{"id":9934,"date":"2023-02-13T08:33:15","date_gmt":"2023-02-13T08:33:15","guid":{"rendered":"https:\/\/promoguy.nl\/customer-journey-management-for-digital-marketing\/"},"modified":"2024-09-18T01:28:12","modified_gmt":"2024-09-18T01:28:12","slug":"customer-journey-management-for-digital-marketing","status":"publish","type":"post","link":"https:\/\/promoguy.nl\/lv\/blog\/2023\/02\/13\/customer-journey-management-for-digital-marketing\/","title":{"rendered":"Klientu ce\u013cojuma p\u0101rvald\u012bba digit\u0101laj\u0101 m\u0101rketing\u0101"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Tas ir labi, ka izdodat lielisku produktu, ta\u010du da\u017ek\u0101rt ir nepiecie\u0161ams p\u0101rliecin\u0101t klientus, lai tie piedal\u012btos p\u0113d\u0113jos posmos. \u0145emot v\u0113r\u0101 milz\u012bgo konkurenci tirg\u016b un neskaidr\u012bbu par lab\u0101kajiem pakalpojumiem, ir \u013coti svar\u012bgi pan\u0101kt, lai klienti saprastu j\u016bsu pre\u010du un pakalpojumu lietder\u012bbu. Tie\u0161i \u0161aj\u0101 jom\u0101 <a class=\"wl-entity-page-link\"  href=\"https:\/\/promoguy.nl\/lv\/blog\/vocabulary\/customer\/\" data-id=\"https:\/\/data.wordlift.io\/wl1503668\/entity\/customer\" >klients<\/a> ce\u013cojumu p\u0101rvald\u012bba.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Vispirms mums ir j\u0101p\u0101rrun\u0101 pamatteorijas, p\u0113c tam m\u0113s run\u0101sim par strat\u0113\u0123ij\u0101m katr\u0101 ce\u013cojuma jom\u0101.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Klientu ce\u013cojuma posmi<\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Dom\u0101jiet par klientu ce\u013cojuma posmiem k\u0101 par p\u0101rdo\u0161anas piltuvi:<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" class=\"wp-image-9936\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2023\/01\/Funnels_Sales-funnel-1-700x622.png\" alt=\"Klientu ce\u013cojuma p\u0101rdo\u0161anas piltuve\" \/><\/figure>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Var b\u016bt noder\u012bgi dom\u0101t par da\u017e\u0101diem klientu ce\u013cojuma posmiem k\u0101 par analogu p\u0101rdo\u0161anas procesam, ta\u010du no klienta perspekt\u012bvas:<\/p>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" class=\"wp-image-9937\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2023\/01\/Customer-Journey-Stages-700x525.png\" alt=\"Klientu ce\u013cojuma posmi\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>Inform\u0113t\u012bba<\/strong>: klients zina j\u016bsu v\u0101rdu vai ir paz\u012bstams ar j\u016bsu produkciju.<\/li>\r\n\r\n\r\n\r\n<li><strong>Apsv\u0113rumi<\/strong>: klientam veidojas pirkuma nodoms, un vi\u0146\u0161 apsver savas iesp\u0113jas tirg\u016b.<\/li>\r\n\r\n\r\n\r\n<li><strong>Pirkums<\/strong>: tagad vi\u0146i ir gatavi ieg\u0101d\u0101ties izv\u0113l\u0113to preci, bet tas v\u0113l nav piltuves beigas.<\/li>\r\n\r\n\r\n\r\n<li><strong>Aiztur\u0113\u0161ana<\/strong>: vi\u0146i v\u0113las palikt klienti (\u0161is solis ir \u012bpa\u0161i svar\u012bgs pakalpojumiem, kas balst\u0101s uz periodisku maksu).