{"id":9131,"date":"2022-08-08T10:42:23","date_gmt":"2022-08-08T10:42:23","guid":{"rendered":"https:\/\/promoguy.nl\/smart-goals-marketing-analytics-with-google-101\/"},"modified":"2025-04-05T14:34:51","modified_gmt":"2025-04-05T14:34:51","slug":"smart-goals-marketing-analytics-with-google-101","status":"publish","type":"post","link":"https:\/\/promoguy.nl\/lv\/blog\/2022\/08\/08\/smart-goals-marketing-analytics-with-google-101\/","title":{"rendered":"Viedie m\u0113r\u0137i un m\u0101rketinga anal\u012btika ar Google 101"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Jebkura m\u0101rketinga m\u0113r\u0137is <a class=\"wl-entity-page-link\" title=\"GMA t\u012bkls\" href=\"https:\/\/promoguy.nl\/lv\/blog\/vocabulary\/communication\/\" data-id=\"https:\/\/data.wordlift.io\/wl1503668\/entity\/communication\" >sazi\u0146a<\/a> ir veicin\u0101t z\u012bmola v\u0113st\u012bjumu. Tom\u0113r ir viegl\u0101k pateikt, nek\u0101 izdar\u012bt, jo var b\u016bt \u013coti gr\u016bti nov\u0113rt\u0113t, vai m\u0113r\u0137i ir sasniegti. Tie\u0161i \u0161eit noder t\u0101das sal\u012bdzino\u0161\u0101s nov\u0113rt\u0113\u0161anas sist\u0113mas k\u0101 Google Analytics Smart Goals.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">\u0160aj\u0101 rakst\u0101 tiks apl\u016bkoti \u0161\u0101di jaut\u0101jumi:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>K\u0101p\u0113c jums to vajadz\u0113tu izmantot?<\/li>\r\n\r\n\r\n\r\n<li>K\u0101 izlemt, kurus m\u0113r\u0137us m\u0113r\u012bt.<\/li>\r\n\r\n\r\n\r\n<li>K\u0101 lietot Smart Goals un manu\u0101lu m\u0113r\u0137u noteik\u0161anu.<\/li>\r\n\r\n\r\n\r\n<li>K\u0101di b\u016btiski ierobe\u017eojumi ir GA (un k\u0101das alternat\u012bvas)?<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Apskat\u012bsim pamatus:<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Viedo m\u0113r\u0137u priek\u0161roc\u012bbas<\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Viedie m\u0113r\u0137i ir sist\u0113ma, kur\u0101 <a class=\"wl-entity-page-link\"  href=\"https:\/\/promoguy.nl\/lv\/blog\/vocabulary\/google\/\" data-id=\"https:\/\/data.wordlift.io\/wl1503668\/entity\/google\" >Google<\/a> analiz\u0113 vietnes sesijas, kas uzr\u0101da visliel\u0101ko iesaist\u012b\u0161anos, un autom\u0101tiski p\u0101rv\u0113r\u0161 t\u0101s par \"m\u0113r\u0137iem\". Tie ir piem\u0113rojami pat tad, ja jums nav konversiju izseko\u0161anas vai jebk\u0101da veida e-komercijas veiktsp\u0113jas anal\u012bzes. K\u0101 var iedom\u0101ties, tas patie\u0161\u0101m noder\u0113s, ja esat e-komercijas tirgot\u0101js vai <a class=\"wl-entity-page-link\"  href=\"https:\/\/promoguy.nl\/lv\/blog\/vocabulary\/digital\/\" data-id=\"https:\/\/data.wordlift.io\/wl1503668\/entity\/digital\" >digit\u0101lais<\/a> uz\u0146\u0113m\u0113jdarb\u012bba.