{"id":9268,"date":"2022-09-19T09:21:41","date_gmt":"2022-09-19T09:21:41","guid":{"rendered":"https:\/\/promoguy.nl\/rebranding-strategies-for-online-marketing\/"},"modified":"2024-09-25T20:44:30","modified_gmt":"2024-09-25T20:44:30","slug":"rebranding-strategies-for-online-marketing","status":"publish","type":"post","link":"https:\/\/promoguy.nl\/lv\/blog\/2022\/09\/19\/rebranding-strategies-for-online-marketing\/","title":{"rendered":"Z\u012bmolved\u012bbas strat\u0113\u0123ijas tie\u0161saistes m\u0101rketingam"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Uz\u0146\u0113muma z\u012bmols ir galvenais veids, k\u0101 veidot uz\u0146\u0113muma t\u0113lu pat\u0113r\u0113t\u0101ju apzi\u0146\u0101. T\u0101p\u0113c \u0161is t\u0113ls nep\u0101rtraukti main\u0101s, jo gaume un tendences main\u0101s, piel\u0101gojoties jauniem laikmetiem. Z\u012bmoliem attiec\u012bgi j\u0101piel\u0101gojas un j\u0101izgudro sevi no jauna. T\u0101p\u0113c ir nepiecie\u0161ama z\u012bmola mai\u0146a.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Izveidot piln\u012bgi jaunu z\u012bmola identit\u0101ti var b\u016bt sare\u017e\u0123\u012bti, jo tas ir pretrun\u0101 ar iepriek\u0161\u0113jiem priek\u0161statiem. Tom\u0113r daudziem uz\u0146\u0113mumiem ir izdevies atjaunot savu t\u0113lu un komunik\u0101cijas stilu, lai g\u016btu pan\u0101kumus. \u0160aj\u0101 rakst\u0101 apl\u016bkosim, k\u0101p\u0113c un k\u0101 z\u012bmoli maina savu t\u0113lu, k\u0101 ar\u012b da\u017eus izmanto\u0161anas piem\u0113rus, no kuriem varam m\u0101c\u012bties.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">K\u0101p\u0113c main\u012bt uz\u0146\u0113muma z\u012bmolu?<\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">\u0145emot v\u0113r\u0101 to, cik sare\u017e\u0123\u012bta var b\u016bt piln\u012bgi jaunu z\u012bmola vadl\u012bniju izveide, k\u0101p\u0113c uz\u0146\u0113mumam vajadz\u0113tu main\u012bt z\u012bmolu? Turkl\u0101t, k\u0101 uz\u0146\u0113mums visp\u0101r nosaka, kad tam ir nepiecie\u0161ams kaut ko main\u012bt?<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Apsverot z\u012bmola mai\u0146u, uz\u0146\u0113mumam ir j\u0101uzdod tr\u012bs galvenie jaut\u0101jumi:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Vai j\u016bs sasniedzat savu m\u0113r\u0137auditoriju?<\/li>\r\n\r\n\r\n\r\n<li>Vai j\u016bsu tirgus ir main\u012bjies?<\/li>\r\n\r\n\r\n\r\n<li>Cik liel\u0101 m\u0113r\u0101 j\u016bsu pan\u0101kumu tr\u016bkums ir saist\u012bts ar t\u0113lu un komunik\u0101ciju?<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Vienk\u0101r\u0161\u0101k sakot, z\u012bmola p\u0101rveido\u0161ana var pal\u012bdz\u0113t to saska\u0146ot ar j\u016bsu klientu gaumi. Tas var b\u016bt tik vienk\u0101r\u0161i k\u0101 vieglas izmai\u0146as logotip\u0101, lai liktu cilv\u0113kiem run\u0101t un ar m\u016bsdien\u012bgu izskatu izceltu da\u017eus virsrakstus. Tas var b\u016bt ar\u012b kaut kas tikpat radik\u0101ls k\u0101 aug\u0161up\u0113ja p\u0101rveido\u0161ana, kas prasa b\u016btiski main\u012bt komunik\u0101cijas stilu, sazi\u0146as politiku, attieksmi pret z\u012bmolu un daudz ko citu.