{"id":8965,"date":"2022-06-21T11:35:19","date_gmt":"2022-06-21T11:35:19","guid":{"rendered":"https:\/\/promoguy.nl\/how-antitrust-laws-affect-ecommerce-marketing\/"},"modified":"2025-04-05T14:32:14","modified_gmt":"2025-04-05T14:32:14","slug":"how-antitrust-laws-affect-ecommerce-marketing","status":"publish","type":"post","link":"https:\/\/promoguy.nl\/lv\/blog\/2022\/06\/21\/how-antitrust-laws-affect-ecommerce-marketing\/","title":{"rendered":"K\u0101 pretmonopola likumi ietekm\u0113 e-komerciju un m\u0101rketingu"},"content":{"rendered":"

T\u0101di tehnolo\u0123iju giganti k\u0101 Apple, Amazon un Google ir izmantoju\u0161i monopola varu da\u017e\u0101dos veidos. Tom\u0113r tas bie\u017ei vien ir noticis uz r\u0113\u0137ina gan pat\u0113r\u0113t\u0101jiem, gan mazajiem uz\u0146\u0113mumiem, k\u0101 rezult\u0101t\u0101 rad\u0101s kliedziens<\/em> ties\u012bbu aktiem. \u0145emot v\u0113r\u0101, ka ASV, iesp\u0113jams, tiks pie\u0146emti pretmonopola likumi, ir v\u0113rts izp\u0113t\u012bt, k\u0101 \u0161ie likumi var\u0113tu ietekm\u0113t e-komerciju un to, k\u0101 tie var\u0113tu ietekm\u0113t e-komerciju. m\u0101rketings<\/a>.<\/p>\r\n\r\n\r\n\r\n

Kas ir pretmonopola likumi<\/h2>\r\n\r\n\r\n\r\n

Pretmonopola politika<\/a> likums ir ties\u012bbu akts, kas pie\u0146emts ar m\u0113r\u0137i regul\u0113t uz\u0146\u0113m\u0113jdarb\u012bbas praksi, lai nodro\u0161in\u0101tu god\u012bgu konkurenci. Tie darbojas k\u0101 veids, k\u0101 uzlabot konkurenci tirg\u016b un nov\u0113rst monopoliz\u0101ciju.<\/p>\r\n\r\n\r\n\r\n

Kas ir monopoli un trasti? Par monopoliem k\u013c\u016bst uz\u0146\u0113mumi, kas izr\u0101da p\u0101rm\u0113r\u012bgu varu un apspie\u017e jebk\u0101du konkurenci. Lai monopolu var\u0113tu uzskat\u012bt par monopolu, tam ir j\u0101ieg\u016bst liel\u0101k\u0101 tirgus da\u013ca un j\u0101sp\u0113j dikt\u0113t tirgus sp\u0113kus. Nelikum\u012bgi monopoli veidojas tad, ja monopols ne vienm\u0113r nodro\u0161ina lab\u0101ku produktu, bet gan ierobe\u017eo konkurenci.<\/p>\r\n\r\n\r\n\r\n

L\u012bdz\u012bgi ar\u012b trests ir vair\u0101ki uz\u0146\u0113mumi vai ekonomikas dal\u012bbnieki, kas karteliz\u0113 tirgu un dikt\u0113 pied\u0101v\u0101jumu un cenas. \u0160ie uz\u0146\u0113mumi var kop\u0101 veidot tirgus sadusmojumu, radot negod\u012bgu tirgus ierobe\u017eo\u0161anu.<\/p>\r\n\r\n\r\n\r\n

Monopols var g\u016bt pozit\u012bvu pe\u013c\u0146u, jo tas var ierobe\u017eot tirgu un rad\u012bt \u0161\u0137\u0113r\u0161\u013cus ien\u0101k\u0161anai tirg\u016b. Lai gan piln\u012bga konkurence nav iesp\u0113jama, ir nepiecie\u0161ama zin\u0101ma izv\u0113les iesp\u0113ja, lai pat\u0113r\u0113t\u0101jiem nodro\u0161in\u0101tu lab\u0101kas izv\u0113les iesp\u0113jas. Galvenais pretmonopola ties\u012bbu aktu m\u0113r\u0137is ir ierobe\u017eot \u0161o monopolij\u0101m rakstur\u012bgo resursu uzkr\u0101\u0161anu.<\/p>\r\n\r\n\r\n\r\n

