{"id":7754,"date":"2021-07-06T08:27:42","date_gmt":"2021-07-06T08:27:42","guid":{"rendered":"https:\/\/promoguy.nl\/ga4-what-is-google-analytics-4-how-to-use-it\/"},"modified":"2024-10-01T16:02:00","modified_gmt":"2024-10-01T16:02:00","slug":"ga4-what-is-google-analytics-4-how-to-use-it","status":"publish","type":"post","link":"https:\/\/promoguy.nl\/lv\/blog\/2021\/07\/06\/ga4-what-is-google-analytics-4-how-to-use-it\/","title":{"rendered":"GA4: Kas ir Google Analytics 4 un k\u0101 to izmantot"},"content":{"rendered":"

Google Analytics ir b\u016btiska jebkura tie\u0161saistes m\u0101rketings<\/a> darb\u012bba. Ar katru jaunu atk\u0101rtojumu Google ir pievienojis. jaunas funkcijas<\/a> kas radik\u0101li maina \u0161\u012b r\u012bka izmanto\u0161anas veidus. Viens no galvenajiem jaun\u0101 atjaunin\u0101juma ieguvumiem ir tas, ka jums vairs neb\u016bs nepiecie\u0161ams no\u0161\u0137irt lietot\u0146u anal\u012bzes r\u012bkus no vietnes anal\u012bzes r\u012bkiem. GA4 ir integr\u0113jis abus anal\u012btikas veidus vien\u0101, t\u0101d\u0113j\u0101di atvieglojot datu nov\u0113ro\u0161anu no vair\u0101kiem klientu saskarsmes punktiem.<\/p>\r\n\r\n\r\n\r\n

Protams, ar \u0161o neseno atjaunin\u0101jumu Google analytics ir pievienoti v\u0113l citi papildin\u0101jumi. Google Analytics 4 var pied\u0101v\u0101t daudz ko - s\u0101kot ar dzi\u013c\u0101ku ieskatu lietot\u0101ju iesaist\u0113, unik\u0101lu notikumu iestat\u012b\u0161anu un beidzot ar partneru izseko\u0161anu. M\u0113s esam \u0161eit, lai izp\u0113t\u012btu, ko tas noz\u012bm\u0113 uz\u0146\u0113mumiem un vietn\u0113m.<\/p>\r\n\r\n\r\n\r\n

Piez\u012bme: M\u0113s jau esam public\u0113ju\u0161i Google analytics s\u0101kuma ce\u013cvedis<\/a> iepriek\u0161, t\u0101p\u0113c \u0161is raksts nav par to. Ja j\u016bs mekl\u0113jat rokasgr\u0101matu par to, k\u0101 pievienot jaunu vietni pakalpojumam Google Analytics, \u0161is raksts b\u016bs noder\u012bg\u0101ks. \u0160eit m\u0113s iedzi\u013cin\u0101simies, k\u0101 GA4 palielina v\u0113rt\u012bbu vid\u0113j\u0101 lietot\u0101ja anal\u012btikas un izseko\u0161anas darba pl\u016bsm\u0101.<\/p>\r\n\r\n\r\n\r\n

Starpplatformu izseko\u0161anas pievieno\u0161ana<\/h2>\r\n\r\n\r\n\r\n

Izmantojot GA4, tagad vien\u0101 darbpl\u016bsm\u0101 tie\u0161saist\u0113 varat apskat\u012bt gan t\u012bmek\u013ca, gan lietot\u0146u anal\u012bzi. Tas \u013cauj daudz viegl\u0101k apr\u0113\u0137in\u0101t plan\u0161etdatoru un mobilo lietot\u0146u anal\u012btiskos r\u0101d\u012bt\u0101jus l\u012bdztekus datora t\u012bmek\u013ca vietnes datiem. Rezult\u0101t\u0101 GA4 SEO<\/a> un datu anal\u012btikai tagad tiek izmantota daudzpus\u012bg\u0101ka pieeja, kas sniedz padzi\u013cin\u0101tu ieskatu no vair\u0101kiem avotiem.<\/p>\r\n\r\n\r\n\r\n

