{"id":8720,"date":"2022-04-15T09:45:15","date_gmt":"2022-04-15T09:45:15","guid":{"rendered":"https:\/\/promoguy.nl\/gdpr-how-european-regulations-affect-marketing\/"},"modified":"2024-09-25T21:16:38","modified_gmt":"2024-09-25T21:16:38","slug":"gdpr-how-european-regulations-affect-marketing","status":"publish","type":"post","link":"https:\/\/promoguy.nl\/lv\/blog\/2022\/04\/15\/gdpr-how-european-regulations-affect-marketing\/","title":{"rendered":"GDPR: k\u0101 Eiropas noteikumi ietekm\u0113 m\u0101rketingu"},"content":{"rendered":"<p class=\"wp-block-paragraph\">2016. gad\u0101 pie\u0146emtais <a href=\"https:\/\/edps.europa.eu\/data-protection\/data-protection\/legislation\/history-general-data-protection-regulation_en\" target=\"_blank\" rel=\"noreferrer noopener\">Visp\u0101r\u012bg\u0101 datu aizsardz\u012bbas regula<\/a> (GDPR) ir viens no vispla\u0161\u0101kajiem noteikumiem uz plan\u0113tas. Kop\u0161 t\u0101s ievie\u0161anas datu aizsardz\u012bbas st\u0101voklis Eirop\u0101 (un \u0101rpus t\u0101s) ir krasi main\u012bjies. Piem\u0113ram, uz\u0146\u0113mumi, gatavojoties likumam, izt\u0113r\u0113ja 9 miljardus ASV dol\u0101ru un kop\u0161 t\u0101 laika ir pie\u0146\u0113mu\u0161i darb\u0101 500 000 datu aizsardz\u012bbas speci\u0101listu.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">GDPR ir ar\u012b veicin\u0101jusi bezs\u012bkfailu darb\u012bbas proced\u016bru ievie\u0161anu m\u0101rketing\u0101. T\u0101pat uz\u0146\u0113mumi nodro\u0161ina darbiniekiem atbilst\u012bbas GDPR apm\u0101c\u012bbas, lai vislab\u0101k piel\u0101gotos \u0161iem regulat\u012bvajiem standartiem.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Iev\u0113rojamas ir ar\u012b izmai\u0146as, kas ar likumu ieviestas m\u0101rketinga jom\u0101. M\u0101rketings ir liel\u0101 m\u0113r\u0101 balst\u012bjies uz s\u012bkfailiem un datu v\u0101k\u0161anu, bet l\u012bdz ar GDPR tas ir k\u013cuvis neskaidrs. Kopum\u0101 likums ir devis pat\u0113r\u0113t\u0101jiem liel\u0101ku ietekmi uz to, k\u0101 tiek izplat\u012bti un v\u0101kti vi\u0146u dati. Tom\u0113r tas nav noticis bez satricin\u0101jumiem m\u0101rketinga pasaul\u0113.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">\u0160aj\u0101 rakst\u0101 tiks apl\u016bkots, k\u0101 GDPR ir ietekm\u0113jusi digit\u0101lo m\u0101rketingu un komunik\u0101ciju.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Interneta un telekomunik\u0101ciju regul\u0113juma izp\u0113te<\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Likuma burts ir diezgan pla\u0161s, bet \u0161eit ir izkl\u0101st\u012bts t\u0101 m\u0113r\u0137is:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>Piekri\u0161ana<\/strong>: Uz\u0146\u0113mumi nodro\u0161ina, ka datu subjekts ir devis piekri\u0161anu un sniedzis skaidru pazi\u0146ojumu pirms datu v\u0101k\u0161anas, glab\u0101\u0161anas vai p\u0101rs\u016bt\u012b\u0161anas (<strong>VDAR 6. pants<\/strong>).<\/li>\r\n\r\n\r\n\r\n<li><strong>Dokument\u0101cija<\/strong>: Uz\u0146\u0113mumiem ir j\u0101saglab\u0101 pla\u0161a dokument\u0101cija par datu izmanto\u0161anu un glab\u0101\u0161anu (<strong>VDAR 30. pants<\/strong>).