{"id":9686,"date":"2023-01-30T09:03:56","date_gmt":"2023-01-30T09:03:56","guid":{"rendered":"https:\/\/promoguy.nl\/market-positioning-tactics-for-b2b-companies\/"},"modified":"2024-09-25T20:22:30","modified_gmt":"2024-09-25T20:22:30","slug":"market-positioning-tactics-for-b2b-companies","status":"publish","type":"post","link":"https:\/\/promoguy.nl\/lv\/blog\/2023\/01\/30\/market-positioning-tactics-for-b2b-companies\/","title":{"rendered":"Tirgus pozicion\u0113\u0161anas taktika B2B uz\u0146\u0113mumiem"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Tirgus pozicion\u0113\u0161ana ir b\u016btisks aspekts, izstr\u0101d\u0101jot savu pieeju. <a class=\"wl-entity-page-link\"  href=\"https:\/\/promoguy.nl\/lv\/blog\/vocabulary\/marketing\/\" data-id=\"https:\/\/data.wordlift.io\/wl1503668\/entity\/marketing\" >m\u0101rketings<\/a>jo \u012bpa\u0161i attiec\u012bb\u0101 uz konkurenci. B2B uz\u0146\u0113mumiem \u0161is aspekts ir \u012bpa\u0161i j\u0101\u0146em v\u0113r\u0101, jo tiem ir j\u0101par\u0101da vislab\u0101k\u0101 v\u0113rt\u012bba saviem klientiem, izmantojot maz\u0101k pieeju nek\u0101 B2C uz\u0146\u0113mumiem.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">\u0160aj\u0101 rakst\u0101 tiks apl\u016bkoti da\u017ei svar\u012bgi z\u012bmola veido\u0161anas, diferenci\u0101cijas un pozicion\u0113\u0161anas aspekti.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">Kas ir tirgus pozicion\u0113\u0161ana?<\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Visvienk\u0101r\u0161\u0101k run\u0101jot, <a href=\"https:\/\/corporatefinanceinstitute.com\/resources\/management\/market-positioning\/\" target=\"_blank\" rel=\"noreferrer noopener\">tirgus pozicion\u0113\u0161ana ir darb\u012bba, kas ietekm\u0113 pat\u0113r\u0113t\u0101ju uztveri.<\/a> attiec\u012bb\u0101 uz z\u012bmolu vai produktu sal\u012bdzin\u0101jum\u0101 ar konkurentiem. Tirgus pozicion\u0113\u0161ana \u013cauj uz\u0146\u0113mumiem kontrol\u0113t sarunas par savu z\u012bmolu un no\u0161\u0137irt to no konkurentiem. M\u0113s to visu laiku redzam ikdienas dz\u012bv\u0113:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>Apple<\/strong> nost\u0101jas pret <strong>Microsoft<\/strong> k\u0101 grezn\u0101ku oper\u0113t\u0101jsist\u0113mu.<\/li>\r\n\r\n\r\n\r\n<li><strong>Tesla<\/strong> pozicion\u0113 sevi k\u0101 modernu, vienlaikus <strong>Mercedes<\/strong> pozicion\u0113 sevi k\u0101 klasisku, izmantojot savu presti\u017ea mantojumu.<\/li>\r\n\r\n\r\n\r\n<li>T\u0101di lielveikali k\u0101 <strong>Lidl<\/strong> cent\u012bsies b\u016bt rentabls pret <strong>viet\u0113jie veikali<\/strong>.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Pozicion\u0113\u0161anas un m\u0101rketinga strat\u0113\u0123ijas mode\u013ci<\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">M\u0101rketing\u0101 ir daudz pozicion\u0113\u0161anas strat\u0113\u0123iju veidu. T\u0101s var balst\u012bties uz da\u017e\u0101diem <a href=\"https:\/\/corporatefinanceinstitute.com\/resources\/management\/market-positioning\/\" target=\"_blank\" rel=\"noreferrer noopener\">m\u0101rketinga kombin\u0101ciju vai \u0101r\u0113jos faktorus.<\/a>:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>Produkta \u012bpa\u0161\u012bbas un priek\u0161roc\u012bbas:\u00a0<\/strong>Pamatojoties uz sava produkta galveno USP un izmantojot to k\u0101 m\u0101rketinga strat\u0113\u0123iju.<\/li>\r\n\r\n\r\n\r\n<li><strong>Produkta cena:<\/strong>\u00a0Diferenc\u0113\u0161ana, izmantojot cenu noteik\u0161anu.<\/li>\r\n\r\n\r\n\r\n<li><strong>Produkta kvalit\u0101te:\u00a0<\/strong>Uzsveriet v\u0113rt\u012bbu, ko var sniegt j\u016bsu produkti, vai statusu, ko pie\u0161\u0137ir z\u012bmols.