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">Cik var izmaks\u0101t z\u012bmola mai\u0146a?<\/h3>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" class=\"wp-image-9275\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2022\/09\/Rebranding-Types.png\" alt=\"Rebranding veidi Strukt\u016bra\" \/><\/figure>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Uz\u0146\u0113muma z\u012bmola mai\u0146as vid\u0113j\u0101s izmaksas ir atkar\u012bgas no t\u0101 darb\u012bbas m\u0113roga. Maz\u0101k\u0101 m\u0113rog\u0101 z\u012bmola atjauno\u0161ana var izmaks\u0101t no $30 000 l\u012bdz $50 000 par periodu no viena finan\u0161u ceturk\u0161\u0146a l\u012bdz gandr\u012bz pusgadam. Z\u012bmola atjauno\u0161ana uz\u0146\u0113mumam var izmaks\u0101t no $60 000 l\u012bdz $80 000 pusgada laik\u0101 vai nedaudz vair\u0101k. Visbeidzot, kapit\u0101lais remonts ir visd\u0101rg\u0101kais - tas maks\u0101 aptuveni $100 000 l\u012bdz $250 000 8 m\u0113ne\u0161u l\u012bdz gada laik\u0101.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">\u0160\u012bs apl\u0113ses var b\u016bt aptuvenas, ta\u010du t\u0101s atbilst nepiecie\u0161amo izmai\u0146u apjomam. Da\u017ek\u0101rt tas ir d\u0101rgs pas\u0101kums, t\u0101p\u0113c z\u012bmola elementu mai\u0146a var pras\u012bt da\u017e\u0101da l\u012bme\u0146a izmai\u0146as atkar\u012bb\u0101 no t\u0101, cik liel\u0101 m\u0113r\u0101 z\u012bmola identit\u0101te neatbilst pat\u0113r\u0113t\u0101ju v\u0113lm\u0113m. Svar\u012bgi atz\u012bm\u0113t, ka nav stingru noteikumu un robe\u017eas starp \u0161\u012bm kategorij\u0101m bie\u017ei var b\u016bt neskaidras.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Vislab\u0101k ir sekot l\u012bdzi laikam. Ja v\u0113laties noskaidrot, cik bie\u017ei uz\u0146\u0113mumam vajadz\u0113tu main\u012bt z\u012bmolu, pareiz\u0101 atbilde ir - tik bie\u017ei, cik nepiecie\u0161ams. Tom\u0113r vairums uz\u0146\u0113mumu, kas ir izveidoju\u0161i ori\u0123in\u0101lu toni un uztveri, ik p\u0113c 5-10 gadiem veic izmai\u0146as. Tas k\u013c\u016bst par ritu\u0101lu p\u0101rejai no viena uz\u0146\u0113muma laikmeta uz n\u0101kamo.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Z\u012bmolved\u012bbas procesa posmi<\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Piln\u012bga z\u012bmola mai\u0146a var ietvert daudz posmu:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Identific\u0113jiet galveno probl\u0113mu: Jums ir j\u0101b\u016bt p\u0101rliecin\u0101tam, ka z\u012bmola mai\u0146a atrisin\u0101s probl\u0113mu, ko risin\u0101t\/.<\/li>\r\n\r\n\r\n\r\n<li>Pie\u0146emt l\u0113mumu par z\u012bmola mai\u0146as person\u0101lu: Atkar\u012bb\u0101 no jaun\u0101 z\u012bmola veido\u0161anas m\u0113roga un j\u016bsu uz\u0146\u0113muma, jums j\u0101izlemj, vai str\u0101d\u0101t ar savu iek\u0161\u0113jo komandu vai \u0101r\u0113jo z\u012bmola mai\u0146as a\u0123ent\u016bru.<\/li>\r\n\r\n\r\n\r\n<li>Tirgus un konkurentu anal\u012bze: Iepaz\u012bstiet savu vidi un konkurentus, lai izprastu jaun\u0101k\u0101s tendences, nozares standartus un pat\u0113r\u0113t\u0101ju gaumi.