<\/li>\r\n\r\n\r\n\r\n<li><strong>Datu dz\u0113\u0161ana<\/strong>: Lietot\u0101jiem ir ties\u012bbas piepras\u012bt, lai tiktu dz\u0113sti personas dati, kas pa\u0161laik ir citu strukt\u016bru r\u012bc\u012bb\u0101.<\/li>\r\n\r\n\r\n\r\n<li><strong>Datu izmai\u0146as<\/strong>: Lietot\u0101jiem ir ties\u012bbas veikt izmai\u0146as attiec\u012bb\u0101 uz neprec\u012bzu inform\u0101ciju, kas uz tiem attiecas.<\/li>\r\n\r\n\r\n\r\n<li><strong>Iebildumi<\/strong>: Jebkuru datu subjekts var iebilst pret to, k\u0101 min\u0113tie dati tiek izmantoti (<strong>VDAR 28. pants<\/strong>).<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Lai gan iepriek\u0161 min\u0113tie pas\u0101kumi ir da\u013ca no l\u012bguma, likums ietver ar\u012b \u012bpa\u0161us aizsardz\u012bbas pas\u0101kumus un pat\u0113r\u0113t\u0101ju piekri\u0161anu apstr\u0101dei. Tie ietver garantijas, ka uz\u0146\u0113mumi iev\u0113ro:<\/p>\r\n\r\n\r\n\r\n<ol class=\"wp-block-list\">\r\n<li>Personas datu pseidonimiz\u0101cija un \u0161ifr\u0113\u0161ana\/aizsardz\u012bba.<\/li>\r\n\r\n\r\n\r\n<li>Sp\u0113ja nodro\u0161in\u0101t nep\u0101rtrauktu apstr\u0101des sist\u0113mu un pakalpojumu konfidencialit\u0101ti, integrit\u0101ti, pieejam\u012bbu un elast\u012bgumu.<\/li>\r\n\r\n\r\n\r\n<li>sp\u0113ja savlaic\u012bgi atjaunot personas datu pieejam\u012bbu un piek\u013cuvi tiem fiziska vai tehniska incidenta gad\u012bjum\u0101.<\/li>\r\n\r\n\r\n\r\n<li>procesu, kas paredz regul\u0101ri p\u0101rbaud\u012bt, nov\u0113rt\u0113t un izv\u0113rt\u0113t tehnisko un organizatorisko pas\u0101kumu efektivit\u0101ti, lai nodro\u0161in\u0101tu apstr\u0101des dro\u0161\u012bbu.<\/li>\r\n<\/ol>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">GDPR un s\u012bkfaili<\/h2>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" class=\"wp-image-8764\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2022\/04\/regulation-g639364cbd_1280-700x328.jpg\" alt=\"GDPR s\u012bkfailu politika\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n<p class=\"wp-block-paragraph\">V\u0113l viena joma, kur\u0101 VDAR ir bijusi diezgan iev\u0113rojama, ir t\u0101, k\u0101 t\u0101 <a href=\"https:\/\/www.cookiebot.com\/en\/gdpr-cookies\/\" target=\"_blank\" rel=\"noreferrer noopener\">nodarbojas ar s\u012bkfailiem<\/a>. T\u0101 k\u0101 s\u012bkfaili ir \u013coti svar\u012bgi identifik\u0101cijas dati, VDAR ierobe\u017eo daudzus da\u017e\u0101dus s\u012bkfailu datu veidus. Tom\u0113r tas pie\u013cauj svar\u012bg\u0101ko s\u012bkfailu v\u0101k\u0161anas veidu v\u0101k\u0161anu ar nosac\u012bjumu, ka ir sa\u0146emta inform\u0113ta piekri\u0161ana, un citu veidu v\u0101k\u0161anu, kas nav b\u016btiski, pamatojoties uz apmekl\u0113t\u0101ja izv\u0113li.<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Pirm\u0101s puses s\u012bkfaili<strong>\u00a0-<\/strong>\u00a0K\u0101 nor\u0101da nosaukums, pirm\u0101s puses s\u012bkfailus j\u016bsu ier\u012bc\u0113 tie\u0161i ievieto t\u012bmek\u013ca vietne, kuru apmekl\u0113jat.