{"id":9991,"date":"2023-03-07T12:27:58","date_gmt":"2023-03-07T12:27:58","guid":{"rendered":"https:\/\/promoguy.nl\/social-media-services-case-le-wagon\/"},"modified":"2026-03-09T10:06:37","modified_gmt":"2026-03-09T10:06:37","slug":"social-media-services-case-le-wagon","status":"publish","type":"post","link":"https:\/\/promoguy.nl\/lv\/blog\/2023\/03\/07\/social-media-services-case-le-wagon\/","title":{"rendered":"Soci\u0101lo mediju pakalpojumu lieta: Le Wagon"},"content":{"rendered":"<p><\/p>\r\n<p class=\"wp-block-paragraph\">M\u016bsdien\u0101s soci\u0101lie pla\u0161sazi\u0146as l\u012bdzek\u013ci ir absol\u016bta nepiecie\u0161am\u012bba jebkura produkta populariz\u0113\u0161an\u0101. Nep\u0101rsp\u0113jami pla\u0161\u0101 sasniedzam\u012bba, ko tie nodro\u0161ina, \u013cauj iev\u0113rojami iesaist\u012bt klientus, ja tos izmanto pareizi. Tom\u0113r pat veiksm\u012bgi uz\u0146\u0113mumi bie\u017ei vien neapzin\u0101s neliel\u0101s potenci\u0101la kabatas, kas var nodro\u0161in\u0101t efekt\u012bv\u0101kus m\u0101rketinga procesus. \u0160is soci\u0101lo pla\u0161sazi\u0146as l\u012bdzek\u013cu pakalpojumu gad\u012bjums par\u0101da, k\u0101 m\u0113s pal\u012bdz\u0113j\u0101m iev\u0113rojamai tehnolo\u0123iju izgl\u012bt\u012bbas un kod\u0113\u0161anas apm\u0101c\u012bbu nometnei <a href=\"https:\/\/www.lewagon.com\/about-us\" target=\"_blank\" rel=\"noreferrer noopener\">Le Wagon<\/a> sasniedzot jaunu digit\u0101lo sasniedzam\u012bbas l\u012bmeni.<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\">Rezum\u0113jot var teikt, ka klientam bija nepiecie\u0161ama pal\u012bdz\u012bba soci\u0101lo mediju jom\u0101, vienlaikus saglab\u0101jot sava z\u012bmola balsi un satura stilu. M\u0113s uz\u0146\u0113m\u0101mies \u0161os pien\u0101kumus un piel\u0101goj\u0101mies klientu sniegtajiem datiem. Apvienojot vi\u0146u pieeju m\u0113r\u0137segment\u0101cijai ar m\u016bsu anal\u012btikas un soci\u0101lo pla\u0161sazi\u0146as l\u012bdzek\u013cu rekl\u0101mas procesiem, kampa\u0146\u0101s tika pan\u0101kta lab\u0101ka ROI un palielin\u0101ts vad\u012bt\u0101ju skaits. Projekts bija \u013coti veiksm\u012bgs, par ko m\u0113s run\u0101sim t\u0101l\u0101k.<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\">M\u016bsu darbs pal\u012bdz\u0113ja uz\u0146\u0113mumam palielin\u0101t savu tie\u0161saistes sasniedzam\u012bbu un rad\u012bt daudz jaunu klientu. Cerams, ka, ja esat pedagogs, \u0161is soci\u0101lo pla\u0161sazi\u0146as l\u012bdzek\u013cu gad\u012bjuma p\u0113t\u012bjums jums pal\u012bdz\u0113s uzzin\u0101t, k\u0101 populariz\u0113t savu tie\u0161saistes kursu.