{"id":7319,"date":"2021-03-16T13:45:08","date_gmt":"2021-03-16T13:45:08","guid":{"rendered":"https:\/\/promoguy.nl\/email-marketing-case-meditation-centre\/"},"modified":"2025-04-05T15:08:27","modified_gmt":"2025-04-05T15:08:27","slug":"email-marketing-case-meditation-centre","status":"publish","type":"post","link":"https:\/\/promoguy.nl\/lv\/blog\/2021\/03\/16\/email-marketing-case-meditation-centre\/","title":{"rendered":"E-pasta m\u0101rketinga gad\u012bjums: Medit\u0101cijas centrs"},"content":{"rendered":"

Lai gan m\u016bsdien\u0101s soci\u0101lie pla\u0161sazi\u0146as l\u012bdzek\u013ci un satura veido\u0161ana ir \u013coti popul\u0101ri, daudzi uz\u0146\u0113mumi bie\u017ei aizmirst, cik efekt\u012bvs daudzos gad\u012bjumos var b\u016bt e-pasta m\u0101rketings. Pareiz\u0101 situ\u0101cij\u0101 tas bie\u017ei vien ir visefekt\u012bv\u0101kais risin\u0101jums, turkl\u0101t tas var b\u016bt ar\u012b diezgan l\u0113ts. Ar \u0161o e-pasta m\u0101rketinga piem\u0113ru medit\u0101cijas centram m\u0113s ceram ilustr\u0113t, k\u0101 \u0161is veicin\u0101\u0161anas veids var b\u016bt sp\u0113c\u012bgs resurss.<\/p>\r\n\r\n\r\n\r\n

M\u016bsu process auditoriju iesaistei ar e-pasta v\u0113stul\u0113m pal\u012bdz\u0113ja m\u016bsu klientam, medit\u0101cijas centram, kas darbojas galvenok\u0101rt Eirop\u0101, pan\u0101kt lab\u0101ku vad\u012bt\u0101ju piesaisti, palielin\u0101t klientu iesaisti un veidot klienta z\u012bmolu. M\u0113s izstr\u0101d\u0101j\u0101m uz\u0146\u0113mumam sp\u0113c\u012bg\u0101ku programmu, kas \u013c\u0101va maksim\u0101li palielin\u0101t e-pasta m\u0101rketinga atdevi. Tas ietv\u0113ra ar\u012b sare\u017e\u0123\u012bt\u0101ku izseko\u0161anas protokolu izveidi turpm\u0101kajiem pas\u0101kumiem.<\/p>\r\n\r\n\r\n\r\n

Izmantojot e-pastu, organiz\u0101cija var\u0113ja sasniegt savus m\u0113r\u0137us un veikt konsekvent\u0101kus uzlabojumus un konversijas. Laika gait\u0101 kop\u0101 ar m\u016bsu darbu ar soci\u0101lajiem medijiem un t\u012bkla rekl\u0101ma<\/a>, \u0161\u012bs strat\u0113\u0123ijas palielin\u0101ja to tie\u0161saistes kl\u0101tb\u016btne<\/a>. Kop\u0101 ar auditorijas papla\u0161in\u0101\u0161anu un m\u0113r\u0137grupu izp\u0113ti e-pasta v\u0113stules \u013c\u0101va p\u0101rliecino\u0161\u0101k sazi\u0146a<\/a>.<\/p>\r\n\r\n\r\n\r\n

Tikai pirmajos divos m\u0113ne\u0161os \u0161is m\u0101rketinga kan\u0101ls sp\u0113ja sasniegt re\u0101lus rezult\u0101tus. L\u016bk, k\u0101:<\/p>\r\n\r\n\r\n\r\n

Klienta p\u0101rskats<\/h2>\r\n\r\n\r\n\r\n

Klients ir medit\u0101cijas centrs, kas sniedz klosterm\u016bzikas zen praksi un medit\u0101cijas pakalpojumus. Tas r\u012bko pas\u0101kumus un pied\u0101v\u0101 tie\u0161saistes kursus, kas darbojas vair\u0101k\u0101s viet\u0101s vis\u0101 pasaul\u0113, k\u0101 ar\u012b bezsaistes kursus (pirms COVID-19 pand\u0113mijas). Medit\u0101cijas grupas darbojas da\u017e\u0101dos Rietumeiropas re\u0123ionos. M\u016bsu galven\u0101 sarakste notika ar to fili\u0101li V\u0101cij\u0101, kur uz\u0146\u0113mums v\u0113l\u0113j\u0101s uzlabot savu tie\u0161saistes m\u0101rketinga kl\u0101tb\u016btni un p\u0101rdo\u0161anu.<\/p>\r\n\r\n\r\n\r\n

Kad m\u016bsu uz\u0146\u0113mums s\u0101ka sadarboties ar klientu, tam bija minim\u0101las aktivit\u0101tes tie\u0161saist\u0113. Vi\u0146i neizmantoja nevienu augsta l\u012bme\u0146a Internets<\/a> m\u0101rketingu un b\u016bt\u012bb\u0101 izmantoja savu t\u012bmek\u013ca vietni k\u0101 galveno centru. T\u0101 viet\u0101, lai koncentr\u0113tos uz tie\u0161u sazi\u0146u, vi\u0146i liel\u0101koties gaid\u012bja, kad cilv\u0113ki pa\u0161i vi\u0146us atkl\u0101s.<\/p>\r\n\r\n\r\n\r\n

