{"id":15902,"date":"2024-01-31T08:04:09","date_gmt":"2024-01-31T08:04:09","guid":{"rendered":"https:\/\/promoguy.nl\/?p=15902"},"modified":"2024-09-18T01:03:03","modified_gmt":"2024-09-18T01:03:03","slug":"google-ai-search-generative-experience-what-marketers-need-to-know","status":"publish","type":"post","link":"https:\/\/promoguy.nl\/pt\/blog\/2024\/01\/31\/google-ai-search-generative-experience-what-marketers-need-to-know\/","title":{"rendered":"Experi\u00eancia de pesquisa de IA do Google: O que os profissionais de marketing precisam de saber"},"content":{"rendered":"<p>Embora muitos dos v\u00e1rios <a class=\"wl-entity-page-link\"  href=\"https:\/\/promoguy.nl\/pt\/blog\/vocabulary\/google\/\" data-id=\"https:\/\/data.wordlift.io\/wl1503668\/entity\/google\" >Google<\/a> <a class=\"wl-entity-page-link\"  href=\"https:\/\/promoguy.nl\/pt\/blog\/vocabulary\/ai\/\" data-id=\"https:\/\/data.wordlift.io\/wl1503668\/entity\/ai\" >IA<\/a> Os empreendimentos t\u00eam sido um sucesso ou um fracasso, alguns t\u00eam grandes <a class=\"wl-entity-page-link\"  href=\"https:\/\/promoguy.nl\/pt\/blog\/vocabulary\/marketing\/\" data-id=\"https:\/\/data.wordlift.io\/wl1503668\/entity\/marketing\" >marketing<\/a> implica\u00e7\u00f5es. As novas funcionalidades das suas aplica\u00e7\u00f5es de pesquisa generativa, em particular, t\u00eam algumas ideias \u00fateis para o com\u00e9rcio eletr\u00f3nico. Por exemplo, a utiliza\u00e7\u00e3o de modelos de IA para sugerir produtos antes de estes existirem fisicamente \u00e9 um empreendimento interessante que a empresa est\u00e1 a explorar.<\/p>\n<h2>O que h\u00e1 de novo nas aplica\u00e7\u00f5es de IA da Google?<\/h2>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-15996 size-large aligncenter\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2024\/01\/ai-5452104_1280-1024x642.jpg\" alt=\"IA da Google\" width=\"525\" height=\"329\" srcset=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2024\/01\/ai-5452104_1280-1024x642.jpg 1024w, https:\/\/promoguy.nl\/wp-content\/uploads\/2024\/01\/ai-5452104_1280-300x188.jpg 300w, https:\/\/promoguy.nl\/wp-content\/uploads\/2024\/01\/ai-5452104_1280-768x481.jpg 768w, https:\/\/promoguy.nl\/wp-content\/uploads\/2024\/01\/ai-5452104_1280-18x12.jpg 18w, https:\/\/promoguy.nl\/wp-content\/uploads\/2024\/01\/ai-5452104_1280.jpg 1280w\" sizes=\"(max-width: 525px) 100vw, 525px\" \/><\/p>\n<p>Para os n\u00e3o iniciados, temos uma p\u00e1gina anterior sobre <a href=\"https:\/\/promoguy.nl\/pt\/ai-search-engines-what-they-mean-for-marketing\/\" target=\"_blank\" rel=\"noopener\">Motores de pesquisa com IA<\/a> e as possibilidades que apresentam. As carater\u00edsticas mais importantes em compara\u00e7\u00e3o com a vers\u00e3o anterior do Google incluem:<\/p>\n<ul>\n<li>A capacidade de gerar imagens digitais utilizando instru\u00e7\u00f5es (semelhantes a <a href=\"https:\/\/promoguy.nl\/pt\/ai-content-tools-for-improving-your-workflow\/\">Ferramentas de conte\u00fado de IA<\/a> com base na difus\u00e3o est\u00e1vel).<\/li>\n<li>Resultados de pesquisa alargados com informa\u00e7\u00f5es adicionais para resultados mais relevantes.<\/li>\n<li>Incorpora\u00e7\u00e3o de an\u00e1lises de produtos mais aprofundadas.<\/li>\n<li>Melhor incorpora\u00e7\u00e3o de conte\u00fados gerados pelos utilizadores.<\/li>\n<\/ul>\n<p>O novo sistema oferece funcionalidades de pesquisa melhoradas baseadas no Google Shopping Graph, que permite \u00e0 IA extrair factos relevantes que os utilizadores possam necessitar sobre os seus produtos. Este sistema torna crucial <a class=\"wl-entity-page-link\" title=\"cr\u00edticas\" href=\"https:\/\/promoguy.nl\/pt\/blog\/vocabulary\/reviews\/\" data-id=\"https:\/\/data.wordlift.io\/wl1503668\/entity\/reviews\" >revis\u00e3o<\/a> palavras-chave mais importantes na comercializa\u00e7\u00e3o de produtos.