{"id":8928,"date":"2022-06-06T08:47:31","date_gmt":"2022-06-06T08:47:31","guid":{"rendered":"https:\/\/promoguy.nl\/account-based-marketing-conversational-strategies-101\/"},"modified":"2025-04-05T15:02:19","modified_gmt":"2025-04-05T15:02:19","slug":"account-based-marketing-conversational-strategies-101","status":"publish","type":"post","link":"https:\/\/promoguy.nl\/lv\/blog\/2022\/06\/06\/account-based-marketing-conversational-strategies-101\/","title":{"rendered":"Uz kontu balst\u012bts m\u0101rketings un sarunu strat\u0113\u0123ijas 101"},"content":{"rendered":"

Ir daudz veidu, k\u0101 p\u0101rvald\u012bt savu m\u0101rketinga un izaugsmes strat\u0113\u0123iju, ta\u010du bie\u017ei vien ir viens jaut\u0101jums: kur un cik daudz p\u016b\u013cu velt\u012bt. Da\u017ei uz\u0146\u0113mumi pla\u0161i izmanto vienu strat\u0113\u0123iju un paliek nemain\u012bgi. Tom\u0113r citi, iesp\u0113jams, dod priek\u0161roku piel\u0101got un personaliz\u0113t savu pieeju. Viens no visefekt\u012bv\u0101kajiem veidiem, k\u0101 m\u0113r\u0137tiec\u012bgi str\u0101d\u0101t ar konkr\u0113tiem klientiem, ir m\u0101rketings, kas balst\u012bts uz klientu apkalpo\u0161anu.<\/p>\r\n\r\n\r\n\r\n

M\u0101rketings, kas balst\u012bts uz klientu apkalpo\u0161anu (ABM), apvieno uz\u0146\u0113muma resursus, lai vislab\u0101k apmierin\u0101tu konkr\u0113ta tirgus segmenta vajadz\u012bbas. Tas prasa izmantot personaliz\u0113t\u0101kas m\u0101rketinga kampa\u0146as, kas izraisa konkr\u0113tu klientu interesi. Tas ar\u012b uzrun\u0101 atsevi\u0161\u0137us potenci\u0101los klientus vai nelielus segmentus, piev\u0113r\u0161oties vi\u0146u \u012bpa\u0161aj\u0101m vajadz\u012bb\u0101m un v\u0113lm\u0113m.<\/p>\r\n\r\n\r\n\r\n

ABM uzskata atsevi\u0161\u0137us klientus par patst\u0101v\u012bgiem tirgiem un apv\u0113r\u0161 tradicion\u0101los m\u0101rketinga strat\u0113\u0123ijas mode\u013cus. Kam\u0113r pla\u0161ais m\u0101rketings izmanto lielu tirgu un p\u0113c tam to sa\u0161aurina l\u012bdz lab\u0101kaj\u0101m perspekt\u012bv\u0101m, kas atbilst uz\u0146\u0113muma vajadz\u012bb\u0101m, uz kontiem balst\u012btais m\u0101rketings izce\u013c vienu perspekt\u012bvu un piel\u0101go darb\u012bbu t\u0101, lai t\u0101 atbilstu uz\u0146\u0113muma vajadz\u012bb\u0101m. \u0160\u0101di r\u012bkojoties, tas \u013cauj izvair\u012bties no nepiecie\u0161am\u012bbas mekl\u0113t simtiem bezj\u0113dz\u012bgu potenci\u0101lo klientu.<\/p>\r\n\r\n\r\n\r\n

\u0160aj\u0101 rakst\u0101 apl\u016bkosim ar ABM saist\u012bt\u0101s priek\u0161roc\u012bbas un strat\u0113\u0123ijas.<\/p>\r\n\r\n\r\n\r\n

Uz kontu orient\u0113ta m\u0101rketinga priek\u0161roc\u012bbas<\/h2>\r\n\r\n\r\n\r\n