Tie ir da\u017e\u0101da veida. Da\u017ei pretmonopola likumi, piem\u0113ram, \u0160\u0113rmana likums, aizliedz l\u012bgumus, kombin\u0101cijas un sazv\u0113rest\u012bbas, kas nepamatoti ierobe\u017eo starpvalstu un \u0101rvalstu tirdzniec\u012bbu. Savuk\u0101rt Clayton Antitrust Act v\u0113r\u0161as pret apvieno\u0161anos vai p\u0101r\u0146em\u0161anu, kas var mazin\u0101t konkurenci. Cits likums - FTC likums - aizliedz negod\u012bgas konkurences metodes starpvalstu tirdzniec\u012bb\u0101.<\/p>\r\n\r\n\r\n\r\n

N\u0101kotnes ASV ties\u012bbu akti un to v\u0113lam\u0101 ietekme<\/h2>\r\n\r\n\r\n
\r\n
\"Amazon<\/figure>\r\n<\/div>\r\n\r\n\r\n

Nesen ASV pazi\u0146oja par noteiktu pretmonopola pas\u0101kumu piem\u0113ro\u0161anu pret ASV tehnolo\u0123iju gigantiem. Uz\u0146\u0113mums Amazon ir ticis kritiz\u0113ts par t\u0101 kait\u012bgo ietekmi uz mazumtirdzniec\u012bbas nozari. Lai gan Amazon apgalvo, ka t\u0101 da\u013ca no visiem mazumtirdzniec\u012bbas p\u0101rdo\u0161anas apjomiem ASV ir 5 %, eMarketer p\u0113t\u012bjums liecina, ka 40 % no visiem tie\u0161saistes mazumtirdzniec\u012bbas p\u0101rdo\u0161anas apjomiem ir no \u0161\u012bs platformas.<\/p>\r\n\r\n\r\n\r\n

Baidena pretmonopola m\u0113r\u0137i var b\u016bt v\u0113rsti ar\u012b pret Amazon un Google datu v\u0101k\u0161anas infrastrukt\u016bru. Daudzas valstis ir m\u0113r\u0137tiec\u012bgi v\u0101ku\u0161as datus<\/a> praksi da\u017e\u0101du iemeslu d\u0113\u013c. Tas var\u0113tu nopietni ietekm\u0113t digit\u0101l\u0101 m\u0101rketinga un e-komercijas nozari, jo \u012bpa\u0161i attiec\u012bb\u0101 uz ieteikumu algoritmiem t\u0101d\u0101s vietn\u0113s k\u0101 Google un Amazon.<\/p>\r\n\r\n\r\n\r\n

ES ir ar\u012b v\u0113rsusies pret tehnolo\u0123iju monopoli un negod\u012bga prakse.<\/a>. Attiec\u012bb\u0101 uz t\u0101diem uz\u0146\u0113mumiem k\u0101 Apple pretmonopola likumi var\u0113tu ietekm\u0113t to, k\u0101 tie p\u0101rdod, p\u0113rk un izvieto lietotnes savos veikalos. Apple pa\u0161laik iekas\u0113 maksu par jebkuru pirkumu, kas uz\u0146\u0113mumiem liek paaugstin\u0101t cenas vai segt izmaksas. Rezult\u0101t\u0101 t\u0101di uz\u0146\u0113mumi k\u0101 Netflix pieprasa lietot\u0101jiem ieg\u0101d\u0101ties savas lietotnes citur, lai izvair\u012btos no maks\u0101m.<\/p>\r\n\r\n\r\n\r\n

V\u0113l viena joma, uz kuru v\u0113rsti pretmonopola ties\u012bbu akti, ir aparat\u016bras standarti. Piem\u0113ram, Apple ir monopolists attiec\u012bb\u0101 uz pal\u012bgier\u012bc\u0113m, piem\u0113ram, l\u0101d\u0113t\u0101jiem un kabe\u013ciem. Lai nov\u0113rstu \u0161\u0101da veida monopoliz\u0101ciju, ties\u012bbu aktos var noteikt, ka uz\u0146\u0113mumi iev\u0113ro univers\u0101lus standartus.<\/p>\r\n\r\n\r\n\r\n

