{"id":15521,"date":"2023-12-04T13:36:06","date_gmt":"2023-12-04T13:36:06","guid":{"rendered":"https:\/\/promoguy.nl\/vocabulary\/landing-pages\/"},"modified":"2023-12-04T13:36:06","modified_gmt":"2023-12-04T13:36:06","slug":"landing-pages","status":"publish","type":"entity","link":"https:\/\/promoguy.nl\/nl\/blog\/vocabulary\/landing-pages\/","title":{"rendered":"Landingspagina's"},"content":{"rendered":"

In online marketing is een landingspagina, soms ook bekend als een \"lead capture page\" of een \"lander\", een enkele webpagina die verschijnt als reactie op het klikken op een door een zoekmachine geoptimaliseerd zoekresultaat of een online advertentie. De landingspagina toont meestal gerichte verkoopteksten die een logische uitbreiding zijn van de advertentie, het zoekresultaat of de link. Landingspagina's worden vaak gekoppeld aan sociale media, e-mailcampagnes of zoekmachinemarketingcampagnes om de effectiviteit van de advertenties te vergroten. Het algemene doel van een landingspagina is om bezoekers van de site om te zetten in verkoop of leads. Als het doel het verkrijgen van een lead is, zal de landingspagina een methode bevatten waarmee de bezoeker in contact kan komen, meestal een telefoonnummer of een aanvraagformulier. Als er een verkoop nodig is, bevat de landingspagina meestal een link waarop de bezoeker kan klikken en die hem vervolgens naar een winkelwagentje of kassa stuurt. Door de activiteit te analyseren die door de gekoppelde URL wordt gegenereerd, kunnen marketeers het doorklikpercentage en het conversiepercentage gebruiken om het succes van een advertentie te bepalen.<\/p>","protected":false},"excerpt":{"rendered":"

In online marketing a landing page, sometimes known as a “lead capture page” or a “lander”, is a single web page that appears in response to clicking on a search engine optimized search result or an online advertisement. The landing page will usually display directed sales copy that is a logical extension of the advertisement, […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"","ping_status":"closed","template":"","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","footnotes":""},"categories":[],"wl_entity_type":[40],"class_list":["post-15521","entity","type-entity","status-publish","hentry","wl_entity_type-creative-work"],"acf":[],"yoast_head":"\nLanding pages - Promoguy Digital Marketing Agency<\/title>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Landing pages\" \/>\n<meta property=\"og:description\" content=\"In online marketing a landing page, sometimes known as a “lead capture page” or a “lander”, is a single web page that appears in response to clicking on a search engine optimized search result or an online advertisement. 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