{"id":11429,"date":"2023-06-08T12:21:06","date_gmt":"2023-06-08T12:21:06","guid":{"rendered":"https:\/\/promoguy.nl\/advertising-trends-for-digital-marketing-2023\/"},"modified":"2024-09-18T01:09:42","modified_gmt":"2024-09-18T01:09:42","slug":"advertising-trends-for-digital-marketing-2023","status":"publish","type":"post","link":"https:\/\/promoguy.nl\/pt\/blog\/2023\/06\/08\/advertising-trends-for-digital-marketing-2023\/","title":{"rendered":"Tend\u00eancias publicit\u00e1rias para o marketing digital 2023"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Colocar um an\u00fancio n\u00e3o \u00e9 t\u00e3o simples como costumava ser, especialmente devido a todas as op\u00e7\u00f5es que temos \u00e0 nossa disposi\u00e7\u00e3o. Novas ferramentas de marketing digital, canais, plataformas e estrat\u00e9gias de pre\u00e7os est\u00e3o a surgir e n\u00f3s estamos aqui para nos livrarmos do ru\u00eddo. Este artigo ir\u00e1 analisar todas as tend\u00eancias publicit\u00e1rias cruciais que 2023 tem para oferecer.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Compra de publicidade e tend\u00eancias de pre\u00e7os<\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Os pre\u00e7os da publicidade para o ano mostraram que os pre\u00e7os s\u00e3o <a href=\"https:\/\/www.linkedin.com\/pulse\/digital-advertising-prices-rising-here-why-what-do-adskate-inc\/?trk=organization-update-content_share-article\" target=\"_blank\" rel=\"noreferrer noopener\">aumento na esfera digital<\/a>.<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Meta\/Facebook aumentaram o seu CPM (custo por mil) em <a href=\"https:\/\/www.thedrum.com\/opinion\/2022\/04\/28\/the-price-digital-ads-has-skyrocketed-here-s-how-counteract-it\">61%<\/a> anualmente, chegando agora a uma taxa de 17,60 USD\/CPM. Outras contagens estimam um <a href=\"https:\/\/www.forbes.com\/sites\/forbescommunicationscouncil\/2022\/11\/14\/how-marketers-are-fighting-rising-ad-costs\/\" target=\"_blank\" rel=\"noreferrer noopener\">aumento de 89%<\/a>.<\/li>\r\n\r\n\r\n\r\n<li>O TikTok aumentou o seu CPM em 185% ano ap\u00f3s ano, \u00e0 medida que a plataforma se torna mais popular. A m\u00e9dia situa-se nos 9,40 USD\/CPM.<\/li>\r\n\r\n\r\n\r\n<li>O CPM de visualiza\u00e7\u00e3o program\u00e1tica da Google tem vindo a aumentar\u00a0<a href=\"https:\/\/www.thedrum.com\/opinion\/2022\/04\/28\/the-price-digital-ads-has-skyrocketed-here-s-how-counteract-it\">75%<\/a> todos os anos, enquanto o CPC (custo por clique) dos seus an\u00fancios de pesquisa aumentou\u00a0<a href=\"https:\/\/www.thedrum.com\/opinion\/2022\/04\/28\/the-price-digital-ads-has-skyrocketed-here-s-how-counteract-it\">14%<\/a>\u00a0ano ap\u00f3s ano.<\/li>\r\n\r\n\r\n\r\n<li>O CPM do Instagram tamb\u00e9m aumentou, crescendo\u00a0<a href=\"https:\/\/www.axios.com\/2021\/10\/07\/higher-prices-weaker-targeting-push-companies-to-rethink-digital-ads\">23%<\/a>\u00a0anualmente.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Eis quanto <a class=\"wl-entity-page-link\"  href=\"https:\/\/promoguy.nl\/pt\/blog\/vocabulary\/google\/\" data-id=\"https:\/\/data.wordlift.io\/wl1503668\/entity\/google\" >Google<\/a> custo dos an\u00fancios em 2023:<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" class=\"wp-image-11483\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2023\/05\/How-Much-Does-Google-Ads-Cost-in-2022.png\" alt=\"Tend\u00eancias de refer\u00eancia da publicidade de pesquisa\" \/><\/figure>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Em todos os sectores, o CPC m\u00e9dio situa-se entre 1 e 3 USD.