<\/li>\r\n\r\n\r\n\r\n<li>Tre\u0161o pu\u0161u s\u012bkfaili - tie ir s\u012bkfaili, kurus j\u016bsu ier\u012bc\u0113 ievieto nevis t\u012bmek\u013ca vietne, kuru apmekl\u0113jat, bet tre\u0161\u0101 puse, piem\u0113ram, rekl\u0101mdev\u0113js vai anal\u012btisk\u0101 sist\u0113ma.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">GDPR un datu izseko\u0161ana ar s\u012bkfailu veidiem<\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">S\u012bkfaili v\u0101c da\u017e\u0101da veida datus, un VDAR tiem ir noteiktas da\u017e\u0101das vadl\u012bnijas:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>Oblig\u0101ti nepiecie\u0161amie s\u012bkfaili<\/strong> - S\u012bkfaili, kas ir svar\u012bgi, lai j\u016bs var\u0113tu p\u0101rl\u016bkot t\u012bmek\u013ca vietni. Var \u013caut piek\u013c\u016bt dro\u0161\u0101m zon\u0101m. Piem\u0113ram, \u0161\u012bs s\u012bkdatnes \u013cauj t\u012bmek\u013ca veikaliem saglab\u0101t j\u016bsu iepirkumu grozu, kam\u0113r j\u016bs p\u0101rl\u016bkojat tie\u0161saist\u0113. Parasti t\u0101s ir pirm\u0101s puses sesijas s\u012bkdatnes. \u0160\u0101da veida s\u012bkdatn\u0113m piekri\u0161ana nav nepiecie\u0161ama, ta\u010du vietn\u0113m ir j\u0101izskaidro, ko t\u0101s dara un k\u0101p\u0113c t\u0101s ir nepiecie\u0161amas.<\/li>\r\n\r\n\r\n\r\n<li><strong>Preferences s\u012bkfaili<\/strong> - AKA \"funkcionalit\u0101tes s\u012bkfaili\". T\u0101s \u013cauj t\u012bmek\u013ca vietnei atcer\u0113ties j\u016bsu izv\u0113li, piem\u0113ram, valodas izv\u0113li, re\u0123ionam specifiskus datus laikapst\u0101k\u013cu zi\u0146ojumiem vai j\u016bsu konta datus autom\u0101tiskai pieteik\u0161an\u0101s iesp\u0113jai.<\/li>\r\n\r\n\r\n\r\n<li><strong>Statistikas s\u012bkfaili<\/strong> - Tiek saukti ar\u012b par \"veiktsp\u0113jas s\u012bkfailiem\". T\u0101s apkopo inform\u0101ciju par to, k\u0101 j\u016bs izmantojat t\u012bmek\u013ca vietni, tostarp par to, kuras sada\u013cas apmekl\u0113j\u0101t un uz kur\u0101m sait\u0113m noklik\u0161\u0137in\u0101j\u0101t. \u0160ie dati ne\u013cauj identific\u0113t lietot\u0101ju, t\u0101p\u0113c tie ir anon\u012bmi. To galvenais m\u0113r\u0137is ir uzlabot t\u012bmek\u013ca vietnes funkcijas.<\/li>\r\n\r\n\r\n\r\n<li><strong>M\u0101rketinga s\u012bkfaili<\/strong> - S\u012bkfaili, kas izseko darb\u012bbu tie\u0161saist\u0113, pal\u012bdzot rekl\u0101mdev\u0113jiem nodro\u0161in\u0101t atbilsto\u0161as rekl\u0101mas vai sekot l\u012bdzi rekl\u0101mu atska\u0146ojumiem un preferenc\u0113m. Organiz\u0101cijas vai rekl\u0101mdev\u0113ji tos apkopo bie\u017ei. T\u0101s ir past\u0101v\u012bg\u0101s s\u012bkdatnes, un gandr\u012bz vienm\u0113r t\u0101s ir tre\u0161\u0101s puses s\u012bkdatnes.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">Going Cookieless<\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">\u0160ie noteikumi ir ar\u012b veicin\u0101ju\u0161i bez s\u012bkfailu m\u0113r\u0137\u0113\u0161anas un bez s\u012bkfailu izseko\u0161anas popularit\u0101ti. T\u0101di lieli uz\u0146\u0113mumi k\u0101 Apple ir p\u0101rtrauku\u0161i izmantot tre\u0161o pu\u0161u s\u012bkfailus. Rekl\u0101ma bez vecajiem inform\u0101cijas v\u0101k\u0161anas veidiem ir pav\u0113rusi jaunas iesp\u0113jas rekl\u0101mdev\u0113jiem, jo \u012bpa\u0161i attiec\u012bb\u0101 uz inform\u0101cijas tr\u016bkuma nov\u0113r\u0161anu ar m\u0101ksl\u012bgo intelektu.