{"id":1526,"date":"2019-10-04T09:43:16","date_gmt":"2019-10-04T09:43:16","guid":{"rendered":"https:\/\/promoguy.nl\/google-tag-manager-basic-find-out-why-you-need-it\/"},"modified":"2025-04-05T14:09:25","modified_gmt":"2025-04-05T14:09:25","slug":"google-tag-manager-basic-find-out-why-you-need-it","status":"publish","type":"post","link":"https:\/\/promoguy.nl\/pt\/blog\/2019\/10\/04\/google-tag-manager-basic-find-out-why-you-need-it\/","title":{"rendered":"No\u00e7\u00f5es b\u00e1sicas do Google Tag Manager. Saiba porque \u00e9 que precisa dele!"},"content":{"rendered":"

Os dados s\u00e3o a pedra angular do marketing digital. Qualquer s\u00edtio que tenha, seja uma grande empresa ou uma pequena empresa de um s\u00f3 homem comercial<\/a>A empresa, por sua vez, precisa de compreender a forma como os visitantes interagem com os conte\u00fados que possui. Google<\/a> A an\u00e1lise pode fornecer a maior parte das informa\u00e7\u00f5es importantes. No entanto, se for utilizado isoladamente, alguns dos dados importantes escapar-lhe-\u00e3o. Utilizando o Google Tag Manager e fornecendo as etiquetas necess\u00e1rias no seu s\u00edtio Web<\/a> em combina\u00e7\u00e3o com o Google Analytics, pode melhorar o seu processo de recolha de dados.<\/span><\/p>\r\n\r\n\r\n\r\n

Utilizamos etiquetas, que s\u00e3o <\/span>trechos de c\u00f3digo de programa\u00e7\u00e3o, para recolher informa\u00e7\u00f5es e envi\u00e1-las para s\u00edtios Web de terceiros. Por exemplo, o Google Analytics. Desta forma, podemos ver todo o tipo de dados \u00fateis, como o rastreio de desloca\u00e7\u00f5es, submiss\u00f5es de formul\u00e1rios e mapas de calor. Tamb\u00e9m podemos utiliz\u00e1-lo para realizar inqu\u00e9ritos e monitorizar a forma como as pessoas chegam ao seu s\u00edtio Web, bem como para efeitos de remarketing. Tamb\u00e9m monitorizamos a forma como os visitantes reagem ao seu conte\u00fado, os ficheiros que descarregam, as liga\u00e7\u00f5es em que clicam ou os artigos que retiram do carrinho de compras.<\/span><\/p>\r\n\r\n\r\n\r\n

A quantidade de c\u00f3digo necess\u00e1ria para criar v\u00e1rias etiquetas diferentes, mesmo num \u00fanico s\u00edtio Web, seria demasiado grande para um utilizador comum. O Google Tag Manager \u00e9 uma ferramenta de f\u00e1cil utiliza\u00e7\u00e3o que \u00e9 usada para simplificar o processo de trabalho com tags. Pode adicionar, editar e desativar etiquetas sem quaisquer conhecimentos de programa\u00e7\u00e3o.<\/span><\/p>\r\n\r\n\r\n\r\n

Apesar de o Google Tag Manager<\/span> (GTM) \u00e9 certamente um produto Google, mas n\u00e3o est\u00e1 limitado a utiliz\u00e1-lo apenas com outros produtos Google servi\u00e7os<\/a> como o AdWords ou o Analytics. \u00c9 compat\u00edvel com outras etiquetas de terceiros, como Twitter, Bing Ads, Crazy Egg ou Hotjar, bem como muitas outras. Caso n\u00e3o tenha sorte e n\u00e3o exista um modelo para a sua etiqueta espec\u00edfica, pode facilmente adicionar a sua c\u00f3digo personalizado.\u00a0<\/span><\/p>\r\n\r\n\r\n\r\n

Pode ler mais sobre GTM da pr\u00f3pria Google para obter informa\u00e7\u00f5es mais detalhadas<\/a>mas abordaremos todos os aspectos b\u00e1sicos a seguir.<\/p>\r\n\r\n\r\n\r\n