<\/li>\r\n\r\n\r\n\r\n<li>As palavras-chave mais caras situam-se perto ou acima dos 50 USD e est\u00e3o sobretudo relacionadas com servi\u00e7os financeiros e jur\u00eddicos.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">No entanto, o pre\u00e7o n\u00e3o \u00e9 tudo o que importa quando se calcula o ROI. Em muitos aspectos, os an\u00fancios tornaram-se menos eficazes devido \u00e0s altera\u00e7\u00f5es da pol\u00edtica de rastreio, por exemplo, da Apple ou mesmo \u00e0 implementa\u00e7\u00e3o das medidas do RGPD. Por exemplo, as novas pol\u00edticas de privacidade da Apple, as altera\u00e7\u00f5es nas informa\u00e7\u00f5es demogr\u00e1ficas e as altera\u00e7\u00f5es no registo de dados de utilizadores. <a href=\"https:\/\/www.forbes.com\/sites\/forbescommunicationscouncil\/2022\/11\/14\/how-marketers-are-fighting-rising-ad-costs\/\">a recolha de dados torna-a menos eficaz<\/a>o que provoca um maior desperd\u00edcio de leitores e um menor ROI.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">No contexto, o marketing digital continua a ser mais barato do que os m\u00e9todos de publicidade da velha guarda. No que diz respeito \u00e0 publicidade tradicional, o custo de um an\u00fancio num painel \u00e9 de $2.000 a $20.000 por um per\u00edodo de 4 semanas. Pode tornar-se mais barato com servi\u00e7os como o Blip Billboards, embora ofere\u00e7am um tempo limitado devido ao formato de v\u00e1rios an\u00fancios por outdoor. Da mesma forma, em termos de custos de publicidade na r\u00e1dio, s\u00e3o necess\u00e1rios entre $200 e $5000 por semana para uma campanha eficaz.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Tend\u00eancias da publicidade m\u00f3vel<\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">A publicidade espec\u00edfica para cada dispositivo \u00e9 cada vez mais importante, com quase 80% de utilizadores m\u00f3veis a fazerem compras utilizando os seus telem\u00f3veis nos \u00faltimos 6 meses. Mais de 51% dos utilizadores tamb\u00e9m preferem aplica\u00e7\u00f5es Web m\u00f3veis a outros canais de compras, o que ilustra a import\u00e2ncia da otimiza\u00e7\u00e3o para outros dispositivos.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Do mesmo modo, existe uma tend\u00eancia crescente para a pesquisa por voz, que s\u00f3 dever\u00e1 aumentar com o tempo. Os telem\u00f3veis est\u00e3o a tornar-se cada vez mais orientados para o \u00e1udio e prev\u00ea-se que esta forma de pesquisa cres\u00e7a exponencialmente. A Siri capta 36% de quota de mercado para a pesquisa por voz, sendo outros 36% liderados pelo Google Voice Assistant.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Eis algumas formas de otimizar a voz:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Concentre-se nos snippets em destaque, uma vez que o Google se concentra neles.<\/li>\r\n\r\n\r\n\r\n<li>Concentre-se tamb\u00e9m nos gr\u00e1ficos de conhecimento.<\/li>\r\n\r\n\r\n\r\n<li>Palavras-chave de perguntas e\u00a0<a href=\"https:\/\/promoguy.nl\/pt\/blog\/why-long-tail-keywords-are-great-for-ecommerce-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">Frases-chave de cauda longa<\/a>\u00a0s\u00e3o mais representativos das consultas de pesquisa por voz.<\/li>\r\n\r\n\r\n\r\n<li><a href=\"https:\/\/promoguy.nl\/pt\/blog\/how-schema-can-boost-your-seo-visibility\/\" target=\"_blank\" rel=\"noreferrer noopener\">Marca\u00e7\u00f5es de esquema<\/a>\u00a0tamb\u00e9m ajudam as pesquisas por voz a chegar ao topo.<\/li>\r\n\r\n\r\n\r\n<li>Optimize para dispositivos m\u00f3veis, uma vez que muitas das pesquisas por voz s\u00e3o efectuadas a partir de dispositivos m\u00f3veis.