Pa\u0161reiz\u0113jo ASV pretmonopola likumu piem\u0113ro\u0161ana<\/h2>\r\n\r\n\r\n\r\n

Pretmonopoliz\u0101cijas pas\u0101kumi ir nep\u0101rprotams neto ieguvums sabiedr\u012bbai. Tom\u0113r tie saskaras ar vair\u0101k\u0101m probl\u0113m\u0101m, kas tos padara maz\u0101k efekt\u012bvus vai pat neprodukt\u012bvus.<\/p>\r\n\r\n\r\n\r\n

Lai gan princip\u0101 tie ir lieliski, daudziem pretmonopola pieteikumiem ir maza ietekme. FTC, piem\u0113ram, neuzliek nek\u0101dus sodus, un tehnolo\u0123iju uz\u0146\u0113mumi ir sp\u0113ju\u0161i to netrauc\u0113ti apiet. T\u0101pat, t\u0101 k\u0101 sp\u0113k\u0101 eso\u0161ie likumi ir diezgan veci, ASV uz\u0146\u0113mumi neatbilst prec\u012bz\u0101m precedenta noteiktaj\u0101m defin\u012bcij\u0101m. Piem\u0113ram, Facebook apgalvo, ka tas nav monopolists, jo past\u0101v citas platformas, ne\u0146emot v\u0113r\u0101 t\u0101 milz\u012bgo ietekmi un sp\u0113ju dikt\u0113t. digit\u0101lais<\/a> rekl\u0101mas tendences un inform\u0101ciju.<\/p>\r\n\r\n\r\n\r\n

Tom\u0113r pretmonopola pas\u0101kumu piem\u0113ro\u0161ana ar\u012b agr\u0101k ir bijusi \u013coti izdev\u012bga. . Standard Oil sadal\u012b\u0161an\u0101s 1910. gados.<\/a> ASV vald\u012bba ir lielisks piem\u0113rs. T\u0101 rezult\u0101t\u0101 tika pan\u0101kta god\u012bg\u0101ka konkurence un resursu sadale. ASV vald\u012bba ar\u012b ieviesa \u0160ermana likums pret Microsoft<\/a>, t\u0101d\u0113j\u0101di bru\u0123\u0113jot ce\u013cu daudz liel\u0101kai konkurencei tehnolo\u0123iju jom\u0101.<\/p>\r\n\r\n\r\n\r\n

Lai gan pretmonopola likumi pag\u0101tn\u0113 ir biju\u0161i noder\u012bgi, da\u017ek\u0101rt tiem ir bijusi ar\u012b ne tik v\u0113lama ietekme. Piem\u0113ram, vai, atskatoties atpaka\u013c, \u0160erma\u0146a pretmonopola likums vienm\u0113r ir bijis veiksm\u012bgs, lai sasniegtu taj\u0101 izvirz\u012btos m\u0113r\u0137us? N\u0113. Paties\u012bb\u0101 tam da\u017ek\u0101rt bija pret\u0113js efekts, jo tas k\u013cuva ar\u012b par arodbiedr\u012bbu apspie\u0161anas l\u012bdzekli.<\/p>\r\n\r\n\r\n\r\n

Ko uz\u0146\u0113mumiem noz\u012bm\u0113 pretmonopola likumi?<\/h2>\r\n\r\n\r\n
\r\n
\"\"<\/figure>\r\n<\/div>\r\n\r\n\r\n

\u0160ie ties\u012bbu akti var main\u012bt veidu, k\u0101 uz\u0146\u0113mumi iesaist\u0101s e-komercijas m\u0101rketings un p\u0101rvald\u012bba<\/a>. K\u0101 min\u0113ts iepriek\u0161, Amazon ir galvenais avots visu veidu uz\u0146\u0113mumiem.<\/p>\r\n\r\n\r\n\r\n

