{"id":11108,"date":"2023-05-29T08:57:56","date_gmt":"2023-05-29T08:57:56","guid":{"rendered":"https:\/\/promoguy.nl\/landing-page-testing-how-why-we-test\/"},"modified":"2024-09-18T01:15:17","modified_gmt":"2024-09-18T01:15:17","slug":"landing-page-testing-how-why-we-test","status":"publish","type":"post","link":"https:\/\/promoguy.nl\/pt\/blog\/2023\/05\/29\/landing-page-testing-how-why-we-test\/","title":{"rendered":"Teste de Landing Page: Como e por que testamos"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Quando o seu cliente chega ao destino do seu clique, tem de ser surpreendido. Em m\u00e9dia, os visitantes de um s\u00edtio Web tendem a permanecer num <a href=\"https:\/\/jetpack.com\/blog\/average-time-on-page\/\" target=\"_blank\" rel=\"noreferrer noopener\">p\u00e1gina durante 50 segundos a um minuto<\/a>Por isso, \u00e9 preciso fazer com que estes segundos fugazes contem. \u00c9 por isso que temos os testes de p\u00e1ginas de destino.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Mas, em primeiro lugar, os princ\u00edpios b\u00e1sicos do que iremos abordar neste artigo:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>P\u00e1ginas de aterragem minimalistas vs. din\u00e2micas e respectivas t\u00e9cnicas de teste.<\/li>\r\n\r\n\r\n\r\n<li>Como melhorar a gera\u00e7\u00e3o de contactos e a experi\u00eancia do utilizador.<\/li>\r\n\r\n\r\n\r\n<li>Sugest\u00f5es de reda\u00e7\u00e3o e design da p\u00e1gina de destino para otimizar o desempenho.<\/li>\r\n\r\n\r\n\r\n<li>Procedimentos e ferramentas de teste A\/B.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">Benef\u00edcios do teste de Landing Page<\/h3>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Os testes permitem melhorias mais profundas na experi\u00eancia do utilizador e uma melhor gera\u00e7\u00e3o de contactos.<\/li>\r\n\r\n\r\n\r\n<li>Permite uma compreens\u00e3o mais profunda da forma como os visitantes interagem com a sua p\u00e1gina ou loja.<\/li>\r\n\r\n\r\n\r\n<li>Distingue os utilizadores de baixa inten\u00e7\u00e3o dos de alta inten\u00e7\u00e3o para fornecer melhores informa\u00e7\u00f5es sobre a convers\u00e3o.<\/li>\r\n\r\n\r\n\r\n<li>Aplica conhecimentos comportamentais e ajuda a consolidar um estilo de marca eficaz que funciona.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Testes A\/B para p\u00e1ginas de destino<\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Antes de testar, \u00e9 necess\u00e1rio conhecer o objetivo de uma p\u00e1gina de destino. A diferen\u00e7a entre uma p\u00e1gina Web e uma p\u00e1gina de destino \u00e9 que as p\u00e1ginas de destino existem para fazer com que o visitante clique noutro local, conduza a uma transa\u00e7\u00e3o ou conclua uma a\u00e7\u00e3o (como optar por participar ou agradecer ao visitante por uma venda bem sucedida). Servem um objetivo funcional em <a class=\"wl-entity-page-link\"  href=\"https:\/\/promoguy.nl\/pt\/blog\/vocabulary\/marketing\/\" data-id=\"https:\/\/data.wordlift.io\/wl1503668\/entity\/marketing\" >marketing<\/a>enquanto que uma p\u00e1gina Web \u00e9 uma sec\u00e7\u00e3o do s\u00edtio Web.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Est\u00e1 mesmo no <strong>Defini\u00e7\u00e3o de Landing Page<\/strong>: um segmento de um s\u00edtio Web que serve de ponto de entrada a partir de uma liga\u00e7\u00e3o. \u00c9 por isso que \u00e9 necess\u00e1rio saber qual \u00e9 o objetivo da p\u00e1gina de destino. Al\u00e9m disso, tamb\u00e9m precisa de decidir se quer uma <strong>p\u00e1gina de destino minimalista<\/strong> ou um <strong>p\u00e1gina de destino din\u00e2mica<\/strong>.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">As p\u00e1ginas de destino din\u00e2micas mudam de acordo com quem est\u00e1 a aceder ao s\u00edtio Web, permitindo CTAs, an\u00fancios ou ofertas direcionados. Isto permite um melhor direcionamento, mas pode n\u00e3o se adequar \u00e0s necessidades de todas as empresas. Uma p\u00e1gina mais minimalista evita a complexidade para se concentrar num segmento ou objetivo espec\u00edfico. Considere o seu or\u00e7amento, a amplitude do seu p\u00fablico e as compet\u00eancias ou recursos humanos dispon\u00edveis antes de escolher uma p\u00e1gina din\u00e2mica.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">Procedimento<\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Dependendo do software que utiliza ou da forma como cria as variantes da p\u00e1gina de destino, tem de aceder ao painel de controlo do CMS ou ao software de teste fraccionado, selecionar uma p\u00e1gina e adicionar varia\u00e7\u00f5es. Esta \u00e9 a vers\u00e3o b\u00e1sica do procedimento de teste A\/B. Dependendo das suas necessidades, pode definir o n\u00famero de convers\u00f5es que pretende que cada p\u00e1gina atinja, alterar segmentos espec\u00edficos, adicionar uma quantidade diferente de p\u00e1ginas de seguimento para medir o percurso do cliente, etc.