{"id":16531,"date":"2024-06-23T20:46:06","date_gmt":"2024-06-23T20:46:06","guid":{"rendered":"https:\/\/promoguy.nl\/?post_type=entity&p=16531"},"modified":"2024-06-30T08:40:32","modified_gmt":"2024-06-30T08:40:32","slug":"pricing","status":"publish","type":"entity","link":"https:\/\/promoguy.nl\/pt\/blog\/vocabulary\/pricing\/","title":{"rendered":"Pre\u00e7os"},"content":{"rendered":"

A fixa\u00e7\u00e3o de pre\u00e7os \u00e9 o processo de determinar o que uma empresa receber\u00e1 em troca do seu produto ou servi\u00e7o. Os factores de fixa\u00e7\u00e3o de pre\u00e7os s\u00e3o o custo de fabrico, o mercado, a concorr\u00eancia, as condi\u00e7\u00f5es de mercado, a marca e a qualidade do produto. A determina\u00e7\u00e3o dos pre\u00e7os \u00e9 tamb\u00e9m uma vari\u00e1vel-chave na teoria microecon\u00f3mica da afeta\u00e7\u00e3o dos pre\u00e7os. O pre\u00e7o \u00e9 um aspeto fundamental da modela\u00e7\u00e3o financeira e \u00e9 um dos quatro Ps do marketing mix. (Os outros tr\u00eas aspectos s\u00e3o o produto, a promo\u00e7\u00e3o e o local.) O pre\u00e7o \u00e9 o \u00fanico elemento gerador de receitas entre os quatro Ps, sendo os restantes centros de custos. No entanto, os outros Ps do marketing contribuir\u00e3o para diminuir a elasticidade dos pre\u00e7os, permitindo assim que os aumentos de pre\u00e7os gerem maiores receitas e lucros. A fixa\u00e7\u00e3o de pre\u00e7os \u00e9 o processo manual ou autom\u00e1tico de aplica\u00e7\u00e3o de pre\u00e7os \u00e0s encomendas de compra e venda, com base em factores como: um montante fixo, quebra de quantidade, promo\u00e7\u00e3o ou campanha de vendas, cota\u00e7\u00e3o espec\u00edfica do fornecedor, pre\u00e7o em vigor \u00e0 data de entrada, expedi\u00e7\u00e3o ou data da fatura, combina\u00e7\u00e3o de v\u00e1rias encomendas ou linhas e muitos outros. Os sistemas automatizados requerem mais configura\u00e7\u00e3o e manuten\u00e7\u00e3o, mas podem evitar erros de fixa\u00e7\u00e3o de pre\u00e7os. As necessidades do consumidor s\u00f3 podem ser convertidas em procura se o consumidor tiver a vontade e a capacidade de comprar o produto. Assim, a fixa\u00e7\u00e3o de pre\u00e7os \u00e9 muito importante no marketing.<\/p>","protected":false},"excerpt":{"rendered":"

Pricing is the process of determining what a company will receive in exchange for its product or service. Pricing factors are manufacturing cost, market place, competition, market condition, brand, and quality of product. Pricing is also a key variable in microeconomic price allocation theory. Pricing is a fundamental aspect of financial modeling and is one […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","footnotes":""},"categories":[],"wl_entity_type":[39],"class_list":["post-16531","entity","type-entity","status-publish","hentry","wl_entity_type-thing"],"acf":[],"yoast_head":"\nPricing - Promoguy Digital Marketing Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/promoguy.nl\/pt\/blog\/vocabulary\/pricing\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pricing\" \/>\n<meta property=\"og:description\" content=\"Pricing is the process of determining what a company will receive in exchange for its product or service. 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