Atkar\u012bb\u0101 no t\u0101, k\u0101di noteikumi tiek piem\u0113roti Amazon, var b\u016bt nepiecie\u0161ams main\u012bt uz\u0146\u0113mumu \u012bstenot\u0101s digit\u0101l\u0101 m\u0101rketinga strat\u0113\u0123ijas. Pa\u0161reiz\u0113j\u0101 platformas sist\u0113ma nodro\u0161ina Amazon konkurences priek\u0161roc\u012bbas e-komercijas m\u0101rketing\u0101 un p\u0101rdo\u0161an\u0101, jo t\u0101 izvieto savus produktus priek\u0161pl\u0101n\u0101 un centr\u0101laj\u0101 viet\u0101, vienlaikus samazinot konkurentu vietu pirkumu lodzi\u0146\u0101 (kas b\u016btiski ietekm\u0113 redzam\u012bbu).<\/p>\r\n\r\n\r\n\r\n

Ietekme liel\u0101 m\u0113r\u0101 b\u016bs atkar\u012bga no t\u0101, k\u0101da veida pretmonopola pas\u0101kumi tiks veikti. Ja ASV vald\u012bba sadal\u012bs Alphabet vai Apple, lietot\u0146u veikali var\u0113tu main\u012bt savu darb\u012bbu. politika<\/a> b\u016btiski. Ja tie ievie\u0161 noteikumus konkurences veicin\u0101\u0161anai, izmai\u0146as var b\u016bt sal\u012bdzino\u0161i nelielas (interfeisa izmai\u0146as, lai par\u0101d\u012btu pla\u0161\u0101ku produktu kl\u0101stu, algoritma uzlabojumi, lai mazin\u0101tu favor\u012btismu), cenu noteik\u0161ana<\/a> izmai\u0146as u. c.).<\/p>\r\n\r\n\r\n\r\n

Apple darb\u012bbas sadal\u012b\u0161ana var b\u016bt posto\u0161a Apple konkurences priek\u0161roc\u012bb\u0101m. Iesp\u0113jams, tas noz\u012bm\u0113tu, ka uz\u0146\u0113mumam b\u016bs j\u0101maina sava maks\u0101jumu sh\u0113ma, nodro\u0161inot god\u012bgu vietu citiem uz\u0146\u0113mumiem. Attiec\u012bb\u0101 uz aparat\u016bru Eiropas Komisija ir ar\u012b ierosin\u0101jusi pl\u0101nus, lai ne\u013cautu Apple main\u012bt uzl\u0101des piesl\u0113gvietas un ierobe\u017eotu uz\u0146\u0113mumu ar univers\u0101lu standartu. Tas var\u0113tu b\u016btiski samazin\u0101t vi\u0146u pa\u0161u l\u0101d\u0113t\u0101ju p\u0101rdo\u0161anas apjomus.<\/p>\r\n\r\n\r\n\r\n

Ietekme uz e-komercijas platformas lietot\u0101jiem<\/h3>\r\n\r\n\r\n\r\n

Attiec\u012bb\u0101 uz digit\u0101lo m\u0101rketingu da\u017ei likumi, kas ierobe\u017eo monopola varu, var\u0113tu main\u012bt situ\u0101ciju Amazon. Tas var\u0113tu noz\u012bm\u0113t maz\u0101ku konkurenci ar Amazon pa\u0161u produkti<\/a> un aizliegums platformai izmantot iek\u0161\u0113jos datus, lai atbalst\u012btu t\u0101s darb\u012bbu. Likumi var ar\u012b aizliegt platform\u0101m main\u012bt cenu noteik\u0161anas l\u012bgumus ar p\u0101rdev\u0113jiem. Pa\u0161laik \u0161\u0101di nol\u012bgumi Amazon liedz p\u0101rdev\u0113jiem noteikt zem\u0101kas cenas cit\u0101s platform\u0101s.<\/p>\r\n\r\n\r\n\r\n

L\u012bdz\u012bgi ar\u012b Amazon pa\u0161reiz\u0113jais darb\u012bbas veids liek lietot\u0101jiem ieg\u0101d\u0101ties papildu pakalpojumus, kas sad\u0101rdzina cenas. Tas dod Amazon pa\u0161u produktiem priek\u0161roc\u012bbas (produkti, kas bie\u017ei tiek kop\u0113ti no konkurentiem). Ties\u012bbu aktos var\u0113tu b\u016bt paredz\u0113ts ierobe\u017eot \u0161o platformas iez\u012bmi, lai veicin\u0101tu konkur\u0113tsp\u0113j\u012bg\u0101ku atmosf\u0113ru.<\/p>\r\n\r\n\r\n\r\n

