{"id":7390,"date":"2021-03-16T13:44:41","date_gmt":"2021-03-16T13:44:41","guid":{"rendered":"https:\/\/promoguy.nl\/a-b-testing-case-dutch-architecture-firms\/"},"modified":"2025-04-05T15:08:46","modified_gmt":"2025-04-05T15:08:46","slug":"a-b-testing-case-dutch-architecture-firms","status":"publish","type":"post","link":"https:\/\/promoguy.nl\/lv\/blog\/2021\/03\/16\/a-b-testing-case-dutch-architecture-firms\/","title":{"rendered":"A\/B test\u0113\u0161anas gad\u012bjums: N\u012bderlandes arhitekt\u016bras uz\u0146\u0113mumi"},"content":{"rendered":"

Viena no liel\u0101kaj\u0101m neskaidr\u012bb\u0101m jebkur\u0101 uz\u0146\u0113m\u0113jdarb\u012bb\u0101 (un jo \u012bpa\u0161i m\u0101rketing\u0101) ir t\u0101, vai darb\u012bba ir iesp\u0113jama. Kvantitat\u012bvi noteikt jebkura rekl\u0101mas, satura vai tie\u0161saistes kampa\u0146as pas\u0101kuma pamatot\u012bbu var b\u016bt \u012bpa\u0161i sare\u017e\u0123\u012bti. T\u0101p\u0113c mums ir \u013coti paveicies, ka internet\u0101 ir izveidojusies tie\u0161saistes test\u0113\u0161anas pas\u0101kumu zelta raktuve. \u0160aj\u0101 A\/B test\u0113\u0161anas piem\u0113r\u0101 par\u0101d\u012bsim, k\u0101 m\u0113s pal\u012bdz\u0113j\u0101m diviem N\u012bderlandes arhitekt\u016bras birojiem spert pirmo soli un palielin\u0101t savu kl\u0101tb\u016btni tie\u0161saist\u0113.<\/p>\r\n\r\n\r\n\r\n

Promoguy m\u0113s veicam r\u016bp\u012bgus pas\u0101kumus, lai nodro\u0161in\u0101tu, ka m\u016bsu klienti sa\u0146em optim\u0101lu tie\u0161saistes m\u0101rketingu. pakalpojumi<\/a>. Liela noz\u012bme ir A\/B variantu sal\u012bdzin\u0101\u0161anai, jo t\u0101 pal\u012bdz g\u016bt ieskatu par m\u0113r\u0137\u0113\u0161anas vajadz\u012bb\u0101m. Tom\u0113r m\u016bsu process ir daudz sare\u017e\u0123\u012bt\u0101ks nek\u0101 vienk\u0101r\u0161i divu kontrast\u0113jo\u0161u m\u0101rketinga satura fragmentu ieme\u0161ana un skait\u013cu sal\u012bdzin\u0101\u0161ana.<\/p>\r\n\r\n\r\n\r\n

K\u0101 redzams \u0161aj\u0101 tie\u0161saistes m\u0101rketinga piem\u0113r\u0101, dr\u012bz p\u0113c jauno pas\u0101kumu ievie\u0161anas uz\u0146\u0113mums piedz\u012bvoja izaugsmi saska\u0146\u0101 ar saviem m\u0113r\u0137a r\u0101d\u012bt\u0101jiem. \u0160is gad\u012bjums seko virknei iniciat\u012bvu soci\u0101lo mediju platform\u0101s (LinkedIn un Instagram), lai p\u0101rbaud\u012btu jaunus satura veidus, \u012bstenotu vad\u012bt\u0101ju piesaistes kampa\u0146as un palielin\u0101tu auditorijas iesaisti.<\/p>\r\n\r\n\r\n\r\n

Klienta fons<\/h2>\r\n\r\n\r\n\r\n

N\u012bderlandes uz\u0146\u0113mumi k\u0101 arhitekt\u016bras vizualiz\u0101cijas uz\u0146\u0113mumi veidotu render\u0113tus 3D foto simul\u0101cijas<\/a> da\u017e\u0101du dz\u012bvojamo, pils\u0113tvides vai r\u016bpniecisk\u0101 dizaina projektu. Da\u017eas no \u0161\u012bm vizualiz\u0101cij\u0101m tika veidotas p\u0113c klientu vai projekt\u0113\u0161anas firmu pas\u016bt\u012bjuma, bet citas tika iesniegtas konkursos. \u0160ie projekti var\u0113ja pal\u012bdz\u0113t uz\u0146\u0113mumiem un arhitektiem pat\u012bkam\u0101k prezent\u0113t savus projektus, att\u0113lojot tos t\u0101dus, k\u0101di tie izskat\u012bsies p\u0113c uzb\u016bv\u0113\u0161anas.<\/p>\r\n\r\n\r\n\r\n