Atbilsto\u0161i \u0161\u012bm vajadz\u012bb\u0101m m\u016bsu ekspertiem bija no nulles j\u0101veido vi\u0146u tie\u0161saistes m\u0101rketinga komunik\u0101cijas pamats. Tas ietv\u0113ra daudzas izmai\u0146as t\u012bmek\u013ca vietn\u0113, soci\u0101lo kan\u0101lu izveidi un e-pasta m\u0101rketinga strat\u0113\u0123iju.<\/p>\r\n\r\n\r\n\r\n

\u0160aj\u0101 br\u012bd\u012b uz\u0146\u0113mums bija izmantojis e-pasta programmas jau 7 gadus. Tom\u0113r to darb\u012bbas laiks nebija konsekvents, m\u0113r\u0137auditorija<\/a>vai sp\u0113ju sasniegt m\u0113r\u0137i<\/a>. P\u0101rsvar\u0101 vi\u0146i to izmantoja k\u0101 atg\u0101din\u0101juma vai pazi\u0146ojuma pakalpojumu. Vi\u0146i r\u012bkoja daudzus pas\u0101kumus, piem\u0113ram, medit\u0101cijas semin\u0101rus un sarunas, kuros izmantoja e-pasta pakalpojumu, lai piesaist\u012btu skat\u012bt\u0101ju uzman\u012bbu.<\/p>\r\n\r\n\r\n\r\n

Lai gan \u0161\u012b strat\u0113\u0123ija nebija nepareiza, tom\u0113r, k\u0101 v\u0113l\u0101k atkl\u0101sies m\u016bsu p\u0113t\u012bjum\u0101, t\u0101 bija nepiln\u012bga daudzos aspektos. Galvenais iemesls bija tas, ka uz\u0146\u0113mums tolaik neuzskat\u012bja e-pastu par dz\u012bvotsp\u0113j\u012bgu pla\u0161\u0101kas izaugsmes kan\u0101lu. Vi\u0146u e-pasta strat\u0113\u0123ij\u0101 bija da\u017eas nepiln\u012bbas, un t\u0101 bija j\u0101veido, dom\u0101jot par jaunu tie\u0161saistes strat\u0113\u0123iju.<\/p>\r\n\r\n\r\n\r\n

K\u0101p\u0113c e-pasta m\u0101rketings?<\/h2>\r\n\r\n\r\n\r\n
\"Gmail<\/figure>\r\n\r\n\r\n\r\n

E-pasta m\u0101rketings var ne\u0161\u0137ist tik uzkr\u012bto\u0161s k\u0101 daudzi citi tie\u0161saistes veicin\u0101\u0161anas veidi, ta\u010du noteikt\u0101s nozar\u0113s tas ir visefekt\u012bv\u0101kais veids. K\u0101 m\u0101rketinga r\u012bkam tam ir izteikta sp\u0113ja virz\u012bt notikumus un uz\u0146\u0113mumus ar vienotu v\u0113st\u012bjumu. \u0160aj\u0101 zi\u0146\u0101 uz\u0146\u0113muma eso\u0161ais pl\u0101ns bija pareizs, bet ar\u012b ierobe\u017eots.<\/p>\r\n\r\n\r\n\r\n

E-pasta m\u0101rketings ir \u012bpa\u0161i labs kopienas veido\u0161an\u0101 un z\u012bmola bag\u0101tin\u0101\u0161an\u0101. T\u0101 rezult\u0101t\u0101 tas var saglab\u0101t j\u016bsu z\u012bmolu pat\u0113r\u0113t\u0101ja pr\u0101t\u0101 un veidot ar vi\u0146u cie\u0161\u0101kas attiec\u012bbas. T\u0101 var b\u016bt ar\u012b daudzveid\u012bg\u0101ka vizu\u0101l\u0101 un darb\u012bbas dizaina zi\u0146\u0101, pied\u0101v\u0101jot augst\u0101ku dizaina kontroles l\u012bmeni nek\u0101 banneru rekl\u0101mas soci\u0101lo mediju t\u012bklos vai t\u012bmek\u013ca vietn\u0113s.<\/p>\r\n\r\n\r\n\r\n

\u0160is personaliz\u0101cijas l\u012bmenis var b\u016bt \u013coti liela \u0161\u012bs strat\u0113\u0123ijas priek\u0161roc\u012bba. E-pasta v\u0113stul\u0113s varat sniegt daudz vair\u0101k inform\u0101cijas nek\u0101 vid\u0113j\u0101 rekl\u0101m\u0101, ievietot vair\u0101k z\u012bmolved\u012bbas elementu un izk\u0101rtot to p\u0113c saviem ieskatiem. Lai gan e-pasta form\u0101tam ir ierobe\u017eojumi, sal\u012bdzin\u0101jum\u0101 ar rekl\u0101mu baneriem taj\u0101 ir ar\u012b vair\u0101k vietas un br\u012bv\u012bbas str\u0101d\u0101t. E-pasta m\u0101rketings var sniegt ar\u012b interesantas A\/B test\u0113\u0161anas iesp\u0113jas, ja uz\u0146\u0113mumi to izmanto pareizi.<\/p>\r\n\r\n\r\n\r\n