Pretmonopola ties\u012bbu akti var ietekm\u0113t ar\u012b datu v\u0101k\u0161anu e-komercijas un soci\u0101lo pla\u0161sazi\u0146as l\u012bdzek\u013cu platform\u0101s. Datu v\u0101k\u0161anas likumi var\u0113tu ietekm\u0113t borta m\u0101rketinga funkciju (piem\u0113ram, anal\u012btikas) kvalit\u0101ti. Amazon jau v\u0113las kop\u012bgot datus<\/a> tikai t\u0101p\u0113c, lai nov\u0113rstu \u0161o likumu pie\u0146em\u0161anu.<\/p>\r\n\r\n\r\n\r\n

Kopum\u0101 pretmonopola pas\u0101kumi ir nepiecie\u0161ami, jo internets k\u013c\u016bst aizvien vair\u0101k karteliz\u0113ts. Maz\u0101kiem uz\u0146\u0113mumiem ir j\u0101maks\u0101 diezgan daudz tehnolo\u0123iju gigantiem, lai efekt\u012bvi darbotos to platform\u0101s. Tom\u0113r, k\u0101 par\u0101d\u012bts \u0161aj\u0101 rakst\u0101, pretmonopola likumi var b\u016bt ar\u012b ar lamat\u0101m, un tie j\u0101veido uzman\u012bgi.<\/p>","protected":false},"excerpt":{"rendered":"

