{"id":19034,"date":"2025-08-08T11:33:08","date_gmt":"2025-08-08T11:33:08","guid":{"rendered":"https:\/\/promoguy.nl\/?p=19034"},"modified":"2025-08-08T11:33:13","modified_gmt":"2025-08-08T11:33:13","slug":"search-optimisation-case-climbing-centre","status":"publish","type":"post","link":"https:\/\/promoguy.nl\/nl\/blog\/2025\/08\/08\/search-optimisation-case-climbing-centre\/","title":{"rendered":"Geval van zoekoptimalisatie: Klimcentrum in Oost-Europa"},"content":{"rendered":"

Zoekoptimalisatie kan het verschil betekenen tussen louter zichtbaarheid en effectieve conversies<\/a>. Het is niet genoeg om op Google<\/a> omdat, eerlijk gezegd, iedereen dat is. Zo hielpen we onze klant, die een klimcentrum runde in Litouwen<\/a>effectievere conversiepercentages te behalen en hun verkoop te verhogen.<\/p>\n

Outlook voor klanten<\/h2>\n

Onze klant had een rotsklimcentrum in Litouwen, met een indoorfaciliteit die ook een reeks andere recreatieve activiteiten zoals yoga bood. De marketingboodschap van het bedrijf was gericht op opwinding en welzijn, samen met het bieden van een goed moment voor grote groepsbijeenkomsten. Ze organiseerden evenementen voor alle leeftijden, waarbij familiefuncties en geavanceerde oefeningen of workouts op \u00e9\u00e9n locatie mogelijk waren.<\/p>\n

Ze wilden hun bereik verbeteren met een digitaal bereikprogramma. Het bedrijf had geen ingewikkelde processen, dus er werd veel vanaf de grond opgebouwd. De belangrijkste KPI zou een mix zijn van verhoogde relevantie voor het publiek, conversies en lagere kosten per klik.<\/p>\n

Zoekoptimalisatie Strategie<\/h2>\n

\"Stappen<\/p>\n

Vanwege de aard van het bedrijf was de aanpak lokaal, wat een standaardprocedure is voor evenementenruimtes. Dit omvatte beter lokaal betaald zoeken en targeting in plaats van SEO of andere langetermijnmaatregelen.<\/p>\n

Een ander belangrijk aspect van de nieuwe strategie was het aantrekken van verjaardagsevenementen. Dit zou helpen om de meeste inschrijvingen te cre\u00ebren voor de minste hoeveelheid uitgegeven reclame.<\/p>\n

Dit betekende dat we de zoekopties moesten verfijnen door ongewenste zoekopdrachten te elimineren. We detecteerden verkeer uit omliggende steden, dat vervolgens werd verwijderd. De locatie-informatie moest worden gewijzigd. We stelden de geolocatie in op basis van de straal rond de plaats, in plaats van op basis van wijken. Dit hielp onze zoekopdrachten te verfijnen door de exacte afstand nauwkeuriger te matchen, aangezien wijken ongelijk kunnen zijn.<\/p>\n

Vervolgens veranderden we de targeting door ons nu te richten op ouders, vanaf de leeftijd van 35+. We veranderden de tekst van de bestaande advertenties (koppen en beschrijvingen) en richtten ons op de belangrijkste boodschapelementen voor de nieuwe strategie.<\/p>\n

Zoekoptimalisatie Inhoud maken<\/h2>\n

We cre\u00eberden nieuwe middelen in de vorm van sitelinks, callouts en gestructureerde fragmenten. Na het testen werden correcties aangebracht in de callouts voor een maximale impact en vervolgens voegden we verbeterde afbeeldingen toe.<\/p>\n

We optimaliseerden ook het Google-account om logo's en de bedrijfsnaam toe te voegen waar nodig. Tot slot bekeken we de zoektermen en voegden we de negatieve zoekwoorden toe die niet relevant waren in onze zoektermenlijst. Dit werd regelmatig gedaan om de lijst te verfijnen tot de meest effectieve.<\/p>\n

Al met al hebben deze maatregelen de uitgaven geminimaliseerd en de CTR verbeterd.<\/p>\n

Resultaten<\/h2>\n

\"Zoekoptimalisatie<\/p>\n

Zoals de gegevens laten zien, daalden de kosten met een factor van bijna 6. Het constante proces van zoekwoordverfijning en testen zorgde voor hogere conversies (bijna 7 keer zo hoog) voor lagere uitgaven.<\/p>\n