E-pasta m\u0101rketinga strat\u0113\u0123ija ir potenci\u0101li l\u0113t\u0101ka un \u013cauj veikt pla\u0161u, vienotu apraidi. Tas var b\u016bt \u013coti tie\u0161s sazi\u0146as veids, jo tas non\u0101k cilv\u0113ku pastkast\u012bt\u0113s l\u012bdz\u012bgi v\u0113stulei. Pasta saraksti<\/a> var ar\u012b nodro\u0161in\u0101t uz\u0146\u0113mumiem \u013coti specifiskas m\u0113r\u0137auditorijas. T\u0101s var pal\u012bdz\u0113t sasniegt \u013coti sistem\u0101tisku pieeju m\u0113r\u0137a grupas sasnieg\u0161anai, kas bie\u017ei vien tr\u016bkst daudz\u0101m cit\u0101m metod\u0113m.<\/p>\r\n\r\n\r\n\r\n

Pareizi izmantojot atg\u0101din\u0101jumus, informat\u012bvos bi\u013cetenus, atjaunin\u0101jumus un citus l\u012bdz\u012bgus r\u012bkus, m\u0113s var\u0113tu paaugstin\u0101t sazi\u0146as l\u012bmeni. Paturot to pr\u0101t\u0101, m\u0113s noskaidroj\u0101m tr\u016bkumus uz\u0146\u0113muma pa\u0161reiz\u0113j\u0101 darb\u012bb\u0101.<\/p>\r\n\r\n\r\n\r\n

E-pasta veicin\u0101\u0161anas \u012bsteno\u0161ana<\/h2>\r\n\r\n\r\n\r\n

M\u016bsu komanda p\u0101rveidoja e-pasta kampa\u0146u strat\u0113\u0123iju un nodro\u0161in\u0101ja vi\u0146iem darba pl\u016bsmu turpm\u0101kaj\u0101m akcij\u0101m. \u012as\u0101 laik\u0101 e-pasts no viena no v\u0101j\u0101kajiem rezult\u0101tiem k\u013cuva par vienu no sp\u0113c\u012bg\u0101kajiem sazi\u0146as veidiem. \u0160\u012bs strat\u0113\u0123ijas nodro\u0161in\u0101tais sasniedzam\u012bbas l\u012bmenis bija \u013coti svar\u012bgs, lai inform\u0113tu abonentus par jauniem notikumiem centr\u0101. \u0160\u0101das e-pasta v\u0113stules bija j\u0101s\u016bta periodiski un ar prec\u012bzu m\u0113r\u0137i, t\u0101p\u0113c m\u0113s s\u0101k\u0101m p\u0113t\u012bt vi\u0146u kan\u0101lus.<\/p>\r\n\r\n\r\n\r\n

P\u0113c pamata audita m\u016bsu komanda konstat\u0113ja, ka ir da\u017eas ac\u012bmredzamas probl\u0113mas saist\u012bb\u0101 ar e-pasta v\u0113stu\u013cu lieto\u0161anu. Uz\u0146\u0113mums pa\u0161laik izmantoja \u013coti daudz e-pasta v\u0113stu\u013cu ar sait\u0113m un nelielos daudzumos. Parasti notikumu un atg\u0101din\u0101jumu e-pasta v\u0113stul\u0113s ir j\u0101pan\u0101k labs l\u012bdzsvars starp daudzumu, lai t\u0101s laiku pa laikam atg\u0101din\u0101tu pat\u0113r\u0113t\u0101jam, bet neb\u016btu apgr\u016btino\u0161as.<\/p>\r\n\r\n\r\n\r\n

V\u0113l viena probl\u0113ma, ar ko m\u0113s sask\u0101r\u0101mies, bija datu tr\u016bkums, ko m\u0113s var\u0113j\u0101m ieg\u016bt no vi\u0146u e-pasta veicin\u0101\u0161anas iestat\u012bjumiem. Vi\u0146i izmantoja \u013coti vienk\u0101r\u0161us r\u012bkus, lai veiktu savas darb\u012bbas, un mums vajadz\u0113ja ieviest lab\u0101kus r\u012bkus turpm\u0101kai datu v\u0101k\u0161anai. Divi galvenie m\u016bsu e-pasta strat\u0113\u0123ijas posmi bija kan\u0101lu izseko\u0161anas izveido\u0161ana un strat\u0113\u0123ijas uzlabo\u0161ana.<\/p>\r\n\r\n\r\n\r\n

Kan\u0101la \u012bsteno\u0161ana<\/h3>\r\n\r\n\r\n\r\n
\"\"\r\n
B\u016btisks solis bija lab\u0101kas izseko\u0161anas ievie\u0161ana<\/figcaption>\r\n<\/figure>\r\n\r\n\r\n\r\n

Viena no galvenaj\u0101m probl\u0113m\u0101m, ar ko saskaras daudzi uz\u0146\u0113mumi, ir t\u0101, ka tie nezina, ko dar\u012bt ar e-pasta v\u0113stul\u0113m, jo vi\u0146iem ir gr\u016bt\u012bbas kontekstu\u0101li noteikt kampa\u0146u v\u0113rt\u012bbu. Konkr\u0113t\u0101ku datu v\u0101k\u0161ana var sniegt konkr\u0113tu pamatu strat\u0113\u0123ijas izmai\u0146\u0101m. Tas neb\u016btu iesp\u0113jams bez datu v\u0101k\u0161anas resursiem un apm\u0101c\u012bbas, ko nodro\u0161in\u0101ja m\u016bsu komanda.<\/p>\r\n\r\n\r\n\r\n