Tech giants like Apple, Amazon, and Google have been enjoying monopoly power in many different ways. However, this has often come at the expense of both consumers and small businesses, leading to a clamour for legislation. With the possibility of antitrust laws on the way in the US, it may be worth examining how these […]<\/p>\n","protected":false},"author":1,"featured_media":12874,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","footnotes":""},"categories":[13,19,14],"tags":[262,263,264],"wl_entity_type":[47,54,51],"class_list":["post-8965","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online-marketing-en","category-online-store","category-trends","tag-antitrust-laws","tag-media","tag-monopolies","wl_entity_type-article","wl_entity_type-faq-page","wl_entity_type-news-article"],"acf":[],"yoast_head":"\nHow Antitrust Laws Affect eCommerce & Marketing - Promoguy Digital Marketing Agency<\/title>\n<meta name=\"description\" content=\"With a new spate of antitrust laws on the way in the US, let's examine how such legislation affects both eCommerce and Digital Marketing.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/promoguy.nl\/lv\/blog\/2022\/06\/21\/how-antitrust-laws-affect-ecommerce-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"lv_LV\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Antitrust Laws Affect eCommerce & Marketing\" \/>\n<meta property=\"og:description\" content=\"With a new spate of antitrust laws on the way in the US, let's examine how such legislation affects both eCommerce and Digital Marketing.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/promoguy.nl\/lv\/blog\/2022\/06\/21\/how-antitrust-laws-affect-ecommerce-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Promoguy Digital Marketing Agency\" \/>\n<meta property=\"article:published_time\" content=\"2022-06-21T11:35:19+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-05T14:32:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2022\/06\/2023-09_PROMOGUY_Antitrust-Laws.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2000\" \/>\n\t<meta property=\"og:image:height\" content=\"475\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"promoguynl\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"promoguynl\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 min\u016btes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/promoguy.nl\\\/blog\\\/2022\\\/06\\\/21\\\/how-antitrust-laws-affect-ecommerce-marketing\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/promoguy.nl\\\/blog\\\/2022\\\/06\\\/21\\\/how-antitrust-laws-affect-ecommerce-marketing\\\/\"},\"author\":{\"name\":\"promoguynl\",\"@id\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/#\\\/schema\\\/person\\\/f1e99bd6c6305ded79f1214882575dc7\"},\"headline\":\"How Antitrust Laws Affect eCommerce & Marketing\",\"datePublished\":\"2022-06-21T11:35:19+00:00\",\"dateModified\":\"2025-04-05T14:32:14+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/promoguy.nl\\\/blog\\\/2022\\\/06\\\/21\\\/how-antitrust-laws-affect-ecommerce-marketing\\\/\"},\"wordCount\":1189,\"publisher\":{\"@id\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/promoguy.nl\\\/blog\\\/2022\\\/06\\\/21\\\/how-antitrust-laws-affect-ecommerce-marketing\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/promoguy.nl\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/2023-09_PROMOGUY_Antitrust-Laws.png\",\"keywords\":[\"antitrust laws\",\"media\",\"Monopolies\"],\"articleSection\":[\"Online Marketing\",\"Online Store\",\"Trends\"],\"inLanguage\":\"lv-LV\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/promoguy.nl\\\/blog\\\/2022\\\/06\\\/21\\\/how-antitrust-laws-affect-ecommerce-marketing\\\/\",\"url\":\"https:\\\/\\\/promoguy.nl\\\/blog\\\/2022\\\/06\\\/21\\\/how-antitrust-laws-affect-ecommerce-marketing\\\/\",\"name\":\"How Antitrust Laws Affect eCommerce & Marketing - Promoguy Digital Marketing Agency\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/promoguy.nl\\\/blog\\\/2022\\\/06\\\/21\\\/how-antitrust-laws-affect-ecommerce-marketing\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/promoguy.nl\\\/blog\\\/2022\\\/06\\\/21\\\/how-antitrust-laws-affect-ecommerce-marketing\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/promoguy.nl\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/2023-09_PROMOGUY_Antitrust-Laws.png\",\"datePublished\":\"2022-06-21T11:35:19+00:00\",\"dateModified\":\"2025-04-05T14:32:14+00:00\",\"description\":\"With a new spate of antitrust laws on the way in the US, let's examine how such legislation affects both eCommerce and Digital Marketing.