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Izmantojot ma\u0161\u012bnm\u0101c\u012b\u0161anos un sare\u017e\u0123\u012btus algoritmus, pakalpojums Google Analytics sken\u0113 da\u013cu no sign\u0101la, kas tiek s\u016bt\u012bts uz j\u016bsu t\u0101lruni un no t\u0101. <a class=\"wl-entity-page-link\" title=\"D\u017eannal Ali\" href=\"https:\/\/promoguy.nl\/lv\/blog\/vocabulary\/website\/\" data-id=\"https:\/\/data.wordlift.io\/wl1503668\/entity\/website\" >t\u012bmek\u013ca vietne<\/a> lai noteiktu, kuriem no tiem ir visliel\u0101kais konversijas potenci\u0101ls. Tas pie\u0161\u0137ir \u0161iem m\u0113r\u0137iem punktu skaitu, \u013caujot lietot\u0101jiem g\u016bt ieskatu apmekl\u0113t\u0101ju sesij\u0101. <a class=\"wl-entity-page-link\"  href=\"https:\/\/promoguy.nl\/lv\/blog\/vocabulary\/duration\/\" data-id=\"https:\/\/data.wordlift.io\/wl1503668\/entity\/duration\" >ilgums<\/a>, lapas sesij\u0101, atra\u0161an\u0101s vieta, ier\u012bce un p\u0101rl\u016bkprogrammas tips.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">T\u0101tad, k\u0101 Google rekl\u0101mas var pal\u012bdz\u0113t jums sasniegt j\u016bsu biznesa m\u0113r\u0137us, izmantojot Smart Goals? M\u0113r\u0137u noteik\u0161ana k\u0101 krit\u0113rijs <a class=\"wl-entity-page-link\"  href=\"https:\/\/promoguy.nl\/lv\/blog\/vocabulary\/tool\/\" data-id=\"https:\/\/data.wordlift.io\/wl1503668\/entity\/tool\" >r\u012bks<\/a>, visus \u0161os skait\u013cus ievieto kontekst\u0101 un tos pareizi novirza. Anal\u012btikas sist\u0113ma var pal\u012bdz\u0113t noteikt jomas, kur\u0101s j\u016bsu kampa\u0146as ir vissp\u0113c\u012bg\u0101k\u0101s, un sniegt ieteikumus uzlabojumiem.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">K\u0101 noteikt m\u0113r\u0137us m\u0101rketinga kampa\u0146\u0101m<\/h3>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" class=\"wp-image-9139\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2022\/08\/browser-g437c7020b_1280-700x515.png\" alt=\"Viedo m\u0113r\u0137u anal\u012bze\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Pla\u0161\u0101k\u0101 kontekst\u0101, iesp\u0113jams, j\u016bs interes\u0113, k\u0101 izlemt, kurus m\u0113r\u0137us sasniegt. Galu gal\u0101 ir svar\u012bgi prec\u012bzi zin\u0101t, uz ko v\u0113rst savu kampa\u0146u. Ir daudz veidu, k\u0101 noteikt m\u0113r\u0137us, ta\u010du \u0161aj\u0101 proces\u0101 ir 4 nepiecie\u0161amie so\u013ci: <strong>Analiz\u0113t<\/strong> eso\u0161os procesus, lai atrastu jomas, kur\u0101s ir nepiecie\u0161ami uzlabojumi, <strong>noteikt<\/strong> k\u0101di r\u0101d\u012bt\u0101ji ir nepiecie\u0161ami, lai g\u016btu pan\u0101kumus, <strong>kvantitat\u012bvi nov\u0113rt\u0113t .<\/strong> un <strong>nov\u0113rt\u0113t<\/strong> \u012bstenoto izmai\u0146u pan\u0101kumiem.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Katr\u0101 posm\u0101 m\u0113r\u0137is tiek virz\u012bts no visp\u0101r\u012bga uz konkr\u0113tu. L\u016bk, piem\u0113rs:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Probl\u0113ma: nepiecie\u0161ams ieg\u016bt vair\u0101k B2B klientu<\/li>\r\n\r\n\r\n\r\n<li>Anal\u012bze: lai gan t\u012bmek\u013ca vietnes apmekl\u0113t\u0101ju skaits ir virs vid\u0113j\u0101 l\u012bme\u0146a, tie netiek pietiekami \u0101tri p\u0101rv\u0113rsti par klientiem. Turpm\u0101ka anal\u012bze liecina, ka apmekl\u0113t\u0101ji nav v\u0113lam\u0101 m\u0113r\u0137a grupa.