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Os anunciantes devem considerar a utiliza\u00e7\u00e3o de an\u00fancios gr\u00e1ficos reactivos porque podem fornecer mensagens e formatos de an\u00fancios que ajustam o seu tamanho, aspeto e formato aos espa\u00e7os de an\u00fancio dispon\u00edveis. Estes an\u00fancios podem ser especialmente \u00fateis para an\u00fancios enviados para diferentes dispositivos ou grupos-alvo, de modo a adaptarem-se melhor ao formato mais apelativo.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Dados demogr\u00e1ficos e tend\u00eancias dos utilizadores<\/h2>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" class=\"wp-image-11446\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2023\/05\/marketing-7621532__340.png\" alt=\"\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Os dados demogr\u00e1ficos e a utiliza\u00e7\u00e3o da Internet podem variar consoante os canais. N\u00e3o \u00e9 de surpreender que as diferentes plataformas se tenham estratificado em fun\u00e7\u00e3o dos diferentes utilizadores e utiliza\u00e7\u00f5es. Os an\u00fancios do Google s\u00e3o provavelmente os mais universais para segmenta\u00e7\u00e3o, mas quando se trata de redes sociais, \u00e9 necess\u00e1rio escolher sabiamente. Aqui ficam algumas dicas:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>Facebook<\/strong>: Utilizadores mensais activos:\u00a0<a href=\"https:\/\/www.statista.com\/statistics\/264810\/number-of-monthly-active-facebook-users-worldwide\/\" target=\"_blank\" rel=\"noreferrer noopener\">2,963 mil milh\u00f5es de euros<\/a>, maior grupo et\u00e1rio:\u00a0<a href=\"https:\/\/www.statista.com\/statistics\/376128\/facebook-global-user-age-distribution\/\" target=\"_blank\" rel=\"noreferrer noopener\">25-34 (29.9%)<\/a>, 44% feminino, 56% masculino. A plataforma est\u00e1 a registar um decl\u00ednio na utiliza\u00e7\u00e3o, mas continua a ser um meio vi\u00e1vel de publicidade em 2023.<\/li>\r\n\r\n\r\n\r\n<li><strong>Instagram<\/strong>:\u00a0<a href=\"https:\/\/www.statista.com\/statistics\/183585\/instagram-number-of-global-users\/\" target=\"_blank\" rel=\"noreferrer noopener\">1,35 mil milh\u00f5es de euros<\/a> utilizadores mensais activos, maior grupo et\u00e1rio: <a href=\"https:\/\/www.statista.com\/statistics\/325587\/instagram-global-age-group\/\" target=\"_blank\" rel=\"noreferrer noopener\">18-24 (30.8%)<\/a>, <a href=\"https:\/\/www.statista.com\/statistics\/802776\/distribution-of-users-on-instagram-worldwide-gender\/\" target=\"_blank\" rel=\"noreferrer noopener\">48,2% f\u00eamea, 51,8% macho<\/a>. O aumento do n\u00famero de utilizadores da Gera\u00e7\u00e3o Z torna esta perspetiva atraente em compara\u00e7\u00e3o com o Facebook.<\/li>\r\n\r\n\r\n\r\n<li><strong>TikTok<\/strong>:\u00a0<a href=\"https:\/\/www.insiderintelligence.com\/charts\/global-tiktok-user-stats\/\" target=\"_blank\" rel=\"noreferrer noopener\">834,3 milh\u00f5es de euros<\/a> utilizadores mensais activos, maior grupo et\u00e1rio:\u00a0<a href=\"https:\/\/www.statista.com\/statistics\/1299771\/tiktok-global-user-age-distribution\/\" target=\"_blank\" rel=\"noreferrer noopener\">18-24 (21%)<\/a>, <a href=\"https:\/\/www.statista.com\/statistics\/1299785\/distribution-tiktok-users-gender\/\" target=\"_blank\" rel=\"noreferrer noopener\">54% f\u00eamea, 46% macho<\/a>. Sendo uma plataforma relativamente nova, o p\u00fablico \u00e9 muito jovem e a concorr\u00eancia em termos de publicidade \u00e9 menor, pelo que existe um grande potencial para uma campanha eficaz.<\/li>\r\n\r\n\r\n\r\n<li><strong>LinkedIn<\/strong>:\u00a0<a href=\"https:\/\/about.linkedin.