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Eis os elementos mais populares a testar:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>Manchetes<\/strong>: O seu t\u00edtulo pode reenquadrar drasticamente a p\u00e1gina de destino. Veja no exemplo abaixo como simples altera\u00e7\u00f5es de reda\u00e7\u00e3o alteram a sensa\u00e7\u00e3o da oferta.<\/li>\r\n<\/ul>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"alignleft size-medium\"><img decoding=\"async\" class=\"wp-image-11158\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2023\/04\/AB-Test-image-1-300x300.png\" alt=\"Teste A\/B da p\u00e1gina de destino\" \/><\/figure>\r\n<\/div>\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-medium\"><img decoding=\"async\" class=\"wp-image-11159\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2023\/04\/AB-Test-image-2-300x300.png\" alt=\"Teste A\/B da p\u00e1gina de destino\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>Imagens<\/strong>: Os seres humanos s\u00e3o criaturas visuais e imagens diferentes podem provocar uma rea\u00e7\u00e3o diferente ao seu s\u00edtio Web. Veja como uma mudan\u00e7a de imagem da nossa p\u00e1gina de exemplo d\u00e1 um aspeto completamente diferente \u00e0 ideia de uma empresa FinTech (na primeira, centra-se no aspeto comercial, enquanto na segunda, no aspeto tecnol\u00f3gico).<\/li>\r\n<\/ul>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"alignleft size-medium\"><img decoding=\"async\" class=\"wp-image-11158\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2023\/04\/AB-Test-image-1-300x300.png\" alt=\"Teste A\/B da p\u00e1gina de destino\" \/><\/figure>\r\n<\/div>\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-medium\"><img decoding=\"async\" class=\"wp-image-11162\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2023\/04\/AB-Test-image-2-1-300x300.png\" alt=\"Teste A\/B de CTA\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>CTAs<\/strong>: As CTAs podem mudar a forma como vemos uma oferta. Experimente diferentes formula\u00e7\u00f5es ou mesmo diferentes ofertas para ver o que funciona com a inten\u00e7\u00e3o dos visitantes. Est\u00e3o \u00e0 procura de uma transa\u00e7\u00e3o direta ou de mais informa\u00e7\u00f5es?<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" class=\"wp-image-11160\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2023\/04\/Screenshot-2023-04-07-at-09.21.55-700x293.png\" alt=\"P\u00e1gina de destino do teste A\/B\" \/><\/figure>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" class=\"wp-image-11161\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2023\/04\/Screenshot-2023-04-07-at-09.25.06-700x291.png\" alt=\"Teste de Landing Page CTA\" \/><\/figure>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>C\u00f3pia<\/strong>: A c\u00f3pia da p\u00e1gina de destino \u00e9 outra parte crucial dos testes. Alterar o texto criativo ou de SEO \u00e9 uma \u00f3ptima maneira de experimentar diferentes vers\u00f5es de mensagens de marketing para ver o que funciona para os seus visitantes.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>Formul\u00e1rios de ades\u00e3o<\/strong>: Altere o texto do seu formul\u00e1rio para ver o que faz com que os visitantes se sintam mais inclinados a inscrever-se.<\/li>\r\n<\/ul>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" class=\"wp-image-11172\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2023\/04\/Opt-in-Form-700x700.png\" alt=\"Exemplo de pop-up de p\u00e1gina de opt-in\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>Prova social<\/strong>: Experimente diferentes testemunhos ou cr\u00edticas com diferentes disposi\u00e7\u00f5es. Veja se adicionar fotografias de clientes ou pontua\u00e7\u00f5es de classifica\u00e7\u00e3o ajuda mais.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>Pontos de pre\u00e7o<\/strong>: Experimente diferentes planos de pre\u00e7os para colocar na frente (comece com um plano b\u00e1sico ou o pacote completo ou coloque uma \"etiqueta recomendada\").