<\/li>\r\n\r\n\r\n\r\n<li>Auditorijas anal\u012bze: Tirgus anal\u012bzes specifisk\u0101ka versija ir saist\u012bta ar to, lai noteiktu, kas ir un kas nav j\u016bsu tirg\u016b, k\u0101 ar\u012b to, k\u0101 j\u016bs varat piel\u0101got savu v\u0113st\u012bjumu vi\u0146u v\u0113lm\u0113m.<\/li>\r\n\r\n\r\n\r\n<li>Z\u012bmolu rev\u012bzija: Identific\u0113jiet, kas darbojas un kas nestr\u0101d\u0101, noskaidrojiet, cik saska\u0146ota ir visa j\u016bsu ikonogr\u0101fija un v\u0113st\u012bjumi, noskaidrojiet, vai j\u016bsu v\u0113rt\u012bbas ir j\u0101atjaunina, un apziniet savu jauno misiju un v\u012bziju.<\/li>\r\n\r\n\r\n\r\n<li>Izveidojiet z\u012bmola komunik\u0101cijas strat\u0113\u0123iju: Komunik\u0101cij\u0101 apvienojiet visus aspektus (vair\u0101k par to t\u0101l\u0101k tekst\u0101).<\/li>\r\n\r\n\r\n\r\n<li>Izstr\u0101d\u0101jiet t\u0113lu un vadl\u012bnijas: Izlemiet, k\u0101 j\u016bs padar\u012bsiet savu komunik\u0101ciju ikonisku ar saviem att\u0113liem, valodu un stilu.<\/li>\r\n\r\n\r\n\r\n<li>Izveidojiet savu z\u012bmolu un apkopojiet atsauksmes: Tikl\u012bdz esat pieejams, ir svar\u012bgi p\u0101rliecin\u0101ties, vai j\u016bs tiekat uztverts atbilsto\u0161i iecer\u0113tajam. Uzklausiet auditoriju, veiciet testus un, ja nepiecie\u0161ams, piel\u0101gojiet. Da\u017ei uz\u0146\u0113mumi ir pietiekami lieli, lai z\u012bmola mai\u0146as pazi\u0146ojums pats par sevi k\u013c\u016btu par lielu st\u0101stu, par kuru ir v\u0113rts sacelt lielu a\u017eiot\u0101\u017eu.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">Z\u012bmola komunik\u0101cijas strat\u0113\u0123ijas izveide<\/h3>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" class=\"wp-image-9294\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2022\/09\/communication-gee2ab1a36_1920-700x434.jpg\" alt=\"\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Kad esat noskaidrojis, ka probl\u0113ma ir saist\u012bta ar j\u016bsu z\u012bmola veido\u0161anu, veicis s\u0101kotn\u0113jo pat\u0113r\u0113t\u0101ju izp\u0113ti un izl\u0113mis par sava z\u012bmola pamatprincipiem, ir pien\u0101cis laiks izveidot z\u012bmola komunik\u0101cijas strat\u0113\u0123iju. Pirmais solis \u0161aj\u0101 proces\u0101 ir p\u0101rbaud\u012bt, kuri z\u012bmola elementi rada probl\u0113mu, un izlemt par z\u012bmola mai\u0146as m\u0113rogu. Atsvaidzin\u0101\u0161anas proced\u016bras sal\u012bdzin\u0101jum\u0101 ar kapit\u0101lo remontu var b\u016bt \u013coti at\u0161\u0137ir\u012bgas, t\u0101p\u0113c vislab\u0101k to zin\u0101t iepriek\u0161.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">N\u0101kamais solis ir atgriezties pie pamatiem. Atcerieties, ka visa z\u012bmola veido\u0161ana ir j\u0101veido, pamatojoties uz pamatv\u0113rt\u012bb\u0101m un z\u012bmola identit\u0101ti (ja vien uz\u0146\u0113mums netiek piln\u012bb\u0101 p\u0101rveidots, un t\u0101d\u0101 gad\u012bjum\u0101 pat \u0161ie parasti stabilie aspekti var main\u012bties). Sal\u012bdziniet elementus, kurus v\u0113laties main\u012bt, ar z\u012bmola pamatelementiem.