{"id":15520,"date":"2023-12-04T13:36:05","date_gmt":"2023-12-04T13:36:05","guid":{"rendered":"https:\/\/promoguy.nl\/vocabulary\/bounce-rate\/"},"modified":"2023-12-04T13:36:05","modified_gmt":"2023-12-04T13:36:05","slug":"bounce-rate","status":"publish","type":"entity","link":"https:\/\/promoguy.nl\/pt\/blog\/vocabulary\/bounce-rate\/","title":{"rendered":"Taxa de rejei\u00e7\u00e3o"},"content":{"rendered":"<p>A taxa de ressalto (por vezes confundida com a taxa de sa\u00edda) \u00e9 um termo de marketing na Internet utilizado na an\u00e1lise do tr\u00e1fego Web. Representa a percentagem de visitantes que entram no s\u00edtio e \"saltam\" (abandonam o s\u00edtio) em vez de continuarem a ver outras p\u00e1ginas do mesmo s\u00edtio. A taxa de ressalto \u00e9 uma medida da efic\u00e1cia de um s\u00edtio Web para incentivar os visitantes a continuarem a sua visita. \u00c9 expressa em percentagem e representa a propor\u00e7\u00e3o de visitas que terminam na primeira p\u00e1gina do s\u00edtio Web que o visitante v\u00ea.<\/p>","protected":false},"excerpt":{"rendered":"<p>Bounce rate (sometimes confused with exit rate) is an Internet marketing term used in web traffic analysis. It represents the percentage of visitors who enter the site and &#8220;bounce&#8221; (leave the site) rather than continue viewing other pages within the same site. 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