<\/li>\r\n<\/ul>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" class=\"wp-image-11178\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2023\/04\/Dream-Delivery-700x700.png\" alt=\"\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n<h3 class=\"wp-block-heading\">Ferramentas de teste de p\u00e1ginas de destino<\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Eis algumas ferramentas \u00fateis de teste a\/b da p\u00e1gina de destino:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>Google Optimize<\/strong>: Funciona muito bem com o Google Suite (como seria de esperar). Recomendamos a leitura de <a href=\"https:\/\/support.google.com\/optimize\/answer\/6211930?hl=en\" target=\"_blank\" rel=\"noreferrer noopener\">Guia do Google para testes A\/B<\/a> com esta ferramenta \u00fatil.<\/li>\r\n\r\n\r\n\r\n<li><strong>Unbounce<\/strong>: Bom para modelos pr\u00e9-desenhados com um construtor de arrastar e largar f\u00e1cil de utilizar e an\u00e1lises simples.<\/li>\r\n\r\n\r\n\r\n<li><strong>LeadPages<\/strong>: Tem muitas das funcionalidades que o Unbounce tem, juntamente com a capacidade de alterar o HTML e o CSS da sua p\u00e1gina. Tamb\u00e9m \u00e9 bom para SEO e com\u00e9rcio eletr\u00f3nico, embora seja limitado nas suas capacidades de recolha de dados.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">J\u00e1 fal\u00e1mos sobre alguns <a href=\"https:\/\/promoguy.nl\/pt\/blog\/landing-page-optimization-tips-for-small-business\/\" target=\"_blank\" rel=\"noreferrer noopener\">KPIs cruciais da p\u00e1gina de destino<\/a> noutro artigo, se quiser saber mais sobre an\u00e1lise. Agora que j\u00e1 abord\u00e1mos os procedimentos de teste A\/B, vamos aprofundar um pouco mais o design e a forma de o fazer funcionar.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Tipos de p\u00e1ginas de destino<\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Eis os diferentes tipos de p\u00e1ginas de destino, juntamente com exemplos de p\u00e1ginas de destino de marcas e produtos:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>P\u00e1gina de apresenta\u00e7\u00e3o<\/strong>: Normalmente, estes t\u00eam um texto m\u00ednimo, apresentam uma imagem de fundo e ligam ao s\u00edtio Web principal.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" class=\"wp-image-11194\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2023\/04\/Screenshot-2023-04-10-at-11.43.15-700x385.png\" alt=\"Exemplo de p\u00e1gina inicial\" \/><\/figure>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>P\u00e1gina de aperto<\/strong>: As p\u00e1ginas Squeeze s\u00e3o onde atrai o seu p\u00fablico com um \"opt-in\". Acrescente um cabe\u00e7alho cativante, algumas propostas de valor ou USPs, imagens sedutoras, um atrito m\u00ednimo para a inscri\u00e7\u00e3o e um bot\u00e3o CTA que conven\u00e7a os utilizadores a fornecer um endere\u00e7o de correio eletr\u00f3nico para mais informa\u00e7\u00f5es.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" class=\"wp-image-11198\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2023\/04\/Screenshot-2023-04-10-at-13.19.46-700x369.png\" alt=\"Exemplo de Squeeze Page\" \/><\/figure>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>P\u00e1gina de captura de leads<\/strong>: Semelhante \u00e0 squeeze page, mas pede mais informa\u00e7\u00f5es e, na maioria dos casos, tem mais a ver com a venda de um produto ou de um teste.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" class=\"wp-image-11207\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2023\/04\/Screen-Shot-2019-10-03-at-4.15.52-PM.png\" alt=\"\" \/><\/figure>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>P\u00e1gina de destino de cliques<\/strong>: Geralmente, cont\u00e9m menos informa\u00e7\u00f5es e conduz o cliente atrav\u00e9s de um processo suave sem o bombardear com planos de pagamento. Utiliza frequentemente um teste gratuito como gancho.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" class=\"wp-image-11200\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2023\/04\/Screenshot-2023-04-10-at-13.37.50-700x318.png\" alt=\"Exemplo de p\u00e1gina de destino de cliques\" \/><\/figure>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>P\u00e1gina de in\u00edcio<\/strong>: Uma simples oferta para testar um produto ou servi\u00e7o que frequentemente conduz a uma sele\u00e7\u00e3o em v\u00e1rias etapas.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" class=\"wp-image-11202\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2023\/04\/Screenshot-2023-04-10-at-13.45.04-700x484.png\" alt=\"Exemplo de p\u00e1gina de introdu\u00e7\u00e3o\" \/><\/figure>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>P\u00e1gina de cancelamento da subscri\u00e7\u00e3o\/assinatura<\/strong>: Uma p\u00e1gina simples de subscri\u00e7\u00e3o ou de anula\u00e7\u00e3o de subscri\u00e7\u00e3o. Os cancelamentos de subscri\u00e7\u00e3o s\u00e3o muitas vezes precedidos de confirma\u00e7\u00f5es e de esfor\u00e7os de \u00faltima hora para reter o cliente.