{"id":15576,"date":"2023-12-04T13:53:10","date_gmt":"2023-12-04T13:53:10","guid":{"rendered":"https:\/\/promoguy.nl\/vocabulary\/brand-awareness\/"},"modified":"2023-12-04T13:53:10","modified_gmt":"2023-12-04T13:53:10","slug":"brand-awareness","status":"publish","type":"entity","link":"https:\/\/promoguy.nl\/pt\/blog\/vocabulary\/brand-awareness\/","title":{"rendered":"conhecimento da marca"},"content":{"rendered":"

O conhecimento da marca \u00e9 a medida em que uma marca \u00e9 reconhecida por potenciais clientes e est\u00e1 corretamente associada a um determinado produto. Expresso geralmente como uma percentagem do mercado-alvo, o conhecimento da marca \u00e9 o principal objetivo da publicidade nos primeiros meses ou anos da introdu\u00e7\u00e3o de um produto. O conhecimento da marca est\u00e1 relacionado com as fun\u00e7\u00f5es das identidades da marca na mem\u00f3ria dos consumidores e pode ser refletido pela forma como os consumidores conseguem identificar a marca em v\u00e1rias condi\u00e7\u00f5es. O conhecimento da marca inclui o reconhecimento da marca e o desempenho da recorda\u00e7\u00e3o da marca. O reconhecimento da marca refere-se \u00e0 capacidade de os consumidores diferenciarem corretamente a marca a que estiveram anteriormente expostos. Tal n\u00e3o implica necessariamente que os consumidores identifiquem o nome da marca. Em vez disso, significa frequentemente que os consumidores podem reagir a uma determinada marca depois de verem as imagens visuais da sua embalagem. A recorda\u00e7\u00e3o da marca refere-se \u00e0 capacidade de os consumidores gerarem e recuperarem corretamente a marca na sua mem\u00f3ria. Um nome de marca que \u00e9 bem conhecido pela grande maioria dos agregados familiares \u00e9 tamb\u00e9m designado por nome de fam\u00edlia.<\/p>","protected":false},"excerpt":{"rendered":"

Brand awareness is the extent to which a brand is recognized by potential customers, and is correctly associated with a particular product. Expressed usually as a percentage of the target market, brand awareness is the primary goal of advertising in the early months or years of a product’s introduction. Brand awareness is related to the […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"","ping_status":"closed","template":"","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","footnotes":""},"categories":[],"wl_entity_type":[39],"class_list":["post-15576","entity","type-entity","status-publish","hentry","wl_entity_type-thing"],"acf":[],"yoast_head":"\nbrand awareness - Promoguy Digital Marketing Agency<\/title>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"brand awareness\" \/>\n<meta property=\"og:description\" content=\"Brand awareness is the extent to which a brand is recognized by potential customers, and is correctly associated with a particular product. 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