Galven\u0101 at\u0161\u0137ir\u012bba ir redzama \u0161aj\u0101 att\u0113l\u0101 datu pl\u016bsmas atlas\u0113:<\/p>\r\n\r\n\r\n\r\n

\"Google<\/figure>\r\n\r\n\r\n\r\n

P\u0113c tam, kad konta slej\u0101 esat izv\u0113l\u0113jies pareizo kontu, varat izv\u0113l\u0113ties vair\u0101kas datu pl\u016bsmas. Ja t\u0101s ir atsevi\u0161\u0137as kategorijas, gal\u012bgais datu izvads var b\u016bt produkt\u012bv\u0101ks. Katra lietotnes datu pl\u016bsma atbilst Firebase projektam. Tas autom\u0101tiski sasaist\u012bs datu pl\u016bsmu ar Firebase, veicot da\u017eas vienk\u0101r\u0161as darb\u012bbas.<\/p>\r\n\r\n\r\n\r\n

    \r\n
  1. Ievadiet iOS komplekta ID vai Android paketes nosaukumu, lietotnes nosaukumu un iOS gad\u012bjum\u0101 - App Store ID, p\u0113c tam noklik\u0161\u0137iniet uz\u00a0Re\u0123istr\u0113t lietotni<\/strong>.<\/li>\r\n\r\n\r\n\r\n
  2. Atlasiet\u00a0N\u0101kamais\u00a0<\/strong>un izpildiet nor\u0101d\u012bjumus, lai lejupiel\u0101d\u0113tu lietotnei paredz\u0113to konfigur\u0101cijas failu.<\/li>\r\n\r\n\r\n\r\n
  3. P\u0113c tam noklik\u0161\u0137iniet uz\u00a0N\u0101kamais\u00a0<\/strong>un izpildiet nor\u0101d\u012bjumus, lai pievienotu Firebase SDK savai lietotnei.<\/li>\r\n\r\n\r\n\r\n
  4. Ievadiet\u00a0N\u0101kamais<\/strong>.<\/li>\r\n\r\n\r\n\r\n
  5. Palaidiet programmu, lai p\u0101rbaud\u012btu SDK instal\u0113\u0161anu un p\u0101rliecin\u0101tos, ka programma sazin\u0101s ar Google serveriem.<\/li>\r\n\r\n\r\n\r\n
  6. Noklik\u0161\u0137iniet uz\u00a0Apdare<\/strong>. (Alternat\u012bvi noklik\u0161\u0137iniet uz\u00a0Izlaist \u0161o soli<\/strong>\u00a0ja v\u0113laties pabeigt lietotnes iestat\u012b\u0161anu v\u0113l\u0101k.)<\/li>\r\n<\/ol>\r\n\r\n\r\n\r\n

    Ja zin\u0101t, k\u0101 pievienot vietni pakalpojum\u0101 Google Analytics, jums tas viss b\u016bs diezgan labi zin\u0101ms.<\/p>\r\n\r\n\r\n\r\n

    GA4 SEO un datu anal\u012bze<\/h2>\r\n\r\n\r\n
    \r\n
    \"GA4<\/figure>\r\n<\/div>\r\n\r\n\r\n

    \u0160ie papildu ID kop\u0101 ar Google Analytics izseko\u0161anas ID \u013cauj lietot\u0101jiem maksim\u0101li efekt\u012bvi no\u0161\u0137irt galven\u0101s datu pl\u016bsmas un Google analytics notikumus. Paties\u012bb\u0101 tas ir daudz noder\u012bg\u0101k, nek\u0101 sa\u0146emt visu da\u017e\u0101do datu pl\u016bsmu apvienoto r\u0101d\u012bjumu, kas ir apvienoti kop\u0101. No mekl\u0113t\u0101jprogrammu optimiz\u0101cijas izp\u0113tes, lietot\u0101ja saskarnes vai UX perspekt\u012bvas tas ir ar\u012b lieliski noder\u012bgs, lai noteiktu lietot\u0101ju atsauc\u012bbu katr\u0101 platform\u0101 vai lietotnes tip\u0101.<\/p>\r\n\r\n\r\n\r\n