<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<h2 class=\"wp-block-heading\">Klienta p\u0101rskats<\/h2>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\">M\u016bsu klients bija glob\u0101ls l\u012bderis tehnolo\u0123iju apm\u0101c\u012bbu jom\u0101, kas darbojas vair\u0101k nek\u0101 45 pils\u0113t\u0101s daudz\u0101s valst\u012bs, tostarp (bet ne tikai) Portug\u0101l\u0113 un Sp\u0101nij\u0101. Uz\u0146\u0113mums r\u012bko datu zin\u0101tnes un t\u012bmek\u013ca izstr\u0101des kod\u0113\u0161anas m\u0101c\u012bbu nometnes, kas piesaista da\u017e\u0101dus topo\u0161os studentus ar da\u017e\u0101da l\u012bme\u0146a zin\u0101\u0161an\u0101m datoru un kod\u0113\u0161anas jom\u0101.<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\">Klients jau bija \u013coti veiksm\u012bgs liel\u0101kaj\u0101 da\u013c\u0101 tirgu, un m\u0113s bij\u0101m nepiecie\u0161ami tikai k\u0101 papildin\u0101jums vi\u0146a m\u0101rketinga darb\u012bb\u0101m. K\u0101 par\u0101d\u012bja uz\u0146\u0113muma m\u0101rketinga instrukcijas, vi\u0146iem ir milz\u012bgs darb\u012bbas pan\u0101kumu r\u0101d\u012bt\u0101js - vair\u0101k nek\u0101 95% absolventu da\u017eu m\u0113ne\u0161u laik\u0101 atrada darbu v\u0113lamaj\u0101 jom\u0101.<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\">Uz\u0146\u0113mums v\u0113l\u0113j\u0101s uzlabot savas m\u0101rketinga iesp\u0113jas, piesaistot m\u016bs un izstr\u0101d\u0101jot jaunas m\u0113r\u0137tiec\u012bgas strat\u0113\u0123ijas, lai piesaist\u012btu viet\u0113jos potenci\u0101los klientus Sp\u0101nijas un Portug\u0101les tirgos. Vi\u0146i mums sniedza darba uzdevumu, kur\u0101 bija iek\u013cauta visa nepiecie\u0161am\u0101 inform\u0101cija un z\u012bmola vadl\u012bnijas, lai m\u0113s var\u0113tu \u0137erties pie darba.<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<h2 class=\"wp-block-heading\">Galvenie \u0161\u0137\u0113r\u0161\u013ci<\/h2>\r\n<p>\r\n\r\n<div class=\"wp-block-image\"><\/p>\r\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" class=\"wp-image-10075\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2023\/02\/le-wagon_body-image-700x305.png\" alt=\"\" \/><\/figure>\r\n<p><\/div>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\">Lai gan darbs veiksm\u012bg\u0101 uz\u0146\u0113mum\u0101 ir v\u0113lams, tas ir saist\u012bts ar zin\u0101mu bag\u0101\u017eu. Pirmk\u0101rt, tajos vienm\u0113r ir iedibin\u0101ta darba k\u0101rt\u012bba, kurai jums ir j\u0101piel\u0101gojas, un j\u016bsu darbs b\u016bs pak\u013cauts daudz liel\u0101kai p\u0101rraudz\u012bbai. S\u0101kotn\u0113j\u0101 p\u0101rbaudes period\u0101 mums vajadz\u0113ja ar savu darbu p\u0101rsteigt augst\u0101kst\u0101vo\u0161os un m\u0101rketinga komandas.<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\">T\u0101pat viens no iebildumiem, str\u0101d\u0101jot ar lielu uz\u0146\u0113mumu, ir tas, ka tiem ir augsti pan\u0101kumu standarti. K\u0101 min\u0113ts iepriek\u0161, uz\u0146\u0113mums bija labi paz\u012bstams imers\u012bv\u0101s izgl\u012bt\u012bbas jom\u0101. L\u012bdz ar to mums vajadz\u0113ja pier\u0101d\u012bt \u0101r\u0113ja uz\u0146\u0113muma m\u0101rketinga iesp\u0113ju algo\u0161anas lietder\u012bbu, izmantojot neapstr\u0101d\u0101tus skait\u013cus. Tam bija nepiecie\u0161ama stingra anal\u012btisk\u0101 uzraudz\u012bba un procesu uzlabojumu par\u0101d\u012b\u0161ana.