ABM ir m\u0101rketinga strat\u0113\u0123ija, kas nerada atkritumus, jo t\u0101 ir v\u0113rsta tikai uz tiem potenci\u0101lajiem klientiem, kuri prec\u012bzi atbilst uz\u0146\u0113muma vajadz\u012bb\u0101m.<\/p>\r\n\r\n\r\n\r\n

K\u0101 jau iepriek\u0161 min\u0113j\u0101m, uz kontiem balst\u012bts m\u0101rketings \u013cauj uz\u0146\u0113mumiem koncentr\u0113ties uz svar\u012bg\u0101kajiem l\u012bderiem. Lai gan tas liek uzsvaru uz papildu resursu izmanto\u0161anu vienam l\u012bderim, ieg\u016b\u0161anas r\u0101d\u012bt\u0101js ir daudz augst\u0101ks. T\u0101pat klienti b\u016bs apmierin\u0101t\u0101ki ar uz\u0146\u0113muma darbu, un uz\u0146\u0113mums, izmantojot \u0161o metodi, lab\u0101k saprat\u012bs klientu.<\/p>\r\n\r\n\r\n\r\n

ABM ne tikai koncentr\u0113jas uz klientu, bet ar\u012b sniedzas t\u0101l\u0101k par m\u0101rketingu un \u013cauj veikt aug\u0161upejo\u0161anu un savstarp\u0113jo p\u0101rdo\u0161anu. ABM pal\u012bdz identific\u0113t klientu \u012bpa\u0161\u012bbas un vajadz\u012bbas, lai j\u016bs var\u0113tu tos savstarp\u0113ji sal\u012bdzin\u0101t ar citiem m\u0113r\u0137a grupas dal\u012bbniekiem. Tas var \u013caut veikt aug\u0161upejo\u0161anu un uzlabot pied\u0101v\u0101jumus klientiem. Uz\u0146\u0113mums, pamatojoties uz l\u012bdz\u012bg\u0101m klienta vajadz\u012bb\u0101m, var\u0113tu secin\u0101t, ka klientam var\u0113tu b\u016bt nepiecie\u0161ami papildu m\u0101rketinga pakalpojumi.<\/p>\r\n\r\n\r\n\r\n

Uz kontu balst\u012bts m\u0101rketings \u0161obr\u012bd ir \u013coti popul\u0101rs, jo 97% no B2B tirgot\u0101jiem, kas rada liel\u0101ku ROls<\/a> nek\u0101 ar cit\u0101m iniciat\u012bv\u0101m (saska\u0146\u0101 ar Alterra Group datiem). P\u0113t\u012bjumos ir ar\u012b konstat\u0113ts, ka uz\u0146\u0113mumiem, kas iegulda ABM, ir 38% augst\u0101ks uzvar\u0113t\u0101ju skaits. L\u012bdztekus \u0161iem statistikas datiem, pareizi \u012bstenojot ABM, uzlabojas ar\u012b dar\u012bjumu kvalit\u0101te.<\/p>\r\n\r\n\r\n\r\n

ABM ir \u012bpa\u0161i noder\u012bgs k\u0101 B2B m\u0101rketinga strat\u0113\u0123ijas pamats, jo tas ir v\u0113rsts uz klientu. B2B bie\u017ei vien var b\u016bt daudz maz\u0101ka joma, kur\u0101 nepiecie\u0161ams piel\u0101goties uz pe\u013c\u0146u orient\u0113tu klientu sare\u017e\u0123\u012btaj\u0101m vajadz\u012bb\u0101m. ABM ar\u012b pal\u012bdz piel\u0101got person\u012bgos v\u0113st\u012bjumus un lab\u0101kas attiec\u012bbas ar klientiem \u0161aj\u0101 jom\u0101, liekot klientiem sajust, ka j\u016bsu uz\u0146\u0113mums ir piem\u0113rots konkr\u0113tajam darbam.<\/p>\r\n\r\n\r\n\r\n

Tirgus fokusa noteik\u0161ana<\/h2>\r\n\r\n\r\n
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\"Uz<\/figure>\r\n<\/div>\r\n\r\n\r\n