    M\u016bsu vietn\u0113 m\u0113s izmantoj\u0101m GA4. \u012apa\u0161i bloga sada\u013c\u0101 Google analytics WordPress izseko\u0161ana var pal\u012bdz\u0113t mums noteikt, kur m\u016bsu da\u017e\u0101du klientu lietotn\u0113m kl\u0101jas slikt\u0101k nek\u0101 vi\u0146u t\u012bmek\u013ca vietnei, kurp dodas galvenie klik\u0161\u0137i, kur vi\u0146i iziet no pirkuma ce\u013cojuma utt.<\/p>\r\n\r\n\r\n\r\n

    Detaliz\u0113ti un atsauc\u012bgi notikumu dati \u013cauj j\u016bsu WordPress vietnei ieg\u016bt gudr\u0101kus ieskatus, iesaist\u012bties uz klientu orient\u0113t\u0101 datu p\u0101rvald\u012bb\u0101 un izmantot lab\u0101ku rekl\u0101mu un Adwords integr\u0101ciju.<\/p>\r\n\r\n\r\n\r\n

    Google Analytics 4 API uzlabojumi<\/h2>\r\n\r\n\r\n\r\n

    S\u0101kotn\u0113ji GA4 tika pied\u0101v\u0101ts k\u0101 standarta Google anal\u012btikas platformas papildu jaunin\u0101jums. Pa\u0161laik t\u0101 ir aizst\u0101jusi veco Google anal\u012btikas kodu, pievienojot uzlabotu ma\u0161\u012bnm\u0101c\u012b\u0161anos. \u0160\u012b ma\u0161\u012bnm\u0101c\u012b\u0161an\u0101s izmanto\u0161ana pal\u012bdz aizpild\u012bt tuk\u0161\u0101s vietas, ko atst\u0101j priv\u0101tuma pas\u0101kumi vai starpnieki, jo datu tr\u016bkuma d\u0113\u013c ieskats var b\u016bt nepiln\u012bgs.<\/p>\r\n\r\n\r\n\r\n

    V\u0113l viena at\u0161\u0137ir\u012bba no vec\u0101k\u0101s univers\u0101l\u0101s anal\u012btikas sist\u0113mas ir t\u0101, ka \u0161\u012b jaun\u0101 versija jebkuru mijiedarb\u012bbu interpret\u0113 k\u0101 notikumu. Jebkuru mijiedarb\u012bbu ar t\u012bmek\u013ca vietni var p\u0101rv\u0113rst par noder\u012bgu t\u012bmek\u013ca vietnes klientu anal\u012bzi, tikai nedaudz piel\u0101gojot m\u0113r\u0101mo inform\u0101ciju. Tie var ieg\u016bt no sist\u0113mas daudz lab\u0101k izmantojamus ieskatus, m\u0113rot kop\u0113jos notikumus sal\u012bdzin\u0101jum\u0101 ar unik\u0101lajiem notikumiem atkar\u012bb\u0101 no lietot\u0101ja vajadz\u012bb\u0101m.<\/p>\r\n\r\n\r\n\r\n

    Papildus Google Analytics re\u0123istr\u0113tajiem tr\u0101p\u012bjumu veidiem ar jaunaj\u0101m izmai\u0146\u0101m ir atcelti ar\u012b m\u0113ne\u0161a tr\u0101p\u012bjumu ierobe\u017eojumi. Vecaj\u0101 sist\u0113m\u0101 bezmaksas versij\u0101 bija noteikts 10 miljonu apmekl\u0113jumu limits. To atce\u013cot, Google ir pav\u0113rusi pla\u0161\u0101kas iesp\u0113jas visiem saviem bezmaksas lietot\u0101jiem.<\/p>\r\n\r\n\r\n\r\n