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Ir diezgan daudz veidu, k\u0101 izsekot vai m\u0113r\u0137\u0113t bez s\u012bkfailiem. Autentific\u0113ta m\u0113r\u0137auditorija var dot inform\u0113tu piekri\u0161anu, izmantojot uznirsto\u0161o logu vai datu v\u0101k\u0161anas veidlapu. \u0160\u0101da prakse var inform\u0113t lietot\u0101jus par to, k\u0101 un k\u0101p\u0113c notiek datu v\u0101k\u0161ana. Ac\u012bmredzot saska\u0146\u0101 ar GDPR par skat\u012bt\u0101ja GPS izmanto\u0161anu nevar b\u016bt ne runas.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Anon\u012bm\u0101 m\u0113r\u0137auditorija ir v\u0113l viens veids, k\u0101 izvair\u012bties no s\u012bkfailu izmanto\u0161anas. Turkl\u0101t, lai identific\u0113tu un izsekotu lietot\u0101jus, nav nepiecie\u0161ama skaidra piekri\u0161ana. T\u0101 izmanto kontekstu\u0101lo vai apkopoto m\u0113r\u0137auditoriju, lai rekl\u0101mdev\u0113jiem \u013cautu anon\u012bmi m\u0113r\u0137\u0113t uz konkr\u0113tu auditoriju.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Uz\u0146\u0113mumi ar\u012b apkopo daudz inform\u0101cijas, lai veiktu datu ieguvi ar piekri\u0161anu. T\u0101 at\u0161\u0137iras ar to, ka \u013cauj uz\u0146\u0113mumam izmantot iepriek\u0161 sav\u0101kto datu kr\u0101tuves lielos kopumos (da\u017ek\u0101rt pat atkl\u0101t\u0101 resurs\u0101) un p\u0113c tam tos sagrup\u0113t noder\u012bgos kontekstos. Lai gan past\u0101v ar\u012b datu ieguves priv\u0101tuma probl\u0113mas, uz\u0146\u0113muma datu kr\u0101jumi vai publiski pieejamie datu kr\u0101jumi var b\u016bt lieliski piem\u0113roti prognoz\u0113\u0161anas anal\u012btikai.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">M\u0101rketinga ietekme<\/h2>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" class=\"wp-image-8765\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2022\/04\/computer-g0f12cd9a8_1280-700x431.png\" alt=\"GDPR m\u0101rketinga dati\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n<p class=\"wp-block-paragraph\">GDPR ietekme uz m\u0101rketingu ir j\u016btama daudz\u0101s jom\u0101s. <a class=\"wl-entity-page-link\"  href=\"https:\/\/promoguy.nl\/lv\/blog\/vocabulary\/internet\/\" data-id=\"https:\/\/data.wordlift.io\/wl1503668\/entity\/internet\" >Internets<\/a> satura regul\u0113jums bie\u017ei vien noz\u012bm\u0113, ka m\u0113r\u0137tiec\u012bga m\u0113r\u0137auditorijas atlase un izseko\u0161ana bez s\u012bkfailiem ir n\u0101kotne ES un tirgojot ES tirgos \u0101rpus t\u0101s. Visliel\u0101k\u0101s p\u0101rmai\u0146as ir netie\u0161\u0101s piekri\u0161anas (autom\u0101tiska pie\u0146\u0113muma, ka datu v\u0101k\u0161ana ir at\u013cauta) atcel\u0161ana.