{"id":15513,"date":"2023-12-04T13:33:22","date_gmt":"2023-12-04T13:33:22","guid":{"rendered":"https:\/\/promoguy.nl\/vocabulary\/seo\/"},"modified":"2023-12-04T13:33:22","modified_gmt":"2023-12-04T13:33:22","slug":"seo","status":"publish","type":"entity","link":"https:\/\/promoguy.nl\/nl\/blog\/vocabulary\/seo\/","title":{"rendered":"SEO"},"content":{"rendered":"

Zoekmachineoptimalisatie (SEO) is het proces van het be\u00efnvloeden van de zichtbaarheid van een website of webpagina in de \"natuurlijke\" of onbetaalde (\"organische\") zoekresultaten van een zoekmachine. Over het algemeen geldt: hoe eerder (of hoger op de pagina met zoekresultaten) en hoe vaker een site verschijnt in de lijst met zoekresultaten, hoe meer bezoekers deze zal ontvangen van de gebruikers van de zoekmachine. SEO kan zich richten op verschillende soorten zoekopdrachten, waaronder zoekopdrachten naar afbeeldingen, lokale zoekopdrachten, zoekopdrachten naar video's, academische zoekopdrachten, zoekopdrachten naar nieuws en sectorspecifieke verticale zoekmachines. Als een internetmarketingstrategie houdt SEO rekening met hoe zoekmachines werken, waar mensen naar zoeken, de feitelijke zoektermen of trefwoorden die in zoekmachines worden getypt en welke zoekmachines de voorkeur hebben van hun doelpubliek. Het optimaliseren van een website kan het bewerken van de inhoud, HTML en bijbehorende codering inhouden om zowel de relevantie voor specifieke zoekwoorden te verhogen als barri\u00e8res voor de indexeringsactiviteiten van zoekmachines te verwijderen. Het promoten van een site om het aantal backlinks, of inkomende links, te verhogen is een andere SEO-tactiek. Het meervoud van de afkorting SEO kan ook verwijzen naar \"zoekmachine optimaliseerders\", degenen die SEO diensten leveren.<\/p>","protected":false},"excerpt":{"rendered":"

Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s “natural” or unpaid (“organic”) search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"","ping_status":"closed","template":"","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","footnotes":""},"categories":[],"wl_entity_type":[39],"class_list":["post-15513","entity","type-entity","status-publish","hentry","wl_entity_type-thing"],"acf":[],"yoast_head":"\nSEO - Promoguy Digital Marketing Agency<\/title>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SEO\" \/>\n<meta property=\"og:description\" content=\"Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s “natural” or unpaid (“organic”) search results. 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