<\/li>\r\n\r\n\r\n\r\n<li>Noteikts un kvantitat\u012bvi noteikts r\u0101d\u012bt\u0101js: palielin\u0101t konversijas koeficientu par 20%, lai optimiz\u0113tu m\u0101rketinga ROA.<\/li>\r\n\r\n\r\n\r\n<li>Piem\u0113rot\u0101 strat\u0113\u0123ija: Uzlabot UX, pied\u0101v\u0101t atlaides, pievienot gad\u012bjumu izp\u0113ti, lai piesaist\u012btu klientus, p\u0101riet uz tie\u0161o m\u0101rketingu, lai koncentr\u0113tos uz prec\u012bzu m\u0113r\u0137auditoriju, uzlabot SEO un pievienot e-pasta abon\u0113\u0161anas lodzi\u0146u.<\/li>\r\n\r\n\r\n\r\n<li>Rezult\u0101ti: 18% pieaugums vad\u012bt\u0101ju konversij\u0101s. Lai sasniegtu m\u0113r\u0137a r\u0101d\u012bt\u0101jus, var b\u016bt nepiecie\u0161amas papildu izmai\u0146as. Atgriezieties pie anal\u012bzes un s\u0101ciet procesu no jauna<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">M\u0113r\u0137u efektivit\u0101te ir tik laba, cik labi j\u016bs tos m\u0113rojat, un Google Analytics sist\u0113ma M\u0113r\u0137i ir b\u016btiska m\u0113r\u012b\u0161anas procesa da\u013ca.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">K\u0101 iestat\u012bt gudrus m\u0113r\u0137us pakalpojum\u0101 Google Analytics<\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">GA ir divu veidu m\u0113r\u0137i: m\u0113r\u0137i un viedie m\u0113r\u0137i. At\u0161\u0137ir\u012bba ir t\u0101da, ka viedie m\u0113r\u0137i ir autom\u0101tiski, bet ar\u012b ierobe\u017eoti. P\u0101r\u0113jie m\u0113r\u0137u veidi ir manu\u0101li, un j\u016bs varat iestat\u012bt 20 no tiem, lai m\u0113r\u012btu da\u017e\u0101dus r\u0101d\u012bt\u0101jus.<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\r\n<div class=\"wp-block-embed__wrapper\">https:\/\/youtu.be\/2Ke3-0Jsl-I<\/div>\r\n<\/figure>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Vispirms da\u017ei priek\u0161noteikumi autom\u0101tisko m\u0113r\u0137u sasnieg\u0161anai. Lai izmantotu Viedos m\u0113r\u0137us, jums ir nepiecie\u0161ams:<\/p>\r\n\r\n\r\n\r\n<ol class=\"wp-block-list\">\r\n<li>Uz <a href=\"https:\/\/support.google.com\/analytics\/analytics\/answer\/1033961\">sasaistiet savus Analytics un Google Ads kontus.<\/a>.<\/li>\r\n\r\n\r\n\r\n<li>Lai veiktu pien\u0101c\u012bgu anal\u012bzi, rekl\u0101mas kontiem ir ar\u012b j\u0101s\u016bta pietiekama datpl\u016bsma uz j\u016bsu vietni. Pirms Smart Goals ir pieejami, Google rekl\u0101mu klik\u0161\u0137iem j\u0101aptver vair\u0101k nek\u0101 500 Analytics sesiju p\u0113d\u0113j\u0101 m\u0113ne\u0161a laik\u0101. Ja kont\u0101 \u0161aj\u0101 laika period\u0101 izv\u0113l\u0113tajam skatam ir maz\u0101k par 250 sesij\u0101m, Smart Goals tiks atsl\u0113gti. Tas notiek tikai l\u012bdz br\u012bdim, kad uzraudz\u012bbai ir pieejami 500 vai vair\u0101k sesiju.<\/li>\r\n\r\n\r\n\r\n<li>L\u012bdz\u012bgi ir noteikta aug\u0161\u0113j\u0101 robe\u017ea p\u0101rskatu snieg\u0161anas skatam. Tas nedr\u012bkst sa\u0146emt vair\u0101k par 10 miljoniem sesiju 30 dienu laik\u0101.<\/li>\r\n\r\n\r\n\r\n<li>Jums ir ar\u012b j\u0101aktiviz\u0113 pakalpojuma Google Analytics datu kop\u012bgo\u0161anas iestat\u012bjums\u00a0<strong>Google produkti un pakalpojumi<\/strong>.