<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\">Visbeidzot, projekts ietv\u0113ra kampa\u0146as Sp\u0101nij\u0101 un v\u0113l\u0101k Portug\u0101l\u0113, t\u0101p\u0113c bija nepiecie\u0161ama izpratne par jom\u0101m, kas nav m\u016bsu visp\u0101r\u0113j\u0101 kompetenc\u0113. Rezult\u0101t\u0101 komandai bija j\u0101p\u0101rbauda sa\u0146emt\u0101 inform\u0101cija un j\u0101pa\u013caujas uz BootCamp iek\u0161\u0113j\u0101 m\u0101rketinga person\u0101la apstiprin\u0101jumu. Abos projektos m\u016bsu komandai bija \u0101tri un izl\u0113m\u012bgi j\u0101izprot \u0161o re\u0123ionu tirgi, k\u0101 ar\u012b apak\u0161tirgi.<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\">Soci\u0101lo pla\u0161sazi\u0146as l\u012bdzek\u013cu pakalpojumu snieg\u0161ana uz\u0146\u0113mumam, kam ir sezon\u0101ls uz\u0146em\u0161anas process, ar\u012b rada probl\u0113mas. Sezonas laik\u0101 ir j\u0101\u0146em v\u0113r\u0101 pat\u0113r\u0113t\u0101ju uzved\u012bbas pieaugums, kritums un izmai\u0146as. T\u0101d\u0113j\u0101di m\u016bsu komandai b\u016btu vair\u0101k j\u0101iesaist\u0101s datu p\u0101rskat\u012b\u0161an\u0101.<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\">Lai atvieglotu m\u016bsu darbu, uz\u0146\u0113mums mums sniedza ar\u012b visp\u0101r\u0113j\u0101s m\u0113r\u0137a grupas noteiktu apak\u0161grupu aprises, pamatojoties uz interesi un kompetenci par m\u0101c\u012bbu programm\u0101s iek\u013cautajiem m\u0101c\u012bbu priek\u0161metiem. Turkl\u0101t mums vajadz\u0113ja sagatavot vair\u0101kus zi\u0146ojumus, lai rad\u012btu pamatu zi\u0146ojumu A\/B test\u0113\u0161anai un atrastu lab\u0101kos.<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<h2 class=\"wp-block-heading\">Sniegtie soci\u0101lo mediju pakalpojumi<\/h2>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\">Kopum\u0101 tika sniegti \u0161\u0101di pakalpojumi:<\/p>\r\n<ul>\r\n<li><strong>AD izveide: <\/strong>Rekl\u0101mas kampa\u0146u izveide un iestat\u012b\u0161ana Facebook Business Manager, tostarp rekl\u0101mu aug\u0161upiel\u0101de.<\/li>\r\n<li><span id=\"urn:enhancement-57420448-0377-4965-87fc-e7fef917e756\" class=\"textannotation disambiguated wl-thing\" itemid=\"https:\/\/data.wordlift.io\/wl1503668\/entity\/organisation\" style=\"background-color: #ffffff;\"><strong>Rekl\u0101mu saturs<\/strong>: Organiz\u0101cija<\/span> un pareiza rekl\u0101mas kampa\u0146u iestat\u012b\u0161ana, izmantojot dizainu, CTA, videoklipus un citus atbilsto\u0161us l\u012bdzek\u013cus.