{"id":15571,"date":"2023-12-04T13:51:31","date_gmt":"2023-12-04T13:51:31","guid":{"rendered":"https:\/\/promoguy.nl\/vocabulary\/video-advertising\/"},"modified":"2023-12-04T13:51:31","modified_gmt":"2023-12-04T13:51:31","slug":"video-advertising","status":"publish","type":"entity","link":"https:\/\/promoguy.nl\/nl\/blog\/vocabulary\/video-advertising\/","title":{"rendered":"videoreclame"},"content":{"rendered":"

De term videoreclame omvat online display advertenties zoals Mid-Page Units (MPU's) die video bevatten, maar het wordt algemeen aanvaard dat het verwijst naar reclame die voorkomt op internettelevisie. Het wordt geserveerd voor, tijdens en\/of na een videostream op het internet. De reclame-eenheden die in dit geval worden gebruikt zijn pre-roll, mid-roll en post-roll en al deze reclame-eenheden lijken op de traditionele spotreclame die je op televisie ziet, hoewel ze vaak worden \"ingekort\" tot een kortere versie dan hun tv-tegenhangers als ze online worden uitgevoerd. Websites van zenders zoals Sky.com en itv.com hebben dergelijke advertenties op hun sites, net als websites van kranten zoals The Telegraph en The Guardian. In 2010 waren videoadvertenties goed voor 12,8% van alle bekeken video's en 1,2% van alle minuten die werden besteed aan het bekijken van online video. In juli 2014 betaalde Facebook naar schatting $400 miljoen voor de overname van LiveRail, een distributeur van videoadvertenties die Real-time bieden gebruikt om meer dan 7 miljard videoadvertenties per maand te plaatsen.<\/p>","protected":false},"excerpt":{"rendered":"

The term video advertising encompasses online display advertisements such as Mid-Page Units (MPUs) that have video within them, but it is generally accepted that it refers to advertising that occurs on Internet television. It is served before, during and\/or after a video stream on the internet. The advertising units used in this instance are pre-roll, […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"","ping_status":"closed","template":"","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","footnotes":""},"categories":[],"wl_entity_type":[39],"class_list":["post-15571","entity","type-entity","status-publish","hentry","wl_entity_type-thing"],"acf":[],"yoast_head":"\nvideo advertising - Promoguy Digital Marketing Agency<\/title>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"video advertising\" \/>\n<meta property=\"og:description\" content=\"The term video advertising encompasses online display advertisements such as Mid-Page Units (MPUs) that have video within them, but it is generally accepted that it refers to advertising that occurs on Internet television. 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