{"id":9388,"date":"2022-10-17T07:42:46","date_gmt":"2022-10-17T07:42:46","guid":{"rendered":"https:\/\/promoguy.nl\/messaging-strategy-branding-trends-2022\/"},"modified":"2024-09-25T20:42:24","modified_gmt":"2024-09-25T20:42:24","slug":"messaging-strategy-branding-trends-2022","status":"publish","type":"post","link":"https:\/\/promoguy.nl\/lv\/blog\/2022\/10\/17\/messaging-strategy-branding-trends-2022\/","title":{"rendered":"Zi\u0146o\u0161anas strat\u0113\u0123ija un z\u012bmola veido\u0161anas tendences 2022"},"content":{"rendered":"<p class=\"wp-block-paragraph\">M\u0101rketinga b\u016bt\u012bba ir pareiz\u0101 br\u012bd\u012b sniegt pareizo zi\u0146u pareizajiem cilv\u0113kiem. Tas \u0161\u0137iet vienk\u0101r\u0161i, bet tas prasa daudz pl\u0101no\u0161anas un (paradoks\u0101li) iesp\u0113ju improviz\u0113t. T\u0101p\u0113c zi\u0146ojumapmai\u0146as strat\u0113\u0123ija var b\u016bt iz\u0161\u0137iro\u0161a jebkuram uz\u0146\u0113mumam.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">\u0160aj\u0101 rakst\u0101 tiks apl\u016bkotas tendences, kas j\u0101\u0146em v\u0113r\u0101, izstr\u0101d\u0101jot zi\u0146ojumapmai\u0146as strat\u0113\u0123iju. M\u0113s ar\u012b iepaz\u012bstin\u0101sim ar k\u0101du noz\u012bm\u012bgu izmanto\u0161anas gad\u012bjumu, kas ilustr\u0113 \u0161os j\u0113dzienus z\u012bmola komunik\u0101cijas un rekl\u0101mas praks\u0113. Cerams, ka tie var pal\u012bdz\u0113t pan\u0101kt korporat\u012bv\u0101s komunik\u0101cijas p\u0101rveidi maz\u0101kos uz\u0146\u0113mumos.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Zi\u0146ojumapmai\u0146as strat\u0113\u0123ijai j\u0101b\u016bt dinamiskai<\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">2022. gad\u0101 ir vair\u0101kas vietas, kur j\u016bsu zi\u0146ojums tiks par\u0101d\u012bts. Da\u017e\u0101die kan\u0101li ietver j\u016bsu soci\u0101los pla\u0161sazi\u0146as l\u012bdzek\u013cus, j\u016bsu t\u012bmek\u013ca vietni un j\u016bsu bezsaistes saturu. Tom\u0113r m\u0101rketinga speci\u0101listi aizvien bie\u017e\u0101k secina, ka zi\u0146ojumos nav sudraba pults. Tas ir novedis pie dinamisk\u0101kiem v\u0113st\u012bjumu un z\u012bmola elementu veidiem.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Divi veidi, k\u0101 tas ir visredzam\u0101k redzams, ir \u0161\u0101di. <strong>Piel\u0101gojami logotipi<\/strong> un <strong>Piel\u0101gojama zi\u0146ojumapmai\u0146a<\/strong>. Da\u017e\u0101diem kan\u0101liem un situ\u0101cij\u0101m ir noder\u012bgi da\u017e\u0101di logotipa vai soci\u0101lo mediju satura varianti, lai atspogu\u013cotu da\u017e\u0101dus uz\u0146\u0113muma elementus. Tas ir saist\u012bts ar izpratni, ka tas, kas darbojas, piem\u0113ram, Twitter, nedarbosies Instagram.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Gan v\u0113st\u012bjumu, gan z\u012bmola materi\u0101lu piel\u0101gojam\u012bba nodro\u0161ina to, ka auditorijai ir da\u017e\u0101di segmenti. Tas pal\u012bdz uz\u0146\u0113mumam saglab\u0101t vair\u0101kus aspektus, jo viena kan\u0101la valoda un form\u0101ts netiks p\u0101rnests visur citur.