Abi klienti atrad\u0101s N\u012bderland\u0113, ta\u010du to pakalpojumi tika sniegti ar\u012b cit\u0101s valst\u012bs. Liel\u0101k\u0101 da\u013ca vi\u0146u darbu bija saist\u012bti ar vi\u0146u dzimtaj\u0101m un tuv\u0113j\u0101m valst\u012bm, piem\u0113ram, V\u0101ciju vai Be\u013c\u0123iju. Vi\u0146u darbs bija apjom\u012bgs, un viens no klientiem bija str\u0101d\u0101jis jau vair\u0101k nek\u0101 divus desmitgadus. Vi\u0146i jau ilg\u0101ku laiku izmantoja vair\u0101kus m\u016bsu pakalpojumus (k\u0101 uzsv\u0113rts iepriek\u0161\u0113jos gad\u012bjumos.<\/a>).<\/p>\r\n\r\n\r\n\r\n

Lieki piebilst, ka vi\u0146i v\u0113l\u0113j\u0101s uzlabot savu tie\u0161saistes kl\u0101tb\u016btni, piesaist\u012bt vair\u0101k klientu un palielin\u0101t iesaist\u012b\u0161anos, izmantojot soci\u0101lo pla\u0161sazi\u0146as l\u012bdzek\u013cu pakalpojumus. Vi\u0146u galvenais m\u0113r\u0137is bija z\u012bmola veido\u0161ana un p\u0101rliecino\u0161as, auditorijas p\u0101rbaud\u012btas tie\u0161saistes m\u0101rketinga satura versijas izveide. T\u0101p\u0113c abi uz\u0146\u0113mumi v\u0113l\u0113j\u0101s rad\u012bt jaunus klientus un palielin\u0101t klientu skaitu. z\u012bmola atpaz\u012bstam\u012bba<\/a> k\u0101 l\u012bdzekli savu uz\u0146\u0113mumu izaugsmei.<\/p>\r\n\r\n\r\n\r\n

Konkr\u0113t\u0101k, ar katru kampa\u0146u vi\u0146i v\u0113l\u0113j\u0101s piesaist\u012bt konkr\u0113ta veida klient\u016bru. Noteikti klienti bija paredz\u0113ti vad\u012bt\u0101ju paaudz\u0113m. \u0160im nol\u016bkam viens uz\u0146\u0113mums v\u0113l\u0113j\u0101s m\u0113r\u0137\u0113t uz potenci\u0101li ieinteres\u0113tiem arhitektiem vai arhitekt\u016bras birojos str\u0101d\u0101jo\u0161iem cilv\u0113kiem N\u012bderland\u0113, t. i., kuri var\u0113tu v\u0113l\u0113ties izmantot vi\u0146u pakalpojumus. L\u012bdz\u012bgi ar\u012b otra kampa\u0146a bija balst\u012bta uz sagatavotu uz\u0146\u0113muma adres\u0101tu sarakstu.<\/p>\r\n\r\n\r\n\r\n

M\u016bsu eksperti ar\u012b secin\u0101ja, ka, lai sasniegtu \u0161os m\u0113r\u0137us, uz\u0146\u0113mumam ir j\u0101iek\u013cauj satur\u0101 savs at\u0161\u0137ir\u012bgs. identit\u0101te<\/a> un format\u0113\u0161anu, test\u0113jot to da\u017e\u0101d\u0101s versij\u0101s. Taj\u0101 bija j\u0101iek\u013cauj da\u017e\u0101di teksti, att\u0113li un lapas, kas bija redzamas klientiem.<\/p>\r\n\r\n\r\n\r\n

A\/B test\u0113\u0161anas process<\/h2>\r\n\r\n\r\n\r\n
\"\"<\/figure>\r\n\r\n\r\n\r\n

