{"id":9745,"date":"2023-01-09T12:06:28","date_gmt":"2023-01-09T12:06:28","guid":{"rendered":"https:\/\/promoguy.nl\/brand-guidelines-how-to-create-a-unique-voice\/"},"modified":"2024-09-25T20:25:17","modified_gmt":"2024-09-25T20:25:17","slug":"brand-guidelines-how-to-create-a-unique-voice","status":"publish","type":"post","link":"https:\/\/promoguy.nl\/lv\/blog\/2023\/01\/09\/brand-guidelines-how-to-create-a-unique-voice\/","title":{"rendered":"Z\u012bmola vadl\u012bnijas: K\u0101 izveidot unik\u0101lu balsi"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Z\u012bmola vadl\u012bnijas ir b\u016btisks ce\u013cvedis, lai izteiktu uz\u0146\u0113muma <a class=\"wl-entity-page-link\"  href=\"https:\/\/promoguy.nl\/lv\/blog\/vocabulary\/identity\/\" data-id=\"https:\/\/data.wordlift.io\/wl1503668\/entity\/identity\" >identit\u0101te<\/a>. To galven\u0101 priek\u0161roc\u012bba ir konsekvence, ko tie nodro\u0161ina balsij, tonim, att\u0113liem un daudz kam citam. Tie ar\u012b pie\u0161\u0137ir profesion\u0101lisma gaisotni visai \u0101r\u0113jai un iek\u0161\u0113jai komunik\u0101cijai un k\u013c\u016bst par z\u012bmola at\u0161\u0137ir\u012bg\u0101 izskata un saj\u016btas pl\u0101nu.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">\u0160aj\u0101 rakst\u0101 tiks apl\u016bkoti praktiski veidi, k\u0101 veidot unik\u0101lu balsi un ikonogr\u0101fiju (izmantojot spilgtus piem\u0113rus).<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Autentiska z\u012bmola balss izveide<\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Lai izveidotu piln\u012bgi jaunu z\u012bmola identit\u0101ti un saj\u016btu j\u016bsu uz\u0146\u0113mumam, ir j\u0101apkopo vair\u0101ki elementi. \u0160eit ir da\u017eas vietas, kur s\u0101kt:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>Misijas pazi\u0146ojums<\/strong><\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Pamatojieties uz savu identit\u0101ti un v\u0113rt\u012bb\u0101m. Pamatojoties uz misijas pazi\u0146ojumu, varat ar\u012b balst\u012bties uz sava uz\u0146\u0113muma st\u0101stu un saist\u012btaj\u0101m metafor\u0101m. Lai ieg\u016btu vair\u0101k inform\u0101cijas par <a href=\"https:\/\/promoguy.nl\/lv\/blog\/brand-strategy-communicating-brand-story\/\" target=\"_blank\" rel=\"noreferrer noopener\">z\u012bmola st\u0101sts un z\u012bmola v\u0113st\u012bjuma strat\u0113\u0123ija<\/a>, skatiet \u0161o m\u016bsu rakst\u012bto rakstu.<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>Veidot <a class=\"wl-entity-page-link\"  href=\"https:\/\/promoguy.nl\/lv\/blog\/vocabulary\/audience\/\" data-id=\"https:\/\/data.wordlift.io\/wl1503668\/entity\/audience\" >Auditorija<\/a> Zin\u0101\u0161anas<\/strong><\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">To var izdar\u012bt div\u0113j\u0101di: vai nu piel\u0101got z\u012bmola stilu eso\u0161ajai auditorijai, vai ar\u012b atrast liel\u0101ko iesp\u0113jamo m\u0113r\u0137auditoriju, kas sasaucas ar j\u016bsu z\u012bmola balsi. Jebkur\u0101 gad\u012bjum\u0101 jums b\u016bs j\u0101izp\u0113ta sava auditorija un j\u0101formul\u0113 sava m\u0113r\u0137auditorija. <a href=\"https:\/\/promoguy.nl\/lv\/blog\/buyer-persona-customer-outreach-tips-for-businesses\/\" target=\"_blank\" rel=\"noreferrer noopener\">pirc\u0113ja persona<\/a>.<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>Eso\u0161\u0101 satura audits<\/strong><\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Neatkar\u012bgi no satura stila, kas j\u016bsu katalog\u0101 ieg\u016bst visvair\u0101k skat\u012bjumu, kaut kas ir j\u0101dara pareizi. Sekojiet auditorijas statistikai.