Vantagens e desvantagens do Google Tag Manager<\/b><\/h2>\r\n\r\n\r\n\r\n

Poupe dinheiro em programadores Web<\/b><\/h3>\r\n\r\n\r\n\r\n

Digamos que \u00e9 um profissional de marketing e precisa de implementar uma nova etiqueta no seu s\u00edtio Web. Com o GTM, n\u00e3o precisa de chamar o seu programador web especialmente treinado para que ele adicione novas linhas de c\u00f3digo. Esses programadores est\u00e3o normalmente ocupados com outras tarefas de alta prioridade e a adi\u00e7\u00e3o de etiquetas acaba por ser esquecida. Al\u00e9m disso, muitas vezes, a etiqueta demora mais tempo a aparecer no s\u00edtio Web do que o tempo que l\u00e1 est\u00e1 realmente. Poupar tempo na implementa\u00e7\u00e3o \u00e9 uma enorme vantagem.<\/span><\/p>\r\n\r\n\r\n\r\n

N\u00e3o elimina completamente os requisitos de conhecimentos t\u00e9cnicos<\/b><\/h3>\r\n\r\n\r\n\r\n

A boa not\u00edcia \u00e9 que j\u00e1 n\u00e3o precisa de escrever o c\u00f3digo propriamente dito. A m\u00e1 not\u00edcia \u00e9 que continua a ter de colocar a etiqueta no c\u00f3digo-fonte de cada p\u00e1gina do seu s\u00edtio Web. Tem muitos modelos \u00e0 escolha, mas o copiar e colar do c\u00f3digo em si n\u00e3o \u00e9 eliminado pelo GTM. Pelo menos, ainda n\u00e3o. Al\u00e9m disso, voc\u00ea ou o seu programador web ter\u00e3o de remover as etiquetas no c\u00f3digo fonte que foram adicionadas antes da GTM para evitar a duplica\u00e7\u00e3o de dados.<\/span><\/p>\r\n\r\n\r\n\r\n

As empresas de todas as dimens\u00f5es podem beneficiar dele<\/b><\/h3>\r\n\r\n\r\n\r\n

As grandes empresas t\u00eam a vantagem de gerir um grande n\u00famero de etiquetas de forma c\u00f3moda e eficiente. As empresas mais pequenas n\u00e3o precisam de um programador aven\u00e7ado ou de apoio t\u00e9cnico constante para gerir as suas etiquetas.<\/span><\/p>\r\n\r\n\r\n\r\n

Uma m\u00e1 implementa\u00e7\u00e3o pode causar lentid\u00e3o no s\u00edtio Web<\/b><\/h3>\r\n\r\n\r\n\r\n

H\u00e1 um problema com algumas etiquetas tradicionais <\/span>se forem iniciadas ao mesmo tempo, podem diminuir a velocidade do s\u00edtio. Se uma etiqueta demorar a carregar, todas as outras etiquetas deixar\u00e3o de carregar at\u00e9 que ela termine. Naturalmente, quanto mais tempo um site demora a carregar, maior \u00e9 a probabilidade de as pessoas simplesmente abandonarem o site sem sequer dar uma olhadela. No entanto, no GTM, as tags s\u00e3o carregadas de forma ass\u00edncrona por padr\u00e3o, o que significa que elas s\u00e3o acionadas sempre que estiverem prontas. Em alguns casos, pode ser necess\u00e1rio controlar a ordem em que as tags s\u00e3o disparadas e pode faz\u00ea-lo utilizando a funcionalidade de sequencia\u00e7\u00e3o de etiquetas e de prioridade de disparo implementada.\u00a0<\/span><\/p>\r\n\r\n\r\n\r\n

Os s\u00edtios Web AMP e as aplica\u00e7\u00f5es m\u00f3veis tamb\u00e9m podem utilizar o Google Tag Manager<\/b><\/h3>\r\n\r\n\r\n\r\n

O Google Tag Manager fornece tags para s\u00edtios AMP ou m\u00f3vel<\/a> aplica\u00e7\u00f5es. Como benef\u00edcio adicional para as aplica\u00e7\u00f5es m\u00f3veis, o GTM permite-lhe adicionar e editar etiquetas sem a necessidade de emitir uma vers\u00e3o actualizada da sua aplica\u00e7\u00e3o, que alguns utilizadores podem n\u00e3o ter a op\u00e7\u00e3o de descarregar. O GTM para aplicativos m\u00f3veis e sites AMP \u00e9 bastante semelhante ao usado para sites comuns, mas eles diferem em alguns aspectos. A seguir, vamos nos concentrar no uso do GTM para a Web.<\/span><\/p>\r\n\r\n\r\n\r\n