M\u016bsu A\/B test\u0113\u0161anas procesi at\u0161\u0137iras atkar\u012bb\u0101 no projekta. Pamat\u0101 m\u0113s potenci\u0101li varam izveidot AB testus visam, ko klients var\u0113tu v\u0113l\u0113ties. Tas ietver atra\u0161an\u0101s vietas test\u0113\u0161anas auditorijas, da\u017e\u0101du intere\u0161u, vecuma, dzimuma un att\u0113lu vai teksta labv\u0113l\u012bbas test\u0113\u0161anu.<\/p>\r\n\r\n\r\n\r\n

Lai ieg\u016btu lietot\u0101ja, auditorijas vai cita veida veiktsp\u0113jas r\u0101d\u012bt\u0101jus, A\/B test\u0113\u0161ana ir satura da\u013cas divu variantu izmanto\u0161ana, lai ieg\u016btu lietot\u0101ja, auditorijas vai cita veida veiktsp\u0113jas r\u0101d\u012bt\u0101jus. Atkar\u012bb\u0101 no testa specifikas \u0161ie r\u0101d\u012bt\u0101ji var b\u016bt labv\u0113l\u012bgums, CTR, datpl\u016bsmas pieaugums vai daudzi citi. Attiec\u012bb\u0101 uz t\u012bmek\u013ca vietn\u0113m tas var b\u016bt tik vienk\u0101r\u0161i k\u0101 vienas un t\u0101s pa\u0161as lapas divu variantu par\u0101d\u012b\u0161ana un lietot\u0101ju reakcijas p\u0101rbaude, pamatojoties uz apmekl\u0113t\u0101ju darb\u012bb\u0101m.<\/p>\r\n\r\n\r\n\r\n

\u0145emot v\u0113r\u0101 klientu \u012bpa\u0161\u0101s m\u0113r\u0137\u0113\u0161anas vajadz\u012bbas, t\u0101 \u0161\u0137ita pareiz\u0101 metode, ko izmantot. A\/B test\u0113\u0161ana ir \u012bpa\u0161i noder\u012bga, lai nov\u0113rstu nenoteikt\u012bbu t\u012bmek\u013ca vietnes optimiz\u0101cij\u0101. Tie\u0161i \u0161\u012b iemesla d\u0113\u013c t\u0101 ir \u013coti svar\u012bga metode m\u016bsu arsen\u0101l\u0101. T\u0101 \u013cauj ieg\u016bt viegli izm\u0113r\u0101mus datus, pamatojoties uz lietot\u0101ju pieredzi.<\/p>\r\n\r\n\r\n\r\n

Liel\u0101k\u0101 da\u013ca uz\u0146\u0113mumu parasti test\u0113 2 variantus vienk\u0101r\u0161ai A un B test\u0113\u0161anai. M\u0113s speram soli t\u0101l\u0101k, apvienojot lab\u0101kos procesus abos variantos. M\u0113s ievie\u0161am datus ar soci\u0101lo mediju pikse\u013ci (LinkedIn, Instagram un Facebook atkar\u012bb\u0101 no konkr\u0113t\u0101 gad\u012bjuma)<\/a> un Google Analytics, lai izsekotu konkr\u0113t\u0101ku lietot\u0101ju uzved\u012bbu. Balstoties uz m\u016bsu p\u0113t\u012bjuma m\u0113r\u0137iem, m\u016bsu anal\u012bti\u0137i v\u0113l vair\u0101k preciz\u0113 saturu, lai sasniegtu konkr\u0113tus klienta m\u0113r\u0137us.<\/p>\r\n\r\n\r\n\r\n

Tas var b\u016bt, piem\u0113ram, lap\u0101 pavad\u012btais laiks, pikse\u013ci<\/a> \u012bsteno\u0161anas statistika, konkr\u0113ta klik\u0161\u0137in\u0101\u0161anas uzved\u012bba uz piezem\u0113\u0161an\u0101s lapas<\/a> un t\u0101l\u0101k utt. Tas \u013cauj augl\u012bg\u0101k izv\u0113rt\u0113t, k\u0101 p\u0101riet no A\/B satura uz satura C, kur\u0101 izmantoti abu variantu lab\u0101kie elementi. Atkar\u012bb\u0101 no klienta vajadz\u012bb\u0101m m\u0113s varam izv\u0113l\u0113ties un atlas\u012bt elementus, lai efekt\u012bv\u0101k vaj\u0101tu \u0161os r\u0101d\u012bt\u0101jus.<\/p>\r\n\r\n\r\n\r\n