<\/li>\r\n\r\n\r\n\r\n<li><strong>Rekl\u0101mas pl\u0101na izveide\/<\/strong><span id=\"urn:enhancement-7fed15b2-c81f-484a-a101-309909484479\" class=\"textannotation disambiguated wl-thing\" itemid=\"https:\/\/data.wordlift.io\/wl1503668\/entity\/strategy\"><strong>strat\u0113\u0123ija<\/strong>: <\/span>Kampa\u0146u veiktsp\u0113jas noteik\u0161anas laik\u0101 Promoguy komanda pl\u0101no un veido strat\u0113\u0123ijas, atk\u0101rtojot t\u0101s, pamatojoties uz datiem, lai uzlabotu veiktsp\u0113ju.<\/li>\r\n<li><span id=\"urn:enhancement-2268d014-e8a8-472b-a5d7-aef2b9855813\" class=\"textannotation disambiguated wl-creative-work\" itemid=\"https:\/\/data.wordlift.io\/wl1503668\/entity\/optimisation\"><strong>Optimiz\u0101cija<\/strong>: <\/span>optimiz\u0113t rekl\u0101mas kampa\u0146as, lai uzlabotu to efektivit\u0101ti. Anal\u012bze: Analiz\u0113 kampa\u0146u norisi. Ikdienas t\u012bmek\u013ca vietnes veiktsp\u0113jas un konversijas, k\u0101 ar\u012b Facebook\/Instagram kampa\u0146u anal\u012bze.<\/li>\r\n<li><strong>Datu interpret\u0101cija<\/strong>: Zi\u0146o\u0161ana un komunik\u0101cija, apkopojot un interpret\u0113jot rekl\u0101mas un t\u012bmek\u013ca viet\u0146u anal\u012btikas datus, kas tiks iesniegti Le Wagon Portugal komandai, lai pie\u0146emtu lab\u0101kus uz datiem balst\u012btus l\u0113mumus un atkl\u0101tu jaunas atzi\u0146as.<\/li>\r\n\r\n\r\n<\/ul>\r\n<p><!-- \/wp:post-content -->\r\n\r\n<!-- wp:paragraph --><\/p>\r\n<p>Soci\u0101lo mediju pakalpojumu ietvaros m\u0113s nodro\u0161in\u0101j\u0101m tekstu rakst\u012b\u0161anu, anal\u012btiku un grafisko dizainu. Ar uz\u0146\u0113muma m\u0101rketinga person\u0101la pal\u012bdz\u012bbu m\u0113s sintez\u0113j\u0101m uz\u0146\u0113muma eso\u0161o stilu ar jauniem rekl\u0101mas v\u0113st\u012bjumiem. Jaun\u0101 rekl\u0101mas kopija tiks izmantota tekstu\u0101li zi\u0146ojumos un att\u0113los, kas k\u013c\u016bs par Instagram un Facebook rekl\u0101m\u0101m.<\/p>\r\n<p><!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph --><\/p>\r\n<p>Klients mums sniedza klientu datus, kurus var\u0113j\u0101m izmantot, lai veidotu m\u0113r\u0137tiec\u012bgas rekl\u0101mas segmentiem, tostarp tiem, kuri ir jauni kod\u0113\u0161anas, datu zin\u0101tnes, programmat\u016bras izstr\u0101des u. c. jom\u0101s. V\u0113l viens segment\u0101cijas veids bija segment\u0101cija starp viet\u0113jiem iedz\u012bvot\u0101jiem m\u0113r\u0137a pils\u0113t\u0101s un iedz\u012bvot\u0101jiem no citiem re\u0123ioniem.<\/p>\r\n<p><!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph --><\/p>\r\n<p>Uz\u0146\u0113mumam bija savs zi\u0146ojumapmai\u0146as stils, jo \u012bpa\u0161i tas izmantoja emocijz\u012bmes, lai pasv\u012btrotu galvenos punktus savos soci\u0101lo t\u012bklu zi\u0146ojumos un rekl\u0101m\u0101s. \u0160is jautrais un neform\u0101lais stils \u013c\u0101va vi\u0146iem dal\u012bties ar saviem USP un populariz\u0113t savus kursus ar unik\u0101lu vizu\u0101lo identit\u0101ti. Galven\u0101 zi\u0146ojumapmai\u0146as pamat\u0101 bija da\u017e\u0101di veiksmes statistikas dati, kurus m\u0113s izmantoj\u0101m no uz\u0146\u0113muma t\u012bmek\u013ca vietnes un m\u0101rketinga materi\u0101liem.