{"id":15513,"date":"2023-12-04T13:33:22","date_gmt":"2023-12-04T13:33:22","guid":{"rendered":"https:\/\/promoguy.nl\/vocabulary\/seo\/"},"modified":"2023-12-04T13:33:22","modified_gmt":"2023-12-04T13:33:22","slug":"seo","status":"publish","type":"entity","link":"https:\/\/promoguy.nl\/pt\/blog\/vocabulary\/seo\/","title":{"rendered":"SEO"},"content":{"rendered":"<p>A otimiza\u00e7\u00e3o para motores de busca (SEO) \u00e9 o processo que afecta a visibilidade de um s\u00edtio Web ou de uma p\u00e1gina Web nos resultados de pesquisa \"naturais\" ou n\u00e3o pagos (\"org\u00e2nicos\") de um motor de busca. Em geral, quanto mais cedo (ou mais alto na p\u00e1gina de resultados da pesquisa) e mais frequentemente um s\u00edtio aparecer na lista de resultados da pesquisa, mais visitantes receber\u00e1 dos utilizadores do motor de pesquisa. A SEO pode visar diferentes tipos de pesquisa, incluindo pesquisa de imagens, pesquisa local, pesquisa de v\u00eddeo, pesquisa acad\u00e9mica, pesquisa de not\u00edcias e motores de pesquisa verticais espec\u00edficos do sector. Como estrat\u00e9gia de marketing na Internet, a SEO tem em conta a forma como os motores de busca funcionam, o que as pessoas procuram, os termos de pesquisa reais ou as palavras-chave introduzidas nos motores de busca e quais os motores de busca preferidos pelo seu p\u00fablico-alvo. A otimiza\u00e7\u00e3o de um s\u00edtio Web pode envolver a edi\u00e7\u00e3o do seu conte\u00fado, HTML e codifica\u00e7\u00e3o associada para aumentar a sua relev\u00e2ncia para palavras-chave espec\u00edficas e para remover barreiras \u00e0s actividades de indexa\u00e7\u00e3o dos motores de busca. A promo\u00e7\u00e3o de um site para aumentar o n\u00famero de backlinks, ou liga\u00e7\u00f5es de entrada, \u00e9 outra t\u00e1tica de SEO. O plural da abreviatura SEO tamb\u00e9m pode referir-se a \"optimizadores de motores de busca\", aqueles que prestam servi\u00e7os de SEO.<\/p>","protected":false},"excerpt":{"rendered":"<p>Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine&#8217;s &#8220;natural&#8221; or unpaid (&#8220;organic&#8221;) search results. 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