Pirmais ABM solis ir pareiz\u0101 klienta identific\u0113\u0161ana. Tas var ietvert iedzi\u013cin\u0101\u0161anos j\u016bsu kas\u0113 un noskaidro\u0161anu, kuri klienti str\u0101d\u0101 vislab\u0101k. Alternat\u012bvi var b\u016bt lietder\u012bgi izstr\u0101d\u0101t pirc\u0113ja person\u012bbas un prec\u012bzi t\u0101s piel\u0101got potenci\u0101lajam klientam. T\u0101di r\u012bki k\u0101 Mixpanel var nodro\u0161in\u0101t \u0113rtu veidu, k\u0101 kategoriz\u0113t un analiz\u0113t segment\u0101cijas datus.<\/p>\r\n\r\n\r\n\r\n

T\u012bmek\u013ca anal\u012btika ir v\u0113l viens veids, k\u0101 izmantot eso\u0161os klientu datus. Svar\u012bg\u0101kie datu punkti ir uz\u0146\u0113muma lielums, atra\u0161an\u0101s vieta, nozare, \u012bpa\u0161as vajadz\u012bbas utt. Sadarbojieties ar p\u0101rdo\u0161anas vad\u012bt\u0101jiem, lai p\u0101rskat\u012btu eso\u0161os datus un potenci\u0101los potenci\u0101los klientus, k\u0101 ar\u012b iepriek\u0161\u0113jo klientu un m\u0113r\u0137a nozares kopum\u0101 pirk\u0161anas ciklus.<\/p>\r\n\r\n\r\n\r\n

Identific\u0113jiet kontus ar visliel\u0101ko v\u0113rt\u012bbu, un tad varat s\u0101kt pl\u0101no\u0161anu. P\u0113c tam jums j\u0101izstr\u0101d\u0101 potenci\u0101l\u0101 klienta vajadz\u012bb\u0101m atbilsto\u0161s v\u0113rt\u012bbas pied\u0101v\u0101jums.<\/p>\r\n\r\n\r\n\r\n

Klientu p\u0101rvald\u012bbas darbpl\u016bsma ieg\u0101dei<\/h3>\r\n\r\n\r\n\r\n

Kad esat apzin\u0101jies, uz ko tiecaties, apzinieties, k\u0101das ir \u0161\u012bs nozares vajadz\u012bbas. Ja j\u016bsu m\u0113r\u0137is ir konkr\u0113ts klients, v\u0113l vair\u0101k sa\u0161auriniet krit\u0113rijus, analiz\u0113jot t\u0101 kult\u016bru un darba stilu. Izprotiet vi\u0146u s\u0101pju punktus, sazi\u0146a<\/a>, pan\u0101kumi un neveiksmes. Visvair\u0101k centieties saprast, k\u0101p\u0113c vi\u0146i v\u0113las, lai j\u016bsu pakalpojums<\/a> vai var\u0113tu to v\u0113l\u0113ties n\u0101kotn\u0113.<\/p>\r\n\r\n\r\n\r\n

Izmantojot \u0161os datus, varat izveidot piel\u0101gojamas kampa\u0146as. Tas var ietvert visas digit\u0101lais<\/a> j\u016bsu r\u012bc\u012bb\u0101 eso\u0161ie r\u012bki. Izstr\u0101d\u0101jiet 5 e-pasta v\u0113stules ar unik\u0101liem pied\u0101v\u0101jumiem, kas vi\u0146us \u012bpa\u0161i ieinteres\u0113tu, izstr\u0101d\u0101jiet t\u012bmek\u013ca vietne<\/a> jom\u0101m un pakalpojumiem, kas piel\u0101goti vi\u0146u vajadz\u012bb\u0101m, un izmantot emu\u0101rus, PPC rekl\u0101mas, CTA un citus vad\u012bt\u0101ju piesaistes meh\u0101nismus, kas attiecas uz klienta st\u0101vokli.<\/p>\r\n\r\n\r\n\r\n