<\/li>\r\n<\/ol>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Papildus viedajiem m\u0113r\u0137iem varat iestat\u012bt ar\u012b virkni citu manu\u0101lu m\u0113r\u0137u. \u0160eit ir saraksts ar Google Analytics pieejamajiem m\u0113r\u0137iem:<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-table is-style-stripes\">\r\n<table>\r\n<tbody>\r\n<tr>\r\n<th>M\u0113r\u0137a tips<\/th>\r\n<th>Apraksts<\/th>\r\n<th>Piem\u0113rs<\/th>\r\n<\/tr>\r\n<tr>\r\n<td>Galam\u0113r\u0137is<\/td>\r\n<td>Lietot\u0101js piek\u013c\u016bst konkr\u0113tai vietnes lapai vai vietnei.<\/td>\r\n<td><em>Paldies, ka re\u0123istr\u0113j\u0101ties!<\/em>\u00a0t\u012bmek\u013ca lapa vai lietotne <a class=\"wl-entity-page-link\"  href=\"https:\/\/promoguy.nl\/lv\/blog\/vocabulary\/screen\/\" data-id=\"https:\/\/data.wordlift.io\/wl1503668\/entity\/screen\" >ekr\u0101ns<\/a><\/td>\r\n<\/tr>\r\n<tr>\r\n<td>Ilgums<\/td>\r\n<td>Sesijas, kas ilgst noteiktu laiku vai ilg\u0101k.<\/td>\r\n<td>atbalsta vietn\u0113 pavad\u012btas 10 min\u016btes vai ilg\u0101k<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>Lapas\/ekr\u0101ni vien\u0101 sesij\u0101<\/td>\r\n<td>Lietot\u0101js skat\u0101s noteiktu lapu vai ekr\u0101nu skaitu.<\/td>\r\n<td>Ir iel\u0101d\u0113tas 5 lapas vai ekr\u0101ni<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>Pas\u0101kums<\/td>\r\n<td>Darb\u012bba ir defin\u0113ta k\u0101 notikums, kas tiek aktiviz\u0113ts.<\/td>\r\n<td>Soci\u0101lo t\u012bklu ieteikumi, video atska\u0146o\u0161ana, rekl\u0101mas klik\u0161\u0137i<\/td>\r\n<\/tr>\r\n<\/tbody>\r\n<\/table>\r\n<\/figure>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">\u013boti noder\u012bga \u0161o m\u0113r\u0137u funkcija ir t\u0101, ka katrai konversijai var pie\u0161\u0137irt naudas v\u0113rt\u012bbu. T\u0101d\u0113j\u0101di j\u016bs varat pievienot naudas apr\u0113\u0137inus t\u0101d\u0101m liet\u0101m k\u0101 skat\u012bjumi un videoklipu atska\u0146o\u0161ana vai rekl\u0101mas ROI. Google Analytics m\u0113r\u0137u galam\u0113r\u0137i var ar\u012b sekot l\u012bdzi da\u017e\u0101du jomu apmekl\u0113jumiem, lai nov\u0113rt\u0113tu interesi, jo \u012bpa\u0161i par informat\u012bvaj\u0101m lap\u0101m.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Ierobe\u017eojumi un alternat\u012bvi\/papildu digit\u0101lie pakalpojumi<\/h2>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" class=\"wp-image-9140\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2022\/08\/google-g40fb07dc9_1920-700x369.jpg\" alt=\"Smart Goals Google Analytics\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Lai gan pakalpojums Google Analytics ir b\u016btisks ikvienam m\u0101rketinga pas\u0101kumam, tam ir ar\u012b savi ierobe\u017eojumi.<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Viedos m\u0113r\u0137us nevar konfigur\u0113t vai piel\u0101got.<\/li>\r\n\r\n\r\n\r\n<li>Vien\u0101 skat\u012bjum\u0101 ir at\u013cauts izmantot tikai vienu Gudro m\u0113r\u0137i.<\/li>\r\n\r\n\r\n\r\n<li>Vi\u0146i var izmantot 1 no 20 pieejamaj\u0101m v\u0101rtu viet\u0101m.<\/li>\r\n\r\n\r\n\r\n<li>Sist\u0113mu nevar izmantot mobilo lietot\u0146u skatiem.