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">930 milh\u00f5es de euros<\/a> utilizadores. Maior grupo et\u00e1rio:\u00a0<a href=\"https:\/\/www.statista.com\/statistics\/192700\/age-distribution-of-us-users-on-linkedin\/#:~:text=As%20of%20December%202021%2C%2058.4,were%20aged%2055%20and%20over.\" target=\"_blank\" rel=\"noreferrer noopener\">30-39 (31%)<\/a>.\u00a0<a href=\"https:\/\/www.statista.com\/statistics\/545216\/linkedin-users-in-the-us-by-gender\/\" target=\"_blank\" rel=\"noreferrer noopener\">43% f\u00eamea, 57% macho<\/a>. A melhor forma de contactar profissionais e especialmente \u00fatil se as suas opera\u00e7\u00f5es forem B2B.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Como se pode ver, alguns canais s\u00e3o melhores para diferentes segmentos. A publicidade dirigida aos adolescentes pode ser muito eficaz, especialmente nos canais de que gostam e com os m\u00e9todos adequados. A gera\u00e7\u00e3o Z \u00e9 especialmente recetiva aos influenciadores <a class=\"wl-entity-page-link\"  href=\"https:\/\/promoguy.nl\/pt\/blog\/vocabulary\/marketing\/\" data-id=\"https:\/\/data.wordlift.io\/wl1503668\/entity\/marketing\" >marketing<\/a> e a marca socialmente respons\u00e1vel. Do mesmo modo, s\u00e3o tamb\u00e9m c\u00e9pticos em rela\u00e7\u00e3o ao marketing tradicional e tendem a ser menos afectados por ele.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Os utilizadores de todas as idades s\u00e3o particularmente influenciados pelas cr\u00edticas positivas e pelo boca a boca, com 92% dos clientes a lerem <a class=\"wl-entity-page-link\"  href=\"https:\/\/promoguy.nl\/pt\/blog\/vocabulary\/online\/\" data-id=\"https:\/\/data.wordlift.io\/wl1503668\/entity\/online\" >em linha<\/a> antes de efetuar uma compra. \u00c9 por esta raz\u00e3o que os anunciantes utilizam os testemunhos para estabelecer uma melhor rela\u00e7\u00e3o com os utilizadores e lev\u00e1-los mais longe no funil de compra. Os testemunhos podem informar os utilizadores sobre os pr\u00f3s e os contras de um produto atrav\u00e9s do seu pr\u00f3prio grupo de pares, sendo assim considerados mais fi\u00e1veis.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Publicidade global vs. local<\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Uma das tend\u00eancias publicit\u00e1rias de 2023 mais subestimadas \u00e9 o debate sobre a publicidade local vs. global. Deixe-me explicar: nos \u00faltimos anos, tem havido uma preocupa\u00e7\u00e3o crescente entre os profissionais de marketing de que a publicidade est\u00e1 se tornando muito ampla e universal a ponto de perder sua pot\u00eancia. Em resposta, os profissionais de marketing propuseram formas de marketing locais, regionais ou mais pessoais.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Eis algumas estat\u00edsticas a ter em conta:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>89% dos utilizadores procuram um local <a class=\"wl-entity-page-link\"  href=\"https:\/\/promoguy.nl\/pt\/blog\/vocabulary\/business\/\" data-id=\"https:\/\/data.wordlift.io\/wl1503668\/entity\/business\" >comercial<\/a> pelo menos numa base semanal.<\/li>\r\n\r\n\r\n\r\n<li><a href=\"https:\/\/neilpatel.com\/blog\/definitive-guide-local-seo\/\" target=\"_blank\" rel=\"noreferrer noopener\">46% de pesquisas no Google<\/a>\u00a0solicitar informa\u00e7\u00f5es locais.<\/li>\r\n\r\n\r\n\r\n<li>As pesquisas \"perto de mim\" constituem uma grande parte do total de pesquisas.