Arhitektu biroja tie\u0161saistes m\u0101rketinga anal\u012bze<\/h2>\r\n\r\n\r\n\r\n

Iepriek\u0161 uz\u0146\u0113mumi satura m\u0101rketingu bija izmantoju\u0161i nedaudz nesistem\u0101tiski. Uz\u0146\u0113mumi dal\u012bj\u0101s ar saturu (galvenok\u0101rt att\u0113liem) soci\u0101lajos pla\u0161sazi\u0146as l\u012bdzek\u013cos, ta\u010du \u0161\u0101du darb\u012bbu izp\u0113te bija minim\u0101la. Piem\u0113ram, iepriek\u0161\u0113jais saturs tika public\u0113ts ar nelielu SEO optimiz\u0101ciju, un tas netika A\/B test\u0113ts. T\u0101p\u0113c \u0161\u012b darba infrastrukt\u016bra bija j\u0101veido no pa\u0161iem pamatiem.<\/p>\r\n\r\n\r\n\r\n

M\u016bsu vizu\u0101l\u0101 dizaina un teksta veidot\u0101ju komandas s\u0101ka str\u0101d\u0101t ar vair\u0101k\u0101m da\u017e\u0101du att\u0113lu un aicin\u0101jumu r\u012bkoties versij\u0101m. Tas \u013c\u0101va mums sa\u0161aurin\u0101t to skaitu l\u012bdz visefekt\u012bv\u0101kajiem, izveidojot sp\u0113c\u012bgu v\u0113st\u012bjumu, lai piesaist\u012btu potenci\u0101los klientus vai veicin\u0101tu iesaist\u012b\u0161anos. Vien\u0101 kampa\u0146\u0101 tas izpaud\u0101s k\u0101 e-pasta v\u0113stu\u013cu ar automatiz\u0113tiem un personaliz\u0113tiem klientu aicin\u0101jumiem pieg\u0101de. Cit\u0101 kampa\u0146\u0101 tas izpaud\u0101s k\u0101 ieraksti soci\u0101lajos pla\u0161sazi\u0146as l\u012bdzek\u013cos.<\/p>\r\n\r\n\r\n\r\n

Galvenie kan\u0101li, ko vi\u0146i izmantoja, bija Instagram un LinkedIn. Abi \u0161ie kan\u0101li izr\u0101d\u012bj\u0101s augl\u012bga augsne divu da\u017e\u0101du veidu A\/B testiem: viens - neform\u0101lam saturam, kas veicina auditorijas iesaisti, un otrs - potenci\u0101lo klientu piesaist\u012b\u0161anai, izmantojot InMail. Tie ar\u012b atbilda katras kampa\u0146as konkr\u0113taj\u0101m vajadz\u012bb\u0101m.<\/p>\r\n\r\n\r\n\r\n

Tagad, kad bija izveidotas vari\u0101cijas, m\u0113s bij\u0101m gatavi p\u0101rbaud\u012bt to efektivit\u0101ti. M\u0113s atkl\u0101j\u0101m, ka \u012bpa\u0161i labi darbojas InMail rekl\u0101mas un zi\u0146ojumi. Rekl\u0101mas un personaliz\u0113tie zi\u0146ojumi darboj\u0101s 2 l\u012bdz 3 dienas, t\u0101d\u0113j\u0101di apkopojot pietiekami daudz datu. Tad s\u0101k\u0101s anal\u012bzes periods.<\/p>\r\n\r\n\r\n\r\n

Jauni rezult\u0101ti un korekcijas<\/h2>\r\n\r\n\r\n
\r\n
\"A\/B\r\n
Iesaistes r\u0101d\u012bt\u0101ji<\/figcaption>\r\n<\/figure>\r\n<\/div>\r\n\r\n\r\n