<\/p>\n<p>Outra carater\u00edstica semelhante \u00e9 a forma como agora categoriza as cr\u00edticas e opini\u00f5es para as encontrar mais facilmente. Isto pode tornar a partilha de informa\u00e7\u00f5es e o fornecimento de cr\u00edticas muito mais simples para as pesquisas. Isto \u00e9 poss\u00edvel ao permitir que grandes modelos lingu\u00edsticos analisem as fontes apropriadas, pelo que teremos de manter um registo das fontes que se tornam mais importantes. Este sistema poderia tornar o Yelp e o Reddit ou as cr\u00edticas dos consumidores numa ferramenta de marketing mais poderosa (em teoria).<\/p>\n<p>As novas actualiza\u00e7\u00f5es permitir\u00e3o \u00e0 IA descrever imagens e process\u00e1-las em variantes. Basicamente, trata-se de uma vers\u00e3o de recolha e reitera\u00e7\u00e3o autom\u00e1tica de pedidos com difus\u00e3o est\u00e1vel.<\/p>\n<p>Uma das funcionalidades mais interessantes (que ainda n\u00e3o foi adicionada) ser\u00e1 a gera\u00e7\u00e3o de recomenda\u00e7\u00f5es de produtos.<\/p>\n<h2>Pesquisa de produtos com um impulso impulsionado pela IA<\/h2>\n<p>O motor de busca baseado em IA pode ser uma ferramenta muito poderosa para futuras sugest\u00f5es. Para al\u00e9m da capacidade da IA como ferramenta de contextualiza\u00e7\u00e3o da informa\u00e7\u00e3o, a Google est\u00e1 a posicion\u00e1-la como um m\u00e9todo de cria\u00e7\u00e3o de produtos e de teste de conceitos A\/B. Ao utilizar v\u00e1rias formas de recolha de dados e IA\u00a0<span style=\"background-color: rgba(46, 146, 255, 0.2);\">processamento de imagens<\/span>O motor de busca pode sugerir produtos que ainda n\u00e3o existem, mas o utilizador pode mandar fabric\u00e1-los se assim o desejar.<\/p>\n<p>O processamento com base em imagens permite que o motor de busca identifique os dados mais procurados e o que as pessoas recomendam e crie novos conceitos de produtos com base nesses dados. \u00c9 prov\u00e1vel que isto tenha algumas dificuldades de crescimento, mas apresenta muitas possibilidades. A utiliza\u00e7\u00e3o e <a class=\"wl-entity-page-link\"  href=\"https:\/\/promoguy.nl\/pt\/blog\/vocabulary\/customer\/\" data-id=\"https:\/\/data.wordlift.io\/wl1503668\/entity\/customer\" >cliente<\/a> os dados de interesse podem fornecer muitas informa\u00e7\u00f5es sobre os consumidores aos profissionais de marketing.<\/p>\n<p>Para al\u00e9m disso, a possibilidade de gera\u00e7\u00e3o de ideias para muitos s\u00edtios \u00e9 duplicada. N\u00edveis totalmente novos de dados de marketing poder\u00e3o ficar dispon\u00edveis atrav\u00e9s destes conceitos de produtos gerados por IA<\/p>\n<h2>Pesquisa Google Acessibilidade da IA<\/h2>\n<p>Atualmente, embora a SGE n\u00e3o esteja dispon\u00edvel em todas as regi\u00f5es, est\u00e3o <a href=\"https:\/\/blog.google\/products\/search\/google-search-generative-ai-international-expansion\/\" target=\"_blank\" rel=\"noopener\">alargando-o a 120 pa\u00edses<\/a> e outras l\u00ednguas. Atualmente, a disponibilidade \u00e9 limitada, mas existem alguns truques para aceder \u00e0 pesquisa na Europa. Se quiser saber como ativar a pesquisa de IA do Google na Europa ou noutras regi\u00f5es sem acesso, eis uma explica\u00e7\u00e3o em quatro passos:<\/p>\n<ul>\n<li>Em primeiro lugar, \u00e9 necess\u00e1rio criar uma conta Google privada para poder aceder a determinadas funcionalidades.<\/li>\n<li>Utilize uma VPN para alterar o seu endere\u00e7o IP e o pa\u00eds de acolhimento.