{"id":8427,"date":"2022-02-08T10:33:09","date_gmt":"2022-02-08T10:33:09","guid":{"rendered":"https:\/\/promoguy.nl\/metaverse-the-future-of-facebook-marketing-vr\/"},"modified":"2025-04-05T14:03:56","modified_gmt":"2025-04-05T14:03:56","slug":"metaverse-the-future-of-facebook-marketing-vr","status":"publish","type":"post","link":"https:\/\/promoguy.nl\/lv\/blog\/2022\/02\/08\/metaverse-the-future-of-facebook-marketing-vr\/","title":{"rendered":"Metaverss: Facebook m\u0101rketinga un VR n\u0101kotne"},"content":{"rendered":"

T\u0101 k\u0101 uz\u0146\u0113mums Facebook ir p\u0101rveidojis savu z\u012bmolu par Meta un piln\u012bb\u0101 p\u0101rk\u0101rtojis savu lielo strat\u0113\u0123iju, tas liek lielas cer\u012bbas uz progres\u012bv\u0101m tehnolo\u0123ij\u0101m. \u0160\u0137iet, ka Zuckerbergs un Co. liek visas savas p\u016bles uz virtu\u0101lajiem tirgiem, papildin\u0101t\u0101s realit\u0101tes pieredzi un (vissvar\u012bg\u0101kais) Metaversi, kas ir atjaunin\u0101t\u0101 Facebook inov\u0101ciju strat\u0113\u0123ijas da\u013ca.<\/p>\r\n\r\n\r\n\r\n

\u0160\u0101das krasas p\u0101rmai\u0146as uz\u0146\u0113mums veic vair\u0101ku iemeslu d\u0113\u013c. S\u0101kot ar gaid\u0101mo ikgad\u0113jo intereses kritumu par balvu platformu un beidzot ar milz\u012bgu sabiedrisko attiec\u012bbu kait\u0113jumu, uz\u0146\u0113mumam ir nepiecie\u0161ams jauns s\u0101kums. Tiek run\u0101ts pat par to, ka ASV vald\u012bba sadala visus Facebook meitasuz\u0146\u0113mumus<\/a> ar sp\u0113ku, t\u0101p\u0113c var b\u016bt nepiecie\u0161ams veikt kapit\u0101lo remontu. Bet vai \u0161is jaunais virziens patie\u0161\u0101m ir pareizais?<\/p>\r\n\r\n\r\n\r\n

\u0160aj\u0101 rakst\u0101 m\u0113s apl\u016bkosim, ko pied\u0101v\u0101 Meta un ko tas noz\u012bm\u0113 tie\u0161saistes m\u0101rketingam.<\/p>\r\n\r\n\r\n\r\n

Kas ir metaverss: Facebook 2.0 vai kas cits?<\/h2>\r\n\r\n\r\n\r\n

Lai gan Facebook jau k\u0101du laiku ir interes\u0113jies par jaunaj\u0101m tehnolo\u0123ij\u0101m (vispaz\u012bstam\u0101kais no tiem ir Occulus ieg\u0101de 2014. gad\u0101), to \u012bsteno\u0161ana no Facebook puses ir bijusi ierobe\u017eota. P\u0101reja uz Metaversu, \u0161\u0137iet, ir pilnv\u0113rt\u012bga ap\u0146em\u0161an\u0101s piev\u0113rsties virtu\u0101lajai videi. Pl\u0101nots izveidot rota\u013cu laukumu visai virknei kiberinov\u0101ciju.<\/p>\r\n\r\n\r\n\r\n

Meta ir uzs\u0101kusi darb\u012bbu ar vair\u0101k\u0101m tehnolo\u0123ij\u0101m, kas l\u012bdz \u0161im ir biju\u0161as perif\u0113rij\u0101 (rentabilit\u0101tes zi\u0146\u0101). Lai gan entuziasti izce\u013c virtu\u0101lo realit\u0101ti un papildin\u0101to realit\u0101ti k\u0101 jau veiksm\u012bgas, ir vair\u0101ki iemesli, k\u0101d\u0113\u013c \u0161\u012b tehnolo\u0123ija<\/a> joproj\u0101m atpaliek. Visnoz\u012bm\u012bg\u0101k\u0101 no t\u0101m ir t\u0101, ka uz\u0146\u0113mumi neveic pilnv\u0113rt\u012bgus ieguld\u012bjumus tehnolo\u0123ij\u0101s, t\u0101d\u0113j\u0101di t\u0101s joproj\u0101m ir s\u0101kuma stadij\u0101, kad neviens nezina, k\u0101du pieeju izmantot.<\/p>\r\n\r\n\r\n\r\n