<\/li>\r\n\r\n\r\n\r\n<li><strong>Produkta lieto\u0161ana un pielietojums:\u00a0<\/strong>J\u016bsu z\u012bmola\/produkta saist\u012b\u0161ana ar konkr\u0113tu lietojumu.<\/li>\r\n\r\n\r\n\r\n<li><strong>Konkurenti:\u00a0<\/strong>Konkurences pozicion\u0113\u0161ana nost\u0101da divus uz\u0146\u0113mumus vienu pret otru un sal\u012bdzina tos (atcerieties Mac un PC rekl\u0101mas vai kolas un Pepsi str\u012bdu).<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Strat\u0113\u0123isk\u0101 pozicion\u0113\u0161ana ir m\u0113\u0123in\u0101jums pan\u0101kt ilgtsp\u0113j\u012bgas konkurences priek\u0161roc\u012bbas, iez\u012bm\u0113jot konkr\u0113tas ni\u0161as kop\u0113j\u0101 tirg\u016b ar minim\u0101lu p\u0101rkl\u0101\u0161anos. Tas pal\u012bdz izvair\u012bties no sadursm\u0113m ar citu z\u012bmolu, savuk\u0101rt konkur\u0113tsp\u0113j\u012bga pozicion\u0113\u0161ana dara pret\u0113jo.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">B2B uz\u0146\u0113mumi bie\u017ei non\u0101k konkurences situ\u0101cij\u0101, c\u012bnoties par klientu uzman\u012bbu un uzsverot savas priek\u0161roc\u012bbas\/v\u0113rt\u012bbu potenci\u0101lajiem klientiem sal\u012bdzin\u0101jum\u0101 ar konkurentiem. Iz\u0146\u0113mums ir tad, ja tie darbojas zilaj\u0101 oke\u0101n\u0101 un pied\u0101v\u0101 produktu, ko neviens cits nevar pied\u0101v\u0101t (piem\u0113ram, nozarei specifisku programmat\u016bras paketi vai kaut ko tik r\u016bp\u012bgi aizsarg\u0101tu ar pre\u010du z\u012bmi, ka neviens cits uz\u0146\u0113mums nevar pied\u0101v\u0101t aizst\u0101j\u0113ju).<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">To vislab\u0101k ilustr\u0113 z\u012bmola pozicion\u0113\u0161anas sist\u0113ma:<\/p>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" class=\"wp-image-9707\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2022\/12\/Infographic_Race-planning.png\" alt=\"\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n<h2 class=\"wp-block-heading\">B2B z\u012bmola pozicion\u0113\u0161ana<\/h2>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">M\u0101rketinga strat\u0113\u0123ija un konkurences pozicion\u0113\u0161ana<\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">B2B pozicion\u0113\u0161ana teor\u0113tiski ir l\u012bdz\u012bga B2C, ta\u010du praks\u0113 t\u0101 var b\u016bt diezgan at\u0161\u0137ir\u012bga. Piem\u0113ram, B2B jom\u0101 jums, visticam\u0101k, b\u016bs konkurenti ar \u013coti l\u012bdz\u012bgiem produktiem, kas cent\u012bsies apmierin\u0101t uz\u0146\u0113muma racion\u0101las vajadz\u012bbas. Tas bie\u017ei vien noz\u012bm\u0113, ka B2B uz\u0146\u0113mumiem ir j\u0101konkur\u0113 ar cenu pat vair\u0101k nek\u0101 vid\u0113ji B2C tirg\u016b, jo to gala rezult\u0101t\u0101 ir vai nu j\u0101palielina efektivit\u0101te, vai j\u0101samazina cenas.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">T\u0101p\u0113c viens no pirmajiem veidiem, k\u0101 m\u0113s dom\u0101jam par cenu, kvalit\u0101ti un strat\u0113\u0123iskaj\u0101m priek\u0161roc\u012bb\u0101m, ir z\u012bmola pozicion\u0113\u0161anas karte:<\/p>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" class=\"wp-image-9692\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2022\/12\/Screenshot-2022-12-14-at-12.34.15.png\" alt=\"Z\u012bmola pozicion\u0113\u0161anas karte M\u0101rketings\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n<p class=\"wp-block-paragraph\">C z\u012bmolam ir zem\u0101kas cenas, bet ar\u012b zem\u0101ka kvalit\u0101te, t\u0101p\u0113c tas noteikti var izmantot