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">T\u0101l\u0101k ir j\u0101izstr\u0101d\u0101 rekl\u0101ma ar vienotu z\u012bmola komunik\u0101cijas stilu. Ja j\u016bsu z\u012bmols ir saist\u012bts ar efektivit\u0101ti un fut\u016brismu, varat izp\u0113t\u012bt, k\u0101di dizaini izskat\u0101s progres\u012bvi. Un otr\u0101di, ja j\u016bsu z\u012bmols balst\u0101s uz vesel\u012bgu, p\u0101rlaic\u012bgu attieksmi, iesp\u0113jams, v\u0113l\u0113sieties noskaidrot, kas cilv\u0113kiem rada nostal\u0123iju vai uztic\u012bbas saj\u016btu. P\u0101rk\u0101rtojiet savu tekstu, t\u012bmek\u013ca vietni, vizu\u0101lo dizainu un strat\u0113\u0123iju, lai balst\u012btos uz \u0161\u012bm emocij\u0101m.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Tas ir sare\u017e\u0123\u012bts process, t\u0101p\u0113c iesak\u0101m izlas\u012bt m\u016bsu rakstu par to, k\u0101 izstr\u0101d\u0101t <a href=\"https:\/\/promoguy.nl\/lv\/blog\/brand-strategy-communicating-brand-story\/\" target=\"_blank\" rel=\"noreferrer noopener\">z\u012bmola st\u0101sts<\/a> un piem\u0113rojot to attiec\u012bb\u0101 uz <a class=\"wl-entity-page-link\"  href=\"https:\/\/promoguy.nl\/lv\/blog\/vocabulary\/marketing\/\" data-id=\"https:\/\/data.wordlift.io\/wl1503668\/entity\/marketing\" >m\u0101rketings<\/a>.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">Z\u012bmola v\u0113st\u012bjumu veido\u0161ana<\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Komunik\u0101cijas strat\u0113\u0123ijas ir ilgtermi\u0146a jaut\u0101jums, bet zi\u0146ojumapmai\u0146a ir \u0101trdarb\u012bga operat\u012bv\u0101 puse. Attiec\u012bb\u0101 uz zi\u0146ojumapmai\u0146u nav noteikumu, kas \u013cautu sasniegt prec\u012bzu rezult\u0101tu. Tom\u0113r ir metodes, kas atvieglo l\u0113mumu pie\u0146em\u0161anu par v\u0113st\u012bjumu un \u013cauj saglab\u0101t konsekventu balss izteikumu. Visos j\u016bsu zi\u0146ojumos ir j\u0101\u0146em v\u0113r\u0101 \u0161ie minim\u0101lie elementi:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Z\u012bmola b\u016bt\u012bba (balss, tonis, person\u012bba): Vai esat form\u0101ls vai neform\u0101ls? Draudz\u012bgs vai profesion\u0101ls? moderns vai klasisks? Tam j\u0101b\u016bt balst\u012btam uz to, k\u0101das emocijas v\u0113laties, lai klienti izj\u016bt.<\/li>\r\n\r\n\r\n\r\n<li>Tagline: Fr\u0101ze, kas uzreiz atsauc atmi\u0146\u0101 j\u016bsu uz\u0146\u0113mumu (McDonald's ir \"I'm lovin' it\", Nike ir \"Just Do it\").<\/li>\r\n\r\n\r\n\r\n<li>V\u0113rt\u012bbas prop: Ko j\u016bs pied\u0101v\u0101jat, ko neviens cits nevar pied\u0101v\u0101t gan kognit\u012bv\u0101, gan emocion\u0101l\u0101 zi\u0146\u0101? Piem\u0113ram, \"m\u0113s ra\u017eojam automobi\u013cus, kas iemieso sp\u0113ka un klases saj\u016btu\".<\/li>\r\n\r\n\r\n\r\n<li>Z\u012bmola zi\u0146ojumu p\u012bl\u0101ri: K\u0101 j\u016bs \u012bstenojat savu v\u0113rt\u012bbu pied\u0101v\u0101jumu? Saska\u0146\u0101 ar iepriek\u0161 min\u0113to piem\u0113ru par automa\u0161\u012bnu: \"jaun\u0101k\u0101s tehnolo\u0123ijas, v\u0113sturiski dizaineri un ekskluz\u012bva klientu atlase, kas padara m\u016bsu automa\u0161\u012bnas retas\".<\/li>\r\n\r\n\r\n\r\n<li>Pier\u0101d\u012bjumu punkti: Esiet vair\u0101k nek\u0101 tikai runas. Par\u0101diet saviem klientiem, ka varat fiziski izpild\u012bt sol\u012bjumus, ko sniedzat savos v\u0113st\u012bjumos. Sniedziet da\u017eus statistikas datus un klientu atsauksmes, lai paspilgtin\u0101tu p\u0101rdo\u0161anas pied\u0101v\u0101jumu.