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><strong>Em conclus\u00e3o<\/strong>:<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Uma forte combina\u00e7\u00e3o de marketing local personalizado com mensagens responsivas, estrat\u00e9gia de canal espec\u00edfica para idade e demografia, prova social confi\u00e1vel e utiliza\u00e7\u00e3o de publicidade com aplicativos otimizados para celular e PC \u00e9 como voc\u00ea pode avan\u00e7ar na publicidade em 2023. Esperamos que este artigo tenha mostrado um caminho a seguir para os seus esfor\u00e7os de marketing.<\/p>\r\n\r\n<p>&lt;\/style<\/p>","protected":false},"excerpt":{"rendered":"<p>Eis algumas das \u00faltimas tend\u00eancias em mat\u00e9ria de publicidade que v\u00e3o estar em voga em 2023, desde os pre\u00e7os \u00e0s altera\u00e7\u00f5es de formato e muito mais. <\/p>","protected":false},"author":1,"featured_media":12723,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","footnotes":""},"categories":[13,14],"tags":[136,137,138],"wl_entity_type":[47,54],"class_list":["post-11429","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online-marketing-en","category-trends","tag-advertising-trends","tag-digital-advertising","tag-mobile-advertising","wl_entity_type-article","wl_entity_type-faq-page"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.8 (Yoast SEO v27.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Advertising Trends For Digital Marketing 2023 - Promoguy Digital Marketing Agency<\/title>\n<meta name=\"description\" content=\"Here are some of the latest advertising trends that are going to make the rounds in 2023, from pricing to format changes and much more.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/promoguy.nl\/pt\/blog\/2023\/06\/08\/advertising-trends-for-digital-marketing-2023\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Advertising Trends For Digital Marketing 2023\" \/>\n<meta property=\"og:description\" content=\"Here are some of the latest advertising trends that are going to make the rounds in 2023, from pricing to format changes and much more.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/promoguy.nl\/pt\/blog\/2023\/06\/08\/advertising-trends-for-digital-marketing-2023\/\" \/>\n<meta property=\"og:site_name\" content=\"Promoguy Digital Marketing Agency\" \/>\n<meta property=\"article:published_time\" content=\"2023-06-08T12:21:06+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-09-18T01:09:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2023\/06\/2023-09_PROMOGUY_Advertising-Trends-For-Digital-Marketing-2023.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2000\" \/>\n\t<meta property=\"og:image:height\" content=\"475\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"promoguynl\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"promoguynl\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo estimado de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/promoguy.nl\\\/blog\\\/2023\\\/06\\\/08\\\/advertising-trends-for-digital-marketing-2023\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/promoguy.nl\\\/blog\\\/2023\\\/06\\\/08\\\/advertising-trends-for-digital-marketing-2023\\\/\"},\"author\":{\"name\":\"promoguynl\",\"@id\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/#\\\/schema\\\/person\\\/f1e99bd6c6305ded79f1214882575dc7\"},\"headline\":\"Advertising Trends For Digital Marketing 2023\",\"datePublished\":\"2023-06-08T12:21:06+00:00\",\"dateModified\":\"2024-09-18T01:09:42+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/promoguy.nl\\\/blog\\\/2023\\\/06\\\/08\\\/advertising-trends-for-digital-marketing-2023\\\/\"},\"wordCount\":969,\"publisher\":{\"@id\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/promoguy.nl\\\/blog\\\/2023\\\/06\\\/08\\\/advertising-trends-for-digital-marketing-2023\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/promoguy.nl\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/2023-09_PROMOGUY_Advertising-Trends-For-Digital-Marketing-2023.png\",\"keywords\":[\"Advertising