    GA4 Partneru p\u0101rdo\u0161anas un iesaist\u012b\u0161an\u0101s r\u0101d\u012bt\u0101ji<\/h2>\r\n\r\n\r\n\r\n

    Google Analytics programm\u0101 iestatot fili\u0101\u013cu p\u0101rdo\u0161anu, varat izsekot m\u0113r\u0137lapu, kan\u0101lu, avotu, kampa\u0146u, ier\u012b\u010du, demogr\u0101fisko r\u0101d\u012bt\u0101ju un \u0123eogr\u0101fisko atra\u0161an\u0101s vietu veiktsp\u0113jai. Tagad ar uzlabojumiem tas attiecas ar\u012b uz lietot\u0146u iesaist\u012b\u0161an\u0101s anal\u012bzi.<\/p>\r\n\r\n\r\n\r\n

    Saist\u012bb\u0101 ar partneru izseko\u0161anu varat ieg\u016bt dzi\u013c\u0101ku ieskatu par datpl\u016bsmas avotiem. Varat ar\u012b ieg\u016bt lab\u0101ku inform\u0101ciju, lai izv\u0113l\u0113tos partnerattiec\u012bbas ar cit\u0101m vietn\u0113m un palielin\u0101tu konversijas. Ir daudz viegl\u0101k nov\u0113rt\u0113t jebkuras j\u016bsu partnerprogrammas efektivit\u0101ti, ja varat sal\u012bdzin\u0101t datu pl\u016bsmas atsevi\u0161\u0137i.<\/p>\r\n\r\n\r\n\r\n

    No t\u0101 varat:<\/p>\r\n\r\n\r\n\r\n

      \r\n
    • Sal\u012bdziniet konvert\u0113jam\u0101s un nekonvert\u0113jam\u0101s vietnes.<\/li>\r\n\r\n\r\n\r\n
    • Organiz\u0113jiet fili\u0101les un partner\u012bbas, pamatojoties uz ie\u0146\u0113mumiem.<\/li>\r\n\r\n\r\n\r\n
    • Veiciet izmai\u0146as da\u017e\u0101d\u0101s platform\u0101s, pamatojoties uz da\u017e\u0101d\u0101m atzi\u0146\u0101m.<\/li>\r\n\r\n\r\n\r\n
    • Ieg\u016bstiet ieskatu, pamatojoties ne tikai uz \"p\u0101rdo\u0161anas\" vai \"abon\u0113\u0161anas\" r\u0101d\u012bt\u0101jiem, izmantojot notikumus, lai piel\u0101gotu r\u0101d\u012bt\u0101jus lietot\u0101ja ce\u013cojuma nov\u0113rt\u0113\u0161anai.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n

      Izseko\u0161anas iestat\u012b\u0161ana GA4<\/h2>\r\n\r\n\r\n
      \r\n
      \"\u012apa\u0161uma\r\n
      \u012apa\u0161\u012bbu iestat\u012b\u0161anas pal\u012bgs lapa<\/figcaption>\r\n<\/figure>\r\n<\/div>\r\n\r\n\r\n

      Vispirms ir j\u0101dodas uz \u012bpa\u0161\u012bbu lapu, kur parasti tiek izveidots jauns pakalpojuma Google Analytics \u012bpa\u0161ums. P\u0101rliecinieties, ka jau esat GA4, izmantojot pogu Administrators. Tas var main\u012bt noteiktas lietas saskarn\u0113, t\u0101p\u0113c, ja tas ietekm\u0113s j\u016bsu t\u016bl\u012bt\u0113jo darba pl\u016bsmu, iesp\u0113jams, v\u0113l\u0113sieties to atlikt. Var b\u016bt nepiecie\u0161ams laiks, lai pierastu.<\/p>\r\n\r\n\r\n\r\n

