{"id":15575,"date":"2023-12-04T13:53:09","date_gmt":"2023-12-04T13:53:09","guid":{"rendered":"https:\/\/promoguy.nl\/vocabulary\/targeting\/"},"modified":"2023-12-04T13:53:09","modified_gmt":"2023-12-04T13:53:09","slug":"targeting","status":"publish","type":"entity","link":"https:\/\/promoguy.nl\/pt\/blog\/vocabulary\/targeting\/","title":{"rendered":"direcionamento"},"content":{"rendered":"<p>A publicidade direcionada \u00e9 um tipo de publicidade em que os an\u00fancios s\u00e3o colocados de modo a atingir os consumidores com base em v\u00e1rias carater\u00edsticas, como dados demogr\u00e1ficos, psicogr\u00e1ficos, vari\u00e1veis comportamentais (como o historial de compras de produtos) e dados firmogr\u00e1ficos ... ou outras actividades de segunda ordem que sirvam de substitutos para estas carater\u00edsticas. Atualmente, a maior parte da publicidade direcionada nos novos meios de comunica\u00e7\u00e3o utiliza substitutos de segunda ordem para a defini\u00e7\u00e3o de objectivos, como o rastreio das actividades em linha ou m\u00f3veis dos consumidores na Web, a associa\u00e7\u00e3o de dados demogr\u00e1ficos hist\u00f3ricos de consumidores em p\u00e1ginas Web com o acesso a novas p\u00e1ginas Web, a utiliza\u00e7\u00e3o de uma palavra de pesquisa como base para o interesse impl\u00edcito ou a publicidade contextual. Os sistemas de publicidade endere\u00e7\u00e1vel apresentam an\u00fancios diretamente com base em atributos demogr\u00e1ficos, psicogr\u00e1ficos ou comportamentais associados ao(s) consumidor(es) exposto(s) ao an\u00fancio. Estes sistemas s\u00e3o sempre digitais e devem ser endere\u00e7\u00e1veis, na medida em que o ponto final que apresenta o an\u00fancio (descodificador, s\u00edtio Web ou sinal digital) deve ser capaz de apresentar um an\u00fancio independentemente de quaisquer outros pontos finais, com base nos atributos do consumidor espec\u00edficos desse ponto final no momento em que o an\u00fancio \u00e9 apresentado. Os sistemas de publicidade endere\u00e7\u00e1vel devem, por conseguinte, utilizar as carater\u00edsticas dos consumidores associadas aos pontos terminais como base para selecionar e apresentar an\u00fancios.<\/p>","protected":false},"excerpt":{"rendered":"<p>Targeted advertising is a type of advertising whereby advertisements are placed so as to reach consumers based on various traits such as demographics, psychographics, behavioral variables (such as product purchase history), and firmographics &#8230; or other second-order activities which serve as a proxy for these traits. 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