Viens no vienk\u0101r\u0161iem veidiem, k\u0101 to izdar\u012bt, ir izveidot gad\u012bjumu izp\u0113ti vai pat pakalpojumu lapas sada\u013cas, kur\u0101s tiek uzsv\u0113rta nozare, kur\u0101 klients darbojas. Sniedziet tos personaliz\u0113tos e-pastos vai rekl\u0101m\u0101s un skatieties, vai tie sasniedz j\u016bsu auditoriju. B2B uz\u0146\u0113mumi var\u0113tu veikt uz kontiem balst\u012btu m\u0101rketingu LinkedIn k\u0101 rekl\u0101mas vai emu\u0101rus un piesaist\u012bt klientus.<\/p>\r\n\r\n\r\n\r\n

Papildus tam ABM ir j\u0101pied\u0101v\u0101 kaut kas t\u0101ds, ko l\u0113mumu pie\u0146\u0113m\u0113ji klienta uz\u0146\u0113mum\u0101 nevar noraid\u012bt. Ja tas nav iesp\u0113jams, j\u016bs varat vi\u0146us vilin\u0101t ar atl\u012bdz\u012bbu. Uz\u0146\u0113mumi, kas praktiz\u0113 ABM, ir pied\u0101v\u0101ju\u0161i augstas klases elektroniku, video atska\u0146ot\u0101jus, d\u0101vanu pakas un daudz ko citu. Izveidojiet person\u012bgos materi\u0101los stimulus, ja biznesa stimuls nesa\u0146em uzman\u012bbu.<\/p>\r\n\r\n\r\n\r\n

Visbeidzot, nov\u0113rt\u0113jiet kampa\u0146as efektivit\u0101ti, p\u0101rveidojiet to un nov\u0113rt\u0113jiet ietekmi. Izm\u0113\u0123iniet strat\u0113\u0123iju ar l\u012bdz\u012bgu m\u0113r\u0137a grupu un atk\u0101rtojiet procesu.<\/p>\r\n\r\n\r\n\r\n

Uz sarun\u0101m balst\u012bts kont\u0101 balst\u012bts m\u0101rketings<\/h2>\r\n\r\n\r\n
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\"Uz<\/figure>\r\n<\/div>\r\n\r\n\r\n

Lai gan tas ir labi, ka potenci\u0101lais klients non\u0101k j\u016bsu vietn\u0113, uz\u0146\u0113mumam, iesp\u0113jams, ir nepiecie\u0161ams papildin\u0101t savus ABM centienus ar izaugsmes strat\u0113\u0123iju sarun\u0101s, lai pan\u0101ktu p\u0113d\u0113jo konversiju.<\/p>\r\n\r\n\r\n\r\n

T\u0101tad, kas ir izaugsmes strat\u0113\u0123ija sarun\u0101s saist\u012bb\u0101 ar ABM? Tas ir \u0137irsis uz k\u0101rtas, kas nosl\u0113dz dar\u012bjumu. Sagatavojiet savu p\u0101rdo\u0161anas komandu klienta apmekl\u0113juma br\u012bdim, lai t\u0101 var\u0113tu uzreiz uzs\u0101kt sarunu. Tas var pal\u012bdz\u0113t vi\u0146iem nodro\u0161in\u0101t piel\u0101gotu pieredzi, vienlaikus pie\u0161\u0137irot procesam cilv\u0113cisku seju.<\/p>\r\n\r\n\r\n\r\n

Turkl\u0101t sarunvalodas ABM nodro\u0161ina, ka resursi, ko ieguld\u0101t klienta piesaist\u0113, netiek izniekoti velt\u012bgi. Laba p\u0101rdo\u0161anas strat\u0113\u0123ija var likt klientam justies t\u0101, it k\u0101 vi\u0146am tiktu nodro\u0161in\u0101ta VIP attieksme. T\u0101 ar\u012b pal\u012bdz t\u0101l\u0101k izv\u0113rst izp\u0113ti un tuv\u0101k izprast klientu un vi\u0146a vajadz\u012bbas. Nekas nav lab\u0101ks par datu v\u0101k\u0161anu tie\u0161i no avota.<\/p>\r\n\r\n\r\n\r\n