<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>Izveidot Dos &amp; Don'ts<\/strong><\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Iesp\u0113jams, jums ir priek\u0161stats par to, kas ir j\u016bsu z\u012bmols, ta\u010du jums ir ar\u012b j\u0101norobe\u017eo, kas tas nav. Izveidojiet pla\u0161u sarakstu ar lab\u0101kaj\u0101m praks\u0113m un liet\u0101m, no kur\u0101m j\u0101izvair\u0101s. L\u016bk, piem\u0113rs no Adidas z\u012bmola vadl\u012bnij\u0101m par logotipa noform\u0113jumu:<\/p>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" class=\"wp-image-9753\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2022\/12\/Screenshot-2022-12-27-at-12.40.33-700x423.png\" alt=\"Adidas z\u012bmola vadl\u012bniju logotips\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>Komunik\u0101cijas dokumenta rakst\u012b\u0161ana<\/strong><\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Tagad ir pien\u0101cis laiks visu apkopot vien\u0101 dokument\u0101, lai rad\u012btu vienotu z\u012bmola t\u0113lu. Varat str\u0101d\u0101t ar\u012b ar z\u012bmola balss darba lapu. \u0160eit ir lielisks veids, k\u0101 uzrakst\u012bt savu z\u012bmola balsi:<\/p>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" class=\"wp-image-9758\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2022\/12\/Brand-Guidelines-Voice-Chart.png\" alt=\"Z\u012bmola vadl\u012bnijas Z\u012bmola balss diagramma\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n<p class=\"wp-block-paragraph\">L\u012bdz\u012bgi varat izmantot ar\u012b \u0161o Venna diagrammu, lai noteiktu konkr\u0113tus balss elementus:<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" class=\"wp-image-9782\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2022\/12\/Brand-Voice-Elements-1.png\" alt=\"Z\u012bmola balss elementi Venna diagramma\" \/><\/figure>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Z\u012bmola arhetipu ritenis<\/h2>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" class=\"wp-image-9784\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2022\/12\/Graphic_Sales-funnel-700x782.png\" alt=\"\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n<p class=\"wp-block-paragraph\">J\u016bs varat izmantot \u0161o ratu, lai noteiktu, kur\u0161 arhetips vislab\u0101k atbilst j\u016bsu uz\u0146\u0113mumam. Lai gan \u0161is r\u012bks liel\u0101koties ir izklaid\u0113jo\u0161s un rado\u0161s, tas var ar\u012b pal\u012bdz\u0113t saglab\u0101t j\u016bsu darb\u012bbas saska\u0146ot\u012bbu. \u0160\u0101da veida vienotas person\u012bbas izmanto\u0161ana var pal\u012bdz\u0113t uztur\u0113t k\u0101rt\u012bbu j\u016bsu darb\u012bbas gait\u0101.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">V\u0113l viens veids, k\u0101 noteikt savu vietu uz rite\u0146a, ir, izmantojot <a href=\"https:\/\/www.archetypesc.com\/12-brand-archetypes-quiz\/\" target=\"_blank\" rel=\"noreferrer noopener\">z\u012bmola arhetipu viktor\u012bna<\/a>. Tas ir vienk\u0101r\u0161s veids, k\u0101 noteikt, kur j\u016bsu uz\u0146\u0113muma t\u0113ls vislab\u0101k iederas \u0161aj\u0101 panteon\u0101, un ir noder\u012bgs gan \u0101r\u0113jam, gan iek\u0161\u0113jam z\u012bmolam. Papildus tam, t\u0101 ir sava veida Buzzfeed person\u012bbas viktor\u012bna: neuztveriet to p\u0101r\u0101k nopietni, bet izmantojiet to, lai apzin\u0101tu sava uz\u0146\u0113muma \u012bpa\u0161\u012bbas.<\/p>\r\n<p><iframe title=\"1000 z\u012bmolu vadl\u012bnijas\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/RsFZ3qV2c9A?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Digit\u0101l\u0101 z\u012bmola vadl\u012bniju elementi<\/h2>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">Z\u012bmola fotograf\u0113\u0161anas vadl\u012bnijas<\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Izteikts, atpaz\u012bstams fotograf\u0113\u0161anas un film\u0113\u0161anas stils nevainojami saska\u0146o vizu\u0101lo saturu. Tas ir \u012bpa\u0161i svar\u012bgi, lai j\u016bsu att\u0113los un videoklipos b\u016btu vienota t\u0113ma. Kr\u0101sas un kadr\u0113jums ir t\u0101da pati valoda k\u0101 jebkura cita, un \u0161\u012bs valodas lietojums daudz pasaka par j\u016bsu z\u012bmolu un t\u0101 balsi.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">L\u016bk, da\u017eas lietas, kas j\u0101patur pr\u0101t\u0101, pie\u0146emot l\u0113mumu par sava foto z\u012bmola balss izv\u0113li:<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" class=\"wp-image-9768\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2022\/12\/Screenshot-2022-12-28-at-14.35.33.png\" alt=\"\" \/><\/figure>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>Saturs un tematika<\/strong><\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Izlemiet, ko at\u013causiet un ko ne\u013causiet att\u0113lot att\u0113los, k\u0101 par\u0101d\u012bts iepriek\u0161 vai iepriek\u0161\u0113j\u0101 Adidas piem\u0113r\u0101.