Pa\u0161laik vairums VR sp\u0113\u013cu ir d\u0101rg\u0101kas, ta\u010du joproj\u0101m atpaliek no vairuma datoru un konso\u013cu versiju. Turkl\u0101t, \u0146emot v\u0113r\u0101 nelielo pielietojumu, pat\u0113r\u0113t\u0101jiem ir ierobe\u017eoti iemesli ieguld\u012bt savu laiku un naudu. Tas rada ciklu, kur\u0101 abas tirgus puses ir maz ieinteres\u0113tas un gaida, kad k\u0101ds veiks pamatdarbus.<\/p>\r\n\r\n\r\n\r\n

Uz\u0146\u0113mums Meta v\u0113las b\u016bt pirmais, kas vairumtirdzniec\u012bb\u0101 rad\u012bs virtu\u0101lo pasauli, izstumjot to \u0101rpus tradicion\u0101l\u0101 VR m\u0113r\u0137a tirgus. Ta\u010du, \u0146emot v\u0113r\u0101 izmaksas un risku, iesp\u0113jams, ir v\u0113l k\u0101ds faktors.<\/p>\r\n\r\n\r\n\r\n

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https:\/\/www.youtube.com\/watch?v=Ru2Lc5cq9SI<\/div>\r\n
Avots: ABC News<\/figcaption>\r\n<\/figure>\r\n\r\n\r\n\r\n

K\u0101p\u0113c ieguld\u012bt Metaverse?<\/h3>\r\n\r\n\r\n\r\n

K\u0101 jau dro\u0161i vien var iedom\u0101ties, \u0161is konkr\u0113tais g\u0101jiens M\u0113tai izmaks\u0101 d\u0101rgi. T\u0101 ir liela cena par z\u012bmola mai\u0146as strat\u0113\u0123iju. Ir ieguld\u012bts liels darbs, lai no pa\u0161iem pamatiem izveidotu l\u012bdz \u0161im nebiju\u0161u platformu ar AR VR kod\u0113jumu virs\u016b. Praktiski t\u0101 b\u016bs d\u0101rga, jauna kibertelpas forma, kas piegu\u013c mums zin\u0101majam internetam. Ta\u010du tie\u0161i t\u0101p\u0113c Meta liek likmes tie\u0161i uz \u0161o zirgu.<\/p>\r\n\r\n\r\n\r\n

Neskatoties uz uz\u0146\u0113muma c\u0113li izskano\u0161ajiem centieniem nodro\u0161in\u0101t unik\u0101lu soci\u0101lo pieredzi, tas ir uz\u0146\u0113mums. Facebook apr\u0113\u0137ini ir v\u0113rsti uz izk\u013c\u016b\u0161anu no eso\u0161\u0101s kibertelpas, kur\u0101 domin\u0113 Google<\/a> un Apple. Da\u017ei apgalvo.<\/a> ka Facebook v\u0113las savu neatkar\u012bgu kontinentu \u0101rpus mekl\u0113t\u0101jprogrammu un mobilo sakaru uz\u0146\u0113mumu nastas. Marks Zuckerbergs \u0161o apgalvojumu tikai apstiprina sav\u0101 rakst\u0101 Metaversas demo<\/a>.<\/p>\r\n\r\n\r\n\r\n

