{"id":9961,"date":"2023-02-06T08:53:32","date_gmt":"2023-02-06T08:53:32","guid":{"rendered":"https:\/\/promoguy.nl\/zero-party-marketing-data-collection-strategy\/"},"modified":"2026-04-19T03:21:57","modified_gmt":"2026-04-19T03:21:57","slug":"nulles-puses-marketinga-datu-vaksanas-strategija","status":"publish","type":"post","link":"https:\/\/promoguy.nl\/lv\/blog\/2023\/02\/06\/zero-party-marketing-data-collection-strategy\/","title":{"rendered":"Nulles puses m\u0101rketings: Datu v\u0101k\u0161anas strat\u0113\u0123ija"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Nulles partijas dati ir izrais\u012bju\u0161i satraukumu <a class=\"wl-entity-page-link\"  href=\"https:\/\/promoguy.nl\/lv\/blog\/vocabulary\/marketing\/\" data-id=\"https:\/\/data.wordlift.io\/wl1503668\/entity\/marketing\" >m\u0101rketings<\/a>, kas rad\u0101s, risinot tirgus ba\u017eas par tradicion\u0101laj\u0101m tirgved\u012bbas metod\u0113m. Lai gan daudzi uz\u0146\u0113mumi ievie\u0161 \u0161\u0101das ZPD metodes, daudzi nezina, k\u0101 piel\u0101goties \u0161\u012bm p\u0101rmai\u0146\u0101m. \u0160aj\u0101 rakst\u0101 tiks skaidrots, k\u0101 \u012bstenot datu v\u0101k\u0161anas strat\u0113\u0123iju, paturot pr\u0101t\u0101 pat\u0113r\u0113t\u0101ju piekri\u0161anu.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Nulles puses datu v\u0101k\u0161anas pamati<\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Ja mekl\u0113jat visaptvero\u0161u nulles puses datu defin\u012bciju vai skaidrojumu par to, k\u0101 tie at\u0161\u0137iras no citiem datu v\u0101k\u0161anas veidiem, <a href=\"https:\/\/promoguy.nl\/lv\/blog\/zero-party-data-marketing-an-introduction\/\" target=\"_blank\" rel=\"noreferrer noopener\">varat apskat\u012bt m\u016bsu ievadrakstu<\/a>. Vienk\u0101r\u0161\u0101k sakot, ZPD at\u0161\u0137iras no pirm\u0101s, otr\u0101s un tre\u0161\u0101s puses analogiem, uzsverot pat\u0113r\u0113t\u0101ja l\u012bdzdal\u012bbu un piekri\u0161anu. Dati tiek v\u0101kti sadarb\u012bb\u0101 ar klientu, izmantojot, piem\u0113ram, aptaujas vai konta izveidi.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">L\u016bk, \u0113rts piem\u0113rs:<\/p>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" class=\"wp-image-9926\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2023\/01\/Zero-data.png\" alt=\"Nulles puses datu m\u0101rketings\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Daudziem uz\u0146\u0113mumiem aktu\u0101ls ir jaut\u0101jums: \"K\u0101 iesaist\u012bties \u0161\u0101d\u0101 datu v\u0101k\u0161an\u0101 un nodro\u0161in\u0101t, ka tiek ieg\u016bts nepiecie\u0161amais datu daudzums un kvalit\u0101te?\".<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Nulles puses datu m\u0101rketinga priek\u0161roc\u012bbas<\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">L\u012bdztekus t\u0101d\u0101m metod\u0113m k\u0101 izseko\u0161ana bez s\u012bkfailiem uz\u0146\u0113mumi var ne tikai \u0113tiski v\u0101kt datus, bet ar\u012b apkopot lab\u0101ku inform\u0101ciju ar tie\u0161u ieskatu. Ir da\u017ei datu veidi, kurus pat\u0113r\u0113t\u0101js var sniegt tikai labpr\u0101t\u012bgi, un, pa\u013caujoties uz otr\u0101s un tre\u0161\u0101s puses metod\u0113m, \u0161\u012b inform\u0101cija tiek piln\u012bb\u0101 palaista gar\u0101m. Tas var b\u016bt vai nu t\u0101p\u0113c, ka pat\u0113r\u0113t\u0101ji nev\u0113las ar to dal\u012bties, vai pat t\u0101p\u0113c, ka tas ir \u0113tiski vai juridiski ap\u0161aub\u0101mi.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">T\u0101d\u0113j\u0101di varat v\u0101kt ar\u012b datus, kurus google analytics aizliedz v\u0101kt, tostarp personisko inform\u0101ciju. T\u0101d\u0113j\u0101di nulles puses datu m\u0101rketings var sniegt lab\u0101ku un uzticam\u0101ku ieskatu (da\u017eos gad\u012bjumos). Lai ieg\u016btu optim\u0101lu ieskatu, tas joproj\u0101m j\u0101izmanto kop\u0101 ar cit\u0101m metod\u0113m.