{"id":7523,"date":"2021-05-14T14:36:26","date_gmt":"2021-05-14T14:36:26","guid":{"rendered":"https:\/\/promoguy.nl\/site-analytics-case-electronics-re-seller\/"},"modified":"2025-04-05T14:21:28","modified_gmt":"2025-04-05T14:21:28","slug":"site-analytics-case-electronics-re-seller","status":"publish","type":"post","link":"https:\/\/promoguy.nl\/lv\/blog\/2021\/05\/14\/site-analytics-case-electronics-re-seller\/","title":{"rendered":"Vietnes anal\u012bzes gad\u012bjums: Elektronikas t\u0101l\u0101kp\u0101rdev\u0113js"},"content":{"rendered":"

M\u016bsu t\u012bmek\u013ca viet\u0146u izstr\u0101des komanda var sniegt visu veidu t\u012bmek\u013ca pakalpojumus, s\u0101kot no lapu izveides l\u012bdz vietnes izveidei no nulles. Viens no veidiem, k\u0101 m\u0113s uzlabojam viet\u0146u darb\u012bbu, ir padzi\u013cin\u0101ta izpratne par viet\u0146u anal\u012btiku un datu izmanto\u0161anu katr\u0101 posm\u0101. \u0160\u012b pieeja ir bijusi \u012bpa\u0161i efekt\u012bva \u0161odienas gad\u012bjum\u0101 - Austrumeiropas Xiaomi elektronikas t\u0101l\u0101kp\u0101rdev\u0113jam.<\/p>\r\n\r\n\r\n\r\n

Uz\u0146\u0113mums v\u0113l\u0113j\u0101s palielin\u0101t savu kl\u0101tb\u016btni re\u0123ion\u0101. T\u0101 k\u0101 uz\u0146\u0113mums bija liel\u0101 m\u0113r\u0101 lokaliz\u0113ts Austrumeiropas blok\u0101, tam bija \u013coti specifiskas vajadz\u012bbas un \u012bpa\u0161a ni\u0161a. Rezult\u0101t\u0101 vi\u0146u t\u012bmek\u013ca vietne<\/a> nepiecie\u0161ama prec\u012bza datu v\u0101k\u0161ana un datu atsauksmes<\/a> lai atbilstu to unik\u0101lajam st\u0101voklim. Faktiski tas noz\u012bm\u0113ja izveidot re\u0123ion\u0101l\u0101s m\u0113r\u0137auditorijas pl\u0101nu.<\/p>\r\n\r\n\r\n\r\n

M\u016bsu strat\u0113\u0123ija bija ieviest vair\u0101kus vietnes Analytics veidus, izmantojot iek\u0161\u0113jo statistiku (Google<\/a> Analytics, Google Tag Manager, Hotjar, Google Search Console, Google My Business) un \u0101r\u0113jo statistiku (SEMrush Tracking, Google Lighthouse, SERP Tracking) un soci\u0101lo mediju pikse\u013cu datus (Facebook, Instagram, Linkedin). \u0100rpus m\u0113r\u0137lapas m\u016bsu komanda uzlaboja veikala izk\u0101rtni, visp\u0101r\u0113jo UX un UI, k\u0101 ar\u012b izstr\u0101d\u0101ja regul\u0101ras datu v\u0101k\u0161anas proced\u016bru, kas ir specifiska re\u0123ionam, kur\u0101 uz\u0146\u0113mums darbojas. \u012asteno\u0161anas procesa beig\u0101s uz\u0146\u0113mums k\u013cuva par Xiaomi p\u0101rdev\u0113ju numur viens sav\u0101 re\u0123ion\u0101, bie\u017ei izvirzoties Google re\u0123ion\u0101l\u0101 SERP aug\u0161gal\u0101 vair\u0101k\u0101m svar\u012bg\u0101m prec\u0113m.<\/p>\r\n\r\n\r\n\r\n