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" class=\"wp-image-11206\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2023\/04\/Subscription-Landing-page-700x700.png\" alt=\"P\u00e1gina de subscri\u00e7\u00e3o\" \/><\/figure>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>P\u00e1gina de pre\u00e7os<\/strong>: Muito comum para produtos com v\u00e1rios planos de pre\u00e7os.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" class=\"wp-image-11201\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2023\/04\/Screenshot-2023-04-10-at-13.43.06-700x395.png\" alt=\"Exemplo de p\u00e1gina de pre\u00e7os\" \/><\/figure>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>P\u00e1gina de destino 404<\/strong>: Os 404s s\u00e3o muitas vezes vistos como erros, mas podem ser ben\u00e9ficos para redirecionar os visitantes para os locais que pretende que eles visitem.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" class=\"wp-image-11205\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2023\/04\/error-6482984_1280-700x675.png\" alt=\"\" \/><\/figure>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Melhores pr\u00e1ticas para gera\u00e7\u00e3o e convers\u00e3o de leads de p\u00e1ginas de destino<\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Os atributos que descrevem uma boa experi\u00eancia de p\u00e1gina de destino incluem<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Os elementos de SEO adequados s\u00e3o cruciais, juntamente com as palavras-chave associadas ao seu produto (mais sobre isto na sec\u00e7\u00e3o SEO).<\/li>\r\n\r\n\r\n\r\n<li>As boas pr\u00e1ticas de UX permitem um fluxo correto ao longo da p\u00e1gina.<\/li>\r\n\r\n\r\n\r\n<li>Os URLs personalizados ajudam o seu SEO (criam mais autoridade SEO). Evite os dom\u00ednios \".wodpress\" ou \".demopage\".<\/li>\r\n\r\n\r\n\r\n<li>S\u00e3o necess\u00e1rias palavras-chave adequadas:\r\n<ul class=\"wp-block-list\">\r\n<li>Se estiver a vender um produto, utilize palavras-chave relacionadas com produtos concorrentes.<\/li>\r\n\r\n\r\n\r\n<li><a href=\"https:\/\/promoguy.nl\/pt\/blog\/why-long-tail-keywords-are-great-for-ecommerce-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">As palavras-chave de cauda longa podem ser \u00fateis<\/a>\u00a0para categorias de produtos mais espec\u00edficas.<\/li>\r\n<\/ul>\r\n<\/li>\r\n\r\n\r\n\r\n<li>Obtenha backlinks adequados pedindo aos s\u00edtios Web que se liguem a si, mantendo links de sa\u00edda de alta qualidade.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Pode abordar a gera\u00e7\u00e3o de leads para p\u00e1ginas de destino de v\u00e1rios \u00e2ngulos. Eis algumas dicas adicionais para tirar o m\u00e1ximo partido do seu s\u00edtio Web:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>N\u00e3o se esque\u00e7a de otimizar para outros dispositivos. As p\u00e1ginas de destino m\u00f3veis s\u00e3o fundamentais hoje em dia, uma vez que quase 50% das compras durante as f\u00e9rias foram feitas atrav\u00e9s de telem\u00f3veis.<\/li>\r\n\r\n\r\n\r\n<li>Diminua o atrito, dando o menor n\u00famero poss\u00edvel de passos para o check-out, a subscri\u00e7\u00e3o ou a gera\u00e7\u00e3o de leads.<\/li>\r\n\r\n\r\n\r\n<li>Visualize processos complexos e minimize o texto \u00e1rido.<\/li>\r\n\r\n\r\n\r\n<li>Instale p\u00edxeis e rastreio anal\u00edtico para medir de quem e para onde v\u00e3o os seus cliques.<\/li>\r\n\r\n\r\n\r\n<li>Se tiver concorrentes fortes, n\u00e3o tenha medo de comparar o seu produto para estabelecer os seus PSU.<\/li>\r\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>Quando o seu cliente chega ao destino do seu clique, tem de ser surpreendido. \u00c9 por isso que temos os testes de p\u00e1ginas de destino.<\/p>","protected":false},"author":1,"featured_media":12731,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","footnotes":""},"categories":[11,13],"tags":[142,143],"wl_entity_type":[47,54,45,51],"class_list":["post-11108","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-data-analytics","category-online-marketing-en","tag-landing-page-testing","tag-landing-page-testing-tools","wl_entity_type-article","wl_entity_type-faq-page","wl_entity_type-local-business","wl_entity_type-news-article"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.8 (Yoast SEO v27.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Landing Page Testing: How &amp; Why We Test - Promoguy Digital Marketing Agency<\/title>\n<meta name=\"description\" content=\"Landing page testing is crucial for obtaining a viable user experience, fostering conversions, and monitoring effectiveness. 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