<\/li>\r\n\r\n\r\n\r\n<li><strong>Aizst\u0101v\u012bba<\/strong>: klients tagad ir loj\u0101ls un varb\u016bt pat z\u012bmola vai produkta eva\u0146\u0123\u0113lists.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Lai gan tas viss ir teor\u0113tiski, praks\u0113 tas tiek \u012bstenots ar citiem \u0161\u012bs jomas mode\u013ciem. Viens no veidiem, k\u0101 vizualiz\u0113t \u0161o procesu, ir piesk\u0101rienu punktu ce\u013cojuma karte. T\u0101s var b\u016bt tikpat vienk\u0101r\u0161as k\u0101 t\u0101l\u0101k redzamais piem\u0113rs:<\/p>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" class=\"wp-image-9941\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2023\/01\/Colorful-Process-Pie-Chart-1-700x525.png\" alt=\"Klientu ce\u013cojuma piesk\u0101rienu punkti\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Vai ar\u012b tie var k\u013c\u016bt sare\u017e\u0123\u012bt\u0101ki, ja uz\u0146\u0113mums papla\u0161in\u0101s un ir nepiecie\u0161ams p\u0101rvald\u012bt vair\u0101k noda\u013cu:<\/p>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" class=\"wp-image-9949\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2023\/01\/Costumer-Journey-Layers-1.png\" alt=\"Klientu ce\u013cojuma piesk\u0101rienu punktu kart\u0113\u0161ana\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n<p class=\"wp-block-paragraph\">\u0160\u012b karte ir \u012bpa\u0161i noder\u012bga, lai noskaidrotu klientu t\u012bmek\u013ca vietnes ce\u013cojumu un to, k\u0101 organiz\u0113t katru saskarsmes punktu.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Uz\u0146\u0113mumi parasti izstr\u0101d\u0101 t\u0101du, kas atbilst to \u012bpa\u0161ajiem m\u0113r\u0137iem un darba pl\u016bsmai. Piem\u0113ram, Amazon klientu ce\u013cojuma karte ir diezgan at\u0161\u0137ir\u012bga:<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" class=\"wp-image-10095\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2023\/02\/Amazon-Customer-Journey-Map.png\" alt=\"Amazon ce\u013cojums\" \/>\r\n<figcaption class=\"wp-element-caption\">Iz\u0146emts no <a href=\"https:\/\/djc1805.medium.com\/a-map-of-amazon-and-modern-marketing-372e1590b564\" target=\"_blank\" rel=\"noreferrer noopener\">Deivids K\u0101rs<\/a><\/figcaption>\r\n<\/figure>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Svar\u012bg\u0101kais ir izmantot tos k\u0101 s\u0101kumpunktu un veidot tos p\u0113c saviem ieskatiem.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">B2B klientu ce\u013cojuma posmi<\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">B2B klientu ce\u013cojuma piesk\u0101rienu punktus da\u017ek\u0101rt ilustr\u0113 nedaudz sav\u0101d\u0101k. Da\u017ei p\u0113t\u012bjumi liecina, ka B2B pirc\u0113ji akt\u012bvi dod priek\u0161roku, lai vi\u0146iem tiktu r\u0101d\u012bts saturs. <a href=\"https:\/\/powerdigitalmarketing.com\/blog\/how-to-deliver-value-at-every-stage-of-the-customer-journey\/\" target=\"_blank\" rel=\"noreferrer noopener\">atbilst vi\u0146u pa\u0161reiz\u0113jam pirc\u0113ja ce\u013cojuma posmam.<\/a>.