Klienta fons<\/h2>\r\n\r\n\r\n\r\n

Klients bija Lietuvas uz\u0146\u0113mums, kas darbojas k\u0101 Xiaomi elektronikas t\u0101l\u0101kp\u0101rdev\u0113js tie\u0161saist\u0113. Vi\u0146i p\u0101rdod da\u017e\u0101dus produkti<\/a> tostarp kameras, mobilos t\u0101lru\u0146us, mar\u0161rut\u0113t\u0101jus un da\u017eas neelektronikas preces. Veikals un t\u012bmek\u013ca vietne jau k\u0101du laiku darboj\u0101s, ta\u010du bija nepiecie\u0161ami vair\u0101ki piel\u0101gojumi, lai nodro\u0161in\u0101tu optim\u0101lu efektivit\u0101ti. K\u0101 uz\u0146\u0113mums tas darboj\u0101s k\u0101 jebkur\u0161 cits veikals, pied\u0101v\u0101jot elektroniku pas\u016bt\u012b\u0161anai sav\u0101 t\u012bmek\u013ca vietn\u0113.<\/p>\r\n\r\n\r\n\r\n

To mazumtirdzniec\u012bbas veikals ir piln\u012bb\u0101 re\u0123ion\u0101ls, galvenok\u0101rt lietuvie\u0161u valod\u0101. Neskaitot valodas barjeru, tas padar\u012bja vietnes anal\u012bzi diezgan vienk\u0101r\u0161u, jo bija daudz maz\u0101k main\u012bgo lielumu, kas j\u0101\u0146em v\u0113r\u0101, bet l\u012bdz\u012bgi padar\u012bja p\u0113tniec\u012bbu nedaudz sare\u017e\u0123\u012bt\u0101ku (mazo inform\u0101cijas avotu no re\u0123iona d\u0113\u013c). Tas ar\u012b noteica valodas zi\u0146\u0101 specifisk\u0101ku darb\u012bbas stilu, kur\u0101 m\u016bsu ekspertiem bija j\u0101p\u0101rliecin\u0101s, ka katrs aspekts ir pien\u0101c\u012bgi piel\u0101gots lietuvie\u0161u valodas standartiem.<\/p>\r\n\r\n\r\n\r\n

M\u016bsu pirmais solis bija apr\u0113\u0137in\u0101t pa\u0161reiz\u0113j\u0101s prakses efektivit\u0101ti un noteikt tr\u016bkumus. \u0160aj\u0101 gad\u012bjum\u0101 bija svar\u012bgi p\u0101rbaud\u012bt visas jomas, kur\u0101s klienti mijiedarboj\u0101s ar veikala izk\u0101rtni, t\u012bmek\u013ca vietni kopum\u0101 un izrakst\u012b\u0161an\u0101s lap\u0101m. Kan\u0101lu, kampa\u0146u satura, soci\u0101lo pla\u0161sazi\u0146as l\u012bdzek\u013cu, m\u0113r\u0137lapu un mekl\u0113t\u0101jprogrammu anal\u012btikas uzraudz\u012bba, lai noteiktu tr\u016bkumus.<\/p>\r\n\r\n\r\n\r\n

M\u0113s str\u0101d\u0101j\u0101m ar\u012b ar uz\u0146\u0113mums par SEO uzlabojumu ievie\u0161anu<\/a>, kas ar\u012b bija \u013coti svar\u012bgi, lai uzlabotu vi\u0146u digit\u0101l\u0101 m\u0101rketinga kl\u0101tb\u016btni. Kop\u0101 \u0161\u012bs metodes veicin\u0101ja uz\u0146\u0113muma kl\u0101tb\u016btni viet\u0113j\u0101 re\u0123ion\u0101, \u013caujot uz\u0146\u0113mumam patiesi maksim\u0101li izmantot savu veikala izvietojumu.<\/p>\r\n\r\n\r\n\r\n

Vietnes anal\u012btikas monitoringa process<\/h2>\r\n\r\n\r\n\r\n

M\u016bsu komanda konstat\u0113ja ne tikai SEO tr\u016bkumus, bet ar\u012b padzi\u013cin\u0101ti apl\u016bkoja konversijas r\u0101d\u012bt\u0101jus. M\u016bsu komanda m\u0113r\u012bja konversijas<\/a> un k\u0101di konkr\u0113ti atsl\u0113gv\u0101rdi un kan\u0101li ir biju\u0161i veiksm\u012bgi. M\u0113s izveidoj\u0101m infrastrukt\u016bru, lai uzraudz\u012btu p\u0101rdo\u0161anas un ROI r\u0101d\u012bt\u0101jus.<\/p>\r\n\r\n\r\n\r\n

