js. Da\u017e\u0101d\u0101m t\u012bmek\u013ca viet\u0146u kategorij\u0101m ir at\u0161\u0137ir\u012bgi priek\u0161stati par to, kas ir slikts bounce rate, tom\u0113r augsts bounce rate tom\u0113r pazemina j\u016bsu reitingu. Google uzskata, ka augsts atteikumu r\u0101d\u012bt\u0101js liecina par to, ka j\u016bsu vietne neatbilst mekl\u0113\u0161anas nol\u016bkiem. Lai uzlabotu atteikuma r\u0101d\u012bt\u0101ju, p\u0101rliecinieties, ka m\u0113r\u0137\u0113jat uz atbilsto\u0161iem lietot\u0101jiem, optimiz\u0113jiet vado\u0161o magn\u0113tu, uzlabojiet saturu vai padariet vietnes izk\u0101rtojumu pievilc\u012bg\u0101ku m\u0113r\u0137tirgum.<\/p>\r\n \r\n\r\n<\/p>\r\n T\u0101di spraud\u0146i k\u0101 Yoast un SEMrush WordPress spraudnis patie\u0161\u0101m var pal\u012bdz\u0113t uzlabot lapu las\u0101m\u012bbu un SEO. T\u0101s var pal\u012bdz\u0113t un sniegt prec\u012bzus r\u0101d\u012bt\u0101jus par strukt\u016bru, p\u0101r\u0101k daudzrun\u012bgiem teikumiem un daudz ko citu. Turkl\u0101t t\u0101s var pal\u012bdz\u0113t noteikt m\u0113r\u0137a atsl\u0113gv\u0101rdus, kurus varat izmantot, lai veidotu saturu, kas piesaist\u012btu apmekl\u0113t\u0101jus v\u0113lamaj\u0101m lap\u0101m. Saist\u012btais saturs var novest pie p\u0101rdo\u0161anas un veicin\u0101t j\u016bsu vietnes m\u0113r\u0137u sasnieg\u0161anu.<\/p>\r\n <\/p>\r\n \r\n\r\n<\/p>\r\n <\/p>\r\n <\/p>\r\n \r\n\r\n<\/p>\r\n \r\n\r\n<\/p>\r\n Visos SEO centienos ir j\u0101\u0146em v\u0113r\u0101 konkurentu perspekt\u012bva, un vietnes autorit\u0101te ir lielisks t\u0101s r\u0101d\u012bt\u0101js. Zemi \u0161\u012bs metrikas r\u0101d\u012bt\u0101ji var liecin\u0101t par zemu datpl\u016bsmu un vietu skaitu. Izmantojiet dom\u0113na autorit\u0101tes r\u0101d\u012bt\u0101jus un mainiet savu SEO strat\u0113\u0123iju, lai sasniegtu augst\u0101ku rezult\u0101tu nek\u0101 konkurenti.<\/p>\r\n \r\n\r\n<\/p>\r\n Jaunas vietnes vienm\u0113r s\u0101kas ar autorit\u0101tes r\u0101d\u012bt\u0101ju 1. T\u012bmek\u013ca vietnes, kur\u0101m nepiecie\u0161ams laiks, lai izveidotu autorit\u0101ti un atpaka\u013csaites un ieg\u016btu past\u0101v\u012bgi lielu organisko datpl\u016bsmu, liel\u0101koties b\u016bs 40-60 punktu diapazon\u0101. Kopum\u0101 \u0161is r\u0101d\u012bt\u0101js main\u0101s diezgan l\u0113ni. Vislab\u0101k par to p\u0101r\u0101k nesatraukties, bet tom\u0113r ir labi to patur\u0113t pr\u0101t\u0101.