<\/li>\r\n\r\n\r\n\r\n<li>Tiem ir ar\u012b ierobe\u017eojumi attiec\u012bb\u0101 uz skat\u012bjumiem, kas sa\u0146em vair\u0101k nek\u0101 1 miljonu apmekl\u0113jumu dien\u0101.<\/li>\r\n\r\n\r\n\r\n<li>Viedie m\u0113r\u0137i neatbalsta skata caurskat\u012b\u0161anu <a class=\"wl-entity-page-link\"  href=\"https:\/\/promoguy.nl\/lv\/blog\/vocabulary\/conversions\/\" data-id=\"https:\/\/data.wordlift.io\/wl1503668\/entity\/conversions\" >Konversijas<\/a> (VTC) vai starpier\u012b\u010du konversijas Google rekl\u0101m\u0101s.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">K\u0101dus datus Google Analytics m\u0113r\u0137i nesp\u0113j izsekot? Viss, kas nav sesijas ilgums, lapas sesij\u0101, atra\u0161an\u0101s vieta, ier\u012bce un p\u0101rl\u016bkprogrammas tips, k\u0101 tas bija m\u016bsu p\u0113d\u0113j\u0101 p\u0101rbaud\u0113. T\u0101d\u0113j\u0101di netiek \u0146emti v\u0113r\u0101 da\u017ei b\u016btiski atskaites punkti, piem\u0113ram, atteikumu r\u0101d\u012bt\u0101ji, konkr\u0113tas lapas darb\u012bbas un daudz kas cits.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Turkl\u0101t, lai gan GA ir \u013coti labs instruments iek\u0161\u0113j\u0101s statistikas m\u0113r\u012b\u0161anai, m\u0113s iesak\u0101m izmantot SEMrush vai Ahrefs, lai veiktu \u0101r\u0113jo anal\u012bzi, piem\u0113ram, skat\u012bjumu un bounce rate. Lai sagatavotu sal\u012bdzino\u0161o statistiku atspogu\u013cojo\u0161us krit\u0113rijus, \u0161\u012bs citas programmas var b\u016bt lab\u0101k piem\u0113rotas konkurentu anal\u012bzei.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><em>Ja mekl\u0113jat m\u0101rketinga anal\u012bzes pakalpojumus vai m\u0101rketinga anal\u012bzes konsult\u0101cijas, esat \u012bstaj\u0101 viet\u0101. Promoguy sniedz abus \u0161os pakalpojumus un virkni citu digit\u0101l\u0101 m\u0101rketinga pakalpojumu. <a href=\"https:\/\/promoguy.nl\/lv\/about\/#services\" target=\"_blank\" rel=\"noreferrer noopener\">Noklik\u0161\u0137iniet \u0161eit, lai uzzin\u0101tu vair\u0101k<\/a>.<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Jebkuras m\u0101rketinga komunik\u0101cijas m\u0113r\u0137is ir veicin\u0101t z\u012bmola v\u0113st\u012bjumu. T\u0101p\u0113c apl\u016bkosim pamatus.<\/p>","protected":false},"author":1,"featured_media":12853,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","footnotes":""},"categories":[11,13],"tags":[252,32,251,250],"wl_entity_type":[47,54],"class_list":["post-9131","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-data-analytics","category-online-marketing-en","tag-digital-services","tag-google-analytics","tag-marketing-analytics","tag-smart-goals","wl_entity_type-article","wl_entity_type-faq-page"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.8 (Yoast SEO v27.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Smart Goals &amp; Marketing Analytics with Google 101 - Promoguy Digital Marketing Agency<\/title>\n<meta name=\"description\" content=\"Google Analytics Smart Goals system can help you benchmark your marketing campaigns and activities. 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