Vienk\u0101r\u0161\u0101k sakot, kibertelpa jau ir oligopoliz\u0113ta, t\u0101p\u0113c Facebook dodas citur. Paties\u012bb\u0101 Meta ir stingri nor\u0101d\u012bjusi, ka metaversejas apdz\u012bvin\u0101\u0161anai vi\u0146iem b\u016bs vajadz\u012bga citu uz\u0146\u0113mumu pal\u012bdz\u012bba. Tas ir atkl\u0101ts aicin\u0101jums ieg\u0101d\u0101ties digit\u0101lo nekustamo \u012bpa\u0161umu vi\u0146u platform\u0101. \u0160aj\u0101 gad\u012bjum\u0101 Facebook uzrun\u0101\u0161anas strat\u0113\u0123ija pozicion\u0113 sevi l\u012bdz\u012bgi k\u0101 Amazon: hostings<\/a> uz\u0146\u0113mumiem uz pla\u0161as platformas, bet ar VR \u012bpa\u0161umu m\u0101rketingu.<\/p>\r\n\r\n\r\n\r\n

\u0160\u012b tendence ir dabisks uz\u0146\u0113muma att\u012bst\u012bbas rezult\u0101ts. Galu gal\u0101, padom\u0101jiet par Facebook Marketplace un m\u0101rketings<\/a> iesp\u0113jas un k\u0101 t\u0101s s\u0101ka domin\u0113t platform\u0101 k\u0101 tirdzniec\u012bbas vietas.<\/p>\r\n\r\n\r\n\r\n

Soci\u0101lo tehnolo\u0123iju inov\u0101cijas un virtu\u0101lais m\u0101rketings<\/h2>\r\n\r\n\r\n\r\n
\r\n
\"Metaverse<\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n

Lai gan \u0161\u0137iet, ka Metaversa att\u0101lin\u0101s no standarta soci\u0101lo mediju est\u0113tikas, t\u0101s saknes joproj\u0101m ir saglab\u0101ju\u0161\u0101s. Iedom\u0101jieties par to k\u0101 par Facebook, kas apvienots ar VR t\u0113rz\u0113\u0161anu, un tas ieg\u016bst daudz liel\u0101ku j\u0113gu. Platforma, kur\u0101 mijiedarbojas uz\u0146\u0113mumi, cilv\u0113ki, apak\u0161kopienas un rekl\u0101mdev\u0113ji (\u0161oreiz VR).<\/p>\r\n\r\n\r\n\r\n

\u012ast\u0101 inov\u0101cija ir m\u0113roga un funkcionalit\u0101tes inov\u0101cija, kas prasa miljonu ieguld\u012bjumus, lai to visu apvienotu. Neviens uz\u0146\u0113mums nav veicis VR soci\u0101lajos medijos \u0161\u0101d\u0101 m\u0113rog\u0101, pied\u0101v\u0101jot tirdzniec\u012bbas centrus, mijiedarb\u012bbu un virtu\u0101l\u0101s realit\u0101tes arcade sp\u0113les vienuviet. Pagaid\u0101m izskat\u0101s, ka platforma izmantos visas eso\u0161\u0101s VR tehnolo\u0123ijas priek\u0161roc\u012bbas un apvienos t\u0101s ar soci\u0101lajiem medijiem.<\/p>\r\n\r\n\r\n\r\n

K\u0101 redzams Metaverse demonstr\u0101cij\u0101, Facebook virtu\u0101laj\u0101 telp\u0101 ievie\u0161 savas lietotnes, piem\u0113ram, Messenger un WhatsApp, k\u0101 ar\u012b sp\u0113les, fitnesa programmas, pas\u0101kumu tie\u0161raides iesp\u0113jas un daudz ko citu. \u0160\u012b ir vi\u0146u iesp\u0113ja integr\u0113t visus meitasuz\u0146\u0113mumus un tehnolo\u0123ijas vienuviet.<\/p>\r\n\r\n\r\n\r\n

Protams, tas zin\u0101m\u0101 m\u0113r\u0101 ietekm\u0113 uz\u0146\u0113mumus, kas re\u0123istr\u0113jas.<\/p>\r\n\r\n\r\n\r\n

Metaversas biznesa lietojumprogrammas<\/h3>\r\n\r\n\r\n\r\n

Sprie\u017eot p\u0113c t\u0101, ko m\u0113s varam saprast, Metaversas biznesa lietojumi ietver (bet nek\u0101d\u0101 zi\u0146\u0101 neaprobe\u017eojas ar):<\/p>\r\n\r\n\r\n\r\n