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">T\u0101d\u0113\u013c rodas jaut\u0101jums: k\u0101 uz\u0146\u0113mumi var izveidot z\u012bmola identit\u0101ti ar main\u012bgu z\u012bmolu? Vienm\u0113r ir svar\u012bgi p\u0101rliecin\u0101ties, ka j\u016bsu strat\u0113\u0123ija atbilst j\u016bsu z\u012bmola v\u0113st\u012bjumu sist\u0113mai, lai nodro\u0161in\u0101tu konsekvenci. Turiet vienu no \u0161\u012bm metod\u0113m pa rokai un iem\u0101ciet to jauniem darbiniekiem, lai saglab\u0101tu savu balsi parametru robe\u017e\u0101s. Var pat b\u016bt noder\u012bgi, ja jums ir da\u017e\u0101di ietvari, kas at\u0161\u0137iras da\u017e\u0101diem kan\u0101liem.<\/p>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" class=\"wp-image-9420\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2022\/10\/2022-09-PROMOGUY-info-01-700x569.png\" alt=\"Zi\u0146ojumapmai\u0146as strat\u0113\u0123ijas sist\u0113ma\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Padomi par soci\u0101lo brekingu un zi\u0146ojumapmai\u0146as strat\u0113\u0123iju<\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Z\u012bmola veido\u0161ana soci\u0101lo mediju laikmet\u0101 ir process, kas nep\u0101rtraukti main\u0101s. T\u0101p\u0113c ir svar\u012bgi atjaunin\u0101t savu z\u012bmolu, lai tas atbilstu jaunu kan\u0101lu, jaunu auditoriju un jaunas vides vajadz\u012bb\u0101m. Jaun\u0101k\u0101s tendences soci\u0101laj\u0101 z\u012bmolved\u012bb\u0101 liecina:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>TikTok m\u0101rketings b\u016bs noz\u012bm\u012bgs ieguvums<\/strong><\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">TikTok ir guvis lielu iev\u0113r\u012bbu jaunie\u0161u vid\u016b. Tai ir ar\u012b da\u017ei veikli z\u012bmolved\u012bbas un m\u0101rketinga r\u012bki, kas nav pieejami nevienai citai platformai (<a href=\"https:\/\/promoguy.nl\/lv\/blog\/tiktok-marketing-a-new-avenue-for-business-promotion\/\" target=\"_blank\" rel=\"noreferrer noopener\">ko m\u0113s aprakst\u012bj\u0101m \u0161eit<\/a>). P\u0113t\u012bjumi liecina, ka <a href=\"https:\/\/promoguy.nl\/lv\/blog\/tiktok-trends-to-look-out-for-in-2022\/\" target=\"_blank\" rel=\"noreferrer noopener\">lab\u0101k\u0101 zi\u0146ojumapmai\u0146a vietn\u0113 TikTok ir kodol\u012bga.<\/a>, kas ir stingri redi\u0123\u0113ts, lai nodro\u0161in\u0101tu \u0101tru tempu, un taj\u0101 ir iek\u013cauta m\u016bzika.<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>Pinterest un Snapchat \u013caus lab\u0101k segment\u0113t<\/strong><\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Maz\u0101kas platformas \u013cauj m\u0113r\u0137tiec\u012bg\u0101k un (da\u017ek\u0101rt) l\u0113t\u0101k izmantot rekl\u0101mas l\u012bdzek\u013cus. Veidojiet savu z\u012bmolu \u0161aj\u0101s viet\u0101s, ja t\u0101s atbilst j\u016bsu v\u0113st\u012bjumam, produktam un auditorijai.<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>Visas paz\u012bmes liecina, ka soci\u0101l\u0101 komercija palielin\u0101s<\/strong><\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Paz\u012bmes liecina, ka soci\u0101lo pla\u0161sazi\u0146as l\u012bdzek\u013cu platformas aizvien vair\u0101k integr\u0113sies veikalu vitr\u012bn\u0101s. Sagatavojiet saturu un z\u012bmolved\u012bbas materi\u0101lus lab\u0101k\u0101m e-komercijas iesp\u0113j\u0101m.