<\/li>\n<li>Agora, \u00e9 necess\u00e1rio aceder a \"https:\/\/labs.google.com\/search\" e ativar SGE\/generative AI na sec\u00e7\u00e3o Search (Pesquisa). Ver a imagem abaixo para maior clareza:<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"wp-image-15906 size-large aligncenter\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-22-at-12.59.07-1024x805.png\" alt=\"Pesquisa generativa Coluna IA da Google\" width=\"525\" height=\"413\" srcset=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-22-at-12.59.07-1024x805.png 1024w, https:\/\/promoguy.nl\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-22-at-12.59.07-300x236.png 300w, https:\/\/promoguy.nl\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-22-at-12.59.07-768x604.png 768w, https:\/\/promoguy.nl\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-22-at-12.59.07-15x12.png 15w, https:\/\/promoguy.nl\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-22-at-12.59.07.png 1132w\" sizes=\"(max-width: 525px) 100vw, 525px\" \/><\/p>\n<p><img decoding=\"async\" class=\"wp-image-15907 size-large aligncenter\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-22-at-13.00.23-1024x374.png\" alt=\"Pesquisa generativa Coluna IA da Google\" width=\"525\" height=\"192\" srcset=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-22-at-13.00.23-1024x374.png 1024w, https:\/\/promoguy.nl\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-22-at-13.00.23-300x110.png 300w, https:\/\/promoguy.nl\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-22-at-13.00.23-768x281.png 768w, https:\/\/promoguy.nl\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-22-at-13.00.23-18x7.png 18w, https:\/\/promoguy.nl\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-22-at-13.00.23.png 1456w\" sizes=\"(max-width: 525px) 100vw, 525px\" \/><\/p>\n<ul>\n<li>Agora, quando voltar \u00e0 p\u00e1gina de pesquisa do Google (google.com e muitos dos seus subdirect\u00f3rios), deve poder ver uma op\u00e7\u00e3o de pesquisa generativa.<\/li>\n<\/ul>\n<p>Claro que nem toda a gente pode querer esta funcionalidade, uma vez que requer toneladas de recolha de dados. Para desativar a pesquisa de IA do Google, pode aceder a \"labs.google.com\/search\" e ativar o bot\u00e3o \"on\/off\", tal como nos passos apresentados acima.<\/p>\n<p>\u00c0 medida que os sistemas de IA da Google melhoram, est\u00e3o preparados para adicionar mais funcionalidades e torn\u00e1-las amplamente dispon\u00edveis. Teremos de estar atentos \u00e0 forma como o motor de busca ir\u00e1 mudar \u00e0 medida que estas funcionalidades forem surgindo.<\/p>","protected":false},"excerpt":{"rendered":"<p>While many of the various Google AI ventures have been hit or miss, some have major marketing implications. The new features of their generative search applications, in particular, have some useful ideas for eCommerce. For example, the use of AI models for suggesting products before they physically exist is an interesting venture that the company [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":15929,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","footnotes":""},"categories":[7],"tags":[],"wl_entity_type":[47,54],"class_list":["post-15902","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online-marketing","wl_entity_type-article","wl_entity_type-faq-page"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.8 (Yoast SEO v27.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Google AI Search Experience: What Marketers Need to Know - Promoguy Digital Marketing Agency<\/title>\n<meta name=\"description\" content=\"The Google AI experiments hold a lot of promise for new avenues in marketing. 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