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Tie\u0161saistes priv\u0101tuma izpratnes iznirsto\u0161ie logi ir standarta darb\u012bbas proced\u016bra, un par to neizvieto\u0161anu uz\u0146\u0113mumiem var tikt uzlikts naudas sods. Daudz\u0101s jom\u0101s ir nepiecie\u0161ami ar\u012b GDPR pras\u012bb\u0101m atbilsto\u0161i zi\u0146ojumi. Par laimi, daudzas t\u012bmek\u013ca vietnes \u0123ener\u0113<a href=\"https:\/\/www.privacypolicies.com\/blog\/gdpr-digital-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\"> TOS, konfidencialit\u0101tes politika un s\u012bkfailu politikas zi\u0146ojumi<\/a> uz kuriem var balst\u012bt savu.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Saska\u0146\u0101 ar VDAR, Likum\u0101 ir noteikts, ka piekri\u0161ana ir j\u0101sa\u0146em.\u00a0<strong>granul\u0101rs, apstiprino\u0161s<\/strong> un\u00a0<strong>br\u012bvi dots<\/strong>. Tas noz\u012bm\u0113, ka, re\u0123istr\u0113jot klientu e-pasta kampa\u0146ai vai SMS kampa\u0146ai, ir nepiecie\u0161ama katra individu\u0101la piekri\u0161ana. Funkcion\u0101li tas prasa izmantot k\u0101du piekri\u0161anas meh\u0101nismu, piem\u0113ram, izv\u0113les r\u016bti\u0146u vai autom\u0101tisku veidlapu.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Attiec\u012bgi tas noz\u012bm\u0113 ar\u012b to, ka ikvienai piekri\u0161anai ir j\u0101b\u016bt viegli atsaucamai no klienta puses. Likums liek uz\u0146\u0113mumiem sav\u0101s veidlap\u0101s pievienot pogas atteikumam no piekri\u0161anas un \u013cauj klientam piepras\u012bt r\u016bp\u012bgu inform\u0101cijas rev\u012bziju. Uz\u0146\u0113mumi var ievietot un tiem vajadz\u0113tu ievietot atteik\u0161an\u0101s pogas savu kampa\u0146u e-pasta v\u0113stu\u013cu p\u0113di\u0146\u0101s.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">Tie\u0161\u0101 m\u0101rketinga vadl\u012bnijas<\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">GDPR tie\u0161\u0101 m\u0101rketinga pas\u0101kumi ietekm\u0113 SMS, \u012bszi\u0146u un e-pasta m\u0101rketinga metodes. Tie\u0161\u0101 elektronisk\u0101 tirgved\u012bba pa\u0161laik tiek regul\u0113ta saska\u0146\u0101 ar E-priv\u0101tuma direkt\u012bvu, kas parasti paredz, ka pirms \u0161\u0101du darb\u012bbu veik\u0161anas ir j\u0101sa\u0146em piekri\u0161ana.<\/p>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-large is-resized\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-8759\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2022\/04\/Screenshot-2022-04-12-at-15.04.38-700x555.png\" alt=\"GDPR tie\u0161\u0101 m\u0101rketinga noteikumi\" width=\"767\" height=\"608\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n<h2 class=\"wp-block-heading\">GDPR B2B m\u0101rketings<\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Var\u0113tu ar\u012b jaut\u0101t: k\u0101 GDPR ietekm\u0113 B2B p\u0101rdo\u0161anu vai rekl\u0101mu?