<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>Video v\u0113l nezaud\u0113 popularit\u0101ti, bet audio apjoms pieaug.<\/strong><\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Video saturs joproj\u0101m ir lab\u0101kais veids, k\u0101 izplat\u012bt m\u0101rketinga v\u0113st\u012bjumu. Tom\u0113r audio saturs k\u013c\u016bst arvien popul\u0101r\u0101ks, jo palielin\u0101s podk\u0101stu klaus\u012b\u0161an\u0101s un <a href=\"https:\/\/promoguy.nl\/lv\/blog\/voice-search-audio-technology-trends-for-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">balss mekl\u0113\u0161anas optimiz\u0101cija<\/a>. Ja nepiecie\u0161ams, p\u0101rliecinieties, ka j\u016bsu z\u012bmolved\u012bb\u0101 ir iek\u013cauti at\u0161\u0137ir\u012bgi audio elementi, piem\u0113ram, ska\u0146as fragmenti, d\u017eingli un balss mekl\u0113\u0161anas atsl\u0113gv\u0101rdi.<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>Ietekm\u0113t\u0101ju m\u0101rketings strauji aug<\/strong><\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Ietekm\u0113t\u0101ji k\u013c\u016bst par arvien noz\u012bm\u012bg\u0101ku tie\u0161saistes m\u0101rketinga jomas sast\u0101vda\u013cu. Izv\u0113loties influenceru, p\u0101rliecinieties, ka vi\u0146\u0161 atbilst j\u016bsu z\u012bmola t\u0113lam un <a class=\"wl-entity-page-link\"  href=\"https:\/\/promoguy.nl\/lv\/blog\/vocabulary\/target-audience\/\" data-id=\"https:\/\/data.wordlift.io\/wl1503668\/entity\/target-audience\" >m\u0113r\u0137auditorija<\/a>. <a href=\"https:\/\/promoguy.nl\/lv\/blog\/influencer-marketing-tips-trends-2021\/\" target=\"_blank\" rel=\"noreferrer noopener\">M\u0113s esam s\u012bk\u0101k rakst\u012bju\u0161i par ietekm\u0113t\u0101ju m\u0101rketingu \u0161eit.<\/a>.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Koncentr\u0113jieties uz klientu komunik\u0101cijas p\u0101rvald\u012bbas strat\u0113\u0123iju<\/h2>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" class=\"wp-image-9422\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2022\/10\/communication-g3b63d94bc_1280-1-700x500.png\" alt=\"Klientu sazi\u0146as zi\u0146ojumapmai\u0146as strat\u0113\u0123ija\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Z\u012bmoli p\u0101r\u0101k daudz laika velta z\u012bmola iek\u0161\u0113jiem z\u012bmola aspektiem un deta\u013cu noteik\u0161anai. 2022. gad\u0101 un turpm\u0101k svar\u012bgi ir tas, k\u0101 klienti mijiedarbojas ar z\u012bmolu. J\u016bsu uzdevums ir p\u0101rliecin\u0101ties, ka komunik\u0101cijas strat\u0113\u0123ija rada noz\u012bm\u012bgas konversijas, p\u0101rdo\u0161anas apjomus un uzlabo z\u012bmola iev\u0113r\u012bbu.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Jebkur\u0101 z\u012bmola komunik\u0101cijas strat\u0113\u0123ij\u0101 klientam ir j\u0101b\u016bt pirmaj\u0101 viet\u0101. L\u016bk, da\u017ei veidi, k\u0101 to izdar\u012bt:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>Sazi\u0146as personaliz\u0113\u0161ana<\/strong>: izmantojiet klientu v\u0101rdus, lai vi\u0146i sazi\u0146\u0101 justos k\u0101 m\u0101j\u0101s un piel\u0101gotu pieredzi vi\u0146u uzved\u012bbai (piem\u0113ram, pie\u0161\u0137iriet vi\u0146iem atlaidi produktam, ko vi\u0146i parasti p\u0113rk).