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/promoguy.nl\\\/blog\\\/2022\\\/06\\\/21\\\/how-antitrust-laws-affect-ecommerce-marketing\\\/#breadcrumb\"},\"inLanguage\":\"lv-LV\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/promoguy.nl\\\/blog\\\/2022\\\/06\\\/21\\\/how-antitrust-laws-affect-ecommerce-marketing\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"lv-LV\",\"@id\":\"https:\\\/\\\/promoguy.nl\\\/blog\\\/2022\\\/06\\\/21\\\/how-antitrust-laws-affect-ecommerce-marketing\\\/#primaryimage\",\"url\":\"https:\\\/\\\/promoguy.nl\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/2023-09_PROMOGUY_Antitrust-Laws.png\",\"contentUrl\":\"https:\\\/\\\/promoguy.nl\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/2023-09_PROMOGUY_Antitrust-Laws.png\",\"width\":2000,\"height\":475,\"caption\":\"Antitrust laws\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/promoguy.nl\\\/blog\\\/2022\\\/06\\\/21\\\/how-antitrust-laws-affect-ecommerce-marketing\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How Antitrust Laws Affect eCommerce & Marketing\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/#website\",\"url\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/\",\"name\":\"Promoguy Digital Marketing Agency\",\"description\":\"Performance Marketing Agency\",\"publisher\":{\"@id\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"lv-LV\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/#organization\",\"name\":\"Promoguy Digital Marketing Agency\",\"url\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"lv-LV\",\"@id\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/promoguy.nl\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/PROMOGUY_LOGO_RGB_Main-versions_White-logo.svg\",\"contentUrl\":\"https:\\\/\\\/promoguy.nl\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/PROMOGUY_LOGO_RGB_Main-versions_White-logo.svg\",\"width\":362,\"height\":82,\"caption\":\"Promoguy Digital Marketing Agency\"},\"image\":{\"@id\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/#\\\/schema\\\/person\\\/f1e99bd6c6305ded79f1214882575dc7\",\"name\":\"promoguynl\",\"sameAs\":[\"https:\\\/\\\/promoguy.nl\"],\"url\":\"https:\\\/\\\/promoguy.nl\\\/lv\\\/blog\\\/author\\\/promoguynl\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"K\u0101 pretmonopola likumi ietekm\u0113 e-komerciju un m\u0101rketingu - Promoguy Digit\u0101l\u0101 m\u0101rketinga a\u0123ent\u016bra","description":"T\u0101 k\u0101 ASV tiek pie\u0146emti jauni pretmonopola likumi, apl\u016bkosim, k\u0101 \u0161ie ties\u012bbu akti ietekm\u0113 gan e-komerciju, gan digit\u0101lo m\u0101rketingu.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/promoguy.nl\/lv\/blog\/2022\/06\/21\/how-antitrust-laws-affect-ecommerce-marketing\/","og_locale":"lv_LV","og_type":"article","og_title":"How Antitrust Laws Affect eCommerce & Marketing","og_description":"With a new spate of antitrust laws on the way in the US, let's examine how such legislation affects both eCommerce and Digital Marketing.","og_url":"https:\/\/promoguy.nl\/lv\/blog\/2022\/06\/21\/how-antitrust-laws-affect-ecommerce-marketing\/","og_site_name":"Promoguy Digital Marketing Agency","article_published_time":"2022-06-21T11:35:19+00:00","article_modified_time":"2025-04-05T14:32:14+00:00","og_image":[{"width":2000,"height":475,"url":"https:\/\/promoguy.nl\/wp-content\/uploads\/2022\/06\/2023-09_PROMOGUY_Antitrust-Laws.png","type":"image\/png"}],"author":"promoguynl","twitter_card":"summary_large_image","twitter_misc":{"Written by":"promoguynl","Est. reading time":"6 min\u016btes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/promoguy.nl\/blog\/2022\/06\/21\/how-antitrust-laws-affect-ecommerce-marketing\/#article","isPartOf":{"@id":"https:\/\/promoguy.nl\/blog\/2022\/06\/21\/how-antitrust-laws-affect-ecommerce-marketing\/"},"author":{"name":"promoguynl","@id":"https:\/\/promoguy.nl\/pt\/#\/schema\/person\/f1e99bd6c6305ded79f1214882575dc7"},"headline":"How Antitrust Laws Affect eCommerce & Marketing","datePublished":"2022-06-21T11:35:19+00:00","dateModified":"2025-04-05T14:32:14+00:00","mainEntityOfPage":{"@id":"https:\/\/promoguy.nl\/blog\/2022\/06\/21\/how-antitrust-laws-affect-ecommerce-marketing\/"},"wordCount":1189,"publisher":{"@id":"https:\/\/promoguy.nl\/pt\/#organization"},"image":{"@id":"https:\/\/promoguy.nl\/blog\/2022\/06\/21\/how-antitrust-laws-affect-ecommerce-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/promoguy.nl\/wp-content\/uploads\/2022\/06\/2023-09_PROMOGUY_Antitrust-Laws.png","keywords":["antitrust laws","media","Monopolies"],"articleSection":["Online Marketing","Online