Pirmie rezult\u0101ti bija \u013coti daudzsolo\u0161i, ta\u010du priek\u0161\u0101 bija v\u0113l daudz darba. Analiz\u0113jot versijas un nov\u0113rt\u0113jot sniegumu, m\u0113s main\u012bj\u0101m katra satura da\u013cas form\u0101tus, lai izveidotu stabil\u0101kus m\u0101rketinga materi\u0101lus. Rezult\u0101t\u0101 p\u0113c \u0161o izmai\u0146u ievie\u0161anas iesaist\u012b\u0161an\u0101s eksponenci\u0101li pieauga.<\/p>\r\n\r\n\r\n\r\n

K\u0101 redzams labaj\u0101 pus\u0113, m\u016bsu kampa\u0146ai bija daudz m\u0113r\u0137tiec\u012bg\u0101ka pieeja, kas \u013c\u0101va iev\u0113rojami palielin\u0101t iesaist\u012b\u0161anos soci\u0101lajos pla\u0161sazi\u0146as l\u012bdzek\u013cos. Iepriek\u0161\u0113jie rezult\u0101ti lietot\u0101ju aktivit\u0101tes zi\u0146\u0101 bija sar\u016bko\u0161i, bet p\u0113c m\u016bsu tirg\u016b p\u0101rbaud\u012bto vari\u0101ciju ievie\u0161anas m\u0113s pieredz\u0113j\u0101m vair\u0101kk\u0101rt\u0113ju pieaugumu.<\/p>\r\n\r\n\r\n\r\n

K\u0101 min\u0113ts iepriek\u0161, viens no galvenajiem jaut\u0101jumiem, kas saist\u012bti ar m\u0101rketinga uz\u0146\u0113muma nol\u012bg\u0161anu vai jebkuras m\u0101rketinga strat\u0113\u0123ijas \u012bsteno\u0161anu, ir dz\u012bvotsp\u0113ja. P\u0113c A\/B test\u0113\u0161anas un datu apstr\u0101des m\u0113s izstr\u0101d\u0101j\u0101m uzlabotu pieeju un guv\u0101m rezult\u0101tus, kas to apliecin\u0101ja. Ar LinkedIn atk\u0101rtotas m\u0101rketinga kampa\u0146as pal\u012bdz\u012bbu \u013coti \u012bs\u0101 laik\u0101 tika ieg\u016bti gandr\u012bz divi desmiti potenci\u0101lo potenci\u0101lo klientu.<\/p>\r\n\r\n\r\n\r\n

\"A\/B\r\n
Palielin\u0101ts aptv\u0113rums un iespaidi p\u0113c kampa\u0146as<\/figcaption>\r\n<\/figure>\r\n\r\n\r\n\r\n

Abu kampa\u0146u iespaidi un sasniedzam\u012bba bija visu laiku augst\u0101ki. Turkl\u0101t, konversijas<\/a> pieauga, bet izmaksas par konversiju saglab\u0101j\u0101s stabilas. Tas liecin\u0101ja, ka klienti par daudz\u0101m un vair\u0101k sa\u0146em savu v\u0113rt\u012bbu. Optim\u0101l\u0101kaj\u0101 likm\u0113 m\u0113s ieguv\u0101m 0,04 par iesaist\u012b\u0161anos.<\/p>\r\n\r\n\r\n\r\n

\"A\/B\r\n
B\u016btisks konversiju skaita pieaugums, neskatoties uz l\u012bdz\u012bg\u0101m izmaks\u0101m par konversiju.<\/figcaption>\r\n<\/figure>\r\n\r\n\r\n\r\n

K\u0101 ilustr\u0113 \u0161is gad\u012bjuma p\u0113t\u012bjums, nepietiek ar 2 variantu test\u0113\u0161anu, bet gan ar lietot\u0101ju datu izv\u0113rt\u0113\u0161anu un atk\u0101rtotu sint\u0113zi. Liel\u0101k\u0101 da\u013ca uz\u0146\u0113mumu pied\u0101v\u0101 2 variantus, p\u0101rbauda virspus\u0113jus datu r\u0101d\u012bt\u0101jus un izv\u0113las vienu no abiem variantiem. Promoguy gad\u012bjum\u0101 m\u0113s izv\u0113rt\u0113jam un p\u0101rveidojam variantus, izmantojot dzi\u013c\u0101kus datu virzienus, ne tikai CTR un iesaist\u012b\u0161anos. M\u0113s ar\u012b maksim\u0101li palielin\u0101m izmaksu efektivit\u0101ti un uzsveram proced\u016bru efektivit\u0101ti.<\/p>","protected":false},"excerpt":{"rendered":"