<\/li>\r\n\r\n\r\n\r\n<li><strong>Piel\u0101gojamas izv\u0113les<\/strong>: J\u016bsu sazi\u0146ai ir j\u0101darbojas t\u0101, lai t\u0101 vislab\u0101k atbilstu klienta vajadz\u012bb\u0101m. Pajaut\u0101jiet vi\u0146iem, kur\u0101 laik\u0101 vislab\u0101k rakst\u012bt vi\u0146iem zi\u0146ojumus, k\u0101da veida sazi\u0146u vi\u0146i izv\u0113las (teksta vai vizu\u0101lo), k\u0101 ar\u012b iesp\u0113ju atteikties no potenci\u0101li kaitino\u0161\u0101m e-pasta \u0137\u0113\u017eu v\u0113stul\u0113m.<\/li>\r\n\r\n\r\n\r\n<li><strong>Humaniz\u0113jiet savu svar\u012bgo v\u0113st\u012bjumu<\/strong>g: P\u0101rliecinieties, ka j\u016bsu klienti j\u016btas t\u0101, it k\u0101 otr\u0101 pus\u0113 b\u016btu cilv\u0113ks. Lai gan ir svar\u012bgi dele\u0123\u0113t automatiz\u0113tai automatiz\u0101cijai maznoz\u012bm\u012bgus uzdevumus, j\u016bsu galvenajiem klientiem ir nepiecie\u0161ama personiska uzman\u012bba.<\/li>\r\n\r\n\r\n\r\n<li><strong>Sekojiet l\u012bdzi iz\u0161\u0137iro\u0161ajiem piemin\u0113jumiem<\/strong>: Izveidojiet Google br\u012bdin\u0101jumus un uzraugiet savus atsl\u0113gv\u0101rdus k\u0101 zilonis. Uzziniet, k\u0101di jaut\u0101jumi rodas klientiem, un piel\u0101gojiet savas lapas, produktu pam\u0101c\u012bbas un saturu, lai nov\u0113rstu jebk\u0101dus nepareizus priek\u0161status vai p\u0101rpratumus. Lai izveidotu pa\u0161pietiekamu klientu kopienu, jums vajadz\u0113tu izmantot ar\u012b zi\u0146apmai\u0146as lietotnes vai Discord.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Run\u0101jot par zi\u0146apmai\u0146as lietotn\u0113m...<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Zi\u0146ojumapmai\u0146as lietot\u0146u strat\u0113\u0123ijas mazajiem uz\u0146\u0113mumiem<\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Ja esat mazs uz\u0146\u0113mums, jums ir j\u0101veido saikne ar savu kopienu un j\u0101veido kontakti. Kam\u0113r lielajiem uz\u0146\u0113mumiem ir j\u0101piel\u0101go savs v\u0113st\u012bjums, lai piesaist\u012btu maz\u0101ko kopsauc\u0113ju, j\u016bs varat koncentr\u0113ties uz galveno klientu b\u0101zi. Lielisks veids, k\u0101 to izdar\u012bt, ir izmantot t\u0101das zi\u0146apmai\u0146as lietotnes k\u0101 Telegram un Discord, lai veidotu kopienas.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Lai patiesi izmantotu savu potenci\u0101lu, izmantojiet savas sp\u0113jas sniegt pakalpojumus \u0161ai pietic\u012bgajai auditorijai, lai veidotu ilgtermi\u0146a kontaktus. Tie\u0161\u0101 sazi\u0146a un personaliz\u0113ta klientu apkalpo\u0161ana ir j\u016bsu galven\u0101 priek\u0161roc\u012bba. L\u016bk, k\u0101 to maksim\u0101li izmantot, izmantojot saska\u0146otu strat\u0113\u0123iju 2022. gadam:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>Automatiz\u0101cijas izmanto\u0161ana<\/strong><\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Lai p\u0101rvald\u012btu klientu jaut\u0101jumu un piepras\u012bjumu piepl\u016bdumu, varat izmantot t\u0113rz\u0113\u0161anas robotus, lai apstr\u0101d\u0101tu vismaz\u0101k sare\u017e\u0123\u012btos jaut\u0101jumus. Pareiza automatiz\u0101cija var pal\u012bdz\u0113t atvieglot daudz smaga darba.