konkur\u0113tsp\u0113j\u012bgas cenu noteik\u0161anas priek\u0161roc\u012bbas, izmantojot cenu iek\u013c\u016b\u0161anu vai kognit\u012bvo m\u0101rketingu, piem\u0113ram, pied\u0101v\u0101jot pied\u0101v\u0101jumus uz\u0146\u0113mumiem, kuru cenas nosaka konkurenti. Z\u012bmolam A ir liel\u0101ka priek\u0161roc\u012bba sal\u012bdzin\u0101jum\u0101 ar z\u012bmolu B, jo tam ir augst\u0101ka kvalit\u0101te, bet zem\u0101ka cena. \u0160aj\u0101 gad\u012bjum\u0101 z\u012bmols B b\u016btu neizdev\u012bg\u0101k\u0101 situ\u0101cij\u0101, bet ir ar\u012b citi veidi, k\u0101 at\u0161\u0137irties no konkurentiem, iz\u0146emot cenu.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">K\u0101 veikt konkurences cenu anal\u012bzi<\/h3>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" class=\"wp-image-9702\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2022\/12\/Beige-and-Orange-Refined-Collage-Step-by-Step-Makeup-Tutorial-Instagram-Story-1-700x1244.png\" alt=\"\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n<p class=\"wp-block-paragraph\">\u0145emot v\u0113r\u0101 \u0161os so\u013cus, \u0161eit ir sniegti da\u017ei padomi:<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Zem\u0101k\u0101 cena ne vienm\u0113r ir lab\u0101kais variants. Viens no konkur\u0113tsp\u0113j\u012bgas cenu noteik\u0161anas tr\u016bkumiem ir tas, ka, p\u0101rpildot tirgu, var samazin\u0101ties pe\u013c\u0146a. K\u0101 m\u0113s apl\u016bkosim piem\u0113r\u0101 beig\u0101s, augst\u0101ka cena var palielin\u0101t p\u0101rdo\u0161anas apjomus atkar\u012bb\u0101 no auditorijas gaid\u0101m.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Nosakot pre\u010du un pakalpojumu cenas, j\u0101\u0146em v\u0113r\u0101 ne tikai cena. Da\u017ei uz\u0146\u0113mumi var nodro\u0161in\u0101t pla\u0161\u0101ku kl\u0101stu, izmantojot lab\u0101ku apr\u012bkojumu vai procesus. To \u0146em\u0161ana v\u0113r\u0101 ir da\u013ca no pozicion\u0113\u0161anas un sp\u0113jas pretoties ar atbilsto\u0161u v\u0113st\u012bjumu.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Varat ar\u012b izlas\u012bt m\u016bsu visaptvero\u0161o rakstu par <a href=\"https:\/\/promoguy.nl\/lv\/blog\/competitor-analysis-for-digital-businesses-101\/\" target=\"_blank\" rel=\"noreferrer noopener\">konkurentu anal\u012bze<\/a> papildu inform\u0101cijai.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">Diferenci\u0101cijas pozicion\u0113\u0161ana<\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Diferenci\u0101cijai ir nepiecie\u0161ama specifiska tirgus segment\u0101cijas m\u0113r\u0137auditorija un pozicion\u0113\u0161ana. Atrodiet un izp\u0113tiet savu m\u0113r\u0137auditoriju, izveidojiet pirc\u0113ja person\u012bbu, noskaidrojiet, ko t\u0101s pa\u0161reiz\u0113jie B2B partneri nesa\u0146em, un izveidojiet pl\u0101nu, kas j\u016bs at\u0161\u0137irs no konkurentiem. \u0160eit ir da\u017eas kategorijas, kas j\u0101\u0146em v\u0113r\u0101, mekl\u0113jot ar cenu nesaist\u012btas jomas, lai at\u0161\u0137irtu savu produktu no konkurentu produktiem:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Kvalit\u0101te.<\/li>\r\n\r\n\r\n\r\n<li>Veiktsp\u0113ja.<\/li>\r\n\r\n\r\n\r\n<li>Dizains vai funkcijas.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Ja nevarat main\u012bt savu produktu, varat nodro\u0161in\u0101t vienm\u0113r\u012bg\u0101ku procesu (tas ir \u012bpa\u0161i noder\u012bgi, izstr\u0101d\u0101jot pozicion\u0113\u0161anas strat\u0113\u0123ijas pakalpojumu m\u0101rketing\u0101):<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Pas\u016bt\u012bjumu apstr\u0101des \u0101trums vai efektivit\u0101te.