<\/p>\r\n \r\n\r\n<\/p>\r\n J\u0101atz\u012bm\u0113, ka j\u016bsu r\u0101d\u012bt\u0101ju sv\u0101rst\u012bbas ne vienm\u0113r ir saist\u012btas ar j\u016bsu r\u012bc\u012bbu. Ar\u012b konkurentu r\u012bc\u012bba var main\u012bt \u0161o sarakstu, t\u0101p\u0113c, pirms mekl\u0113t k\u013c\u016bdas sav\u0101 praks\u0113, p\u0101rbaudiet ar\u012b citu. Neaizmirstiet veikt regul\u0101ru sai\u0161u auditu, lai sekotu l\u012bdzi tam, vai j\u016bsu saites joproj\u0101m tiek sekotas. Izmai\u0146as var b\u016bt saist\u012btas ar to, ka citas vietnes p\u0101rtrauc j\u016bsu saites vai pat p\u0101rtrauc darb\u012bbu vai dz\u0113\u0161 vecos ierakstus.<\/p>\r\n <\/p>\r\n \r\n\r\n<\/p>\r\n <\/p>\r\n <\/p>\r\n \r\n\r\n<\/p>\r\n \r\n\r\n<\/p>\r\n \r\n\r\n<\/p>\r\n Atpaka\u013csaites ir diezgan augsts r\u0101d\u012bt\u0101js to pas\u0101kumu zi\u0146\u0101, kurus \u0146em v\u0113r\u0101 Google. T\u0101p\u0113c ir svar\u012bgi izprast SEMrush atpaka\u013csai\u0161u anal\u012bzes r\u012bku un to, ko tas pied\u0101v\u0101. \u0160is r\u012bks pied\u0101v\u0101 diezgan detaliz\u0113tus r\u0101d\u012bt\u0101jus, vienlaikus tas ir viegli lietojams, un t\u0101d\u0113j\u0101di ir \u013coti sp\u0113c\u012bgs anal\u012b\u017eu izstr\u0101d\u0113. Pamatl\u012bmen\u012b r\u012bks \u013cauj nov\u0113rt\u0113t vietnes sai\u0161u veido\u0161anas progresu, identific\u0113t jaunas atpaka\u013csaites un atkl\u0101t, kad atpaka\u013csaites tiek dz\u0113stas.<\/p>\r\n \r\n\r\n<\/p>\r\n Svar\u012bgi r\u0101d\u012bt\u0101ji, kas j\u0101uzrauga \u0161aj\u0101 r\u012bk\u0101, ir \u0161\u0101di: visbie\u017e\u0101k sait\u0113m piesaist\u012bto dom\u0113nu kategorijas, enkura teksta m\u0101konis (kas ir svar\u012bgi, lai j\u016bs var\u0113tu p\u0101rliecin\u0101ties, ka nav komerci\u0101la enkura teksta, kas var\u0113tu b\u016bt kait\u012bgs), atsauces dom\u0113ni, saites profila lielums laika gait\u0101 un nofollow vs. seko sadal\u012bjums. Svar\u012bgi ir ar\u012b sekot l\u012bdzi saitei toksiskumam.<\/p>\r\n \r\n\r\n<\/p>\r\n Svar\u012bgi ir izveidot stabilu satura m\u0101rketinga strat\u0113\u0123iju, kur\u0101 regul\u0101ri tiek public\u0113ti zi\u0146ojumi, uz kuriem citi var pievienot saites. Lai gan tas var \u0161\u0137ist pa\u0161saprotami, kvalitat\u012bvs saturs, kas ir visaptvero\u0161\u0101ks, ieg\u016bst vair\u0101k atpaka\u013csaite\u0146u. Ar vienk\u0101r\u0161u satura izk\u0101rto\u0161anu nepietiek, jo j\u016bs mekl\u0113jat \u013coti cien\u012bjamus avotus, kas piev\u0113rstu uzman\u012bbu. T\u0101p\u0113c, veidojot debesskr\u0101pju saturu, b\u016bs j\u0101pieliek daudz liel\u0101kas p\u016bles. Lielisks pal\u012bgs var b\u016bt ar\u012b form\u0101ts.