<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>Interstici\u0101lo zi\u0146ojumapmai\u0146as izmanto\u0161ana<\/strong><\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/en.wikipedia.org\/wiki\/Interstitial_webpage\" target=\"_blank\" rel=\"noreferrer noopener\">Starppiedv\u0101rdu zi\u0146ojumapmai\u0146a<\/a> ir lielisks veids, k\u0101 p\u0101rcelt klientus uz cit\u0101m lap\u0101m \u0101rpus lietotnes. Pazi\u0146ojum\u0101 j\u0101iek\u013cauj \u012bss apraksts un aicino\u0161s att\u0113ls ar USP, kas veicina CTR.<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>Starpkan\u0101lu veicin\u0101\u0161ana<\/strong><\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">K\u0101 jau iepriek\u0161 min\u0113j\u0101m, ir svar\u012bgi, lai z\u012bmola balss b\u016btu konsekventa, ta\u010du main\u012bga da\u017e\u0101dos kan\u0101los. Noskaidrojiet, cik pla\u0161s ir j\u016bsu t\u012bkls, izp\u0113tot, ko piesaist\u0101t katr\u0101 kan\u0101l\u0101, un p\u0101rliecinieties, vai tas atbilst j\u016bsu v\u0113lamajai segment\u0101cijas strat\u0113\u0123ijai. Attiec\u012bgi piel\u0101gojiet savu v\u0113st\u012bjumu, pamatojoties uz uz\u0146\u0113muma vajadz\u012bb\u0101m.<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>B\u016btisko r\u0101d\u012bt\u0101ju uzraudz\u012bba<\/strong><\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Attiec\u012bb\u0101 uz zi\u0146ojumiem un lietot\u0101ju darb\u012bb\u0101m r\u016bp\u012bgi uzraugiet to ietekmi. Izmantojiet anal\u012btiskos datus, lai noskaidrotu, kur cilv\u0113ki klik\u0161\u0137ina p\u0113c tam, kad esat public\u0113jis savu zi\u0146ojumu, lai nov\u0113rt\u0113tu t\u0101 efektivit\u0101ti.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Lieto\u0161anas gad\u012bjums: Nike un Adidas z\u012bmola un zi\u0146ojumapmai\u0146as lietojumprogrammas<\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">\u0160eit ir da\u017ei lieliski piem\u0113ri par to, k\u0101 lielie uz\u0146\u0113mumi p\u0101rvalda savu korporat\u012bvo z\u012bmolu p\u0101rvald\u012bbu un m\u0101rketinga v\u0113st\u012bjumus. Nike un Adidas ir divi liel\u0101kie masveid\u0101 ra\u017eoto apavu ra\u017eot\u0101ji, t\u0101p\u0113c ir svar\u012bgi redz\u0113t, k\u0101 tie nep\u0101rtraukti kontrast\u0113 savus v\u0113st\u012bjumus, vienlaikus saglab\u0101jot savu galveno identit\u0101ti un piem\u0113rojot da\u017eas no iepriek\u0161 uzsv\u0113rtaj\u0101m tendenc\u0113m.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">Main\u012bga logotipa un zi\u0146ojumapmai\u0146as strat\u0113\u0123ija<\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Nike z\u012bmola vadl\u012bnij\u0101s ir par\u0101d\u012bts, k\u0101 uz\u0146\u0113mums saglab\u0101 sava logotipa vari\u0101cijas, vienlaikus saglab\u0101jot b\u016btiskus elementus:<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" class=\"wp-image-9402\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2022\/10\/Screenshot-2022-10-06-at-09.18.30-700x180.png\" alt=\"Nike logotipa z\u012bmola vadl\u012bnijas\" \/><\/figure>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" class=\"wp-image-9410\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2022\/10\/Screenshot-2022-10-06-at-09.57.26-700x415.png\" alt=\"Nike logotipa