Trends\",\"Digital advertising\",\"Mobile advertising\"],\"articleSection\":[\"Online Marketing\",\"Trends\"],\"inLanguage\":\"pt-PT\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/promoguy.nl\\\/blog\\\/2023\\\/06\\\/08\\\/advertising-trends-for-digital-marketing-2023\\\/\",\"url\":\"https:\\\/\\\/promoguy.nl\\\/blog\\\/2023\\\/06\\\/08\\\/advertising-trends-for-digital-marketing-2023\\\/\",\"name\":\"Advertising Trends For Digital Marketing 2023 - Promoguy Digital Marketing Agency\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/promoguy.nl\\\/blog\\\/2023\\\/06\\\/08\\\/advertising-trends-for-digital-marketing-2023\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/promoguy.nl\\\/blog\\\/2023\\\/06\\\/08\\\/advertising-trends-for-digital-marketing-2023\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/promoguy.nl\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/2023-09_PROMOGUY_Advertising-Trends-For-Digital-Marketing-2023.png\",\"datePublished\":\"2023-06-08T12:21:06+00:00\",\"dateModified\":\"2024-09-18T01:09:42+00:00\",\"description\":\"Here are some of the latest advertising trends that are going to make the rounds in 2023, from pricing to format changes and much more.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/promoguy.nl\\\/blog\\\/2023\\\/06\\\/08\\\/advertising-trends-for-digital-marketing-2023\\\/#breadcrumb\"},\"inLanguage\":\"pt-PT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/promoguy.nl\\\/blog\\\/2023\\\/06\\\/08\\\/advertising-trends-for-digital-marketing-2023\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-PT\",\"@id\":\"https:\\\/\\\/promoguy.nl\\\/blog\\\/2023\\\/06\\\/08\\\/advertising-trends-for-digital-marketing-2023\\\/#primaryimage\",\"url\":\"https:\\\/\\\/promoguy.nl\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/2023-09_PROMOGUY_Advertising-Trends-For-Digital-Marketing-2023.png\",\"contentUrl\":\"https:\\\/\\\/promoguy.nl\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/2023-09_PROMOGUY_Advertising-Trends-For-Digital-Marketing-2023.png\",\"width\":2000,\"height\":475},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/promoguy.nl\\\/blog\\\/2023\\\/06\\\/08\\\/advertising-trends-for-digital-marketing-2023\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Advertising Trends For Digital Marketing 2023\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/#website\",\"url\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/\",\"name\":\"Promoguy Digital Marketing Agency\",\"description\":\"Performance Marketing Agency\",\"publisher\":{\"@id\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-PT\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/#organization\",\"name\":\"Promoguy Digital Marketing Agency\",\"url\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-PT\",\"@id\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/promoguy.nl\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/PROMOGUY_LOGO_RGB_Main-versions_White-logo.svg\",\"contentUrl\":\"https:\\\/\\\/promoguy.nl\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/PROMOGUY_LOGO_RGB_Main-versions_White-logo.svg\",\"width\":362,\"height\":82,\"caption\":\"Promoguy Digital Marketing Agency\"},\"image\":{\"@id\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/#\\\/schema\\\/person\\\/f1e99bd6c6305ded79f1214882575dc7\",\"name\":\"promoguynl\",\"sameAs\":[\"https:\\\/\\\/promoguy.nl\"],\"url\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/blog\\\/author\\\/promoguynl\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Tend\u00eancias de publicidade para marketing digital 2023 - Promoguy Digital Marketing Agency","description":"Eis algumas das \u00faltimas tend\u00eancias em mat\u00e9ria de publicidade que v\u00e3o estar em voga em 2023, desde os pre\u00e7os \u00e0s altera\u00e7\u00f5es de formato e muito mais.