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Kopum\u0101 B2B ce\u013cojumos liels uzsvars tiek likts uz pamatotu, racion\u0101lu inform\u0101ciju. Tiem nepiecie\u0161ami ar\u012b kognit\u012bvie stili <a class=\"wl-entity-page-link\"  href=\"https:\/\/promoguy.nl\/lv\/blog\/vocabulary\/marketing\/\" data-id=\"https:\/\/data.wordlift.io\/wl1503668\/entity\/marketing\" >m\u0101rketings<\/a> jo (da\u017eos gad\u012bjumos) emocion\u0101lais m\u0101rketings var b\u016bt uz\u0146\u0113mumiem nepat\u012bkams.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">Klientu ce\u013cojuma veido\u0161ana<\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Jebkur\u0101 gad\u012bjum\u0101 izmantojiet to, kas vislab\u0101k atbilst j\u016bsu pa\u0161reiz\u0113j\u0101m vajadz\u012bb\u0101m. Klientu ce\u013cojuma kartes priek\u0161roc\u012bbas ir iesp\u0113ja izk\u0101rtot katru posmu ar piesk\u0101rienu punktiem un kan\u0101liem, iesp\u0113ja pl\u0101not strat\u0113\u0123iju da\u017e\u0101diem klientu tipiem un nodro\u0161in\u0101t veiktsp\u0113jas p\u0101rskat\u012b\u0161anas metodi, kas apl\u016bko posmus, \u0146emot v\u0113r\u0101 klientu pieredzi ce\u013cojuma posmos.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Klientu ce\u013cojuma priek\u0161roc\u012bbas ir redzamas ar\u012b klientu pr\u0101ta izp\u0113t\u0113 un probl\u0113mu nov\u0113r\u0161an\u0101. T\u0101p\u0113c lab\u0101kais veids, k\u0101 iez\u012bm\u0113t ce\u013cojumu, ir pirc\u0113ja vai klienta person\u0101\u017ea.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Uz posmiem balst\u012btas piltuves p\u0101rvald\u012bbas strat\u0113\u0123ijas<\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Lai izveidotu saska\u0146otu ce\u013cojuma karti, ir svar\u012bgi saprast, k\u0101 r\u012bkoties katr\u0101 piltuves posm\u0101. \u0160aj\u0101 sada\u013c\u0101 m\u0113s sadal\u012bsim visp\u0101r\u0113j\u0101s m\u0101rketinga strat\u0113\u0123ijas, kas pal\u012bdz katr\u0101 posm\u0101. Paturiet pr\u0101t\u0101, ka visp\u0101r\u012bg\u0101s strat\u0113\u0123ijas ne vienm\u0113r var darboties, ta\u010du jums ir j\u0101zina pamati, lai pie\u0146emtu pamatotus l\u0113mumus.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">Klientu ce\u013cojuma apzin\u0101\u0161an\u0101s posms<\/h3>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>K\u0101 r\u012bkoties: iepaz\u012bstiniet jaunus lietot\u0101jus ar savu produktu un t\u0101 lietder\u012bbu.<\/li>\r\n\r\n\r\n\r\n<li>Balt\u0101s gr\u0101matas: ofici\u0101li dokumenti var pal\u012bdz\u0113t ieg\u016bt agr\u012bnu inform\u0113t\u012bbu.<\/li>\r\n\r\n\r\n\r\n<li>E-gr\u0101matas: public\u0113jiet visaptvero\u0161u ce\u013cvedi vai citu saturu, lai potenci\u0101lajiem lietot\u0101jiem atvieglotu produkta iepaz\u012b\u0161anu.<\/li>\r\n\r\n\r\n\r\n<li>Infografikas: apkopojiet savu produktu vizu\u0101l\u0101 pal\u012bgl\u012bdzekl\u012b, kas rada interesi.<\/li>\r\n\r\n\r\n\r\n<li>Blogi: lieliski noder <a class=\"wl-entity-page-link\"  href=\"https:\/\/promoguy.nl\/lv\/blog\/vocabulary\/seo\/\" data-id=\"https:\/\/data.wordlift.io\/wl1503668\/entity\/seo\" >SEO<\/a> un iek\u013c\u016b\u0161ana pie durv\u012bm.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">Apsv\u0113r\u0161anas posms<\/h3>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Produkta t\u012bmek\u013ca semin\u0101rs: piesaistiet ieinteres\u0113t\u0101s personas.