K\u0101di ir sarunu izaugsmes strat\u0113\u0123ijas \u012bsteno\u0161anas posmi?<\/h3>\r\n\r\n\r\n\r\n

Pirmais solis ir piesaist\u012bt klienta uzman\u012bbu. Visi parastie kan\u0101li ir piem\u0113rojami (e-pasts, rekl\u0101mas u. c.), ta\u010du izmantojiet tos t\u0101, lai j\u016bs p\u0101rorient\u0113tu uz sarunu. Past\u0101v iesp\u0113ja, ka uz\u0146\u0113mums apmekl\u0113s t\u012bmek\u013ca vietni, t\u0101p\u0113c sagatavojiet k\u0101du izseko\u0161anas vai kontakta l\u012bdzekli.<\/p>\r\n\r\n\r\n\r\n

P\u0113c tam, kad esat piesaist\u012bjis klienta uzman\u012bbu, jums ir j\u0101p\u0101rliecin\u0101s, ka zin\u0101t, kad un kur vi\u0146\u0161 mekl\u0113. To var izdar\u012bt da\u017e\u0101dos veidos sav\u0101 t\u012bmek\u013ca vietn\u0113. \u012apa\u0161a kontaktu veidlapa var b\u016bt \u0113rta, \u012bpa\u0161i tad, ja taj\u0101 tiek pras\u012bts nor\u0101d\u012bt uz\u0146\u0113muma nosaukumu un iemeslus, k\u0101p\u0113c apmekl\u0113j\u0101t vietni. Procesu var pa\u0101trin\u0101t ar\u012b \u012bpa\u0161as pakalpojumu lapas da\u017e\u0101d\u0101m nozar\u0113m.<\/p>\r\n\r\n\r\n\r\n

V\u0113l viens veids ir iestat\u012bt un uzraudz\u012bt t\u0113rz\u0113\u0161anas robotus uz\u0146\u0113muma apmekl\u0113juma laik\u0101. \u0160\u0101d\u0101 veid\u0101 p\u0101rdo\u0161anas person\u0101ls var b\u016bt nekav\u0113joties gatavs str\u0101d\u0101t un personaliz\u0113t pieredzi. \u013baujiet vi\u0146iem p\u0113c iesp\u0113jas \u0101tr\u0101k ieskriet uz\u0146\u0113muma vai nozares failos, kas nepiecie\u0161ami, lai veiktu konversiju.<\/p>\r\n\r\n\r\n\r\n

P\u0101rdev\u0113jam ir labi j\u0101p\u0101rzina nozares standarti, kas var\u0113tu attiekties uz potenci\u0101lo klientu. T\u0101l\u0101k vi\u0146am j\u0101zina, k\u0101 piel\u0101got cenu uz\u0146\u0113muma vajadz\u012bb\u0101m un pakalpojumu l\u012bmenim. Vi\u0146iem j\u0101b\u016bt ar\u012b gataviem paaugstin\u0101t uz\u0146\u0113muma cenas un organiz\u0113t vi\u0146u \u012bpa\u0161o pakalpojumu paketi.<\/p>\r\n\r\n\r\n\r\n

Turpm\u0101k uzman\u012bba un r\u016bpes j\u0101piev\u0113r\u0161 augstv\u0113rt\u012bgu klientu vajadz\u012bb\u0101m. Sekojiet l\u012bdzi vi\u0146u sazi\u0146ai un nosakiet priorit\u0101tes vi\u0146u sazi\u0146ai, e-pasta v\u0113stul\u0113m un darba slodzei.<\/p>\r\n\r\n\r\n\r\n

Uz kontu balst\u012bta m\u0101rketinga gad\u012bjumu izp\u0113te<\/h2>\r\n\r\n\r\n\r\n

Ir vair\u0101ki gad\u012bjumi, kad ABM ir noder\u0113jis klientu piesaist\u012b\u0161anai un p\u0101rdo\u0161anas procesu racionaliz\u0113\u0161anai.<\/p>\r\n\r\n\r\n\r\n