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Tas nenoz\u012bm\u0113, ka ZPD vienm\u0113r ir uzlabojums. T\u0101 ir l\u0113n\u0101ka un var ciest no atlases neobjektivit\u0101tes. Nulles puses dati bie\u017ei vien apkopo inform\u0101ciju tikai no pat\u0113r\u0113t\u0101jiem, kuri ir gatavi velt\u012bt laiku, lai to sniegtu (atkar\u012bb\u0101 no metodes), t\u0101p\u0113c to datu v\u0101k\u0161anas apjoms var b\u016bt ierobe\u017eots. Tom\u0113r ar to saist\u012bt\u0101 priek\u0161roc\u012bba ir t\u0101, ka j\u016bs varat ieg\u016bt inform\u0101ciju no \u012bpa\u0161iem klientiem un izsl\u0113gt trok\u0161\u0146us.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Tirgus datu pieeja un metodes<\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">\u0160eit ir aprakst\u012bti visbie\u017e\u0101k izmantotie datu v\u0101k\u0161anas veidi.<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>Viktor\u012bnas<\/strong><\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Uzdodiet jaut\u0101jumus tie\u0161i. Labi izstr\u0101d\u0101ta aptauja var apkopot b\u016btisku inform\u0101ciju, vienlaikus sag\u0101d\u0101jot klientam prieku.<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>Uznirsto\u0161ie konvers\u0101cijas logi<\/strong><\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Uzlabojiet klientu pieredzi, atbildiet uz jaut\u0101jumiem un apkopojiet datus vien\u0101 ier\u012bc\u0113.<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>Aptaujas p\u0113c pirkuma<\/strong><\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Pajaut\u0101jiet saviem klientiem, k\u0101 vi\u0146iem pat\u012bk j\u016bsu produkts. Vi\u0146iem b\u016bs v\u0113rt\u012bgas atsauksmes, jo vi\u0146i jau ir izmantoju\u0161i j\u016bsu pakalpojumus un, iesp\u0113jams, vi\u0146iem ir radu\u0161ies jaut\u0101jumi.<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>Personaliz\u0113ti lietot\u0101ja konti<\/strong><\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Personaliz\u0113ti konti var b\u016bt \u012bpa\u0161i informat\u012bvi t\u012bmek\u013ca vietn\u0113m bez s\u012bkfailiem, jo inform\u0101cijas v\u0101k\u0161ana ir ierobe\u017eota p\u0113c konstrukcijas. Lietot\u0101ju konti ar\u012b pal\u012bdz klientiem sniegt ieskatu par pirk\u0161anas paradumiem un v\u0113lm\u0113m, vienlaikus tos autom\u0101tiski klasific\u0113jot.<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>Produkta ievad\u012b\u0161ana darb\u0101<\/strong><\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Sniedziet klientiem pam\u0101c\u012bbu un pal\u012bdz\u012bbu j\u016bsu produkta lieto\u0161an\u0101. T\u0101 ir lieliska iesp\u0113ja uzzin\u0101t vair\u0101k par vi\u0146u vajadz\u012bb\u0101m, iemesliem, k\u0101p\u0113c vi\u0146i izv\u0113l\u0113j\u0101s tie\u0161i j\u016bs, un k\u0101dus uzlabojumus varat ieviest.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">V\u0113l viens instrumentu kopums, kas j\u0101\u0146em v\u0113r\u0101, ir r\u012bki, kurus izmantosiet, lai veiktu nulles puses m\u0101rketingu un anal\u012bzi. \u0160eit ir sniegti da\u017ei piem\u0113ri par to, k\u0101das priek\u0161roc\u012bbas ir katrai datu v\u0101k\u0161anas metodei, k\u0101 ar\u012b lab\u0101kie r\u012bki t\u0101s izmanto\u0161anai:<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" class=\"wp-image-9974\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2023\/01\/Zero-Party-Data-Methods-3.png\" alt=\"Nulles puses datu metodes\" \/><\/figure>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">Citas nulles puses datu m\u0101rketinga metodes<\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Savas datu v\u0101k\u0161anas metodes varat