<\/li>\r\n\r\n\r\n\r\n<li>Gad\u012bjuma izp\u0113te: demonstr\u0113jiet lietder\u012bbu re\u0101los scen\u0101rijos, lai p\u0101rliecin\u0101tu.<\/li>\r\n\r\n\r\n\r\n<li>Paraugs: sniedziet da\u017eus paraugus potenci\u0101lajiem klientiem, kas \u0161aub\u0101s.<\/li>\r\n\r\n\r\n\r\n<li>Bie\u017ei uzdotie jaut\u0101jumi: agr\u012bn\u0101 posm\u0101 klied\u0113jiet visas klientu ba\u017eas, kas var\u0113tu rasties.<\/li>\r\n\r\n\r\n\r\n<li>Datu lapa: da\u017eus p\u0101rliecina ieg\u0101d\u0101ties st\u0101sti, citiem ir nepiecie\u0161ami skait\u013ci.<\/li>\r\n\r\n\r\n\r\n<li>Demonstr\u0101cijas video: ja iesp\u0113jams, vizualiz\u0113jiet produktu (internets arvien vair\u0101k k\u013c\u016bst par video mediju, t\u0101p\u0113c izmantojiet \u0161\u012bs cer\u012bbas).<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">Pirkuma un p\u0113cpirkuma posms<\/h3>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>Demonstr\u0113jums tie\u0161raid\u0113<\/strong>: par\u0101diet klientiem, k\u0101 lietot produktus, lai vi\u0146i tos neatgrieztu.<\/li>\r\n\r\n\r\n\r\n<li><strong>Konsult\u0101cijas<\/strong>: saglab\u0101jiet klientu apkalpo\u0161anas l\u012bnijas, lai inform\u0113tu savus klientus.<\/li>\r\n\r\n\r\n\r\n<li><strong>Kuponi<\/strong>: klienti var\u0113tu sa\u0146emt papildu pirkuma priek\u0161roc\u012bbas, lai uzlabotu savu pieredzi par zem\u0101ku cenu nek\u0101 klienti, kas nav klienti.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Lai v\u0113l vair\u0101k palielin\u0101tu apmierin\u0101t\u012bbu p\u0113c pirkuma, varat izm\u0113\u0123in\u0101t da\u017eas citas metodes:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>Aptaujas<\/strong>: nov\u0113rt\u0113jiet, kas klientiem pat\u012bk un kas nepat\u012bk j\u016bsu pakalpojumos.<\/li>\r\n\r\n\r\n\r\n<li><strong>Liec\u012bbu piepras\u012bjumi<\/strong>: sa\u0146emiet apmierin\u0101tu lietot\u0101ju atsauksmes, lai uzlabotu satura m\u0101rketingu.<\/li>\r\n\r\n\r\n\r\n<li><strong>T\u0101l\u0101kie apmierin\u0101t\u012bbas apmierin\u0101\u0161anas t\u0101lru\u0146a zvani<\/strong>: p\u0101rbaudiet klientus, lai noskaidrotu, kas padar\u012btu vi\u0146us laim\u012bg\u0101kus.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">Lojalit\u0101tes un aizst\u0101v\u012bbas veicin\u0101\u0161ana<\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Lojalit\u0101te un aizst\u0101v\u012bba ir saist\u012bta ar efekt\u012bvu klientu ce\u013cojuma ciklu. \u0160eit ir da\u017ei veidi, k\u0101 atk\u0101rtoti iesaist\u012bt klientus, kuri, j\u016bsupr\u0101t, var\u0113tu b\u016bt gatavi lojalit\u0101tei un aizst\u0101v\u012bbai:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>E-pasta m\u0101rketings<\/strong> un <strong>klientu brauciena reaktiv\u0101cija<\/strong>: uzrun\u0101jiet klientus, kuri jau ir ieg\u0101d\u0101ju\u0161ies j\u016bsu produktus, ar jauniem pied\u0101v\u0101jumiem, izmantojot e-pastu.<\/li>\r\n\r\n\r\n\r\n<li><strong>Atbil\u017eu kop\u012bgo\u0161ana<\/strong>: klienti \u0161aj\u0101 posm\u0101 var b\u016bt liels ieguvums j\u016bsu m\u0101rketinga centieniem, jo vi\u0146i sniedz atsauksmes (pied\u0101v\u0101jumu var papildin\u0101t ar atlaid\u0113m vai cit\u0101m priek\u0161roc\u012bb\u0101m).