<\/p>\r\n<p><!-- \/wp:paragraph -->\r\n\r\n<!-- wp:heading --><\/p>\r\n<h2 class=\"wp-block-heading\">Soci\u0101lo mediju pakalpojumu ievie\u0161ana un strat\u0113\u0123ija<\/h2>\r\n<p><!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph --><\/p>\r\n<p>M\u016bsu komanda str\u0101d\u0101s saska\u0146\u0101 ar vi\u0146u sniegtaj\u0101m vadl\u012bnij\u0101m un izstr\u0101d\u0101s rekl\u0101mas kopiju. Process tika veidots, pamatojoties uz da\u017e\u0101diem tirgus segmentiem, uz kuriem uz\u0146\u0113mums bie\u017ei orient\u0113j\u0101s. Tie ietv\u0113ra 4 galvenos segmentus:<\/p>\r\n<ul>\r\n<li><strong>Darba mekl\u0113t\u0101ji<\/strong><\/li>\r\n<li><strong>Upskillers<\/strong><\/li>\r\n<li><strong>Uz\u0146\u0113m\u0113ji<\/strong><\/li>\r\n<li><strong>\u0100r\u0161tata darbinieki<\/strong><\/li>\r\n<\/ul>\r\n<p><!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph --><\/p>\r\n<p>Visiem \u0161iem segmentiem bija nepiecie\u0161ami da\u017e\u0101da veida pazi\u0146ojumi, kas veidotu saikni ar konkr\u0113to segmentu. M\u0113s nol\u0113m\u0101m, ka attiec\u012bb\u0101 uz darba mekl\u0113t\u0101jiem lab\u0101kie zi\u0146ojumi uzsv\u0113rtu t\u0101dus aspektus k\u0101 Le Wagon pan\u0101kumi, nodro\u0161inot darbu t\u0101 dal\u012bbniekiem. L\u012bdz\u012bgi m\u0113s koncentr\u0113simies uz uz\u0146\u0113m\u0113jiem, uzsverot resursus, ko pied\u0101v\u0101 m\u0101c\u012bbu nometne, un t\u012bkla veido\u0161anas potenci\u0101lu, ko nodro\u0161ina kurss.<\/p>\r\n<p><!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph --><\/p>\r\n<p>Turkl\u0101t, k\u0101 jau min\u0113ts iepriek\u0161, zi\u0146ojumos tika iek\u013cauts ar\u012b potenci\u0101l\u0101 studenta zin\u0101\u0161anu l\u012bmenis m\u0113r\u0137tiec\u012bgaj\u0101 m\u0101c\u012bbu priek\u0161met\u0101. Katram m\u0101c\u012bbu priek\u0161metam un demogr\u0101fijas tipam m\u0113s izstr\u0101d\u0101j\u0101m at\u0161\u0137ir\u012bgus zi\u0146ojumus, uzsverot at\u0161\u0137ir\u012bgas priek\u0161roc\u012bbas. T\u0101 k\u0101 rekl\u0101m\u0101m j\u0101b\u016bt sal\u012bdzino\u0161i \u012bs\u0101m, m\u0113r\u0137auditorijai vajadz\u0113ja piesaist\u012bt uzman\u012bbu un rad\u012bt piepras\u012bjumu, \u0101tri uzskaitot interes\u0113jo\u0161os punktus.<\/p>\r\n<p><!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph --><\/p>\r\n<p>Standarta rekl\u0101m\u0101 bija ietverts kursa USP (v\u0113rsts uz klienta profilu), kam sekoja statistikas dati, un t\u0101 nosl\u0113dz\u0101s ar aicin\u0101jumu veikt darb\u012bbu (CTA). L\u016bk, piem\u0113rs kampa\u0146ai, kuras m\u0113r\u0137auditorija ir relat\u012bvi ies\u0101c\u0113ji t\u012bmek\u013ca izstr\u0101des jom\u0101:<\/p>\r\n<p><!