{"id":15521,"date":"2023-12-04T13:36:06","date_gmt":"2023-12-04T13:36:06","guid":{"rendered":"https:\/\/promoguy.nl\/vocabulary\/landing-pages\/"},"modified":"2023-12-04T13:36:06","modified_gmt":"2023-12-04T13:36:06","slug":"landing-pages","status":"publish","type":"entity","link":"https:\/\/promoguy.nl\/pt\/blog\/vocabulary\/landing-pages\/","title":{"rendered":"P\u00e1ginas de destino"},"content":{"rendered":"

No marketing online, uma p\u00e1gina de destino, por vezes conhecida como \"p\u00e1gina de captura de leads\" ou \"lander\", \u00e9 uma p\u00e1gina web \u00fanica que aparece em resposta a um clique num resultado de pesquisa optimizado para um motor de busca ou num an\u00fancio online. A p\u00e1gina de destino apresenta normalmente um texto de vendas direcionado que \u00e9 uma extens\u00e3o l\u00f3gica do an\u00fancio, do resultado da pesquisa ou da hiperliga\u00e7\u00e3o. As p\u00e1ginas de destino s\u00e3o frequentemente ligadas a partir de redes sociais, campanhas de correio eletr\u00f3nico ou campanhas de marketing nos motores de busca, a fim de aumentar a efic\u00e1cia dos an\u00fancios. O objetivo geral de uma p\u00e1gina de destino \u00e9 converter os visitantes do s\u00edtio em vendas ou oportunidades. Se o objetivo for obter uma pista, a p\u00e1gina de destino incluir\u00e1 algum m\u00e9todo para o visitante entrar em contacto, normalmente um n\u00famero de telefone ou um formul\u00e1rio de inqu\u00e9rito. Se for necess\u00e1ria uma venda, a p\u00e1gina de destino ter\u00e1 normalmente uma hiperliga\u00e7\u00e3o para o visitante clicar, que o enviar\u00e1 para um carrinho de compras ou para uma \u00e1rea de checkout. Ao analisar a atividade gerada pelo URL ligado, os profissionais de marketing podem utilizar as taxas de cliques e a taxa de convers\u00e3o para determinar o \u00eaxito de um an\u00fancio.<\/p>","protected":false},"excerpt":{"rendered":"

In online marketing a landing page, sometimes known as a “lead capture page” or a “lander”, is a single web page that appears in response to clicking on a search engine optimized search result or an online advertisement. The landing page will usually display directed sales copy that is a logical extension of the advertisement, […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"","ping_status":"closed","template":"","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","footnotes":""},"categories":[],"wl_entity_type":[40],"class_list":["post-15521","entity","type-entity","status-publish","hentry","wl_entity_type-creative-work"],"acf":[],"yoast_head":"\nLanding pages - Promoguy Digital Marketing Agency<\/title>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Landing pages\" \/>\n<meta property=\"og:description\" content=\"In online marketing a landing page, sometimes known as a “lead capture page” or a “lander”, is a single web page that appears in response to clicking on a search engine optimized search result or an online advertisement. 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