<\/li>\r\n\r\n\r\n\r\n<li>Pieejam\u012bba var b\u016bt \u012bpa\u0161i noder\u012bga uz\u0146\u0113mumiem ar saspringtiem vai neregul\u0101riem termi\u0146iem.<\/li>\r\n\r\n\r\n\r\n<li>Laiks.<\/li>\r\n\r\n\r\n\r\n<li>Atra\u0161an\u0101s vieta.<\/li>\r\n\r\n\r\n\r\n<li>Izplat\u012b\u0161anas metodes.<\/li>\r\n\r\n\r\n\r\n<li>P\u0113cp\u0101rdo\u0161anas pakalpojumi un atbalsts.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Diferenci\u0101cijas pozicion\u0113\u0161anai ir nepiecie\u0161ams, lai produkts sp\u0113tu sevi defin\u0113t attiec\u012bb\u0101 pret konkurentiem t\u0101, ka to nevar aizst\u0101t vai viegli aizst\u0101t. \u0160aj\u0101 zi\u0146\u0101 uz\u0146\u0113mumi ar \u0161\u0101du poz\u012bciju var mekl\u0113t uz\u0146\u0113mumus ar \u012bpa\u0161\u0101m vajadz\u012bb\u0101m sav\u0101 darba pl\u016bsm\u0101.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Praktiski tirgus pozicion\u0113\u0161anas gad\u012bjumi<\/h2>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">Microsoft pret Apple<\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">No slaven\u0101kajiem z\u012bmolu pozicion\u0113\u0161anas piem\u0113riem var min\u0113t Microsoft un Apple k\u0101 lieliskus z\u012bmolu pozicion\u0113\u0161anas komunik\u0101cijas piem\u0113rus, lai gan tie darbojas vien\u0101 nozar\u0113.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Apple <a href=\"https:\/\/www.amati-associates.com\/digital-products\/brand-positioning\/apple\/\" target=\"_blank\" rel=\"noreferrer noopener\">pozicion\u0113\u0161anas pazi\u0146ojums<\/a> ir \u0161\u0101ds:<\/p>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" class=\"wp-image-9706\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2022\/12\/Apple-Positioning-Statement-1-700x700.png\" alt=\"Apple pozicion\u0113\u0161anas pazi\u0146ojums\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n<p class=\"wp-block-paragraph\">No otras puses, Microsoft ir saglab\u0101jusi domin\u0113jo\u0161o poz\u012bciju, izmantojot <a href=\"https:\/\/panmore.com\/microsoft-corporation-vision-statement-mission-statement-analysis\" target=\"_blank\" rel=\"noreferrer noopener\">sp\u0113l\u0113 savu m\u016b\u017e\u012bgo cilv\u0113ku mantojumu.<\/a>:<\/p>\r\n\r\n<p>&nbsp;<\/p>\r\n<p>&nbsp;<\/p>\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" class=\"wp-image-9710\" src=\"https:\/\/i0.wp.com\/promoguy.nl\/wp-content\/uploads\/2022\/12\/Microsoft-Mission-Vision-2.png\" alt=\"Microsoft pozicion\u0113\u0161anas pazi\u0146ojums\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Apl\u016bkojot abus izteikumus, k\u013c\u016bst skaidras da\u017eas tematiskas at\u0161\u0137ir\u012bbas:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Apple koncentr\u0113jas uz <strong>individu\u0101lisms<\/strong>, savuk\u0101rt Microsoft koncentr\u0113jas uz <strong>sadarb\u012bba<\/strong>, <strong>korporat\u012bv\u0101 siner\u0123ija<\/strong>.<\/li>\r\n\r\n\r\n\r\n<li>Microsoft run\u0101 par to, lai piln\u012bb\u0101 izmantotu visu potenci\u0101lu, ko pied\u0101v\u0101 <strong>cilv\u0113ki<\/strong> un <strong>uz\u0146\u0113mumi<\/strong>.<\/li>\r\n\r\n\r\n\r\n<li>Apple koncentr\u0113jas uz <strong>inov\u0101cijas<\/strong> un <strong>att\u012bst\u012bba<\/strong>.<\/li>\r\n\r\n\r\n\r\n<li>Microsoft st\u0101sta par savu <strong>produkti k\u0101 r\u012bki lab\u0101kai darba kvalit\u0101tei<\/strong>.<\/li>\r\n\r\n\r\n\r\n<li>Apple par saviem produktiem run\u0101 k\u0101 par <strong>revolucion\u0101rs, inovat\u012bvs<\/strong>, un pat<strong> pasaules m\u0113roga p\u0101rmai\u0146as<\/strong>.