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/promoguy.nl\/pt\/blog\/2023\/06\/08\/advertising-trends-for-digital-marketing-2023\/","og_locale":"pt_PT","og_type":"article","og_title":"Advertising Trends For Digital Marketing 2023","og_description":"Here are some of the latest advertising trends that are going to make the rounds in 2023, from pricing to format changes and much more.","og_url":"https:\/\/promoguy.nl\/pt\/blog\/2023\/06\/08\/advertising-trends-for-digital-marketing-2023\/","og_site_name":"Promoguy Digital Marketing Agency","article_published_time":"2023-06-08T12:21:06+00:00","article_modified_time":"2024-09-18T01:09:42+00:00","og_image":[{"width":2000,"height":475,"url":"https:\/\/promoguy.nl\/wp-content\/uploads\/2023\/06\/2023-09_PROMOGUY_Advertising-Trends-For-Digital-Marketing-2023.png","type":"image\/png"}],"author":"promoguynl","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"promoguynl","Tempo estimado de leitura":"5 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/promoguy.nl\/blog\/2023\/06\/08\/advertising-trends-for-digital-marketing-2023\/#article","isPartOf":{"@id":"https:\/\/promoguy.nl\/blog\/2023\/06\/08\/advertising-trends-for-digital-marketing-2023\/"},"author":{"name":"promoguynl","@id":"https:\/\/promoguy.nl\/pt\/#\/schema\/person\/f1e99bd6c6305ded79f1214882575dc7"},"headline":"Advertising Trends For Digital Marketing 2023","datePublished":"2023-06-08T12:21:06+00:00","dateModified":"2024-09-18T01:09:42+00:00","mainEntityOfPage":{"@id":"https:\/\/promoguy.nl\/blog\/2023\/06\/08\/advertising-trends-for-digital-marketing-2023\/"},"wordCount":969,"publisher":{"@id":"https:\/\/promoguy.nl\/pt\/#organization"},"image":{"@id":"https:\/\/promoguy.nl\/blog\/2023\/06\/08\/advertising-trends-for-digital-marketing-2023\/#primaryimage"},"thumbnailUrl":"https:\/\/promoguy.nl\/wp-content\/uploads\/2023\/06\/2023-09_PROMOGUY_Advertising-Trends-For-Digital-Marketing-2023.png","keywords":["Advertising Trends","Digital advertising","Mobile advertising"],"articleSection":["Online Marketing","Trends"],"inLanguage":"pt-PT"},{"@type":"WebPage","@id":"https:\/\/promoguy.nl\/blog\/2023\/06\/08\/advertising-trends-for-digital-marketing-2023\/","url":"https:\/\/promoguy.nl\/blog\/2023\/06\/08\/advertising-trends-for-digital-marketing-2023\/","name":"Tend\u00eancias de publicidade para marketing digital 2023 - Promoguy Digital Marketing Agency","isPartOf":{"@id":"https:\/\/promoguy.nl\/pt\/#website"},"primaryImageOfPage":{"@id":"https:\/\/promoguy.nl\/blog\/2023\/06\/08\/advertising-trends-for-digital-marketing-2023\/#primaryimage"},"image":{"@id":"https:\/\/promoguy.nl\/blog\/2023\/06\/08\/advertising-trends-for-digital-marketing-2023\/#primaryimage"},"thumbnailUrl":"https:\/\/promoguy.nl\/wp-content\/uploads\/2023\/06\/2023-09_PROMOGUY_Advertising-Trends-For-Digital-Marketing-2023.png","datePublished":"2023-06-08T12:21:06+00:00","dateModified":"2024-09-18T01:09:42+00:00","description":"Eis algumas das \u00faltimas tend\u00eancias em mat\u00e9ria de publicidade que v\u00e3o estar em voga em 2023, desde os pre\u00e7os \u00e0s altera\u00e7\u00f5es