Pirmais solis bija izsekot klienta sazi\u0146ai un izveidot infrastrukt\u016bru kan\u0101lu datu v\u0101k\u0161anai. Taj\u0101 pa\u0161\u0101 laik\u0101 m\u016bsu komanda analiz\u0113ja eso\u0161o e-pasta strat\u0113\u0123iju. Rezult\u0101ti par\u0101d\u012bja, ka uz\u0146\u0113mums var\u0113tu uzlabot savu CTR ar da\u017eiem vienk\u0101r\u0161iem uzlabojumiem.<\/p>\r\n\r\n\r\n\r\n

Ar m\u016bsu pal\u012bdz\u012bbu klients tagad izmanto Mailchimp, un t\u012bmek\u013ca vietn\u0113 ir ieviesta WooCommerce. Tie ir savienoti, lai izsekotu konversijas, kas tiek sa\u0146emtas, izmantojot e-pasta kan\u0101lu. \u0160\u012b konfigur\u0101cija ar\u012b sadala e-pasta saturu k\u0101 kan\u0101lu da\u017e\u0101dos e-pastos. Konkr\u0113t\u0101kus datus bija viegl\u0101k apkopot, izmantojot prec\u012bzu izseko\u0161anu.<\/p>\r\n\r\n\r\n\r\n

Izmantojot \u0161os r\u012bkus, katr\u0101 e-pasta v\u0113stul\u0113 ir personaliz\u0113ta konversijas izseko\u0161ana, kas attiecas uz konkr\u0113tu notikumu. T. i., vi\u0146i var izsekot katru konkr\u0113tu tematu vai notikumu un konkr\u0113t\u0101k izp\u0113t\u012bt izaugsmi. Tas pal\u012bdz\u0113tu mums kvantitat\u012bvi noteikt, cik labi veicas ar m\u0113r\u0137u sasnieg\u0161anu.<\/p>\r\n\r\n\r\n\r\n

M\u016bsu komunik\u0101cijas komanda sniedza ar\u012b padzi\u013cin\u0101tas konsult\u0101cijas par to, k\u0101 izmantot \u0161os jaunos r\u012bkus. Kop\u0161 t\u0101 laika uz\u0146\u0113mums tos izmanto, lai \u0123ener\u0113tu savus secin\u0101jumus, izv\u0113rt\u0113tu e-pasta kampa\u0146as un izstr\u0101d\u0101tu n\u0101kotnes strat\u0113\u0123ijas.<\/p>\r\n\r\n\r\n\r\n

Zi\u0146u daudzums pret bl\u012bvumu<\/h3>\r\n\r\n\r\n\r\n
\"E-pasta<\/figure>\r\n\r\n\r\n\r\n

Uz\u0146\u0113mums izmantoja nelielu skaitu e-pasta v\u0113stu\u013cu, kur\u0101m bija \u013coti liels inform\u0101cijas un sai\u0161u bl\u012bvums. Rezult\u0101t\u0101 m\u016bsu galvenais risin\u0101jums bija palielin\u0101t izlaidi un sadal\u012bt saites vair\u0101kos e-pasta v\u0113stul\u0113s. Agr\u0101k vi\u0146iem b\u016btu bijis viens e-pasts ar 10 sait\u0113m, bet tagad vi\u0146i cent\u0101s sadal\u012bt saites pa da\u013c\u0101m, iesaistot lietot\u0101jus ar vair\u0101kiem e-pastiem.<\/p>\r\n\r\n\r\n\r\n

\u0160ai jaunajai strat\u0113\u0123ijai bija vair\u0101kas priek\u0161roc\u012bbas. No e-pasta sa\u0146\u0113m\u0113ja viedok\u013ca zi\u0146ojumi b\u016btu kodol\u012bgi, ar nedaudz\u0101m atk\u0101p\u0113m uz \u0101r\u0113j\u0101m sait\u0113m. Ar\u012b inform\u0101cija tajos ir satur\u012bg\u0101ka, \u013caujot izmantot maz\u0101k datu punktu. Tas palielina e-pasta v\u0113stu\u013cu efektivit\u0101ti un mudina pat\u0113r\u0113t\u0101jus saglab\u0101t vair\u0101k inform\u0101cijas, nek\u0101 tas b\u016btu noticis ar p\u0101r\u0101k bl\u012bvu zi\u0146ojumu.<\/p>\r\n\r\n\r\n\r\n

T\u0101pat \u0161\u012b pieeja \u013c\u0101va ar\u012b lab\u0101k atlas\u012bt m\u0113r\u0137auditoriju un segment\u0113t pat\u0113r\u0113t\u0101jus. \u0160ajos liel\u0101kajos e-pasta v\u0113stul\u0113s tiek pazaud\u0113ts daudz datu, kas noz\u012bm\u0113, ka to efektivit\u0101te attiec\u012bb\u0101 uz noteiktiem pat\u0113r\u0113t\u0101jiem tiek zaud\u0113ta. Tom\u0113r, izmantojot \u0161os maz\u0101kos e-pastus, b\u016btu iesp\u0113jams lab\u0101k koncentr\u0113ties, \u013caujot lietot\u0101jiem viegli p\u0101rvietoties un atrast to, kas vi\u0146iem pat\u012bk.<\/p>\r\n\r\n\r\n\r\n