Dankzij deze strategie konden we ook de ROI per conversie verbeteren door ons te richten op klanten met hogere uitgaven. Dit alles werd gedaan terwijl we relevantere impressies kregen, wat bewees dat de kosten per klik lager waren.<\/p>\n

Zoals de case illustreert, kunnen verfijning en targeting het zoekpotentieel enorm verbeteren. Dit optimaliseert de ROI van marketing en zorgt voor een relevanter publiek met een hogere betalingsbereidheid.<\/p>\n

Als je op zoek bent naar een zoekbureau, zoek dan niet verder. Wij kunnen u helpen de strategie te implementeren die u nodig hebt, zodat uw bedrijf kan floreren. Bekijk onze marketingdiensten pagina<\/a> om te zien wat we voor je kunnen doen.<\/em><\/p>","protected":false},"excerpt":{"rendered":"

Search optimisation can be the difference between mere visibility and effective conversions. It’s not enough to be on Google because, frankly, everyone is. Here’s how we helped our client, who ran a climbing centre in Lithuania, achieve more effective conversion rates and increase their sales. Client Outlook Our client ran a rock climbing centre in […]<\/p>\n","protected":false},"author":2,"featured_media":19045,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","footnotes":""},"categories":[17],"tags":[344,385,1043],"wl_entity_type":[47],"class_list":["post-19034","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","tag-google","tag-paid-search","tag-search-optimisation","wl_entity_type-article"],"acf":[],"yoast_head":"\nSearch Optimisation Case: Climbing Centre in Eastern Europe<\/title>\n<meta name=\"description\" content=\"Search optimisation is a necessity for any business looking to attract customers. 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Here's how we helped a climbing centre increase conversions\" \/>\n<meta property=\"og:url\" content=\"https:\/\/promoguy.nl\/nl\/blog\/2025\/08\/08\/search-optimisation-case-climbing-centre\/\" \/>\n<meta property=\"og:site_name\" content=\"Promoguy Digital Marketing Agency\" \/>\n<meta property=\"article:published_time\" content=\"2025-08-08T11:33:08+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-08T11:33:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2025\/08\/climber-9491285_1280.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"915\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"rawal\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Geschreven door\" \/>\n\t<meta name=\"twitter:data1\" content=\"rawal\" \/>\n\t<meta name=\"twitter:label2\" content=\"Geschatte leestijd\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/promoguy.nl\\\/blog\\\/2025\\\/08\\\/08\\\/search-optimisation-case-climbing-centre\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/promoguy.nl\\\/blog\\\/2025\\\/08\\\/08\\\/search-optimisation-case-climbing-centre\\\/\"},\"author\":{\"name\":\"rawal\",\"@id\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/#\\\/schema\\\/person\\\/e1a670a98f32194c45182280b1996c56\"},\"headline\":\"Search Optimisation Case: Climbing Centre in Eastern Europe\",\"datePublished\":\"2025-08-08T11:33:08+00:00\",\"dateModified\":\"2025-08-08T11:33:13+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/promoguy.nl\\\/blog\\\/2025\\\/08\\\/08\\\/search-optimisation-case-climbing-centre\\\/\"},\"wordCount\":554,\"publisher\":{\"@id\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/promoguy.nl\\\/blog\\\/2025\\\/08\\\/08\\\/search-optimisation-case-climbing-centre\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/promoguy.nl\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/climber-9491285_1280.png\",\"keywords\":[\"Google\",\"Paid search\",\"Search optimisation\"],\"articleSection\":[\"Case Studies\"],\"inLanguage\":\"nl-NL\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/promoguy.nl\\\/blog\\\/2025\\\/08\\\/08\\\/search-optimisation-case-climbing-centre\\\/\",\"url\":\"https:\\\/\\\/promoguy.nl\\\/blog\\\/2025\\\/08\\\/08\\\/search-optimisation-case-climbing-centre\\\/\",\"name\":\"Search Optimisation Case: Climbing Centre in Eastern Europe\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/promoguy.nl\\\/blog\\\/2025\\\/08\\\/08\\\/search-optimisation-case-climbing-centre\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/promoguy.nl\\\/blog\\\/2025\\\/08\\\/08\\\/search-optimisation-case-climbing-centre\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/promoguy.nl\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/climber-9491285_1280.png\",\"datePublished\":\"2025-08-08T11:33:08+00:00\",\"dateModified\":\"2025-08-08T11:33:13+00:00\",\"description\":\"Search optimisation is a necessity for any business looking to attract customers. 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