\u0160aj\u0101 A\/B test\u0113\u0161anas piem\u0113r\u0101 redz\u0113siet, k\u0101 m\u0113s pal\u012bdz\u0113j\u0101m diviem N\u012bderlandes arhitekt\u016bras birojiem izvirz\u012bt sevi priek\u0161pl\u0101n\u0101 un palielin\u0101t savu kl\u0101tb\u016btni tie\u0161saist\u0113. P\u0113c A\/B test\u0113\u0161anas un datu apstr\u0101des m\u0113s izstr\u0101d\u0101j\u0101m uzlabotu pieeju un guv\u0101m rezult\u0101tus, kas to apliecin\u0101ja. LinkedIn atk\u0101rtotas m\u0101rketinga kampa\u0146as rezult\u0101t\u0101 \u013coti \u012bs\u0101 laik\u0101 tika ieg\u016bti gandr\u012bz 2 du\u010di potenci\u0101lo potenci\u0101lo klientu.<\/p>","protected":false},"author":1,"featured_media":12118,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","footnotes":""},"categories":[17,13],"tags":[364,365,366],"wl_entity_type":[47],"class_list":["post-7390","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","category-online-marketing-en","tag-a-b-testing","tag-architecture-firm","tag-online-marketing-analysis","wl_entity_type-article"],"acf":[],"yoast_head":"\nA\/B Testing Case: Dutch Architecture Firms - Promoguy Digital Marketing Agency<\/title>\n<meta name=\"description\" content=\"This A\/B testing case will show how we helped a Dutch architecture firm put their best foot forward and grow their online presence.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/promoguy.nl\/lv\/blog\/2021\/03\/16\/a-b-testing-case-dutch-architecture-firms\/\" \/>\n<meta property=\"og:locale\" content=\"lv_LV\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A\/B Testing Case: Dutch Architecture Firms\" \/>\n<meta property=\"og:description\" content=\"This A\/B testing case will show how we helped a Dutch architecture firm put their best foot forward and grow their online presence.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/promoguy.nl\/lv\/blog\/2021\/03\/16\/a-b-testing-case-dutch-architecture-firms\/\" \/>\n<meta property=\"og:site_name\" content=\"Promoguy Digital Marketing Agency\" \/>\n<meta property=\"article:published_time\" content=\"2021-03-16T13:44:41+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-05T15:08:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2021\/03\/2023_PROMOGUY_CASE-STUDY_ab-testHeader-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2000\" \/>\n\t<meta property=\"og:image:height\" content=\"475\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"promoguynl\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"promoguynl\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 min\u016btes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/blog\\\/2021\\\/03\\\/16\\\/a-b-testing-case-dutch-architecture-firms\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/blog\\\/2021\\\/03\\\/16\\\/a-b-testing-case-dutch-architecture-firms\\\/\"},\"author\":{\"name\":\"promoguynl\",\"@id\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/#\\\/schema\\\/person\\\/f1e99bd6c6305ded79f1214882575dc7\"},\"headline\":\"A\\\/B Testing Case: Dutch Architecture Firms\",\"datePublished\":\"2021-03-16T13:44:41+00:00\",\"dateModified\":\"2025-04-05T15:08:46+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/blog\\\/2021\\\/03\\\/16\\\/a-b-testing-case-dutch-architecture-firms\\\/\"},\"wordCount\":1313,\"publisher\":{\"@id\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/blog\\\/2021\\\/03\\\/16\\\/a-b-testing-case-dutch-architecture-firms\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/promoguy.nl\\\/wp-content\\\/uploads\\\/2021\\\/03\\\/2023_PROMOGUY_CASE-STUDY_ab-testHeader-1.png\",\"keywords\":[\"A\\\/B Testing\",\"Architecture firm\",\"Online marketing analysis\"],\"articleSection\":[\"Case Studies\",\"Online Marketing\"],\"inLanguage\":\"lv-LV\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/blog\\\/2021\\\/03\\\/16\\\/a-b-testing-case-dutch-architecture-firms\\\/\",\"url\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/blog\\\/2021\\\/03\\\/16\\\/a-b-testing-case-dutch-architecture-firms\\\/\",\"name\":\"A\\\/B Testing Case: Dutch Architecture Firms - 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