Invoca izmanto uz kontiem balst\u012btu m\u0101rketingu vietn\u0113 DreamForce<\/h3>\r\n\r\n\r\n
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\"\"<\/figure>\r\n<\/div>\r\n\r\n\r\n

Ien\u0101ko\u0161o zvanu izl\u016bko\u0161anas platforma Invoca sp\u0113ja izstr\u0101d\u0101t daudzkan\u0101lu pieeju.<\/a> lai ieg\u016btu galvenos klientus. Izmantojot tie\u0161o pastu, atbalsta e-pastu, displeja rekl\u0101mas un izsaukuma zvanus ar prec\u012bziem CTA pied\u0101v\u0101jumiem (vi\u0146i apsol\u012bja saviem galvenajiem klientiem Apple pulkste\u0146us), DreamForce pas\u0101kum\u0101 vi\u0146i piesaist\u012bja lielu p\u0101rdo\u0161anas apjomu.<\/p>\r\n\r\n\r\n\r\n

Uz\u0146\u0113mums \u0161im pas\u0101kumam sagatavoja taktil\u0101s m\u0101rketinga automatiz\u0101cijas procesu. Vispirms vi\u0146i izveidoja klientu sarakstu, izmantojot prognoz\u0113\u0161anas anal\u012btiku, model\u0113\u0161anas r\u012bkus, p\u0101rdo\u0161anas p\u0101rst\u0101vju atsauksmes un daudz ko citu. M\u0113nesi pirms DreamForce vi\u0146i pied\u0101v\u0101ja piel\u0101gotu pakotni, kas tika pied\u0101v\u0101ta kop\u0101 ar Apple Watch pied\u0101v\u0101jumu. E-pasta kampa\u0146a uzman\u012bgi sekoja saviem potenci\u0101lajiem klientiem un inform\u0113ja vi\u0146us par notikumiem.<\/p>\r\n\r\n\r\n\r\n

Uz\u0146\u0113mums \u0161o notikumu izc\u012bn\u012bja, organiz\u0113jot vair\u0101k nek\u0101 70 tik\u0161an\u0101s ar vi\u0146iem un g\u016bstot 33 reizes liel\u0101ku atdevi, nek\u0101 izt\u0113r\u0113ja. Vi\u0146i vair\u0101k nek\u0101 p\u0101rsniedza savas visdrosm\u012bg\u0101k\u0101s amb\u012bcijas, sasniedzot 71% fakta un personas iesaistes r\u0101d\u012bt\u0101ju.<\/p>\r\n\r\n\r\n\r\n

BillingTree ABM kampa\u0146a rada 700% ROI<\/h3>\r\n\r\n\r\n\r\n

Maks\u0101jumu apstr\u0101des uz\u0146\u0113mums BillingTree mekl\u0113ja MVU, lai par\u0101d\u012btu savu maks\u0101jumu risin\u0101jumu priek\u0161roc\u012bbas, jo \u012bpa\u0161i attiec\u012bb\u0101s ar klientiem. Izmantojot tie\u0161o pastu ar d\u0101vanu kart\u0113m k\u0101 stimulu, lai izveidotu saikni ar klientiem, vi\u0146i pl\u0101noja p\u0101rdo\u0161anas prezent\u0101ciju. Tom\u0113r rezerv\u0113t tik\u0161an\u0101s ar augstv\u0113rt\u012bgiem m\u0113r\u0137iem k\u013cuva neiesp\u0113jami.<\/p>\r\n\r\n\r\n\r\n

Galven\u0101 probl\u0113ma bija t\u0101, ka vi\u0146i nesatik\u0101s ar pietiekami augstu st\u0101vo\u0161iem cilv\u0113kiem, lai pie\u0146emtu galvenos l\u0113mumus. Lai labotu \u0161o situ\u0101ciju, UviaUs<\/a> m\u0113r\u0137tiec\u012bga BillingTree's top 100 perspekt\u012bvas ar augstas v\u0113rt\u012bbas produktu. Vi\u0146i izstr\u0101d\u0101ja BillingTree z\u012bmolu blo\u0137\u0113\u0161anas gad\u012bjumus ar Amazon d\u0101vanu karti un video atska\u0146ot\u0101ju, kas atska\u0146oja inform\u0101ciju jebkuram vad\u012bt\u0101jam, kur\u0161 sa\u0146\u0113ma \u0161o gad\u012bjumu.<\/p>\r\n\r\n\r\n\r\n

