{"id":8195,"date":"2021-10-14T09:03:10","date_gmt":"2021-10-14T09:03:10","guid":{"rendered":"https:\/\/promoguy.nl\/bounce-rate-optimisation-tips-for-business-websites\/"},"modified":"2025-04-05T14:12:37","modified_gmt":"2025-04-05T14:12:37","slug":"bounce-rate-optimisation-tips-for-business-websites","status":"publish","type":"post","link":"https:\/\/promoguy.nl\/lv\/blog\/2021\/10\/14\/bounce-rate-optimisation-tips-for-business-websites\/","title":{"rendered":"Bounce Rate optimiz\u0101cijas padomi uz\u0146\u0113mumu vietn\u0113m"},"content":{"rendered":"

Uz\u0146\u0113m\u0113jdarb\u012bbas vietnes uztur\u0113\u0161ana un nesa\u0146em\u0161ana klients<\/a> mijiedarb\u012bba, ko v\u0113laties, var b\u016bt sare\u017e\u0123\u012bta. Kad jums ir j\u016bsu t\u012bmek\u013ca vietne<\/a> un darbojas, iesp\u0113jams, sa\u0146emat daudz klik\u0161\u0137u, bet nav noz\u012bm\u012bgas iesaist\u012b\u0161an\u0101s. Viena no galvenaj\u0101m paz\u012bm\u0113m, kas liecina par \u0161\u0101du situ\u0101ciju, ir tas, ka j\u016bsu r\u0101d\u012bt\u0101ji uzr\u0101da augstu atteikumu r\u0101d\u012bt\u0101ju. \u0160aj\u0101 rakst\u0101 tiks apl\u016bkoti vair\u0101ki pas\u0101kumi, k\u0101 samazin\u0101t atteikumu r\u0101d\u012bt\u0101jus, k\u0101 ar\u012b to, kad tas ir visnepiecie\u0161am\u0101k.<\/p>\r\n\r\n\r\n\r\n

Ta\u010du vispirms da\u017ei terminolo\u0123iski un praktiski noteikumi, kas b\u016bs noder\u012bgi:<\/p>\r\n\r\n\r\n\r\n

Ko paties\u012bb\u0101 m\u0113ra bounce rate<\/h2>\r\n\r\n\r\n\r\n

Atteik\u0161an\u0101s r\u0101d\u012bt\u0101js ir procentu\u0101l\u0101 da\u013ca cilv\u0113ku, kas atst\u0101j j\u016bsu vietni p\u0113c tam, kad ir apskat\u012bju\u0161i tikai vienu lapu vai nav turpin\u0101ju\u0161i mekl\u0113\u0161anu. Tas ir noder\u012bgs, lai noteiktu, vai cilv\u0113ki iedzi\u013cin\u0101s j\u016bsu t\u012bmek\u013ca vietn\u0113. Pret\u0113ji visp\u0101rpie\u0146emtam uzskatam, t\u0101 nav r\u0101d\u012bt\u0101js, kas Google izmanto, lai nov\u0113rt\u0113tu j\u016bsu vietnes atbilst\u012bbu.<\/a>. Tas joproj\u0101m ir svar\u012bgs iesaistes r\u0101d\u012bt\u0101js, kas jums ir j\u0101samazina l\u012bdz minimumam (da\u017eos gad\u012bjumos).<\/p>\r\n\r\n\r\n\r\n

T\u0101tad, kad augsts atteikuma r\u0101d\u012bt\u0101js ir pie\u0146emams? Blogos var b\u016bt atlek\u0161anas \u0101trums l\u012bdz 90% <\/a>un tas ir labi, jo lietot\u0101js, iesp\u0113jams, ir v\u0113l\u0113jies las\u012bt<\/a> vienu rakstu un p\u0113c tam aiziet. \u0160\u0101d\u0101 scen\u0101rij\u0101 zema atteikumu skaita uzskat\u012b\u0161ana par r\u0101d\u012bt\u0101ju tam, vai lietot\u0101ji ir vai nav sa\u0146\u0113mu\u0161i to, ko vi\u0146i v\u0113l\u0113j\u0101s, var b\u016bt bezj\u0113dz\u012bga.<\/p>\r\n\r\n\r\n\r\n

Tom\u0113r, ja j\u016bs p\u0101rvald\u0101t uz\u0146\u0113muma vietni un cilv\u0113ki to pamet, nesklik\u0161\u0137inot uz j\u016bsu produktiem, ir v\u0113rts samazin\u0101t atteikumu r\u0101d\u012bt\u0101ju. \u0160aj\u0101 rakst\u0101 m\u0113s pie\u0146emam \u0161o konkr\u0113to situ\u0101ciju, lai j\u016bs var\u0113tu lab\u0101k optimiz\u0113t savu veikalu.<\/p>\r\n\r\n\r\n\r\n

Kori\u0123\u0113tais atteikumu koeficients un saist\u012btie termini<\/h3>\r\n\r\n\r\n\r\n