Componentes de etiquetas do Google Tag Manager<\/b><\/h2>\r\n\r\n\r\n\r\n

As etiquetas podem parecer f\u00e1ceis \u00e0 primeira vista, mas \u00e9 necess\u00e1rio conhecer alguns conceitos principais para come\u00e7ar a trabalhar com o GTM.<\/span><\/p>\r\n\r\n\r\n\r\n

Contentores<\/b><\/h3>\r\n\r\n\r\n\r\n

A primeira coisa que precisa de fazer quando inicia a sua carreira no GTM \u00e9 criar um contentor. Essencialmente, ele \"carrega\" todas as tags que voc\u00ea implementa.<\/span><\/p>\r\n\r\n\r\n\r\n

O GTM dar-lhe-\u00e1 algum c\u00f3digo para adicionar ao seu site, assim que criar um novo contentor. Ter\u00e1 de adicionar esse c\u00f3digo de contentor a cada p\u00e1gina do seu s\u00edtio Web. Alguns dos CMSes, por exemplo,<\/span> Shopify<\/a> ou WordPress<\/a>O GTM tem plug-ins que o ajudam a adicionar o c\u00f3digo ao seu site, mas pode ser necess\u00e1rio contactar o seu programador web em alguns casos. Quando isso estiver conclu\u00eddo, poder\u00e1 adicionar, editar, desativar e remover as suas etiquetas atrav\u00e9s do GTM, conforme necess\u00e1rio.<\/span><\/p>\r\n\r\n\r\n\r\n

Accionadores<\/b><\/h3>\r\n\r\n\r\n\r\n

Cada tag no seu site precisa de ter um gatilho espec\u00edfico para saber quando precisa de disparar. Sem isso, a tag n\u00e3o far\u00e1 nada. Um acionador pode ser qualquer coisa, desde algu\u00e9m que descarregue um ficheiro at\u00e9 clicar numa liga\u00e7\u00e3o de sa\u00edda ou submeter um formul\u00e1rio Web.\u00a0<\/span><\/p>\r\n\r\n\r\n\r\n

Os accionadores podem ser um evento ou um filtro. Quando configurar o seu acionador no GTM, ver\u00e1 uma grande lista de accionadores para escolher. Estes s\u00e3o maioritariamente eventos. Depois de escolher um evento, o pr\u00f3ximo passo ser\u00e1 configurar o seu filtro.\u00a0<\/span><\/p>\r\n\r\n\r\n\r\n

Pode ainda resumir os filtros em tr\u00eas grupos: operadores, vari\u00e1veis e valores. Um operador \u00e9 um s\u00edmbolo matem\u00e1tico. Ele informa \u00e0 tag como a vari\u00e1vel precisa se relacionar com o valor (precisa ser menor, maior ou igual). O valor n\u00e3o precisa de ser num\u00e9rico. Pode ser qualquer palavra-chave<\/a> ou mesmo o URL de outro s\u00edtio Web.<\/span><\/p>\r\n\r\n\r\n\r\n

Agora \u00e9 tudo sobre os conceitos b\u00e1sicos do Google Tag Manager. Se quiser saber mais sobre como melhorar a gera\u00e7\u00e3o de receitas do seu s\u00edtio Web, clique aqui<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"

Qualquer s\u00edtio Web, quer se trate de uma grande empresa ou de um pequeno neg\u00f3cio individual, precisa de compreender a forma como os visitantes interagem com o seu conte\u00fado. Embora o Google Tag Manager (GTM) seja certamente um produto da Google, n\u00e3o est\u00e1 limitado a utiliz\u00e1-lo apenas com outros servi\u00e7os da Google, como o AdWords ou o Analytics.<\/p>","protected":false},"author":1,"featured_media":11938,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","footnotes":""},"categories":[13],"tags":[33,34,24,35,36],"wl_entity_type":[47,54],"class_list":["post-1526","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online-marketing-en","tag-google-tag-manager","tag-gtm","tag-seo","tag-tag","tag-trigger","wl_entity_type-article","wl_entity_type-faq-page"],"acf":[],"yoast_head":"\nGoogle Tag Manager Basics. 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