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">No \u0161iem elementiem uz\u0146\u0113mumi var izveidot konsekventu v\u0113st\u012bjumu, kas j\u0101iev\u0113ro visiem to m\u0101rketinga speci\u0101listiem.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">Padomi z\u012bmola mai\u0146ai<\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">T\u0101 k\u0101 z\u012bmola veido\u0161ana var b\u016bt vair\u0101k m\u0101ksla nek\u0101 zin\u0101tne (t\u0101p\u0113c to ir gr\u016bti prec\u012bzi noteikt), \u0161eit ir da\u017ei da\u017e\u0101di padomi, kas jums var pal\u012bdz\u0113t.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Run\u0101jot par est\u0113tiku, <strong>konsekvence un elast\u012bgums ir galvenie faktori.<\/strong>. Jums ir nepiecie\u0161ams logotips, kuru ir viegli izmantot visur, kur\u0161 ir atpaz\u012bstams un var ieg\u016bt da\u017e\u0101das formas. Lab\u0101kajiem logotipiem piem\u012bt vienk\u0101r\u0161\u012bba, kas padara tos \u013coti univers\u0101lus (Apple, Windows, Playstation utt.). Tiem j\u0101b\u016bt ar uzreiz paman\u0101mu kr\u0101su sh\u0113mu, piem\u0113ram, Google logotipam.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Lauka tests <strong>emocion\u0101l\u0101s asoci\u0101cijas<\/strong> ar klientiem, izmantojot sinon\u012bmus. Noskaidrojiet, k\u0101das saj\u016btas v\u0113laties, lai j\u016bsu z\u012bmols izraisa, un m\u0113\u0123iniet t\u0101s atspogu\u013cot. Kad cilv\u0113ki dom\u0101 par Mercedes, vi\u0146i dom\u0101 par klasi. Kad vi\u0146i dom\u0101 par Coca Cola, vi\u0146i izt\u0113lojas z\u012bmolu ar presti\u017eu mantojumu. Saska\u0146ota sazi\u0146as strat\u0113\u0123ija izrais\u012bs \u0161\u012bs asoci\u0101cijas, kas liecina par veiksm\u012bgu z\u012bmola veido\u0161anu.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">P\u0113c tam, kad esat izv\u0113l\u0113jies da\u017eus kandid\u0101tus. <strong>j\u016bsu zi\u0146ojumu un rekl\u0101mu test\u0113\u0161ana uz vietas.<\/strong>. A\/B testi var b\u016bt iz\u0161\u0137iro\u0161i, pal\u012bdzot uzlabot zi\u0146ojumu vair\u0101ku p\u0101rbau\u017eu laik\u0101. Varat ar\u012b izm\u0113\u0123in\u0101t fokusa grupas logotipiem, lai redz\u0113tu, k\u0101 tos p\u0101rbauda j\u016bsu demogr\u0101fisk\u0101 grupa.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Z\u012bmolved\u012bbas veiksmes st\u0101sti<\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">\u0160eit ir da\u017ei gad\u012bjumi, kas ilustr\u0113 z\u012bmolved\u012bbas un alternat\u012bvu z\u012bmolved\u012bbas strat\u0113\u0123iju noz\u012bmi.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">\u0112d svaigu p\u0101rtiku, klientu apkalpo\u0161anas uzlabo\u0161ana un Subway z\u012bmola mai\u0146a<\/h3>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" class=\"wp-image-9288\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2022\/09\/unnamed-1.png\" alt=\"Subway logotipa z\u012bmola atsvaidzin\u0101\u0161ana\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Ja k\u0101dam z\u012bmolam bija nepiecie\u0161ams main\u012bt