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">Chivas Regal z\u012bmola pozicion\u0113\u0161anas un p\u0101rpozicion\u0113\u0161anas tirgus strat\u0113\u0123ija<\/h3>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" class=\"wp-image-9795\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2023\/01\/ChivasRegal-Wiki-700x707.jpg\" alt=\"Chivas Regal pozicion\u0113\u0161anas strat\u0113\u0123ija\" \/>\r\n<figcaption class=\"wp-element-caption\">Att\u0113ls caur <a href=\"https:\/\/en.wikipedia.org\/wiki\/nl:User:Algont\">Algont<\/a>\u00a0vietn\u0113\u00a0<a href=\"https:\/\/en.wikipedia.org\/wiki\/nl:\">Vikip\u0113dija holandie\u0161u valod\u0101<\/a><\/figcaption>\r\n<\/figure>\r\n<\/div>\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Cenu pozicion\u0113\u0161ana konkurences apst\u0101k\u013cos ne vienm\u0113r ir sacens\u012bba par zem\u0101ko cenu. Bie\u017ei vien uz\u0146\u0113mums var pozicion\u0113t sevi ar augst\u0101ku cenu, lai ie\u0146emtu vietu k\u0101 \"augst\u0101k\u0101 tirgus\" alternat\u012bva. Tie var izmantot ar\u012b diferenci\u0101cijas pozicion\u0113\u0161anu. Konkr\u0113ts piem\u0113rs: Chivas Regal (lai gan tas nav B2B uz\u0146\u0113mums, \u0161is gad\u012bjums labi nor\u0101da uz cenu uztveri).<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">S\u0101kotn\u0113ji izstr\u0101d\u0101ts k\u0101 l\u0113t\u0101ks viskijs ar maig\u0101ku gar\u0161u, nek\u0101 parasti pie\u013cauj t\u0101 cenu kategorija, s\u0101kotn\u0113j\u0101 spirta giganta s\u0113rija nek\u0101d\u0101 zi\u0146\u0101 nebija zvaig\u017e\u0146ota. Probl\u0113ma bija nevis produkt\u0101 vai z\u012bmola m\u0101rketinga centienos, bet gan pirc\u0113ju gaid\u0101s.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Viskija dz\u0113r\u0101ji dod priek\u0161roku k\u0101dam vid\u0113j\u0101 vai augst\u0101k\u0101 tirgus segmenta dz\u0113rienam, jo tas ir dz\u0113riens ar \u012bpa\u0161u t\u0113lu: elegants, form\u0101ls, pan\u0101kumus simboliz\u0113jo\u0161s un bie\u017ei tiek izmantots k\u0101 d\u0101vana erud\u012btam d\u017eentlmenim. \u0145emot v\u0113r\u0101 \u0161\u012bs \u012bpa\u0161\u0101s iez\u012bmes, l\u0113tam dz\u0113rienam, kas tiek p\u0101rdots par l\u0113tu cenu, var b\u016bt neizdev\u012bga poz\u012bcija. Risin\u0101jums: paaugstin\u0101t cenu, nemainot produktu.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Cenas pieaugums rad\u012bja jaunu iespaidu par z\u012bmolu. Savdab\u012bgs uz izmaks\u0101m balst\u012bts placebo efekts lika klientu b\u0101zei nov\u0113rt\u0113t z\u012bmolu k\u0101 li\u0137ieri par izsmalcin\u0101tu paleti.<\/p>","protected":false},"excerpt":{"rendered":"<p>Tirgus pozicion\u0113\u0161ana ir b\u016btisks aspekts m\u0101rketinga pieejas izstr\u0101d\u0113, jo \u012bpa\u0161i attiec\u012bb\u0101 uz konkurenci.<\/p>","protected":false},"author":1,"featured_media":12775,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","footnotes":""},"categories":[13,10],"tags":[179,180,178],"wl_entity_type":[47,54],"class_list":["post-9686","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online-marketing-en","category-online-presence","tag-marketing-positioning","tag-marketing-positioning-tactics","tag-positioning","wl_entity_type-article","wl_entity_type-faq-page"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.8 (Yoast SEO v27.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Market Positioning Tactics For B2B Companies - Promoguy Digital Marketing Agency<\/title>\n<meta name=\"description\" content=\"Market positioning is a crucial part of building your niche among competitors. 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