M\u0113s ar\u012b izp\u0113t\u012bj\u0101m, k\u0101 cilv\u0113ki non\u0101k lap\u0101, lai noteiktu organisk\u0101s datpl\u016bsmas un mekl\u0113\u0161anas r\u0101d\u012bt\u0101jus. L\u012bdztekus tam bija svar\u012bgi \u012bstenot pas\u0101kumus, kas palielin\u0101tu p\u0101rdo\u0161anas r\u0101d\u012bt\u0101jus. Lai sasniegtu abus \u0161os m\u0113r\u0137us, bija svar\u012bgi izveidot e-komercijas tagus, izmantojot augstas veiktsp\u0113jas atsl\u0113gv\u0101rdus.<\/p>\r\n\r\n\r\n\r\n

M\u016bsu komanda veica m\u0113r\u012bjumus, organisko, ieteikumu, soci\u0101lo pla\u0161sazi\u0146as l\u012bdzek\u013cu, tie\u0161\u0101s p\u0101rdo\u0161anas un e-pasta. T\u012bmek\u013ca vietnes audits un soci\u0101lo pla\u0161sazi\u0146as l\u012bdzek\u013cu anal\u012bze par\u0101d\u012bja, ka ir daudz jomu izaugsmei. Liel\u0101kaj\u0101 da\u013c\u0101 jomu (SEO, e-pasta kampa\u0146as, organiskie mekl\u0113jumi u. c.) bija nepiecie\u0161ama m\u0113r\u0137tiec\u012bg\u0101ka un uz datiem balst\u012bta pieeja.<\/p>\r\n\r\n\r\n\r\n

Praktiski vietnes anal\u012btikas uzlabojumi<\/h2>\r\n\r\n\r\n\r\n

P\u0113c audita bija skaidrs, ka vietnei ir nepiecie\u0161ama lab\u0101ka izseko\u0161ana un ievie\u0161ana, t\u0101p\u0113c to vajadz\u0113ja uzlabot. M\u0113s s\u0101k\u0101m str\u0101d\u0101t pie t\u012bmek\u013ca vietnes, paturot pr\u0101t\u0101 galvenos t\u012bmek\u013ca dizaina noteikumus. Galven\u0101 priorit\u0101te bija atsl\u0113gv\u0101rdi, tagi un lapas \u0101trums, jo tie ir parastie aizdom\u0101s turamie, kas kav\u0113 t\u012bmek\u013ca vietnes veiktsp\u0113ju. V\u0113l viena svar\u012bga p\u0101rbaude bija ier\u012b\u010du datu p\u0101rbaude, lai uzlabotu mobilais<\/a> un plan\u0161etdatora statistika.<\/p>\r\n\r\n\r\n\r\n

B\u016bdams Xiaomi t\u0101l\u0101kp\u0101rdev\u0113js, uz\u0146\u0113muma pamatz\u012bmola un tie\u0161saistes birkas bija tie\u0161i saist\u012btas ar citu z\u012bmolu. Tas noz\u012bm\u0113ja, ka vietnei un m\u0113r\u0137lapai tas bija j\u0101atspogu\u013co. Lai pat\u0113r\u0113t\u0101js uzreiz saprastu, ka ir nok\u013cuvis \u012bstaj\u0101 viet\u0101, m\u0113r\u0137lap\u0101 ir nepiecie\u0161ami atsl\u0113gv\u0101rdi un att\u0113li. Google Analytics, Facebook pikse\u013ci un LinkedIn pikse\u013ci bija sniegu\u0161i mums datus par to, k\u0101 cilv\u0113ki atrod vietni un kur vi\u0146i nok\u013c\u016bst.<\/p>\r\n\r\n\r\n\r\n

No t\u0101 m\u0113s var\u0113j\u0101m ieg\u016bt atsl\u0113gv\u0101rdus un saist\u012btos v\u0101rdus, kas pa\u0101trin\u0101ja procesu. Vienlaikus lapas iel\u0101dei bija j\u0101b\u016bt \u0101trai, lai samazin\u0101tu bounce rate. Lai uzlabotu lapas \u0101trumu, vienlaikus saglab\u0101jot lietot\u0101ja pieredzi, vajadz\u0113ja saspiest att\u0113lus, izmantot ke\u0161atmi\u0146u un uzraudz\u012bt kod\u0113\u0161anas laiku. Par \u0161iem un citiem pas\u0101kumiem m\u0113s esam rakst\u012bju\u0161i iepriek\u0161\u0113jos rakstos<\/a>, t\u0101p\u0113c kopsavilkums: lapas \u0101trums uzlabo SEO, UX un anal\u012btikas standartus.<\/p>\r\n\r\n\r\n\r\n