z\u012bmolu, tad tas bija Subway. Produktam nebija nek\u0101 slikta, ta\u010du daudzie komunik\u0101cijas skand\u0101li un \u013coti satrauco\u0161ais gad\u012bjums ar \"Subway\". <a href=\"https:\/\/www.republicworld.com\/entertainment-news\/others\/what-happened-to-jared-from-subway-why-was-he-arrested-and-where-is-he-now-find-out.html\" target=\"_blank\" rel=\"noreferrer noopener\">vi\u0146u p\u0101rst\u0101vja juridisk\u0101s probl\u0113mas<\/a> kav\u0113 uz\u0146\u0113muma sabiedrisko attiec\u012bbu veido\u0161anu.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Uz\u0146\u0113mums izv\u0113l\u0113j\u0101s atsvaidzin\u0101t sava z\u012bmola komunik\u0101ciju un rekl\u0101mu, ievie\u0161ot jaunu logotipu, izskatu un tie\u0161saistes strat\u0113\u0123iju. Papildus tam, ka rekl\u0101m\u0101 tika piesaist\u012bti augsta l\u012bme\u0146a sportisti (izmantojot z\u012bmola v\u0113rt\u012bb\u0101s ietverto sol\u012bjumu par vesel\u012bbu), uz\u0146\u0113mums divk\u0101r\u0161oja klientu apkalpo\u0161anu, izmantojot tie\u0161saistes integr\u0101ciju. Uzlabots <a class=\"wl-entity-page-link\"  href=\"https:\/\/promoguy.nl\/lv\/blog\/vocabulary\/digital\/\" data-id=\"https:\/\/data.wordlift.io\/wl1503668\/entity\/digital\" >digit\u0101lais<\/a> pas\u016bt\u012b\u0161anas process Subway lietotn\u0113, Subway.com un tre\u0161o pu\u0161u pieg\u0101des partneru vietn\u0113 \u013c\u0101va izmantot v\u0113l vienu galveno v\u0113rt\u012bbu - \u0113din\u0101\u0161anas pakalpojumu piel\u0101go\u0161anu.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Lab\u0101ka, lietot\u0101jam draudz\u012bg\u0101ka metode, k\u0101 ar\u012b sauklis \"Eat Fresh Refresh\", logotipa mai\u0146a un \"fanu iecien\u012bt\u0101k\u0101s\" abonementu iesp\u0113jas pievieno\u0161ana fran\u0161\u012bzes fili\u0101l\u0113s uz\u0146\u0113mumam deva tik \u013coti vajadz\u012bgo impulsu. Kop\u0161 t\u0101 laika tas ir k\u013cuvis par galveno \u0101tr\u0101s \u0113din\u0101\u0161anas uz\u0146\u0113mumu z\u012bmola mai\u0146as veiksmes st\u0101stu.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">Siemens k\u013c\u016bst par Unify<\/h3>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" class=\"wp-image-9284\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2022\/09\/intelligent-infrastructure-1006x564-1-700x392.jpg\" alt=\"Siemens z\u012bmola mai\u0146a\" \/>\r\n<figcaption class=\"wp-element-caption\">Att\u0113ls ar: Siemens<\/figcaption>\r\n<\/figure>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Tehnolo\u0123iju un pla\u0161a pat\u0113ri\u0146a elektronikas ra\u017eot\u0101js Siemens ilgu laiku bija iestr\u0113dzis pag\u0101tn\u0113. T\u0101 paz\u012bstam\u0101kie produkti 2000. gados bija mobilie t\u0101lru\u0146i, bet p\u0113d\u0113j\u0101s desmitgad\u0113s tie vairs nav biju\u0161i pat\u0113r\u0113t\u0101ju vid\u016b tik popul\u0101ri. Tas liecin\u0101ja, ka uz\u0146\u0113mumam ir j\u0101main\u0101s l\u012bdzi laikam.