{"id":15688,"date":"2023-12-06T16:09:27","date_gmt":"2023-12-06T16:09:27","guid":{"rendered":"https:\/\/promoguy.nl\/vocabulary\/target-audience\/"},"modified":"2023-12-06T16:09:27","modified_gmt":"2023-12-06T16:09:27","slug":"target-audience","status":"publish","type":"entity","link":"https:\/\/promoguy.nl\/pt\/blog\/vocabulary\/target-audience\/","title":{"rendered":"p\u00fablico-alvo"},"content":{"rendered":"<p>Um p\u00fablico-alvo \u00e9 a audi\u00eancia pretendida ou o p\u00fablico leitor de uma publica\u00e7\u00e3o, an\u00fancio ou outra mensagem. Em marketing e publicidade, \u00e9 um grupo espec\u00edfico de pessoas dentro do mercado-alvo a que se destina um produto ou a mensagem de marketing de um produto (Kotler 2000). Por exemplo, se uma empresa vende novos programas de dieta para homens com doen\u00e7as card\u00edacas (mercado-alvo), a comunica\u00e7\u00e3o pode ser dirigida a esses homens, mas tamb\u00e9m talvez \u00e0s suas c\u00f4njuges (p\u00fablico-alvo). O marketing direcionado e a publicidade direcionada t\u00eam como objetivo o estreitamento da transmiss\u00e3o em vez da difus\u00e3o. Um p\u00fablico-alvo pode ser constitu\u00eddo por pessoas de uma determinada faixa et\u00e1ria, g\u00e9nero, estado civil, etc., por exemplo, adolescentes, mulheres, pessoas solteiras, etc. Uma combina\u00e7\u00e3o de factores, por exemplo, homens entre os 20 e os 30 anos, \u00e9 um p\u00fablico-alvo comum. Outros grupos, embora n\u00e3o sejam o foco principal, tamb\u00e9m podem estar interessados. Descobrir o(s) mercado(s)-alvo adequado(s) e determinar o p\u00fablico-alvo \u00e9 uma das actividades mais importantes da gest\u00e3o de marketing (Niewenhuizen et al. 2000). Talvez o maior erro que se pode cometer na defini\u00e7\u00e3o de objectivos seja tentar chegar a toda a gente e acabar por n\u00e3o agradar a ningu\u00e9m.<\/p>","protected":false},"excerpt":{"rendered":"<p>A target audience is the intended audience or readership of a publication, advertisement, or other message. In marketing and advertising, it is a specific group of people within the target market at which a product or the marketing message of a product is aimed (Kotler 2000). For example, if a company sells new diet programs [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"","ping_status":"closed","template":"","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","footnotes":""},"categories":[],"wl_entity_type":[39],"class_list":["post-15688","entity","type-entity","status-publish","hentry","wl_entity_type-thing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.8 (Yoast SEO v27.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>target audience - Promoguy Digital Marketing Agency<\/title>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"target audience\" \/>\n<meta property=\"og:description\" content=\"A target audience is the intended audience or readership of a publication, advertisement, or other message. 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