Rezult\u0101ti<\/h2>\r\n\r\n\r\n\r\n
\"\"\r\n
1. att\u0113ls - Kampa\u0146as, kas nodro\u0161in\u0101ja lab\u0101kus CTR r\u0101d\u012bt\u0101jus<\/figcaption>\r\n<\/figure>\r\n\r\n\r\n\r\n

Jebkura turpm\u0101k\u0101 t\u012bmek\u013ca vietnes anal\u012bze par\u0101d\u012btu milz\u012bgus uzlabojumus klienta veiktsp\u0113jas r\u0101d\u012bt\u0101jos. Organiskie mekl\u0113jumi tagad veido 46% datpl\u016bsmu vietn\u0113, bet e-pasts - vair\u0101k nek\u0101 26%. M\u016bsu piel\u0101gojumi ne tikai uzlaboja apmekl\u0113t\u0101ju r\u0101d\u012bt\u0101jus, bet ar\u012b veicin\u0101ja to, ka apmekl\u0113t\u0101ji atgriez\u0101s. Tas bija \u012bpa\u0161i redzams plan\u0161etdatoru un viedt\u0101lru\u0146u statistik\u0101.<\/p>\r\n\r\n\r\n\r\n

\"\"\r\n
2. att\u0113ls - Iespaidu skaita pieaugums<\/figcaption>\r\n<\/figure>\r\n\r\n\r\n\r\n

CTR r\u0101d\u012bt\u0101ji bija iev\u0113rojami lab\u0101ki un \u012bpa\u0161i augsti kampa\u0146u un produktu palai\u0161anas laik\u0101. Klients izmantoja jaunos produktus, kas tika ieviesti veikal\u0101. Protams, p\u0101rdo\u0161anas apjoma pieaugums bija saist\u012bts ar augst\u0101ku klik\u0161\u0137u un r\u0101d\u012bjumu skaitu.<\/p>\r\n\r\n\r\n\r\n

\"\"\r\n
3. att\u0113ls - M\u0101rketinga kampa\u0146as laik\u0101 rezult\u0101ti iev\u0113rojami pieauga<\/figcaption>\r\n<\/figure>\r\n\r\n\r\n\r\n

Kop\u0161 t\u0101 laika klients ir guvis pan\u0101kumus, un m\u0113s atviegloj\u0101m turpm\u0101ko uzlabojumu ievie\u0161anu, izmantojot jauno sist\u0113mu. digit\u0101lais<\/a> izveidot\u0101s sist\u0113mas. Pa\u0161laik vi\u0146i nov\u0113ro \u013coti lielu organisko mekl\u0113jumu skaitu, t\u0101p\u0113c vi\u0146u kop\u0113j\u0101 digit\u0101l\u0101 m\u0101rketinga ROI ir \u013coti augsta.<\/p>","protected":false},"excerpt":{"rendered":"

M\u016bsu t\u012bmek\u013ca viet\u0146u izstr\u0101des komanda var sniegt visu veidu t\u012bmek\u013ca pakalpojumus, s\u0101kot no lapu izveides l\u012bdz vietnes izveidei no nulles. \u0160aj\u0101 gad\u012bjum\u0101 bija svar\u012bgi p\u0101rbaud\u012bt visas jomas, kur\u0101s klienti mijiedarboj\u0101s ar veikala izk\u0101rtni, t\u012bmek\u013ca vietni kopum\u0101 un kases lap\u0101m.<\/p>","protected":false},"author":1,"featured_media":12114,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","footnotes":""},"categories":[17,11,19,16],"tags":[241,354,353,355],"wl_entity_type":[47,45,51],"class_list":["post-7523","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","category-data-analytics","category-online-store","category-websites","tag-ecommerce","tag-reseller","tag-site-analytics","tag-xiaomi","wl_entity_type-article","wl_entity_type-local-business","wl_entity_type-news-article"],"acf":[],"yoast_head":"\nSite Analytics Case: Electronics Re-seller - Promoguy Digital Marketing Agency<\/title>\n<meta name=\"description\" content=\"One of the ways we improve how sites operate is due to a deep understanding of site analytics and data application at every step. 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