<\/p>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" class=\"wp-image-9775\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2022\/12\/Screenshot-2022-12-28-at-15.27.43-1.png\" alt=\"Porsche z\u012bmola vadl\u012bnijas Fotogr\u0101fija\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>Sast\u0101vs<\/strong><\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">\u0160\u0101di j\u016bs veidojat kadra kompoz\u012bciju un atainojat taj\u0101 eso\u0161os elementus. Varat veidot vienk\u0101r\u0161us un centr\u0113tus vai sare\u017e\u0123\u012btus un vizu\u0101li trok\u0161\u0146ainus kadrus atkar\u012bb\u0101 no t\u0101, kas atbilst j\u016bsu uz\u0146\u0113muma misijai vai tam, k\u0101 tas str\u0101d\u0101 ar \u0101r\u0113jiem materi\u0101liem.<\/p>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" class=\"wp-image-9773\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2022\/12\/Screenshot-2022-12-28-at-14.51.07-1.png\" alt=\"Apple z\u012bmola fotograf\u0113\u0161anas vadl\u012bnijas\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>Tonis un palete<\/strong><\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Lai rad\u012btu noska\u0146u, varat m\u0113\u0123in\u0101t izmantot asus kontrastus, zemes kr\u0101sas vai vienk\u0101r\u0161as paletes. Uz\u0146\u0113mums Apple, k\u0101 redzams att\u0113l\u0101 iepriek\u0161, izmanto zemas kr\u0101sas un kontrastainus fonus, lai padar\u012btu savus produktus spilgt\u0101kus un izskat\u012btos fut\u016bristisk\u0101kus.<\/p>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" class=\"wp-image-9770\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2022\/12\/Screenshot-2022-12-28-at-14.38.37-1-700x249.png\" alt=\"Nike fotograf\u0113\u0161anas vadl\u012bnijas\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>Cilv\u0113kfaktori<\/strong><\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">K\u0101 j\u016bsu z\u012bmols att\u0113lo cilv\u0113kus? K\u0101das emocijas un j\u016btas ir dom\u0101tas, lai rezon\u0113tu ar j\u016bsu auditoriju, un k\u0101 j\u016bs t\u0101s izmantojat? Vai cilv\u0113ki j\u016bsu fotogr\u0101fij\u0101s izskat\u0101s sp\u0113c\u012bgi vai neaizsarg\u0101ti, pamatojoties uz to, ko j\u016bsu produkti vi\u0146iem sola?<\/p>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" class=\"wp-image-9771\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2022\/12\/Screenshot-2022-12-28-at-14.42.56-700x245.png\" alt=\"Fotograf\u0113\u0161anas ce\u013cvedis\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>V\u0113rt\u012bbas un st\u0101stu st\u0101st\u012b\u0161ana<\/strong><\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Fotogr\u0101fija var iemiesot ar\u012b j\u016bsu uz\u0146\u0113muma st\u0101stu. T\u0101 var apz\u012bm\u0113t un ilustr\u0113t v\u0113rt\u012bbas ar st\u0101stu, kas atspogu\u013co j\u016bsu v\u0113rt\u012bbas. J\u016bs varat b\u016bt fut\u016bristisks vai klasisks, sp\u0113c\u012bgs vai pietic\u012bgs, izmantojot pareizo elementu kombin\u0101ciju.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">Ikonogr\u0101fijas vadl\u012bnijas<\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">J\u016bsu z\u012bmola stila ce\u013cvedim \u013coti svar\u012bgas ir ikonas un logotipi. T\u0101s parasti tiek att\u0113lotas vien\u0101 un taj\u0101 pa\u0161\u0101 \"dos &amp; don'ts\" lieto\u0161anas rokasgr\u0101mat\u0101, lai ievie\u0161ana b\u016btu skaidra. Efekt\u012bvam piem\u0113ram, apl\u016bkojiet Nike z\u012bmola vadl\u012bnijas:<\/p>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" class=\"wp-image-9762\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2022\/12\/Nike-Brand-Guidelines-1.png\" alt=\"Nike logotipa z\u012bmola vadl\u012bnijas\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n<p class=\"wp-block-paragraph\">T\u0101pat var par\u0101d\u012bt logotipa vari\u0101cijas. Tas pal\u012bdz to izmantot da\u017e\u0101dos kontekstos, jo logotipu var n\u0101kties izmantot ar da\u017e\u0101diem foniem un kr\u0101su salikumiem. T\u0101s izmanto abas versijas atkar\u012bb\u0101 no t\u0101, k\u0101ds ir fona veids vai vai ir nepiecie\u0161ams teksts.