vadl\u012bnijas Zi\u0146o\u0161anas strat\u0113\u0123ija\" \/><\/figure>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" class=\"wp-image-9412\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2022\/10\/Screenshot-2022-10-06-at-09.59.36-1.png\" alt=\"\" \/><\/figure>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Adidas z\u012bmola vadl\u012bnij\u0101s l\u012bdz\u012bgi ir aprakst\u012btas vair\u0101kas Adidas logotipa vari\u0101cijas, ta\u010du ir uzsv\u0113rti b\u016btiski \"do\" un \"ne\":<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" class=\"wp-image-9397\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2022\/10\/Screenshot-2022-10-05-at-14.10.22-1-700x367.png\" alt=\"Adidas z\u012bmola vadl\u012bnijas Zi\u0146o\u0161anas strat\u0113\u0123ija\" \/><\/figure>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" class=\"wp-image-9398\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2022\/10\/Screenshot-2022-10-05-at-14.11.06.png\" alt=\"Adidas sauk\u013ca z\u012bmola vadl\u012bnijas\" \/><\/figure>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" class=\"wp-image-9395\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2022\/10\/Screenshot-2022-10-05-at-14.09.36-700x533.png\" alt=\"Adidas z\u012bmola vadl\u012bniju logotips\" \/><\/figure>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">L\u016bk, k\u0101 zi\u0146ojumapmai\u0146as strat\u0113\u0123ija atspogu\u013co uz\u0146\u0113muma v\u0113rt\u012bbas, kas noteiktas zi\u0146ojumapmai\u0146as sist\u0113m\u0101:<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" class=\"wp-image-9400\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2022\/10\/Screenshot-2022-10-05-at-14.15.46-700x271.png\" alt=\"Adidas zi\u0146ojumapmai\u0146as strat\u0113\u0123ija\" \/><\/figure>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">Divvirzienu komunik\u0101cija un kopienas veido\u0161ana<\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Nike izmanto divvirzienu sazi\u0146u sav\u0101 sazi\u0146as strat\u0113\u0123ij\u0101, izmantojot Instagram un Twitter. To visp\u0101r\u0113j\u0101 strat\u0113\u0123ija ir:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Sadarbojieties ar augsta l\u012bme\u0146a cilv\u0113kiem<\/li>\r\n\r\n\r\n\r\n<li>Veicin\u0101t un izmantot lietot\u0101ju rad\u012bto saturu.<\/li>\r\n\r\n\r\n\r\n<li>Piedalieties klientu sarun\u0101s<\/li>\r\n\r\n\r\n\r\n<li>Izplat\u012bt st\u0101stu izplat\u012b\u0161anu soci\u0101lajos pla\u0161sazi\u0146as l\u012bdzek\u013cu kan\u0101los<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">L\u016bk, piem\u0113rs par Instagram iesniegumiem, ko vi\u0146i iek\u013cauj sav\u0101 soci\u0101lo pla\u0161sazi\u0146as l\u012bdzek\u013cu m\u0101rketing\u0101. Kampa\u0146ai bija pievienots r\u012bks, kas \u013c\u0101va lietot\u0101jiem izveidot \u0161os att\u0113lus. Tas ir piem\u0113rs, k\u0101 piel\u0101got un personaliz\u0113t zi\u0146ojumus, kas pal\u012bdz lietot\u0101jiem vair\u0101k iesaist\u012bties m\u0101rketinga v\u0113st\u012bjum\u0101. \u0160\u012b r\u012bka izmanto\u0161ana ar\u012b pal\u012bdz visam lietot\u0101ju rad\u012btajam saturam palikt z\u012bmola vadl\u012bnij\u0101s, z\u012bm\u0113jot rado\u0161as robe\u017eas ap klientu rad\u012bto produkciju.