<\/li>\r\n\r\n\r\n\r\n<li><strong>Kopienas veido\u0161ana<\/strong>: izveidot discord serveri, Reddit lapu vai citas kopienas iesp\u0113jas, kur jaunie un vecie lietot\u0101ji var pal\u012bdz\u0113t cits citam vai dal\u012bties m\u012blest\u012bb\u0101 pret z\u012bmolu (<a href=\"https:\/\/promoguy.nl\/lv\/blog\/community-management-customer-engagement\/\" target=\"_blank\" rel=\"noreferrer noopener\">vair\u0101k par kopienas p\u0101rvald\u012bbu \u0161eit<\/a>).<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Klientu ce\u013cojuma automatiz\u0101cijas r\u012bki<\/h2>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" class=\"wp-image-9956\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2023\/01\/analytics-7168479_960_720-700x700.png\" alt=\"Anal\u012btiskie r\u0101d\u012bt\u0101ji\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Automatiz\u0113ta klientu ce\u013cojuma izveide nodro\u0161ina j\u016bsu piltuves vienm\u0113r\u012bgu darb\u012bbu, vienlaikus uzlabojot datu v\u0101k\u0161anas iesp\u0113jas katr\u0101 posm\u0101. Automatiz\u0101cijas r\u012bki var pal\u012bdz\u0113t uzlabot klientu pieredzes procesa pl\u016bsmu un \u013caut jums koncentr\u0113ties uz sava darba kvalit\u0101ti.<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>MailChimp<\/strong>: lieliski piem\u0113rots e-pasta sasnieg\u0161anai, jo \u012bpa\u0161i ar to <a href=\"https:\/\/mailchimp.com\/en-gb\/features\/automations\/customer-journey-builder\/?currency=EUR\">ce\u013cojuma veidot\u0101js<\/a>. \u012apa\u0161i piem\u0113rots vair\u0101ku kampa\u0146u pl\u0101no\u0161anai da\u017e\u0101dos ce\u013cojuma posmos.<\/li>\r\n\r\n\r\n\r\n<li><strong>Microsoft Visio<\/strong>: noder\u012bgs r\u012bks UX procesu vizualiz\u0113\u0161anai, un to ir viegli izmantot, vienlaikus sasaistot ar cit\u0101m MS Office lietojumprogramm\u0101m.<\/li>\r\n\r\n\r\n\r\n<li><strong>IBM ce\u013cojuma dizainers<\/strong>: lietojumprogramma, kas pied\u0101v\u0101 iesp\u0113ju izveidot klientu ce\u013cojumus da\u017eu min\u016b\u0161u laik\u0101 ar lieliskiem sadarb\u012bbas r\u012bkiem, kas optimiz\u0113 komandas darbu.<\/li>\r\n\r\n\r\n\r\n<li><strong>Asana<\/strong>: organiz\u0113jiet savas komandas un viegli dele\u0123\u0113jiet uzdevumus vis\u0101s piltuves jom\u0101s. Lieliski piem\u0113rots lielu komandu un klientu b\u0101zu p\u0101rvald\u012bbai.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Klientu ce\u013cojums Soci\u0101lo mediju m\u0101rketings<\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Soci\u0101lo pla\u0161sazi\u0146as l\u012bdzek\u013cu m\u0101rketingam ir j\u0101papildina klientu ce\u013cojums katr\u0101 noz\u012bm\u012bg\u0101 br\u012bd\u012b - no inform\u0113t\u012bbas l\u012bdz p\u0101rdo\u0161anai un nostiprin\u0101\u0161anai p\u0113c pirkuma. Lai gan nav stingru noteikumu, par to ir j\u0101dom\u0101 k\u0101 par procesu, kas sadala tirgu atsevi\u0161\u0137os klientos.<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Atrodiet savu potenci\u0101lo klientu b\u0101zi un izveidojiet pirc\u0113ja personu.