papildin\u0101t ar \u0161iem datu v\u0101k\u0161anas veidiem, kas tiek izmantoti ret\u0101k, bet ir sav\u0101 zi\u0146\u0101 unik\u0101li:<\/p>\r\n<ul>\r\n<li>Parakst\u012b\u0161an\u0101s uz jaunumiem<\/li>\r\n\r\n\r\n\r\n<li>E-pasta abon\u0113\u0161anas piepras\u012bjumi<\/li>\r\n\r\n\r\n\r\n<li>SMS abonements<\/li>\r\n\r\n\r\n\r\n<li>Produktu p\u0101rskat\u012b\u0161anas piepras\u012bjumi<\/li>\r\n\r\n\r\n\r\n<li>Soci\u0101lo mediju aptaujas<\/li>\r\n\r\n\r\n\r\n<li>Konkursi<\/li>\r\n\r\n\r\n\r\n<li>Lead Generation veidlapas<\/li>\r\n\r\n\r\n\r\n<li>Pal\u012bdz\u012bbas logr\u012bku un lietot\u0146u (piem\u0113ram, cenu kalkulatoru vai kalkulatoru) ieg\u0101de.<\/li>\r\n\r\n\r\n\r\n<li><a class=\"wl-entity-page-link\"  href=\"https:\/\/promoguy.nl\/lv\/blog\/vocabulary\/online\/\" data-id=\"https:\/\/data.wordlift.io\/wl1503668\/entity\/online\" >Tie\u0161saist\u0113<\/a> Testi<\/li>\r\n\r\n\r\n\r\n<li>E-gr\u0101matas<\/li>\r\n\r\n\r\n\r\n<li>Prezent\u0101cijas<\/li>\r\n\r\n\r\n\r\n<li>Tie\u0161saistes t\u0113rz\u0113\u0161ana<\/li>\r\n<\/ul>\r\n<p>&nbsp;<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Nulles puses datu strat\u0113\u0123ija<\/h2>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" class=\"wp-image-9981\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2023\/01\/computer-6107592_960_720.png\" alt=\"Nulles puses datu m\u0101rketings\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Da\u017e\u0101du meto\u017eu un pieeju kl\u0101sts var pal\u012bdz\u0113t jums atrast pareizo kombin\u0101ciju, kas pal\u012bdz\u0113s jums izveidot pareizu datu v\u0101k\u0161anas procesu. \u0160eit ir aprakst\u012bti strat\u0113\u0123ijas izveides so\u013ci:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>Izlemiet, k\u0101dus datus v\u0113laties ieg\u016bt<\/strong><\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Pajaut\u0101jiet sev, k\u0101ds ir j\u016bsu kampa\u0146as m\u0113r\u0137is un kas jums no t\u0101s ir nepiecie\u0161ams. Izvirziet m\u0113r\u0137us ar atbilsto\u0161iem KPI un ar\u012b atcerieties tos piel\u0101got ZPD. Jums, protams, b\u016bs maz\u0101ks respondentu kopums nek\u0101 cit\u0101m datu v\u0101k\u0161anas metod\u0113m. Vislab\u0101k ir stingri koncentr\u0113ties uz jums nepiecie\u0161amo inform\u0101ciju.<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>Izstr\u0101d\u0101t datu pazi\u0146o\u0161anas pl\u0101nu<\/strong><\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Tagad, kad zin\u0101t, ko mekl\u0113jat, jums ir j\u0101sazin\u0101s ar klientiem un j\u0101nodro\u0161ina, ka vi\u0146u dati tiks izmantoti pareiziem m\u0113r\u0137iem. Veidojiet uztic\u0113\u0161anos un izlemiet, cik ilgi dati tiks glab\u0101ti, ar ko tie tiks koplietoti un vai tas ir iesp\u0113jams vidusm\u0113ra pat\u0113r\u0113t\u0101jam. \u0160is pl\u0101ns var ar\u012b pal\u012bdz\u0113t jums b\u016bt skaidram un p\u0101rredzamam attiec\u012bb\u0101 uz klientu.<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>Nosakiet, kas ir j\u016bsu klienti<\/strong><\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Sa\u0161auriniet savu tirgu, izmantojot demogr\u0101fiskos, \u0123eogr\u0101fiskos, psihogr\u0101fiskos vai cita veida datus. V\u0113l vair\u0101k sa\u0161auriniet to, lai g\u016btu lab\u0101ku ieskatu un ieg\u016btu maz\u0101ku izlasi, kas vair\u0101k atbilst ZPD nek\u0101 pla\u0161a t\u012bkla izv\u0113r\u0161ana.<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>Izlemiet, k\u0101 v\u0113laties v\u0101kt datus<\/strong><\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Izv\u0113lieties kan\u0101lus, vajadz\u012bg\u0101s komandas lielumu, datu v\u0101k\u0161anas un anal\u012bzes r\u012bkus un paredzam\u0101s izmaksas. Ja varat, izveidojiet stimul\u0113jo\u0161as strukt\u016bras par inform\u0101cijas snieg\u0161anu vai atbild\u0113m uz viktor\u012bn\u0101m, ja to \u013cauj izmaksu apl\u0113ses.