V\u0113l viena priek\u0161roc\u012bba bija t\u0101, ka tas padar\u012btu uz\u0146\u0113muma darb\u012bbu tie\u0161saist\u0113 akt\u012bv\u0101ku. Palielin\u0101ts e-pasta v\u0113stu\u013cu skaits liktu las\u012bt\u0101jiem bie\u017e\u0101k sazin\u0101ties ar uz\u0146\u0113mumu. Darb\u012bbas teorija bija atkar\u012bga no past\u0101v\u012bgas maz\u0101ku e-pasta v\u0113stu\u013cu pl\u016bsmas. Tad pien\u0101ca laiks p\u0101rbaud\u012bt, vai skait\u013ci atbilst m\u016bsu prognoz\u0113m.<\/p>\r\n\r\n\r\n\r\n

Jaunie rezult\u0101ti<\/h2>\r\n\r\n\r\n\r\n
\"E-pasta\r\n
E-pasta izseko\u0161ana, kas uzr\u0101da augstu atv\u0113r\u0161anas r\u0101d\u012bt\u0101ju (kampa\u0146u nosaukumi nav nor\u0101d\u012bti uz\u0146\u0113muma priv\u0101tuma d\u0113\u013c)<\/figcaption>\r\n<\/figure>\r\n\r\n\r\n\r\n

Pirmajos divos m\u0113ne\u0161os, kad tika piem\u0113rota \u0161\u012b jaun\u0101 e-pasta strat\u0113\u0123ija, rezult\u0101ti bija \u013coti pozit\u012bvi. K\u0101 min\u0113ts iepriek\u0161, e-pasta v\u0113stules \u013coti \u0101tri k\u013cuva par b\u016btisku resursu, jo cilv\u0113ki bie\u017e\u0101k klik\u0161\u0137in\u0101ja uz e-pasta v\u0113stul\u0113m, kur\u0101s bija vair\u0101k uzman\u012bbas piev\u0113rsts maz\u0101kam skaitam t\u0113mu vai notikumu.<\/p>\r\n\r\n\r\n\r\n

Izseko\u0161ana pier\u0101d\u012bja, ka e-pasta v\u0113stu\u013cu atv\u0113r\u0161anas r\u0101d\u012bt\u0101js bija virs 60%, bet klik\u0161\u0137u r\u0101d\u012bt\u0101js bija aptuveni 55% un vair\u0101k. Vid\u0113jie e-pasta kampa\u0146u atv\u0113r\u0161anas un CTR r\u0101d\u012bt\u0101ji l\u012bdz\u012bg\u0101m kampa\u0146\u0101m, kas norisin\u0101j\u0101s nozare<\/a> tika l\u0113sts, ka vis\u0101 pasaul\u0113 ir aptuveni 18%. Lieki piebilst, ka kampa\u0146as bija \u013coti veiksm\u012bgas, jo m\u0113s iev\u0113rojami p\u0101rsniedz\u0101m nozares standartu. \u0160ie rezult\u0101ti uzskat\u0101mi par\u0101d\u012bja, ka e-pasta kampa\u0146as var nodro\u0161in\u0101t lielu iesaist\u012b\u0161anos un potenci\u0101los potenci\u0101los l\u012bderus, vienlaikus nodro\u0161inot vi\u0146u kopienas inform\u0113t\u012bbu un iesaist\u012b\u0161anos.<\/p>\r\n\r\n\r\n\r\n

\"\"\r\n
E-pasta izseko\u0161ana, kas uzr\u0101da augstu atv\u0113r\u0161anas r\u0101d\u012bt\u0101ju (kampa\u0146u nosaukumi nav nor\u0101d\u012bti uz\u0146\u0113muma priv\u0101tuma d\u0113\u013c)<\/figcaption>\r\n<\/figure>\r\n\r\n\r\n\r\n

Kop\u0161 t\u0101 laika uz\u0146\u0113mums ir guvis lielus pan\u0101kumus, g\u016bstot liel\u0101kus rezult\u0101tus vis\u0101s tie\u0161saistes platform\u0101s. Saites \u0123ener\u0113ja vair\u0101k apmekl\u0113jumu uz vienu e-pasta v\u0113stuli un viegl\u0101k iesaist\u012bja savu auditoriju. Tagad vi\u0146i var\u0113ja ar\u012b prec\u012bz\u0101k m\u0113r\u0137\u0113t e-pasta v\u0113stules un veidot lab\u0101kas attiec\u012bbas ar pat\u0113r\u0113t\u0101jiem, par ko liecin\u0101ja iesaist\u012b\u0161an\u0101s un p\u0101rdo\u0161anas apjoma pieaugums.<\/p>","protected":false},"excerpt":{"rendered":"