-- \/wp:paragraph -->\r\n\r\n<!-- wp:image {\"align\":\"center\",\"id\":10004,\"width\":578,\"height\":401,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} --><\/p>\r\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-10004\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2023\/01\/Screenshot-2023-01-30-at-13.32.11-700x486.png\" alt=\"Soci\u0101lo mediju pakalpojumu piem\u0113rs\" width=\"578\" height=\"401\" \/><\/figure>\r\n<p><!-- \/wp:image -->\r\n\r\n<!-- wp:paragraph --><\/p>\r\n<p>Le Wagon p\u0101rraudz\u012bja rekl\u0101mas kopiju un v\u0113l\u0101k veica piel\u0101gojumus, sagatavojot pabeigtas publik\u0101cijas. V\u0113l\u0101k tie tiktu p\u0101rv\u0113rsti papildu att\u0113los un rekl\u0101mas zi\u0146\u0101s, kas darbotos soci\u0101lo mediju kampa\u0146\u0101s Facebook un Instagram.<\/p>\r\n<p><!-- \/wp:paragraph -->\r\n\r\n<!-- wp:heading --><\/p>\r\n<h2 class=\"wp-block-heading\">Rezult\u0101ti un ietekme<\/h2>\r\n<p><!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph --><\/p>\r\n<p>Neilgi p\u0113c m\u016bsu pakalpojumu izmanto\u0161anas anal\u012btika s\u0101ka uzr\u0101d\u012bt m\u016bsu sadarb\u012bbas aug\u013cus. M\u0113s palai\u017e\u0101m rekl\u0101mas ar atsl\u0113gv\u0101rdiem, kas bija l\u0113t\u0101ki, bet darboj\u0101s lab\u0101k vai tikpat labi k\u0101 iepriek\u0161\u0113j\u0101s. Komanda ar\u012b optimiz\u0113ja rekl\u0101mas, jo jaun\u0101k\u0101s no t\u0101m uzr\u0101d\u012bja labus rezult\u0101tus.<\/p>\r\n<p><!-- \/wp:paragraph -->\r\n\r\n<!-- wp:image {\"id\":10150,\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} --><\/p>\r\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" class=\"wp-image-10150\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2023\/02\/Le-Wagon-Data.png\" alt=\"Soci\u0101lo mediju pakalpojumi Rekl\u0101ma\" \/><\/figure>\r\n<p><!-- \/wp:image -->\r\n\r\n<!-- wp:paragraph --><\/p>\r\n<p>M\u0113s past\u0101v\u012bgi analiz\u0113j\u0101m un p\u0101rveidoj\u0101m kampa\u0146as procesu. K\u0101 v\u0113l\u0101k paman\u012bj\u0101m, bija v\u0113rojamas izmai\u0146as iepirk\u0161an\u0101s paradumos, ta\u010du mums bija nepiecie\u0161ams veids, k\u0101 noteikt, vai \u0161o izmai\u0146u c\u0113lonis ir m\u016bsu darb\u012bba vai sezon\u0101lie iepirk\u0161an\u0101s paradumi. M\u0113s p\u0101rbaud\u012bj\u0101m daudzus zi\u0146ojumus un pietur\u0113j\u0101mies pie lab\u0101kajiem.<\/p>\r\n<p><!-- \/wp:paragraph -->\r\n\r\n<!-- wp:image {\"align\":\"center\",\"id\":9994,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} --><\/p>\r\n<figure class=\"wp-block-image aligncenter size-large\"><img decoding=\"async\" class=\"wp-image-9994\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2023\/01\/Screenshot-2023-01-26-at-16.53.06-700x366.png\" alt=\"Soci\u0101lo mediju pakalpojumu lieta\" \/><\/figure>\r\n<p><!