Store","Trends"],"inLanguage":"lv-LV"},{"@type":"WebPage","@id":"https:\/\/promoguy.nl\/blog\/2022\/06\/21\/how-antitrust-laws-affect-ecommerce-marketing\/","url":"https:\/\/promoguy.nl\/blog\/2022\/06\/21\/how-antitrust-laws-affect-ecommerce-marketing\/","name":"K\u0101 pretmonopola likumi ietekm\u0113 e-komerciju un m\u0101rketingu - Promoguy Digit\u0101l\u0101 m\u0101rketinga a\u0123ent\u016bra","isPartOf":{"@id":"https:\/\/promoguy.nl\/pt\/#website"},"primaryImageOfPage":{"@id":"https:\/\/promoguy.nl\/blog\/2022\/06\/21\/how-antitrust-laws-affect-ecommerce-marketing\/#primaryimage"},"image":{"@id":"https:\/\/promoguy.nl\/blog\/2022\/06\/21\/how-antitrust-laws-affect-ecommerce-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/promoguy.nl\/wp-content\/uploads\/2022\/06\/2023-09_PROMOGUY_Antitrust-Laws.png","datePublished":"2022-06-21T11:35:19+00:00","dateModified":"2025-04-05T14:32:14+00:00","description":"T\u0101 k\u0101 ASV tiek pie\u0146emti jauni pretmonopola likumi, apl\u016bkosim, k\u0101 \u0161ie ties\u012bbu akti ietekm\u0113 gan e-komerciju, gan digit\u0101lo m\u0101rketingu.","breadcrumb":{"@id":"https:\/\/promoguy.nl\/blog\/2022\/06\/21\/how-antitrust-laws-affect-ecommerce-marketing\/#breadcrumb"},"inLanguage":"lv-LV","potentialAction":[{"@type":"ReadAction","target":["https:\/\/promoguy.nl\/blog\/2022\/06\/21\/how-antitrust-laws-affect-ecommerce-marketing\/"]}]},{"@type":"ImageObject","inLanguage":"lv-LV","@id":"https:\/\/promoguy.nl\/blog\/2022\/06\/21\/how-antitrust-laws-affect-ecommerce-marketing\/#primaryimage","url":"https:\/\/promoguy.nl\/wp-content\/uploads\/2022\/06\/2023-09_PROMOGUY_Antitrust-Laws.png","contentUrl":"https:\/\/promoguy.nl\/wp-content\/uploads\/2022\/06\/2023-09_PROMOGUY_Antitrust-Laws.png","width":2000,"height":475,"caption":"Antitrust laws"},{"@type":"BreadcrumbList","@id":"https:\/\/promoguy.nl\/blog\/2022\/06\/21\/how-antitrust-laws-affect-ecommerce-marketing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/promoguy.nl\/pt\/"},{"@type":"ListItem","position":2,"name":"How Antitrust Laws Affect eCommerce & Marketing"}]},{"@type":"WebSite","@id":"https:\/\/promoguy.nl\/pt\/#website","url":"https:\/\/promoguy.nl\/pt\/","name":"Promoguy Digit\u0101l\u0101 m\u0101rketinga a\u0123ent\u016bra","description":"Veiktsp\u0113jas m\u0101rketinga a\u0123ent\u016bra","publisher":{"@id":"https:\/\/promoguy.nl\/pt\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/promoguy.nl\/pt\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"lv-LV"},{"@type":"Organization","@id":"https:\/\/promoguy.nl\/pt\/#organization","name":"Promoguy Digit\u0101l\u0101 m\u0101rketinga a\u0123ent\u016bra","url":"https:\/\/promoguy.nl\/pt\/","logo":{"@type":"ImageObject","inLanguage":"lv-LV","@id":"https:\/\/promoguy.nl\/pt\/#\/schema\/logo\/image\/","url":"https:\/\/promoguy.nl\/wp-content\/uploads\/2023\/06\/PROMOGUY_LOGO_RGB_Main-versions_White-logo.svg","contentUrl":"https:\/\/promoguy.nl\/wp-content\/uploads\/2023\/06\/PROMOGUY_LOGO_RGB_Main-versions_White-logo.svg","width":362,"height":82,"caption":"Promoguy Digital Marketing Agency"},"image":{"@id":"https:\/\/promoguy.nl\/pt\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/promoguy.nl\/pt\/#\/schema\/person\/f1e99bd6c6305ded79f1214882575dc7","name":"promoguynl","sameAs":["https:\/\/promoguy.nl"],"url":"https:\/\/promoguy.nl\/lv\/blog\/author\/promoguynl\/"}]}},"_wl_alt_label":[],"wl:entity_url":"https:\/\/data.wordlift.io\/wl1503668\/post\/how-antitrust-laws-affect-ecommerce-marketing","_links":{"self":[{"href":"https:\/\/promoguy.nl\/lv\/wp-json\/wp\/v2\/posts\/8965","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/promoguy.nl\/lv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/promoguy.nl\/lv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/promoguy.nl\/lv\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/promoguy.nl\/lv\/wp-json\/wp\/v2\/comments?post=8965"}],"version-history":[{"count":3,"href":"https:\/\/promoguy.nl\/lv\/wp-json\/wp\/v2\/posts\/8965\/revisions"}],"predecessor-version":[{"id":18792,"href":"https:\/\/promoguy.nl\/lv\/wp-json\/wp\/v2\/posts\/8965\/revisions\/18792"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/promoguy.nl\/lv\/wp-json\/wp\/v2\/media\/12874"}],"wp:attachment":[{"href":"https:\/\/promoguy.nl\/lv\/wp-json\/wp\/v2\/media?parent=8965"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/promoguy.nl\/lv\/wp-json\/wp\/v2\/categories?post=8965"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/promoguy.nl\/lv\/wp-json\/wp\/v2\/tags?post=8965"},{"taxonomy":"wl_entity_type","embeddable":true,"href":"https:\/\/promoguy.nl\/lv\/wp-json\/wp\/v2\/wl_entity_type?post=8965"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}