<\/p>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" class=\"wp-image-9763\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2022\/12\/Nike-Logo-700x180.png\" alt=\"Nike logotipa vari\u0101cijas\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n<h3 class=\"wp-block-heading\">Apak\u0161z\u012bmolu vadl\u012bnijas<\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Z\u012bmolu apak\u0161uz\u0146\u0113mumu balss var nedaudz at\u0161\u0137irties, jo tiem ir unik\u0101li mot\u012bvi attiec\u012bb\u0101 pret m\u0101tesuz\u0146\u0113mumu. Viens no veidiem, k\u0101 to izlemt, ir papla\u0161in\u0101t pamatv\u0113rt\u012bbas, kas p\u0101rst\u0101v fili\u0101li sal\u012bdzin\u0101jum\u0101 ar galveno uz\u0146\u0113mumu. Da\u017eu z\u012bmolu stili ir \u013coti cie\u0161i saist\u012bti, piem\u0113ram, HBO un HBO Max, bet citi var diezgan stipri at\u0161\u0137irties.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Attiec\u012bb\u0101 uz meitas uz\u0146\u0113mumu vadl\u012bnij\u0101m un bals\u012bm varat izlemt, pamatojoties uz da\u017eiem jaut\u0101jumiem:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Vai m\u0113r\u0137a grupa ir at\u0161\u0137ir\u012bga?<\/li>\r\n\r\n\r\n\r\n<li>Vai produkta m\u0113r\u0137is ir at\u0161\u0137ir\u012bgs?<\/li>\r\n\r\n\r\n\r\n<li>K\u0101 tas at\u0161\u0137iras no galven\u0101s produktu l\u012bnijas?<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">L\u016bk, piem\u0113rs: Sal\u012bdziniet, k\u0101 tika samazin\u0101ti NBC s\u0101kotn\u0113j\u0101 logotipa elementi t\u0101s straum\u0113\u0161anas meitasuz\u0146\u0113mumam \"Peacock\".<\/p>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" class=\"wp-image-9767\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2022\/12\/Screenshot-2022-12-28-at-14.14.33-700x225.png\" alt=\"Peacock NBC apak\u0161z\u012bmols\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Tipogr\u0101fija ir vienk\u0101r\u0161a un l\u012bdz\u012bga daudzu jauno straum\u0113\u0161anas pakalpojumu tipogr\u0101fijai (vienk\u0101r\u0161s teksts ar vienk\u0101r\u0161u fontu, piem\u0113ram, Netflix logotipa teksts), k\u0101 ar\u012b simbols, kas vienk\u0101r\u0161o m\u0101tesuz\u0146\u0113muma ikonogr\u0101fijas vari\u0101ciju. T\u0101 k\u0101 meitasuz\u0146\u0113muma m\u0113r\u0137is ir saska\u0146ots, bet atsevi\u0161\u0137s, tas ir da\u013c\u0113ja atk\u0101pe no s\u0101kotn\u0113j\u0101 z\u012bmola gr\u0101matas, vienlaikus veidojot savu izskatu.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><em>Ja mekl\u0113jat z\u012bmola strat\u0113\u0123ijas pakalpojumus vai z\u012bmola veido\u0161anas pakalpojumus, Promoguy var jums pal\u012bdz\u0113t. Apskatiet m\u016bsu pakalpojumus, lai uzzin\u0101tu vair\u0101k.<\/em><\/p>\r\n<p><iframe title=\"K\u0101 dz\u0113rienu uz\u0146\u0113mumi p\u0101rdod vizu\u0101lo identit\u0101ti\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/MyYnANtzsPQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>","protected":false},"excerpt":{"rendered":"<p>Z\u012bmola vadl\u012bnijas ir b\u016btisks ce\u013cvedis uz\u0146\u0113muma identit\u0101tes izteik\u0161anai. M\u0113s apsprie\u017eam z\u012bmola vadl\u012bniju izveides procesu, fotogr\u0101fijas vadl\u012bnijas un z\u012bmola ikonogr\u0101fijas izmanto\u0161anu.<\/p>","protected":false},"author":1,"featured_media":12782,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","footnotes":""},"categories":[13,10],"tags":[187,189,188],"wl_entity_type":[47],"class_list":["post-9745","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online-marketing-en","category-online-presence","tag-brand-guidelines","tag-brand-voice","tag-branding","wl_entity_type-article"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Brand Guidelines: How to Create a Unique Voice - Promoguy Digital Marketing Agency<\/title>\n<meta name=\"description\" content=\"Every company needs its own visual identity and story. 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