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Tehnolo\u0123iju uz\u0146\u0113mumiem ir j\u0101iemieso fut\u016bristiska est\u0113tika, t\u0101p\u0113c Siemens izskats, izj\u016bta un logotips bija j\u0101atjaunina. Tas bija \u012bpa\u0161i nepiecie\u0161ams, jo Siemens atteic\u0101s no sava vec\u0101 t\u0113la un p\u0101rtapa par mantotu z\u012bmolu, kas uzsver savu ietekmi uz sabiedr\u012bbu. Pirmais veids, k\u0101 vi\u0146i to pan\u0101ca, bija ar saukli<a href=\"https:\/\/new.siemens.com\/gr\/en\/company\/topic-areas\/ingenuity-for-life.html\" target=\"_blank\" rel=\"noreferrer noopener\">Izgudrot\u012bba dz\u012bvei<\/a>' un uzsverot to m\u0101rketingu tr\u012bs galvenaj\u0101s jom\u0101s: ra\u017eo\u0161anas n\u0101kotne, ilgtsp\u0113j\u012bga ener\u0123ija un inteli\u0123enta infrastrukt\u016bra.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Vispasaules m\u0113roga z\u012bmols, kas ir orient\u0113ts uz inov\u0101cij\u0101m, p\u0101rveido z\u012bmola komunik\u0101ciju un uzsver darb\u012bbas un strat\u0113\u0123isko p\u0101reju uz automatiz\u0101ciju un digitaliz\u0101ciju. To uzsver ar\u012b jaunais z\u012bmola izskats un valoda, koncentr\u0113joties uz cilv\u0113kiem un uzsverot soci\u0101lo labumu:<\/p>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" class=\"wp-image-9286\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2022\/09\/Screenshot-2022-09-12-at-12.56.30-1-700x459.png\" alt=\"\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Emocion\u0101la apz\u012bm\u0113juma un mantojuma izmanto\u0161ana ir bijusi galvenais faktors, kas pal\u012bdz\u0113ja Siemens k\u0101 konglomer\u0101tam k\u013c\u016bt iev\u0113rojamam. Kop\u0161 t\u0101 laika \u0161\u012b p\u0101rorient\u0113\u0161an\u0101s ir bijusi veiksm\u012bga un atdz\u012bvin\u0101jusi interesi par z\u012bmolu, apvienojot t\u0101 \u013coti daudzveid\u012bgo produktu portfeli.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">MailChimp no e-pasta pakalpojuma k\u013c\u016bst par pilnv\u0113rt\u012bgu m\u0101rketinga platformu<\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">B2B z\u012bmola strat\u0113\u0123ijai ir nepiecie\u0161ama zin\u0101ma gar\u0161as deva, pat ja t\u0101 nav tik (\u0161\u0137ietami) emocion\u0101li motiv\u0113ta k\u0101 B2C. Mailchimp z\u012bmola mai\u0146a ir pier\u0101d\u012bjums tam, ka j\u016bs varat ieklaus\u012bties klientos un, izmantojot vi\u0146u atsauksmes, pal\u012bdz\u0113t papla\u0161in\u0101t savu uz\u0146\u0113mumu. L\u012bdz ar p\u0101reju uz pilnv\u0113rt\u012bgu platformu vis\u0101m uz\u0146\u0113mumu m\u0101rketinga vajadz\u012bb\u0101m, vi\u0146i main\u012bja sava z\u012bmola komunik\u0101ciju, lai uzsv\u0113rtu pilnv\u0113rt\u012bgo m\u0101rketinga pieredzi, ko tie tagad pied\u0101v\u0101.<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large is-resized\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-9290\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2022\/09\/Screenshot-2022-09-12-at-13.17.03-1-700x317.png\" alt=\"\" width=\"838\" height=\"379\" \/><\/figure>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">T\u0101 viet\u0101, lai sav\u0101 platform\u0101 uzsv\u0113rtu \"vienk\u0101r\u0161u e-pasta m\u0101rketingu\", vi\u0146i run\u0101 par rezult\u0101tiem. Jaun\u0101 lapa koncentr\u0113jas uz auditorijas un ie\u0146\u0113mumu palielin\u0101\u0161anu. \u0160is p\u0101reja uz noteikt\u0101ku apgalvojumu par pozit\u012bv\u0101m uz\u0146\u0113m\u0113jdarb\u012bbas izaugsmes iesp\u0113j\u0101m uzsver ieguvumus, nevis apraksta pakalpojumus.