T\u0101pat jums ir j\u0101seko l\u012bdzi kori\u0123\u0113tajam bounce rate r\u0101d\u012bt\u0101jam. Da\u017ereiz nepietiek ar atteikto lapu m\u0113r\u012b\u0161anu p\u0113c dekontekstualiz\u0113tiem r\u0101d\u012bt\u0101jiem. Kori\u0123\u0113tie atteikumu r\u0101d\u012bt\u0101ji ietver t\u012bmek\u013ca vietnes klik\u0161\u0137u skaitu un vid\u0113jo sesiju skaitu. ilgums<\/a>. Paturiet pr\u0101t\u0101, ka tiek skat\u012bts, cik klik\u0161\u0137u lietot\u0101ji vid\u0113ji veic, nevis tikai to, cik daudz laika vi\u0146i pavada vietn\u0113.<\/p>\r\n\r\n\r\n\r\n

Varat ar\u012b sal\u012bdzin\u0101t nozare<\/a> vai j\u016bsu konkurentu likmes (ja jums izdodas ieg\u016bt \u0161o statistiku). Lai lab\u0101k saprastu, kur j\u016bs atrodaties, mekl\u0113jiet bounce rate etalonus pa nozar\u0113m. Tas var b\u016bt j\u0113gpiln\u0101ks veids, k\u0101 saprast \u0161os skait\u013cus.<\/p>\r\n\r\n\r\n\r\n

At\u0161\u0137ir\u012bba ir ar\u012b starp bounce rate un izejas r\u0101d\u012bt\u0101ju. Izie\u0161anas r\u0101d\u012bt\u0101js ir procentu\u0101l\u0101 da\u013ca, kas nor\u0101da, kuru \"p\u0113d\u0113jo lapu\" cilv\u0113ki visbie\u017e\u0101k skat\u0101s pirms aizie\u0161anas. Tas var b\u016bt noder\u012bgs, lai noteiktu, kur cilv\u0113ki p\u0101rtrauc skat\u012bt j\u016bsu pied\u0101v\u0101jumu vai kur vi\u0146i ieg\u016bst p\u0113d\u0113jo nepiecie\u0161amo inform\u0101ciju pirms aizie\u0161anas.<\/p>\r\n\r\n\r\n\r\n

Izie\u0161anas r\u0101d\u012bt\u0101ja un atteikuma r\u0101d\u012bt\u0101ja anal\u012bze var pal\u012bdz\u0113t prec\u012bz\u0101k noteikt, kur ir probl\u0113ma. Tas var ar\u012b nor\u0101d\u012bt, pie kur\u0101m lap\u0101m ir j\u0101str\u0101d\u0101 ne tikai pie m\u0113r\u0137lapas.<\/p>\r\n\r\n\r\n\r\n

Tagad par padomiem:<\/p>\r\n\r\n\r\n\r\n

Zem\u0101ks atteikumu \u012bpatsvars, izmantojot tehnisk\u0101s optimiz\u0101cijas<\/h2>\r\n\r\n\r\n
\r\n
\"Bounce<\/figure>\r\n<\/div>\r\n\r\n\r\n

Past\u0101v daudz tehnisku iemeslu, k\u0101d\u0113\u013c j\u016bsu t\u012bmek\u013ca vietn\u0113 var neuztur\u0113ties ilg\u0101k. Piem\u0113ram. lapas \u0101trums var b\u016bt l\u0113ns<\/strong>. Cilv\u0113ki m\u0113dz pamest vietni, ja lapa netiek iel\u0101d\u0113ta 3 sekun\u017eu laik\u0101. Sekojiet l\u012bdzi lapas \u0101truma r\u0101d\u012bt\u0101jiem Google analytics un regul\u0101ri p\u0101rbaudiet vietnes darb\u012bbu. M\u0113s esam velt\u012bju\u0161i veselu rakstu par \u0101truma optimiz\u0101ciju<\/a>, t\u0101p\u0113c noteikti to p\u0101rbaudiet.<\/p>\r\n\r\n\r\n\r\n

Da\u017ereiz probl\u0113mas var rasties, ja lapas izk\u0101rtojums<\/strong> vai kaitino\u0161us uznirsto\u0161os logus. Nekad nenov\u0113rt\u0113jiet par zemu rea\u0123\u0113jo\u0161\u0101 t\u012bmek\u013ca viet\u0146u dizaina priek\u0161roc\u012bbas. A minim\u0101lisma nos\u0113\u0161an\u0101s lapa<\/strong> var\u0113tu b\u016bt sv\u0113t\u012bba, ja t\u0101 var viegl\u0101k sniegt inform\u0101ciju un p\u0101rliecin\u0101t cilv\u0113kus mekl\u0113t t\u0101l\u0101k. Galalietot\u0101ja pieredzes uzraudz\u012bba<\/strong> var b\u016bt b\u016btiski.<\/p>\r\n\r\n\r\n\r\n

T\u0101pat nejauciet lietot\u0101ja pieredzi ar klientu pieredze<\/strong>. UX dizains var padar\u012bt t\u012bmek\u013ca vietni lietojam\u0101ku, ta\u010du ne vienm\u0113r var novest pie p\u0101rdo\u0161anas. Klientu pieredze ir veids, k\u0101 izveidot t\u012bmek\u013ca vietni, lai klienti visefekt\u012bv\u0101k nok\u013c\u016btu p\u0101rdo\u0161anas piltuv\u0113. \u0160eit ir da\u017ei \u012bsi padomi:<\/p>\r\n\r\n\r\n\r\n