<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>Nov\u0113rt\u0113jiet, vai ZPD sniedz jums nepiecie\u0161amos rezult\u0101tus.<\/strong><\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Sal\u012bdziniet savus datus ar datiem, kas ieg\u016bti, izmantojot citus l\u012bdzek\u013cus. P\u0113c eksperiment\u0113\u0161anas vienm\u0113r past\u0101v iesp\u0113ja, ka nulles puses dati nav sader\u012bgi ar j\u016bsu uz\u0146\u0113mumu. Tom\u0113r tas autom\u0101tiski nenoz\u012bm\u0113, ka \u0161ie dati nevar b\u016bt v\u0113rt\u012bgi vai eksperimenta v\u0113rti.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">Datu v\u0101k\u0161anas padomi<\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Liel\u0101kiem uz\u0146\u0113mumiem ZPD apkopo\u0161anai bie\u017ei vien jau ir nepiecie\u0161ama ieinteres\u0113ta un uzticama auditorija. Tiem ir specializ\u0113ts pat\u0113r\u0113t\u0101ju pulks un tie var viegli pied\u0101v\u0101t stimulus, t\u0101p\u0113c tiem ir priek\u0161roc\u012bbas. Tom\u0113r maz\u0101kiem uz\u0146\u0113mumiem vai m\u0101rketinga a\u0123ent\u016br\u0101m, kas v\u0101c datus, \u0161is process ir nedaudz sare\u017e\u0123\u012bt\u0101ks.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Viens no padomiem ir sadarboties ar universit\u0101t\u0113m, jo t\u0101d\u0113j\u0101di j\u016bs varat ieg\u016bt da\u017eus ieinteres\u0113tus dal\u012bbniekus datu v\u0101k\u0161anai un, iesp\u0113jams, pat pien\u0101c\u012bgu datu kopumu, ja vi\u0146i atbilst j\u016bsu m\u0113r\u0137auditorijai. \u0160\u0101da strat\u0113\u0123ija var pal\u012bdz\u0113t maz\u0101kiem uz\u0146\u0113mumiem ietaup\u012bt izmaksas, ta\u010du t\u0101 var neb\u016bt piem\u0113rota visiem ZPD projektu veidiem.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Stimulu pied\u0101v\u0101\u0161ana var palielin\u0101t atbildes r\u0101d\u012bt\u0101jus, t\u0101p\u0113c izm\u0113\u0123iniet atlaides savam produktam. L\u012bdz\u012bgi varat stimul\u0113t pat\u0113r\u0113t\u0101jus, ja vi\u0146i sasaista j\u016bsu datu v\u0101k\u0161anas metodi ar citiem vai ja vi\u0146i uzaicina draugus re\u0123istr\u0113ties. \u0160\u0101da strat\u0113\u0123ija ir izdev\u012bga, ja jums tr\u016bkst darbinieku vai ja nepiecie\u0161ams <a href=\"https:\/\/www.questionpro.com\/blog\/snowball-sampling\/\" target=\"_blank\" rel=\"noreferrer noopener\">veidojiet paraugus ar sniega bumbu<\/a> liel\u0101kam sasniedzamumam.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Klients apzin\u0101ti un proakt\u012bvi sniedz datus, ja j\u016bt, ka var jums uztic\u0113ties. Izveidojiet jauku t\u012bmek\u013ca vietni, uzrun\u0101jiet vi\u0146us ar statistiku vai rakstiem, pier\u0101diet sava uz\u0146\u0113muma autentiskumu un sazinieties skaidri un p\u0101rredzami.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Nulles puses datu m\u0101rketinga kampa\u0146u piem\u0113ri<\/h2>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" class=\"wp-image-9983\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2023\/01\/technology-6701404__340.jpg\" alt=\"Nulles puses datu m\u0101rketings\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Uz\u0146\u0113mumi ir lieliski darboju\u0161ies bez lielo datu izmanto\u0161anas m\u0101rketinga kampa\u0146\u0101s. \u0160eit ir 3 spilgti piem\u0113ri.