-- \/wp:image -->\r\n\r\n<!-- wp:paragraph --><\/p>\r\n<p>Optimiz\u0113t\u0101 zi\u0146a, kas balst\u012bta uz sezonu, nodro\u0161in\u0101ja zem\u0101kas izmaksas uz vienu l\u012bderi. M\u016bsu centieni atmaks\u0101j\u0101s un par\u0101d\u012bja, ka m\u0113s dodam priek\u0161roku m\u016bsu zi\u0146ojumu izmai\u0146\u0101m. Lai gan bija sezon\u0101las izmai\u0146as, kampa\u0146as vienm\u0113r nesa pozit\u012bvus rezult\u0101tus, kurus m\u0113s var\u0113j\u0101m demonstr\u0113t.<\/p>\r\n<p><!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph --><\/p>\r\n<p>K\u0101 redzams att\u0113l\u0101 iepriek\u0161, m\u016bsu pieeja samazin\u0101ja izmaksas uz vienu potenci\u0101lo klientu, vienlaikus palielinot sasniedzam\u012bbu un r\u0101d\u012bjumu skaitu. K\u0101 par\u0101da \u0161is soci\u0101lo pla\u0161sazi\u0146as l\u012bdzek\u013cu gad\u012bjuma p\u0113t\u012bjums, veiktsp\u0113jas efektivit\u0101ti var iev\u0113rojami uzlabot, piel\u0101gojot atsl\u0113gv\u0101rdus, veicot A\/B test\u0113\u0161anu un koncentr\u0113joties uz izmaks\u0101m par vienu atsl\u0113gv\u0101rdu. Jebkur\u0161 soci\u0101lo pla\u0161sazi\u0146as l\u012bdzek\u013cu veicin\u0101t\u0101js var piem\u0113rot \u0161os j\u0113dzienus savai m\u0113r\u0137\u0113\u0161anas strat\u0113\u0123ijai.<\/p>\r\n<p><!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph --><\/p>\r\n<p><em>Ja \u0161is digit\u0101l\u0101 m\u0101rketinga gad\u012bjuma p\u0113t\u012bjums jums \u0161\u0137ita interesants un v\u0113laties iepaz\u012bties ar l\u012bdz\u012bgiem pakalpojumiem, apskatiet m\u016bsu t\u012bmek\u013ca vietni. Mums ir ar\u012b citi <a href=\"https:\/\/promoguy.nl\/lv\/blog\/category\/case-study\/\" target=\"_blank\" rel=\"noreferrer noopener\">soci\u0101lo mediju un satura m\u0101rketinga gad\u012bjumu izp\u0113ti \u0161eit<\/a>.<\/em><\/p>\r\n<p><!-- \/wp:paragraph --><\/p>","protected":false},"excerpt":{"rendered":"<p>\u0160is soci\u0101lo mediju pakalpojumu gad\u012bjums ilustr\u0113, k\u0101 m\u0113s pal\u012bdz\u0113j\u0101m iev\u0113rojamai tehnolo\u0123iju izgl\u012bt\u012bbas un kod\u0113\u0161anas apm\u0101c\u012bbu nometnei Le Wagon sasniegt jaunu digit\u0101l\u0101s inform\u0101cijas izplat\u012b\u0161anas l\u012bmeni.<\/p>","protected":false},"author":1,"featured_media":12109,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","footnotes":""},"categories":[17],"tags":[],"wl_entity_type":[47,45],"class_list":["post-9991","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","wl_entity_type-article","wl_entity_type-local-business"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.8 (Yoast SEO v27.8) - 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