de formato e muito mais.","breadcrumb":{"@id":"https:\/\/promoguy.nl\/blog\/2023\/06\/08\/advertising-trends-for-digital-marketing-2023\/#breadcrumb"},"inLanguage":"pt-PT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/promoguy.nl\/blog\/2023\/06\/08\/advertising-trends-for-digital-marketing-2023\/"]}]},{"@type":"ImageObject","inLanguage":"pt-PT","@id":"https:\/\/promoguy.nl\/blog\/2023\/06\/08\/advertising-trends-for-digital-marketing-2023\/#primaryimage","url":"https:\/\/promoguy.nl\/wp-content\/uploads\/2023\/06\/2023-09_PROMOGUY_Advertising-Trends-For-Digital-Marketing-2023.png","contentUrl":"https:\/\/promoguy.nl\/wp-content\/uploads\/2023\/06\/2023-09_PROMOGUY_Advertising-Trends-For-Digital-Marketing-2023.png","width":2000,"height":475},{"@type":"BreadcrumbList","@id":"https:\/\/promoguy.nl\/blog\/2023\/06\/08\/advertising-trends-for-digital-marketing-2023\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/promoguy.nl\/pt\/"},{"@type":"ListItem","position":2,"name":"Advertising Trends For Digital Marketing 2023"}]},{"@type":"WebSite","@id":"https:\/\/promoguy.nl\/pt\/#website","url":"https:\/\/promoguy.nl\/pt\/","name":"Promoguy Ag\u00eancia de marketing digital","description":"Ag\u00eancia de marketing de desempenho","publisher":{"@id":"https:\/\/promoguy.nl\/pt\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/promoguy.nl\/pt\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-PT"},{"@type":"Organization","@id":"https:\/\/promoguy.nl\/pt\/#organization","name":"Promoguy Ag\u00eancia de marketing digital","url":"https:\/\/promoguy.nl\/pt\/","logo":{"@type":"ImageObject","inLanguage":"pt-PT","@id":"https:\/\/promoguy.nl\/pt\/#\/schema\/logo\/image\/","url":"https:\/\/promoguy.nl\/wp-content\/uploads\/2023\/06\/PROMOGUY_LOGO_RGB_Main-versions_White-logo.svg","contentUrl":"https:\/\/promoguy.nl\/wp-content\/uploads\/2023\/06\/PROMOGUY_LOGO_RGB_Main-versions_White-logo.svg","width":362,"height":82,"caption":"Promoguy Digital Marketing Agency"},"image":{"@id":"https:\/\/promoguy.nl\/pt\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/promoguy.nl\/pt\/#\/schema\/person\/f1e99bd6c6305ded79f1214882575dc7","name":"promoguynl","sameAs":["https:\/\/promoguy.nl"],"url":"https:\/\/promoguy.nl\/pt\/blog\/author\/promoguynl\/"}]}},"_wl_alt_label":[],"wl:entity_url":"https:\/\/data.wordlift.io\/wl1503668\/post\/advertising-trends-for-digital-marketing-2023","_links":{"self":[{"href":"https:\/\/promoguy.nl\/pt\/wp-json\/wp\/v2\/posts\/11429","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/promoguy.nl\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/promoguy.nl\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/promoguy.nl\/pt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/promoguy.nl\/pt\/wp-json\/wp\/v2\/comments?post=11429"}],"version-history":[{"count":3,"href":"https:\/\/promoguy.nl\/pt\/wp-json\/wp\/v2\/posts\/11429\/revisions"}],"predecessor-version":[{"id":16726,"href":"https:\/\/promoguy.nl\/pt\/wp-json\/wp\/v2\/posts\/11429\/revisions\/16726"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/promoguy.nl\/pt\/wp-json\/wp\/v2\/media\/12723"}],"wp:attachment":[{"href":"https:\/\/promoguy.nl\/pt\/wp-json\/wp\/v2\/media?parent=11429"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/promoguy.nl\/pt\/wp-json\/wp\/v2\/categories?post=11429"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/promoguy.nl\/pt\/wp-json\/wp\/v2\/tags?post=11429"},{"taxonomy":"wl_entity_type","embeddable":true,"href":"https:\/\/promoguy.nl\/pt\/wp-json\/wp\/v2\/wl_entity_type?post=11429"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}