<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong><a href=\"https:\/\/geld.hr\/KNOWLEDGE\/\" target=\"_blank\" rel=\"noreferrer noopener\">Austr\u0101lijas skaistumkop\u0161anas pre\u010du mazumtirgot\u0101js Mecca<\/a> izvair\u012bties no atk\u0101rtotiem e-pasta zi\u0146ojumiem, izmantojot nulles puses datus. <\/strong><\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Uz\u0146\u0113mums izmantoja M\u0101tes dienas d\u0101vanu mekl\u0113\u0161anas viktor\u012bnu, lai noskaidrotu savu lietot\u0101ju b\u0101zi. Viktor\u012bnas beig\u0101s tiek jaut\u0101ts, k\u0101da tipa pirc\u0113js ir klients, nov\u0113rt\u0113jot vi\u0146u no skaistumkop\u0161anas ies\u0101c\u0113ja l\u012bdz skaistumkop\u0161anas cien\u012bt\u0101jam. Izmantojot \u0161o inform\u0101ciju, Mecca m\u0101rketinga komanda var\u0113ja attiec\u012bgi piel\u0101got e-pasta v\u0113stu\u013cu bie\u017eumu un g\u016bt ieskatu par to, k\u0101 katrs klients v\u0113las, lai pret vi\u0146u izturas.<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>Yelp apkopo nulles puses datus, lai uzlabotu ieteikumus. <\/strong><\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Viens no liel\u0101kajiem pan\u0101kumiem ir bijis restor\u0101nu ieteikumi, pateicoties preferen\u010du centra iesp\u0113jai. \u0160\u012b opcija \u013cauj lietot\u0101jiem ievad\u012bt di\u0113tas, dz\u012bvesveida un pieejam\u012bbas preferences, lai nodro\u0161in\u0101tu v\u0113lamo klientu pieredzi. ZPD inform\u0113tais algoritms nodro\u0161in\u0101ja rezult\u0101tus, kas ar augstu precizit\u0101ti atbilda klientu v\u0113lm\u0113m. Sal\u012bdzinot nulles puses datus ar pirm\u0101s puses datiem, ir zin\u0101ma inform\u0101cija, ko uz\u0146\u0113mums, iesp\u0113jams, neb\u016btu var\u0113jis apkopot, izmantojot p\u0113d\u0113jo metodi.<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong><a href=\"https:\/\/www.bloomreach.com\/en\/case-studies\/myjewellery-gets-creative-with-zero-party-data-and-bloomreach-engagement\">Manas rotaslietas<\/a> ieg\u016bst prec\u012bzus klientu datus.<\/strong><\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Izmantojot \"stila profila testu\", My Jewellery uzlaboja klientu personaliz\u0101ciju un klientu apkalpo\u0161anu, vienlaikus samazinot nevajadz\u012bgu datu v\u0101k\u0161anas risku. Stila profila tests ir sava veida sp\u0113le, kas \u013cauj klientiem izlemt, vai vi\u0146iem pat\u012bk vai nepat\u012bk par\u0101d\u012bt\u0101 prece. Veicot A\/B gaumes test\u0113\u0161anu, vi\u0146i izdom\u0101ja vienk\u0101r\u0161u veidu, k\u0101 nov\u0113rt\u0113t lietot\u0101ju b\u0101zes vajadz\u012bbas.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><em>Ja mekl\u0113jat datu apstr\u0101des uz\u0146\u0113mumu, kas jums pal\u012bdz\u0113tu ar j\u016bsu kampa\u0146\u0101m, Promoguy var pal\u012bdz\u0113t. Apmekl\u0113jiet m\u016bsu pakalpojumu lapu, lai uzzin\u0101tu vair\u0101k.<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Nulles puses dati ir izrais\u012bju\u0161i satraukumu m\u0101rketing\u0101, jo tie ir risin\u0101jums tirgus ba\u017e\u0101m par tradicion\u0101laj\u0101m m\u0101rketinga metod\u0113m. \u0160aj\u0101 rakst\u0101 tiks skaidrots, k\u0101 \u012bstenot datu v\u0101k\u0161anas strat\u0113\u0123iju, \u0146emot v\u0113r\u0101 pat\u0113r\u0113t\u0101ju piekri\u0161anu.<\/p>","protected":false},"author":1,"featured_media":12772,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","footnotes":""},"categories":[11,13],"tags":[177,176],"wl_entity_type":[47,54],"class_list":["post-9961","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-data-analytics","category-online-marketing-en","tag-data-collection","tag-zero-party-marketing","wl_entity_type-article","wl_entity_type-faq-page"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.8 (Yoast SEO v27.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Zero-Party Marketing: Data Collection Strategy - Promoguy Digital Marketing Agency<\/title>\n<meta name=\"description\" content=\"Zero-Party Data Marketing strategies require a deft hand and a lot more effort but can ultimately be very fruitful for companies. 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