      \u012apa\u0161uma izv\u0113lnes aug\u0161da\u013c\u0101 par\u0101d\u012bsies GA4 iestat\u012b\u0161anas pal\u012bgs. Pievienojiet jaunu Google analytics \u012bpa\u0161umu, un programma izveidos jaunu \u012bpa\u0161umu bez v\u0113sturiskajiem datiem. Tom\u0113r t\u0101 nokop\u0113s pamatiestat\u012bjumus no j\u016bsu iepriek\u0161\u0113j\u0101s Google Analytics versijas. Tagad varat iestat\u012bt to atbilsto\u0161i sav\u0101m v\u0113lm\u0113m.<\/p>\r\n\r\n\r\n\r\n

      P\u0113c tam ir j\u0101ieg\u016bst katra \u012bpa\u0161uma izseko\u0161anas ID. Iev\u0113rojiet, ka tagad taj\u0101 ir papildu opcijas Google analytics lietotnei un t\u012bmek\u013ca datiem. Tos var atrast sada\u013c\u0101 Datu pl\u016bsmas, kur\u0101 ir iOS lietotnes, Android lietotnes un t\u012bmek\u013ca iesp\u0113jas.<\/p>\r\n\r\n\r\n\r\n

      GA4 Partneru izseko\u0161ana<\/h3>\r\n\r\n\r\n\r\n

      Lai savienotu partneru vietni, var b\u016bt nepiecie\u0161ams sazin\u0101ties ar attiec\u012bg\u0101s vietnes administratoru. Liel\u0101k\u0101 da\u013ca t\u012bmek\u013ca viet\u0146u darbojas at\u0161\u0137ir\u012bgi, t\u0101p\u0113c var b\u016bt nepiecie\u0161ams ieg\u016bt kodu. T\u0101l\u0101k jums ir 2 iesp\u0113jas: manu\u0101la ievad\u012b\u0161ana vai tagu p\u0101rvaldnieks.<\/p>\r\n\r\n\r\n\r\n

      Pirmais noz\u012bm\u0113, ka \u0161o kodu varat iel\u012bm\u0113t savas vietnes kod\u0101, lai sasaist\u012btu savu izseko\u0161anu ar fili\u0101li. Manu\u0101ls ieraksts ir noder\u012bg\u0101ks, ja izsekojat vienu t\u012bmek\u013ca vietni. Tom\u0113r, ja mekl\u0113jat, k\u0101 Google Analytics pievienot vair\u0101kas vietnes, iesp\u0113jams, b\u016bs j\u0101izmanto Google tagu p\u0101rvaldnieks, lai savienotu fili\u0101les.<\/p>\r\n\r\n\r\n\r\n

      Kad tas ir izdar\u012bts, varat sekot l\u012bdzi klik\u0161\u0137iem t\u012bmek\u013ca vietn\u0113, izmantojot google analytics. Ja v\u0113laties p\u0101rliecin\u0101ties, vai esat ieviesis izseko\u0161anas kodu, p\u0101rbaudiet GA4 un re\u0101l\u0101 laika p\u0101rskat\u0101 izm\u0113riet lietot\u0101ju apmekl\u0113jumus. Tagad varat ar\u012b piel\u0101got notikumus atbilsto\u0161i sav\u0101m v\u0113lm\u0113m.<\/p>\r\n\r\n\r\n\r\n

      GA4 WordPress izseko\u0161ana eso\u0161ajiem \u012bpa\u0161umiem<\/h3>\r\n\r\n\r\n
      \r\n
      \"GA4<\/figure>\r\n<\/div>\r\n\r\n\r\n