Lai gan m\u016bsdien\u0101s soci\u0101lie pla\u0161sazi\u0146as l\u012bdzek\u013ci un satura veido\u0161ana ir \u013coti popul\u0101ri, daudzi uz\u0146\u0113mumi bie\u017ei aizmirst, cik efekt\u012bvs daudzos gad\u012bjumos var b\u016bt e-pasta m\u0101rketings. E-pasta izseko\u0161ana, kas uzr\u0101da augstu atv\u0113r\u0161anas r\u0101d\u012bt\u0101ju (kampa\u0146u nosaukumi nav nor\u0101d\u012bti uz\u0146\u0113muma konfidencialit\u0101tes labad) Kop\u0161 t\u0101 laika uz\u0146\u0113mums ir guvis daudz pan\u0101kumu, g\u016bstot liel\u0101kus rezult\u0101tus vis\u0101s tie\u0161saistes platform\u0101s.<\/p>","protected":false},"author":1,"featured_media":12116,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","footnotes":""},"categories":[17,13,10],"tags":[363,361,362,319],"wl_entity_type":[47,45,51],"class_list":["post-7319","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","category-online-marketing-en","category-online-presence","tag-case-study","tag-email-marketing","tag-meditiation-centre","tag-promotion","wl_entity_type-article","wl_entity_type-local-business","wl_entity_type-news-article"],"acf":[],"yoast_head":"\nEmail Marketing Case: Meditation Centre - Promoguy Digital Marketing Agency<\/title>\n<meta name=\"description\" content=\"With this email marketing case for a meditation centre, we hope to illustrate how this form of promotion can be a powerful resource.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/promoguy.nl\/lv\/blog\/2021\/03\/16\/email-marketing-case-meditation-centre\/\" \/>\n<meta property=\"og:locale\" content=\"lv_LV\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Email Marketing Case: Meditation Centre\" \/>\n<meta property=\"og:description\" content=\"With this email marketing case for a meditation centre, we hope to illustrate how this form of promotion can be a powerful resource.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/promoguy.nl\/lv\/blog\/2021\/03\/16\/email-marketing-case-meditation-centre\/\" \/>\n<meta property=\"og:site_name\" content=\"Promoguy Digital Marketing Agency\" \/>\n<meta property=\"article:published_time\" content=\"2021-03-16T13:45:08+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-05T15:08:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2021\/03\/2023_PROMOGUY_CASE-STUDY_email-marketing-meditation-centreHeader-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2000\" \/>\n\t<meta property=\"og:image:height\" content=\"475\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"promoguynl\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"promoguynl\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 min\u016btes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/promoguy.nl\\\/blog\\\/2021\\\/03\\\/16\\\/email-marketing-case-meditation-centre\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/promoguy.nl\\\/blog\\\/2021\\\/03\\\/16\\\/email-marketing-case-meditation-centre\\\/\"},\"author\":{\"name\":\"promoguynl\",\"@id\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/#\\\/schema\\\/person\\\/f1e99bd6c6305ded79f1214882575dc7\"},\"headline\":\"Email Marketing Case: Meditation Centre\",\"datePublished\":\"2021-03-16T13:45:08+00:00\",\"dateModified\":\"2025-04-05T15:08:27+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/promoguy.nl\\\/blog\\\/2021\\\/03\\\/16\\\/email-marketing-case-meditation-centre\\\/\"},\"wordCount\":1637,\"publisher\":{\"@id\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/promoguy.nl\\\/blog\\\/2021\\\/03\\\/16\\\/email-marketing-case-meditation-centre\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/promoguy.nl\\\/wp-content\\\/uploads\\\/2021\\\/03\\\/2023_PROMOGUY_CASE-STUDY_email-marketing-meditation-centreHeader-1.png\",\"keywords\":[\"Case study\",\"Email Marketing\",\"Meditiation centre\",\"Promotion\"],\"articleSection\":[\"Case Studies\",\"Online Marketing\",\"Online Presence\"],\"inLanguage\":\"lv-LV\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/promoguy.nl\\\/blog\\\/2021\\\/03\\\/16\\\/email-marketing-case-meditation-centre\\\/\",\"url\":\"https:\\\/\\\/promoguy.nl\\\/blog\\\/2021\\\/03\\\/16\\\/email-marketing-case-meditation-centre\\\/\",\"name\":\"Email Marketing Case: Meditation Centre - Promoguy Digital Marketing Agency\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/promoguy.nl\\\/blog\\\/2021\\\/03\\\/16\\\/email-marketing-case-meditation-centre\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/promoguy.nl\\\/blog\\\/2021\\\/03\\\/16\\\/email-marketing-case-meditation-centre\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/promoguy.nl\\\/wp-content\\\/uploads\\\/2021\\\/03\\\/2023_PROMOGUY_CASE-STUDY_email-marketing-meditation-centreHeader-1.png\",\"datePublished\":\"2021-03-16T13:45:08+00:00\",\"dateModified\":\"2025-04-05T15:08:27+00:00\",\"description\":\"With this email marketing case for a meditation centre, we hope to illustrate how this form of promotion can be a powerful resource.