\r\n<ul class=\"wp-block-list\">\r\n<li>K\u0101das platformas vi\u0146i izmanto visbie\u017e\u0101k?<\/li>\r\n\r\n\r\n\r\n<li>K\u0101di soci\u0101lo pla\u0161sazi\u0146as l\u012bdzek\u013cu v\u0113st\u012bjumi vi\u0146iem ir saisto\u0161i?<\/li>\r\n\r\n\r\n\r\n<li>Konkurences l\u012bmenis katr\u0101 platform\u0101.<\/li>\r\n<\/ul>\r\n<\/li>\r\n\r\n\r\n\r\n<li>M\u0113r\u0137tiec\u012bgi atlasiet soci\u0101lo mediju rekl\u0101mas un nov\u0113rt\u0113jiet iesaist\u012b\u0161anos.<\/li>\r\n\r\n\r\n\r\n<li>Identific\u0113jiet cilv\u0113kus, kuri jau ir iepazinu\u0161ies ar j\u016bsu produktu, un tos, kuri nav.\r\n<ul class=\"wp-block-list\">\r\n<li>Izsekojiet savu vietni, izmantojiet Facebook pikseli un p\u0101rbaudiet anal\u012btiskos datus.<\/li>\r\n\r\n\r\n\r\n<li>Nov\u0113rt\u0113jiet unik\u0101los apmekl\u0113t\u0101jus sal\u012bdzin\u0101jum\u0101 ar atk\u0101rtotiem apmekl\u0113t\u0101jiem.<\/li>\r\n\r\n\r\n\r\n<li>Izp\u0113tiet izie\u0161anas r\u0101d\u012bt\u0101jus un to, kur sesijas tiek p\u0101rtrauktas, lai identific\u0113tu v\u0101j\u0101s vietas, kas saist\u012btas ar pl\u016bsmas novirz\u012b\u0161anu.<\/li>\r\n<\/ul>\r\n<\/li>\r\n\r\n\r\n\r\n<li>Inform\u0113t\u012bbas posm\u0101 varat m\u0113\u0123in\u0101t uz tiem m\u0113r\u0137\u0113t ar m\u0101c\u012bbu videoklipiem vai ievadv\u0101rdiem.<\/li>\r\n\r\n\r\n\r\n<li>Iesp\u0113jams, j\u016bs v\u0113l\u0113sieties atvieglot dar\u012bjumu ar klientu atsauksm\u0113m vai pat atlaid\u0113m.<\/li>\r\n\r\n\r\n\r\n<li>P\u0113c pirkuma soci\u0101lo pla\u0161sazi\u0146as l\u012bdzek\u013cu loma k\u013c\u016bst par lojalit\u0101ti un aizst\u0101v\u012bbu.\r\n<ul class=\"wp-block-list\">\r\n<li>Iesaistieties kopienas veido\u0161an\u0101, izmantojot grupu forumus, piem\u0113ram, Reddit vai Discord.<\/li>\r\n\r\n\r\n\r\n<li>Sazinieties ar klientiem, risiniet vi\u0146u probl\u0113mas un \u013caujiet vi\u0146iem populariz\u0113t produktu.<\/li>\r\n\r\n\r\n\r\n<li>L\u016bdziet atsauksmes vai atsauksmes.<\/li>\r\n\r\n\r\n\r\n<li>Veidojiet a\u017eiot\u0101\u017eu par savu n\u0101kamo produktu vai atjaunin\u0101jumu kopien\u0101.<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">Klientu ce\u013cojuma anal\u012btika un taktika to uzlabo\u0161anai<\/h3>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" class=\"wp-image-9958\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2023\/01\/digital-marketing-1725340__480-700x467.jpg\" alt=\"Anal\u012btiskie dati\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Lai atvieglotu ce\u013cojuma pl\u0101no\u0161anu, jums ir ar\u012b j\u0101zina, kur mekl\u0113t. Turkl\u0101t jums ir j\u0101seko l\u012bdzi tam, kur\u0101 piltuves posm\u0101 atrodaties. L\u016bk, da\u017ei b\u016btiski r\u0101d\u012bt\u0101ji, kuriem j\u0101seko l\u012bdzi l\u012bdztekus j\u016bsu klientu ce\u013cojumam un nov\u0113rt\u0113jot t\u0101 efektivit\u0101ti:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>Klik\u0161\u0137i un iespaidi <\/strong><\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Pirmais solis ir vienm\u0113r sekot l\u012bdzi tam, cik daudz apmekl\u0113jumu sa\u0146em j\u016bsu vietne. T\u0101pat sekojiet l\u012bdzi izmaks\u0101m par vienu klik\u0161\u0137i un izmaks\u0101m par 1000 r\u0101d\u012bjumiem, lai nov\u0113rt\u0113tu efektivit\u0101ti un m\u0101rketinga ROI. Uzlabojiet CTR un impresiju skaitu, izmantojot kvalitat\u012bvu saturu, pareizos atsl\u0113gv\u0101rdus, lab\u0101ku \u0123eogr\u0101fisko vai demogr\u0101fisko m\u0113r\u0137auditoriju un A\/B test\u0113\u0161anu.