<\/p>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" class=\"wp-image-9291\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2022\/09\/Screenshot-2022-09-12-at-13.20.40-700x283.png\" alt=\"\" width=\"796\" height=\"322\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Iepriek\u0161\u0113j\u0101 vietn\u0113 galven\u0101 uzman\u012bba bija piev\u0113rsta platformas funkcij\u0101m, bet jaunaj\u0101 lap\u0101 ir aprakst\u012btas t\u0101s priek\u0161roc\u012bbas un v\u0113rt\u012bbas. T\u0101 viet\u0101, lai st\u0101st\u012btu par saviem pied\u0101v\u0101jumiem vai dar\u012bjumiem, t\u0101 p\u0101riet uz izaugsmi, ko t\u0101 var rad\u012bt, papildinot lapu ar slaveniem klientiem un pier\u0101d\u012bjumiem, lai nosl\u0113gtu dar\u012bjumu.<\/p>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" class=\"wp-image-9292\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2022\/09\/Screenshot-2022-09-12-at-13.22.14-700x279.png\" alt=\"\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n<p class=\"wp-block-paragraph\">\u0160is ir piem\u0113rs tam, k\u0101 uz\u0146\u0113mums pie\u0146em savu izaugsmi un ir p\u0101rliecin\u0101ts, ka tam nav j\u0101skaidro saviem klientiem. Tas papildin\u0101ts ar spilgto kr\u0101su gammu un p\u0101rliecino\u0161o, bet neform\u0101lo valodu, ko uz\u0146\u0113mums ir ieviesis.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><em>V\u0113laties main\u012bt uz\u0146\u0113muma z\u012bmolu? M\u0113s sniedzam z\u012bmola strat\u0113\u0123ijas konsult\u0101cijas un z\u012bmola strat\u0113\u0123ijas pakalpojumus klientiem vis\u0101 pasaul\u0113. Iepaz\u012bstieties ar m\u016bsu <a href=\"https:\/\/promoguy.nl\/lv\/about\/#services\" target=\"_blank\" rel=\"noreferrer noopener\">pakalpojumu lapa, lai uzzin\u0101tu vair\u0101k<\/a>.<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Uz\u0146\u0113muma z\u012bmols ir galvenais veids, k\u0101 veidot uz\u0146\u0113muma t\u0113lu pat\u0113r\u0113t\u0101ju apzi\u0146\u0101. L\u016bk, k\u0101 veiksm\u012bgi main\u012bt uz\u0146\u0113muma z\u012bmolu.<\/p>","protected":false},"author":1,"featured_media":12833,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","footnotes":""},"categories":[13,10,16],"tags":[233,234,232,235],"wl_entity_type":[47,54],"class_list":["post-9268","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online-marketing-en","category-online-presence","category-websites","tag-brand-messaging","tag-brand-strategy","tag-rebranding","tag-rebranding-types","wl_entity_type-article","wl_entity_type-faq-page"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.8 (Yoast SEO v27.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Rebranding Strategies for Online Marketing - Promoguy Digital Marketing Agency<\/title>\n<meta name=\"description\" content=\"As tastes, markets, and trends morph to suit new eras, brands should adjust and reinvent themselves. 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