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/promoguy.nl\\\/blog\\\/2021\\\/03\\\/16\\\/email-marketing-case-meditation-centre\\\/#breadcrumb\"},\"inLanguage\":\"lv-LV\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/promoguy.nl\\\/blog\\\/2021\\\/03\\\/16\\\/email-marketing-case-meditation-centre\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"lv-LV\",\"@id\":\"https:\\\/\\\/promoguy.nl\\\/blog\\\/2021\\\/03\\\/16\\\/email-marketing-case-meditation-centre\\\/#primaryimage\",\"url\":\"https:\\\/\\\/promoguy.nl\\\/wp-content\\\/uploads\\\/2021\\\/03\\\/2023_PROMOGUY_CASE-STUDY_email-marketing-meditation-centreHeader-1.png\",\"contentUrl\":\"https:\\\/\\\/promoguy.nl\\\/wp-content\\\/uploads\\\/2021\\\/03\\\/2023_PROMOGUY_CASE-STUDY_email-marketing-meditation-centreHeader-1.png\",\"width\":2000,\"height\":475,\"caption\":\"Email Marketing case\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/promoguy.nl\\\/blog\\\/2021\\\/03\\\/16\\\/email-marketing-case-meditation-centre\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Email Marketing Case: Meditation Centre\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/#website\",\"url\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/\",\"name\":\"Promoguy Digital Marketing Agency\",\"description\":\"Performance Marketing Agency\",\"publisher\":{\"@id\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"lv-LV\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/#organization\",\"name\":\"Promoguy Digital Marketing Agency\",\"url\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"lv-LV\",\"@id\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/promoguy.nl\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/PROMOGUY_LOGO_RGB_Main-versions_White-logo.svg\",\"contentUrl\":\"https:\\\/\\\/promoguy.nl\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/PROMOGUY_LOGO_RGB_Main-versions_White-logo.svg\",\"width\":362,\"height\":82,\"caption\":\"Promoguy Digital Marketing Agency\"},\"image\":{\"@id\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/#\\\/schema\\\/person\\\/f1e99bd6c6305ded79f1214882575dc7\",\"name\":\"promoguynl\",\"sameAs\":[\"https:\\\/\\\/promoguy.nl\"],\"url\":\"https:\\\/\\\/promoguy.nl\\\/lv\\\/blog\\\/author\\\/promoguynl\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"E-pasta m\u0101rketinga gad\u012bjums: Medit\u0101cijas centrs - Promoguy Digit\u0101l\u0101 m\u0101rketinga a\u0123ent\u016bra","description":"Ar \u0161o e-pasta m\u0101rketinga piem\u0113ru medit\u0101cijas centram m\u0113s ceram ilustr\u0113t, k\u0101 \u0161is veicin\u0101\u0161anas veids var b\u016bt sp\u0113c\u012bgs resurss.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/promoguy.nl\/lv\/blog\/2021\/03\/16\/email-marketing-case-meditation-centre\/","og_locale":"lv_LV","og_type":"article","og_title":"Email Marketing Case: Meditation Centre","og_description":"With this email marketing case for a meditation centre, we hope to illustrate how this form of promotion can be a powerful resource.","og_url":"https:\/\/promoguy.nl\/lv\/blog\/2021\/03\/16\/email-marketing-case-meditation-centre\/","og_site_name":"Promoguy Digital Marketing Agency","article_published_time":"2021-03-16T13:45:08+00:00","article_modified_time":"2025-04-05T15:08:27+00:00","og_image":[{"width":2000,"height":475,"url":"https:\/\/promoguy.nl\/wp-content\/uploads\/2021\/03\/2023_PROMOGUY_CASE-STUDY_email-marketing-meditation-centreHeader-1.png","type":"image\/png"}],"author":"promoguynl","twitter_card":"summary_large_image","twitter_misc":{"Written by":"promoguynl","Est. reading time":"9 min\u016btes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/promoguy.nl\/blog\/2021\/03\/16\/email-marketing-case-meditation-centre\/#article","isPartOf":{"@id":"https:\/\/promoguy.nl\/blog\/2021\/03\/16\/email-marketing-case-meditation-centre\/"},"author":{"name":"promoguynl","@id":"https:\/\/promoguy.nl\/pt\/#\/schema\/person\/f1e99bd6c6305ded79f1214882575dc7"},"headline":"Email Marketing Case: Meditation Centre","datePublished":"2021-03-16T13:45:08+00:00","dateModified":"2025-04-05T15:08:27+00:00","mainEntityOfPage":{"@id":"https:\/\/promoguy.nl\/blog\/2021\/03\/16\/email-marketing-case-meditation-centre\/"},"wordCount":1637,"publisher":{"@id":"https:\/\/promoguy.nl\/pt\/#organization"},"image":{"@id":"https:\/\/promoguy.nl\/blog\/2021\/03\/16\/email-marketing-case-meditation-centre\/#primaryimage"},"thumbnailUrl":"https:\/\/promoguy.nl\/wp-content\/uploads\/2021\/03\/2023_PROMOGUY_CASE-STUDY_email-marketing-meditation-centreHeader-1.png","keywords":["Case study","Email Marketing","Meditiation centre","Promotion"],"articleSection":["Case