<\/p>\r\n \r\n\r\n<\/p>\r\n Otra da\u013ca ir veicin\u0101\u0161ana. Public\u0113\u0161ana savos soci\u0101lajos t\u012bklos ir labs pirmais solis, ta\u010du ar to nepietiek. Nos\u016btiet e-pasta v\u0113stuli attiec\u012bg\u0101s nozares emu\u0101ru autoriem, jo vi\u0146i var\u0113tu to izcelt vai varb\u016bt pat pievienot saiti uz to k\u0101d\u0101 no saviem zi\u0146ojumiem. V\u0113l viens veids, k\u0101 to izdar\u012bt, ir atrast vietnes ar novecoju\u0161u inform\u0101ciju un sazin\u0101ties ar t\u0101m. To var izdar\u012bt, atrodot vecu rakstu, kur\u0101 ir veca inform\u0101cija (tas ir atkar\u012bgs no j\u016bsu nozares, bet 5 l\u012bdz 10 gadi b\u016btu labs krit\u0113rijs). P\u0113c tam atrodiet vietnes, kur\u0101s ir saites uz \u0161o vec\u0101ko inform\u0101ciju, un sazinieties ar t\u0101m, lai t\u0101s var\u0113tu izveidot saites uz jums.<\/p>\r\n <\/p>\r\n \r\n\r\n<\/p>\r\n <\/p>\r\n <\/p>\r\n \r\n\r\n<\/p>\r\n \r\n\r\n<\/p>\r\n \r\n\r\n<\/p>\r\nSEMrush SEO veiktsp\u0113jas interpret\u0113\u0161ana<\/h2>\r\n
Organisk\u0101 datpl\u016bsma<\/h3>\r\n
Ieg\u016btie ieguvumi<\/h3>\r\n
<\/ul>\r\n
\r\n
SERP redzam\u012bba un pozicion\u0113\u0161anas r\u0101d\u012bt\u0101ji<\/h3>\r\n
Ieg\u016btie ieguvumi<\/h3>\r\n
\r\n
Klik\u0161\u0137u caurlaides r\u0101d\u012bt\u0101js un atteikuma r\u0101d\u012bt\u0101js<\/h3>\r\n
Ieg\u016btie ieguvumi<\/h3>\r\n
\r\n
T\u012bmek\u013ca vietnes autorit\u0101te laika gait\u0101<\/h3>\r\n
Ieg\u016btie ieguvumi<\/h3>\r\n
\r\n
Atpaka\u013csaites<\/h3>\r\n
![\"SEMrush](\"https:\/\/promoguy.nl\/wp-content\/uploads\/2020\/12\/V.png\")
<\/figure>\r\nIeg\u016btie ieguvumi<\/h3>\r\n
\r\n
Lapas \u0101trums<\/h3>\r\n
![\"SEMrush](\"https:\/\/promoguy.nl\/wp-content\/uploads\/2020\/12\/1-access-performance-report.png\")
Mums ir vesels raksts par lapas \u0101truma palielin\u0101\u0161ana<\/a>, ja mekl\u0113jat padzi\u013cin\u0101tu inform\u0101ciju par \u0161o t\u0113mu saist\u012bb\u0101 ar lapas SEO. SEMrush sniedz noteiktu vietnes veiktsp\u0113jas statistiku, ta\u010du ir lab\u0101ki veidi, k\u0101 noteikt ar vietnes \u0101trumu saist\u012bt\u0101s probl\u0113mas, ja jums ir nepiecie\u0161ams papildu ieskats. Papildus SEMrush jums vajadz\u0113tu analiz\u0113t savas lapas ar\u012b ar Chrome lietot\u0101ja pieredzes p\u0101rskatu un Google Lighthouse. Page Speed Insights ir v\u0113l viena noder\u012bga programma, kas var sniegt jums vajadz\u012bgos r\u0101d\u012bt\u0101jus konkr\u0113t\u0101k\u0101 veid\u0101.<\/p>\r\n
![\"Lap\u0101](\"https:\/\/promoguy.nl\/wp-content\/uploads\/2020\/12\/Google-Analytics-time-of-page.jpg\")
\r\n![\"Konversijas](\"https:\/\/promoguy.nl\/wp-content\/uploads\/2020\/12\/How-To-Measure-And-Improve-Your-Conversion-Rates.png\")
<\/p>\r\n