{"id":15578,"date":"2023-12-04T13:53:11","date_gmt":"2023-12-04T13:53:11","guid":{"rendered":"https:\/\/promoguy.nl\/vocabulary\/b2b\/"},"modified":"2023-12-04T13:53:11","modified_gmt":"2023-12-04T13:53:11","slug":"b2b","status":"publish","type":"entity","link":"https:\/\/promoguy.nl\/pt\/blog\/vocabulary\/b2b\/","title":{"rendered":"B2B"},"content":{"rendered":"

Business-to-business (B2B) s\u00e3o transac\u00e7\u00f5es comerciais entre empresas, como entre um fabricante e um grossista, ou entre um grossista e um retalhista. Os termos contrastantes s\u00e3o business-to-consumer (B2C) e business-to-government (B2G). B2B branding \u00e9 um termo utilizado em marketing. O volume global de transac\u00e7\u00f5es B2B (Business-to-Business) \u00e9 muito superior ao volume de transac\u00e7\u00f5es B2C. A principal raz\u00e3o para tal \u00e9 que, numa cadeia de abastecimento t\u00edpica, haver\u00e1 muitas transac\u00e7\u00f5es B2B envolvendo subcomponentes ou mat\u00e9rias-primas e apenas uma transa\u00e7\u00e3o B2C, especificamente a venda do produto acabado ao cliente final. Por exemplo, um fabricante de autom\u00f3veis efectua v\u00e1rias transac\u00e7\u00f5es B2B, como a compra de pneus, vidro para para-brisas e mangueiras de borracha para os seus ve\u00edculos. A transa\u00e7\u00e3o final, um ve\u00edculo acabado vendido ao consumidor, \u00e9 uma transa\u00e7\u00e3o \u00fanica (B2C). O B2B tamb\u00e9m \u00e9 utilizado no contexto da comunica\u00e7\u00e3o e da colabora\u00e7\u00e3o. Muitas empresas est\u00e3o agora a utilizar as redes sociais para se ligarem aos seus consumidores (B2C); no entanto, est\u00e3o agora a utilizar ferramentas semelhantes dentro da empresa para que os funcion\u00e1rios possam ligar-se uns aos outros. Quando a comunica\u00e7\u00e3o \u00e9 efectuada entre funcion\u00e1rios, esta pode ser referida como comunica\u00e7\u00e3o \"B2B\".<\/p>","protected":false},"excerpt":{"rendered":"

Business-to-business (B2B) is commerce transactions between businesses, such as between a manufacturer and a wholesaler, or between a wholesaler and a retailer. Contrasting terms are business-to-consumer (B2C) and business-to-government (B2G). B2B branding is a term used in marketing. The overall volume of B2B (Business-to-Business) transactions is much higher than the volume of B2C transactions. The […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"","ping_status":"closed","template":"","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","footnotes":""},"categories":[],"wl_entity_type":[39],"class_list":["post-15578","entity","type-entity","status-publish","hentry","wl_entity_type-thing"],"acf":[],"yoast_head":"\nB2B - Promoguy Digital Marketing Agency<\/title>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"B2B\" \/>\n<meta property=\"og:description\" content=\"Business-to-business (B2B) is commerce transactions between businesses, such as between a manufacturer and a wholesaler, or between a wholesaler and a retailer. Contrasting terms are business-to-consumer (B2C) and business-to-government (B2G). B2B branding is a term used in marketing. 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