Studies","Online Marketing","Online Presence"],"inLanguage":"lv-LV"},{"@type":"WebPage","@id":"https:\/\/promoguy.nl\/blog\/2021\/03\/16\/email-marketing-case-meditation-centre\/","url":"https:\/\/promoguy.nl\/blog\/2021\/03\/16\/email-marketing-case-meditation-centre\/","name":"E-pasta m\u0101rketinga gad\u012bjums: Medit\u0101cijas centrs - Promoguy Digit\u0101l\u0101 m\u0101rketinga a\u0123ent\u016bra","isPartOf":{"@id":"https:\/\/promoguy.nl\/pt\/#website"},"primaryImageOfPage":{"@id":"https:\/\/promoguy.nl\/blog\/2021\/03\/16\/email-marketing-case-meditation-centre\/#primaryimage"},"image":{"@id":"https:\/\/promoguy.nl\/blog\/2021\/03\/16\/email-marketing-case-meditation-centre\/#primaryimage"},"thumbnailUrl":"https:\/\/promoguy.nl\/wp-content\/uploads\/2021\/03\/2023_PROMOGUY_CASE-STUDY_email-marketing-meditation-centreHeader-1.png","datePublished":"2021-03-16T13:45:08+00:00","dateModified":"2025-04-05T15:08:27+00:00","description":"Ar \u0161o e-pasta m\u0101rketinga piem\u0113ru medit\u0101cijas centram m\u0113s ceram ilustr\u0113t, k\u0101 \u0161is veicin\u0101\u0161anas veids var b\u016bt sp\u0113c\u012bgs resurss.","breadcrumb":{"@id":"https:\/\/promoguy.nl\/blog\/2021\/03\/16\/email-marketing-case-meditation-centre\/#breadcrumb"},"inLanguage":"lv-LV","potentialAction":[{"@type":"ReadAction","target":["https:\/\/promoguy.nl\/blog\/2021\/03\/16\/email-marketing-case-meditation-centre\/"]}]},{"@type":"ImageObject","inLanguage":"lv-LV","@id":"https:\/\/promoguy.nl\/blog\/2021\/03\/16\/email-marketing-case-meditation-centre\/#primaryimage","url":"https:\/\/promoguy.nl\/wp-content\/uploads\/2021\/03\/2023_PROMOGUY_CASE-STUDY_email-marketing-meditation-centreHeader-1.png","contentUrl":"https:\/\/promoguy.nl\/wp-content\/uploads\/2021\/03\/2023_PROMOGUY_CASE-STUDY_email-marketing-meditation-centreHeader-1.png","width":2000,"height":475,"caption":"Email Marketing case"},{"@type":"BreadcrumbList","@id":"https:\/\/promoguy.nl\/blog\/2021\/03\/16\/email-marketing-case-meditation-centre\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/promoguy.nl\/pt\/"},{"@type":"ListItem","position":2,"name":"Email Marketing Case: Meditation Centre"}]},{"@type":"WebSite","@id":"https:\/\/promoguy.nl\/pt\/#website","url":"https:\/\/promoguy.nl\/pt\/","name":"Promoguy Digit\u0101l\u0101 m\u0101rketinga a\u0123ent\u016bra","description":"Veiktsp\u0113jas m\u0101rketinga a\u0123ent\u016bra","publisher":{"@id":"https:\/\/promoguy.nl\/pt\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/promoguy.nl\/pt\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"lv-LV"},{"@type":"Organization","@id":"https:\/\/promoguy.nl\/pt\/#organization","name":"Promoguy Digit\u0101l\u0101 m\u0101rketinga a\u0123ent\u016bra","url":"https:\/\/promoguy.nl\/pt\/","logo":{"@type":"ImageObject","inLanguage":"lv-LV","@id":"https:\/\/promoguy.nl\/pt\/#\/schema\/logo\/image\/","url":"https:\/\/promoguy.nl\/wp-content\/uploads\/2023\/06\/PROMOGUY_LOGO_RGB_Main-versions_White-logo.svg","contentUrl":"https:\/\/promoguy.nl\/wp-content\/uploads\/2023\/06\/PROMOGUY_LOGO_RGB_Main-versions_White-logo.svg","width":362,"height":82,"caption":"Promoguy Digital Marketing Agency"},"image":{"@id":"https:\/\/promoguy.nl\/pt\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/promoguy.nl\/pt\/#\/schema\/person\/f1e99bd6c6305ded79f1214882575dc7","name":"promoguynl","sameAs":["https:\/\/promoguy.nl"],"url":"https:\/\/promoguy.nl\/lv\/blog\/author\/promoguynl\/"}]}},"_wl_alt_label":[],"wl:entity_url":"https:\/\/data.wordlift.io\/wl1503668\/post\/email-marketing-case-meditation-centre","_links":{"self":[{"href":"https:\/\/promoguy.nl\/lv\/wp-json\/wp\/v2\/posts\/7319","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/promoguy.nl\/lv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/promoguy.nl\/lv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/promoguy.nl\/lv\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/promoguy.nl\/lv\/wp-json\/wp\/v2\/comments?post=7319"}],"version-history":[{"count":2,"href":"https:\/\/promoguy.nl\/lv\/wp-json\/wp\/v2\/posts\/7319\/revisions"}],"predecessor-version":[{"id":18823,"href":"https:\/\/promoguy.nl\/lv\/wp-json\/wp\/v2\/posts\/7319\/revisions\/18823"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/promoguy.nl\/lv\/wp-json\/wp\/v2\/media\/12116"}],"wp:attachment":[{"href":"https:\/\/promoguy.nl\/lv\/wp-json\/wp\/v2\/media?parent=7319"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/promoguy.nl\/lv\/wp-json\/wp\/v2\/categories?post=7319"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/promoguy.nl\/lv\/wp-json\/wp\/v2\/tags?post=7319"},{"taxonomy":"wl_entity_type","embeddable":true,"href":"https:\/\/promoguy.nl\/lv\/wp-json\/wp\/v2\/wl_entity_type?post=7319"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}