60% no potenci\u0101lajiem klientiem sazin\u0101j\u0101s ar BillingTree, un 15% no tiem tika p\u0101rv\u0113rsti par iesp\u0113j\u0101m. M\u0101rketinga invest\u012bciju atdeve bija satrieco\u0161a - 700%. \u0160im nol\u016bkam tika izmantots daudz maz\u0101k darbasp\u0113ka nek\u0101 standarta darb\u012bbas veidam, un uz\u0146\u0113muma v\u0101rds tika iek\u013cauts kart\u0113.<\/p>\r\n\r\n\r\n\r\n

SalesLoft palielina sasniedzam\u012bbu par 600%<\/h3>\r\n\r\n\r\n\r\n

Automatiz\u0101cijas programmat\u016bras izstr\u0101d\u0101t\u0101js SalesLoft izveido rekl\u0101mas programmas, kas m\u0113r\u0137\u0113tas uz visu kontu katram uz\u0146\u0113mumam, kuru SDR komanda mekl\u0113. T\u0101d\u0113j\u0101di vi\u0146i palielin\u0101ja savu sasniedzam\u012bbu par vair\u0101k nek\u0101 600% svar\u012bg\u0101kajos kontos. Veidojot izpratni starp visiem l\u0113mumu pie\u0146\u0113m\u0113jiem un ietekm\u012bg\u0101m person\u0101m uz\u0146\u0113mum\u0101, vi\u0146i uzs\u0101k sarunas, kas noved pie p\u0101rdo\u0161anas.<\/p>\r\n\r\n\r\n\r\n

Uz kontiem balst\u012btas m\u0101rketinga programmas darbojas mobilajos, soci\u0101lajos, displeja un video t\u012bklos ar vienu pogas klik\u0161\u0137i. \u0160\u0101d\u0101 veid\u0101 uz\u0146\u0113mums jau ir iepazinies ar SalesLoft, v\u0113l pirms tiek veikts zvans. Tas veido z\u012bmolu, pirms tiek nodibin\u0101ts pilns kontakts, un tad p\u0101r\u0113jo paveic p\u0101rdo\u0161anas p\u0101rst\u0101vji.<\/p>\r\n\r\n\r\n\r\n

Ja mekl\u0113jat izaugsmes strat\u0113\u0123ijas konsult\u0101cijas vai uz klientu apkalpo\u0161anu balst\u012btas m\u0101rketinga a\u0123ent\u016bras, varat apmekl\u0113t m\u016bsu pakalpojumu sada\u013ca<\/a>.<\/em><\/p>","protected":false},"excerpt":{"rendered":"

Uz kontu balst\u012bts m\u0101rketings ir veids, k\u0101 koncentr\u0113t uz\u0146\u0113muma strat\u0113\u0123iskos centienus un klientu p\u0101rvald\u012bbu. L\u016bk, k\u0101 tas var pal\u012bdz\u0113t j\u016bsu uz\u0146\u0113mumam.<\/p>","protected":false},"author":1,"featured_media":12881,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","footnotes":""},"categories":[18,13,10],"tags":[266,267,268,269],"wl_entity_type":[47],"class_list":["post-8928","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-client-management","category-online-marketing-en","category-online-presence","tag-account-based-marketing","tag-client-management","tag-conversational-account-based-marketing","tag-conversational-growth-strategy","wl_entity_type-article"],"acf":[],"yoast_head":"\nAccount-Based Marketing & Conversational Strategies 101 - Promoguy Digital Marketing Agency<\/title>\n<meta name=\"description\" content=\"Account-Based Marketing is a means of focusing the company's strategic efforts and client management. 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