<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Uz\u0146\u0113mumi darbojas k\u0101 juridiskas personas (iz\u0146emot individu\u0101los komersantus). Saska\u0146\u0101 ar VDAR tie ir klasific\u0113ti k\u0101\u00a0<strong>\"korporat\u012bvie abonenti\"<\/strong>. T\u0101d\u0113j\u0101di B2B tie\u0161\u0101 m\u0101rketinga zi\u0146ojumi at\u0161\u0137iras no B2C tie\u0161\u0101 m\u0101rketinga zi\u0146ojumiem ar to, ka s\u016bt\u012b\u0161anai uz uz\u0146\u0113mumu e-pasta adres\u0113m nav nepiecie\u0161ama iepriek\u0161\u0113ja piekri\u0161ana. Tom\u0113r s\u016bt\u012bt\u0101jiem ir j\u0101identific\u0113 sevi un j\u0101sniedz kontaktinform\u0101cija.<strong>.<\/strong>\u00a0VDAR attiecas uz jebkuru personas datu v\u0101k\u0161anu uz\u0146\u0113mum\u0101.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Ar da\u017eiem iz\u0146\u0113mumiem vienus un tos pa\u0161us noteikumus piem\u0113ro neatkar\u012bgi no t\u0101, vai persona ir priv\u0101tpersona vai priv\u0101tpersona, kas darbojas profesion\u0101l\u0101 status\u0101. A <a class=\"wl-entity-page-link\"  href=\"https:\/\/promoguy.nl\/lv\/blog\/vocabulary\/business\/\" data-id=\"https:\/\/data.wordlift.io\/wl1503668\/entity\/business\" >uz\u0146\u0113m\u0113jdarb\u012bba<\/a> kontaktinform\u0101cija vai inform\u0101cija, kas satur personas v\u0101rdu datn\u0113 vai t\u0101s e-pasta adresi (<em><a href=\"mailto:first.last@company.com\">v\u0101rds.uzv\u0101rds name@company.com<\/a><\/em>) pieder\u0113tu fiziskai personai, nevis korporat\u012bv\u0101 abonenta inform\u0101cijai.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Cerams, ka \u0161\u012b pamata rokasgr\u0101mata izskaidros da\u017eus izplat\u012btus mald\u012bgus priek\u0161status par VDAR un sniegs noder\u012bgu inform\u0101ciju.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><em>Ja mekl\u0113jat m\u0101rketinga partneri Eiropai, Promoguy var sniegt visa veida pakalpojumus. <a href=\"https:\/\/promoguy.nl\/lv\/blog\/category\/case-study\/\" target=\"_blank\" rel=\"noreferrer noopener\">Mums ir pla\u0161a pieredze<\/a> re\u0123ion\u0101.<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Enacted in 2016, the General Data Protection Regulation (GDPR) is one of the widest-ranging regulations on the planet. As of its establishment, the state of data protection within (and without) Europe has changed drastically. For example, companies spent USD 9 billion in preparation for the law and have since hired 500,000 data protection officers. The [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":12902,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","footnotes":""},"categories":[20,13,14],"tags":[289,288,244,287],"wl_entity_type":[47,54],"class_list":["post-8720","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cyber-security","category-online-marketing-en","category-trends","tag-cookieless","tag-data-tracking","tag-gdpr","tag-regulation","wl_entity_type-article","wl_entity_type-faq-page"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.8 (Yoast SEO v27.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>GDPR: How European Regulations Affect Marketing - Promoguy Digital Marketing Agency<\/title>\n<meta name=\"description\" content=\"The GDPR regulation has a significant impact on all digital information in the EU. 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