<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" class=\"wp-image-9406\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2022\/10\/Screenshot-2022-10-06-at-09.36.48-2-700x472.png\" alt=\"Nike Instagram m\u0101rketings\" \/>\r\n<figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.direktconcept.com\/2013\/04\/18\/nike-photoid\/\" target=\"_blank\" rel=\"noreferrer noopener\">Avots:<\/a>: Direkt Concept<\/figcaption>\r\n<\/figure>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Interesanti ar\u012b atz\u012bm\u0113t, ka izv\u0113l\u0113tie att\u0113li atbilst z\u012bmola t\u0113lam, kas noteikts vadl\u012bnij\u0101s:<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" class=\"wp-image-9409\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2022\/10\/Screenshot-2022-10-06-at-09.55.56-1-700x433.png\" alt=\"\" \/><\/figure>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">Ietekm\u0113t\u0101ju zi\u0146ojumapmai\u0146as strat\u0113\u0123ija<\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Ar\u012b Adidas ir akt\u012bvi izmantojis ietekm\u012bgos cilv\u0113kus un personaliz\u0101ciju. Izmantojot influencerus, vi\u0146i iev\u0113ro savas iepriek\u0161 min\u0113t\u0101s vadl\u012bnijas (sporta gars, koncentr\u0113\u0161an\u0101s uz sportistiem, skaidra Adidas pre\u010du att\u0113lo\u0161ana utt.). \u0160iem att\u0113liem sekoja st\u0101sti par sportist\u0113m.<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" class=\"wp-image-9407\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2022\/10\/d1ff68910cfa74b277425b307f8a9a39-700x419.png\" alt=\"Adidas Ietekm\u0113t\u0101ju m\u0101rketings\" \/><\/figure>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">\u0160o kampa\u0146u m\u0113r\u0137is bija piel\u0101got to v\u0113st\u012bjumus, lai tie vair\u0101k iek\u013cautu sievietes. Ar \u0161iem att\u0113liem un st\u0101stiem kampa\u0146as izrais\u012bja lielu rezonansi, palielinot sievie\u0161u iesaisti.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Cerams, ka ar\u012b j\u016bs var\u0113siet izmantot \u0161\u012bs pa\u0161as strat\u0113\u0123ijas, m\u0101coties no lab\u0101kajiem.<\/p>","protected":false},"excerpt":{"rendered":"<p>M\u0101rketinga b\u016bt\u012bba ir pareiz\u0101 br\u012bd\u012b sniegt pareizo zi\u0146u pareizajiem cilv\u0113kiem. Atjauniniet savu z\u012bmola un zi\u0146ojumu strat\u0113\u0123iju, izmantojot \u0161os svar\u012bgos padomus.<\/p>","protected":false},"author":1,"featured_media":12822,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","footnotes":""},"categories":[13,14],"tags":[222,220,221],"wl_entity_type":[47,54],"class_list":["post-9388","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online-marketing-en","category-trends","tag-branding-startegy","tag-branding-trends","tag-messaging","wl_entity_type-article","wl_entity_type-faq-page"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Messaging Strategy &amp; Branding Trends 2022 - Promoguy Digital Marketing Agency<\/title>\n<meta name=\"description\" content=\"Messaging strategy is a tough nut to crack. 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