<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>Atteikuma koeficients<\/strong><\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">P\u0101rliecinieties, ka zin\u0101t, cik daudz cilv\u0113ku pamet j\u016bsu pakalpojumu vai p\u0101rtrauc izmantot j\u016bsu preces p\u0101r\u0101k agri. Lai uzlabotu \u0161os r\u0101d\u012bt\u0101jus, jums j\u0101jaut\u0101, k\u0101p\u0113c vi\u0146i pamet pakalpojumu. Papildus produkta uzlabo\u0161anai pajaut\u0101jiet sev, vai j\u016bs m\u0113r\u0137\u0113jat uz pareizajiem klientiem un vai j\u016bsu klientu apkalpo\u0161ana pal\u012bdz vi\u0146iem to labi izmantot.<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>Atl\u0113ku\u0161o lietot\u0101ju \u012bpatsvars<\/strong>, <strong>Izie\u0161anas likme<\/strong>, <strong>Sesijas laiks<\/strong>, &amp; <strong>Lapas uz apmekl\u0113jumu<\/strong><\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">augsts bounce rate vai izejas r\u0101d\u012bt\u0101js var b\u016bt slikts v\u0113stnesis noteikt\u0101m lap\u0101m, ta\u010du tas ne vienm\u0113r ir n\u0101ves spriedums. M\u016bsu <a href=\"https:\/\/promoguy.nl\/lv\/blog\/bounce-rate-optimisation-tips-for-business-websites\/\" target=\"_blank\" rel=\"noreferrer noopener\">s\u012bk\u0101k par \u0161o jaut\u0101jumu ir aprakst\u012bti bounce rates un izeju r\u0101d\u012bt\u0101ji.<\/a>. \u012asum\u0101 varat uzlabot lapas UX, uzlabot klientu m\u0113r\u0137auditoriju, pievienot CTA, atvieglot piek\u013cuvi v\u0113lamaj\u0101m lap\u0101m un uzlabot lapas \u0101trumu.<\/p>","protected":false},"excerpt":{"rendered":"<p>Tas ir labi, ka izdodat lielisku produktu, ta\u010du da\u017ek\u0101rt ir nepiecie\u0161ams p\u0101rliecin\u0101t klientus, lai tie piedal\u012btos p\u0113d\u0113jos posmos. Tie\u0161i \u0161eit n\u0101k talk\u0101 klientu ce\u013cojuma p\u0101rvald\u012bba (Customer Journey Management).<\/p>","protected":false},"author":1,"featured_media":12770,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","footnotes":""},"categories":[18,13],"tags":[174,175],"wl_entity_type":[47,54],"class_list":["post-9934","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-client-management","category-online-marketing-en","tag-customer-journey","tag-customer-journey-management","wl_entity_type-article","wl_entity_type-faq-page"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.8 (Yoast SEO v27.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Customer Journey Management For Digital Marketing - Promoguy Digital Marketing Agency<\/title>\n<meta name=\"description\" content=\"Customer journey management is an absolute necessity for building the various stages of your sales funnel. 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