      L\u012bdz\u012bgi k\u0101 iepriek\u0161\u0113jos so\u013cos varat izveidot \u012bpa\u0161umu, pievienot vajadz\u012bgo inform\u0101ciju un ieg\u016bt kodu. Ja jums ir eso\u0161s WordPress \u012bpa\u0161ums, atgriezieties eso\u0161aj\u0101 UA \u012bpa\u0161um\u0101, nospie\u017eot pogu Admin. Tagad no nolai\u017eamaj\u0101 izv\u0113ln\u0113 varat izv\u0113l\u0113ties savu UA \u012bpa\u0161umu. P\u0113c tam atveriet iesp\u0113ju \"Izseko\u0161anas inform\u0101cija\" nolai\u017eamaj\u0101 izv\u0113ln\u0113 un ievadiet tur savu \"Izseko\u0161anas\" kodu.<\/p>\r\n\r\n\r\n

      \r\n
      \"GA4<\/figure>\r\n<\/div>\r\n\r\n\r\n

      P\u0113c tam no nolai\u017eamaj\u0101 izv\u0113ln\u0113 p\u0101rsl\u0113dzieties uz jauno GA4 \u012bpa\u0161umu ar jauno GA4 Property. Izv\u0113lieties iepriek\u0161 izveidoto pl\u016bsmu, mekl\u0113jiet \"Connected Site Tags\" (Savienot\u0101s vietnes Tags) un noklik\u0161\u0137iniet uz t\u0101s. \u0160eit varat iel\u012bm\u0113t izseko\u0161anas ID, pie\u0161\u0137irt tam segv\u0101rdu (lab\u0101kai katalo\u0123iz\u0101cijai) un noklik\u0161\u0137iniet uz savienot.<\/p>\r\n\r\n\r\n\r\n

      Tagad esat gatavs instal\u0113t izseko\u0161anas kodu sav\u0101 WordPress dom\u0113n\u0101. Izmantojot to, varat sa\u0146emt visus datus un anal\u012btiskos datus, kas ir pieejami ar GA4. S\u0101kot no t\u012bmek\u013ca pl\u016bsmas, noklik\u0161\u0137iniet uz opcijas \"Pievienot jaunu lapas tagu\". \u0160eit varat izv\u0113l\u0113ties Global Tag (gtag.js). Nokop\u0113jiet tur izseko\u0161anas kodu.<\/p>\r\n\r\n\r\n\r\n

      Autoriz\u0113jieties WordPress administratora panel\u012b un iel\u012bm\u0113jiet kodu savas vietnes galven\u0113. Nospiediet pogu \"Saglab\u0101t\", lai instal\u0113tu kodu. Piez\u012bme: to var izdar\u012bt ar\u012b, izmantojot t\u0101du spraudni k\u0101 Insert Header and Footer.<\/p>","protected":false},"excerpt":{"rendered":"

      Google Analytics is a crucial part of any online marketing operation. With each new iteration, Google has added new features that radically shift the ways in which we use this tool. One of the major benefits of the new update is that you won’t need to separate app analytics tools from website ones. GA4 has […]<\/p>\n","protected":false},"author":1,"featured_media":12744,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","footnotes":""},"categories":[10,15],"tags":[345,155,344,346],"wl_entity_type":[47,54],"class_list":["post-7754","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online-presence","category-seo-en","tag-analytics","tag-ga4","tag-google","tag-platform-tracking","wl_entity_type-article","wl_entity_type-faq-page"],"acf":[],"yoast_head":"\nGA4: What is Google Analytics 4 & How to Use it - Promoguy Digital Marketing Agency<\/title>\n<meta name=\"description\" content=\"GA4 is the new generation of Google Analytics and it already shows a lot of promise from website and app integration. Learn More\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/promoguy.nl\/lv\/blog\/2021\/07\/06\/ga4-what-is-google-analytics-4-how-to-use-it\/\" \/>\n<meta property=\"og:locale\" content=\"lv_LV\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"GA4: What is Google Analytics 4 & How to Use it\" \/>\n<meta property=\"og:description\" content=\"GA4 is the new generation of Google Analytics and it already shows a lot of promise from website and app integration. 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