{"id":15919,"date":"2024-01-24T22:06:52","date_gmt":"2024-01-24T22:06:52","guid":{"rendered":"https:\/\/promoguy.nl\/?p=15919"},"modified":"2024-09-18T01:03:41","modified_gmt":"2024-09-18T01:03:41","slug":"youtube-thumbnail-design-tips-2023","status":"publish","type":"post","link":"https:\/\/promoguy.nl\/pt\/blog\/2024\/01\/24\/youtube-thumbnail-design-tips-2023\/","title":{"rendered":"Design de miniaturas do YouTube e sugest\u00f5es 2023"},"content":{"rendered":"

YouTube<\/a> \u00e9 mais do que uma simples plataforma. \u00c9 uma das maiores plataformas de informa\u00e7\u00e3o e marketing<\/a> plataformas na Internet. Com milhares de v\u00eddeos carregados a cada hora, todo o ru\u00eddo torna dif\u00edcil destacar-se. \u00c9 por isso que uma das melhores formas de obter esses cliques \u00e9 otimizar a sua miniatura do YouTube.<\/span><\/p>\n

Como criar miniaturas do YouTube<\/b><\/h2>\n

O YouTube pode gerar miniaturas automaticamente, mas \u00e9 considerado melhor adicionar as suas pr\u00f3prias miniaturas. Os v\u00eddeos com miniaturas originais tendem a ter um melhor desempenho. O processo de como alterar as miniaturas do YouTube \u00e9 bastante f\u00e1cil:<\/span><\/p>\n

    \n
  • Inicie o YouTube (s\u00edtio Web ou aplica\u00e7\u00e3o) com a sua conta YouTube iniciada.<\/span><\/li>\n
  • Adicione um v\u00eddeo ou clique na sua \"Biblioteca\", onde se encontram os seus v\u00eddeos.<\/span><\/li>\n
  • Toque em Mais editar e depois em editar miniatura.<\/span><\/li>\n
  • Aqui, pode selecionar a miniatura gerada automaticamente ou clicar em Miniatura personalizada.<\/span><\/li>\n
  • Escolha uma imagem da sua cole\u00e7\u00e3o e, em seguida, toque em Selecionar (idealmente, deve ser um JPG ou PNG).<\/span><\/li>\n
  • Por fim, toque em guardar.<\/span><\/li>\n<\/ul>\n

    O tamanho padr\u00e3o da miniatura do YouTube para Photoshop \u00e9 de 1280 (largura) por 720 pixels (altura), com uma largura m\u00ednima de 640 pixels. O r\u00e1cio ideal \u00e9 16:9, que \u00e9 tamb\u00e9m o mais popular para miniaturas. N\u00e3o se esque\u00e7a de manter o tema centrado, especialmente porque o formato de miniatura arredondado do YouTube pode apagar o conte\u00fado nas extremidades.<\/span><\/p>\n

    Geralmente, as miniaturas com rostos t\u00eam um melhor desempenho, uma vez que o c\u00e9rebro humano est\u00e1 preparado para os reconhecer. Este facto \u00e9 t\u00e3o amplamente conhecido que, nesta altura, o rosto da miniatura do YouTube se tornou um clich\u00e9 por si s\u00f3. No entanto, esta tend\u00eancia tamb\u00e9m est\u00e1 a ser criticada. D\u00ea uma vista de olhos nas imagens abaixo e veja a rea\u00e7\u00e3o negativa ou como pode ser considerada um clich\u00e9:<\/span><\/p>\n

    \"Cara<\/p>\n

    Embora isto possa ser eficaz, as tend\u00eancias podem mudar com o tempo e, a julgar pela rea\u00e7\u00e3o que est\u00e1 a ser fomentada, a mar\u00e9 pode mudar em breve. Utilizar com precau\u00e7\u00e3o.<\/span><\/p>\n

    Dicas sobre o fundo da miniatura do YouTube<\/b><\/h3>\n

    Os fundos s\u00e3o uma \u00f3ptima oportunidade para adicionar alguma cor ou outros elementos \u00e0 miniatura. As imagens de elevado esfor\u00e7o t\u00eam frequentemente imagens de elevado contraste sobrepostas umas \u00e0s outras. Isto chama instantaneamente a aten\u00e7\u00e3o, especialmente quando utiliza cores no extremo oposto da roda das cores (amarelo vs azul ou preto vs branco, etc.). Existem v\u00e1rios s\u00edtios onde pode obter fundos para miniaturas do YouTube (iStock ou Pixabay podem ser um bom come\u00e7o).<\/span><\/p>\n

    Tipos de letra de miniaturas do YouTube<\/b><\/h3>\n

    Cada estilo de letra transmite um tom, pelo que deve escolher um que corresponda ao tom de voz do seu v\u00eddeo. Alguns estilos comuns incluem:<\/span><\/p>\n

      \n
    • Impacto<\/span><\/li>\n
    • Baba Neue<\/span><\/li>\n
    • A Bela e o Monstro<\/span><\/li>\n
    • Bernhard<\/span><\/li>\n<\/ul>\n

      Curtas do YouTube<\/b><\/h3>\n

      As curtas-metragens tamb\u00e9m t\u00eam uma funcionalidade para adicionar miniaturas em vez da moldura de v\u00eddeo aleat\u00f3ria que os espectadores costumam ver. O carregamento de miniaturas para as curtas-metragens do YouTube pode ter especifica\u00e7\u00f5es ligeiramente diferentes, uma vez que \u00e9 necess\u00e1rio adicionar a miniatura no v\u00eddeo. Eis o que tem de fazer para definir uma miniatura para as curtas-metragens do YouTube:<\/span><\/p>\n

        \n
      • Carregar uma curta.<\/span><\/li>\n
      • V\u00e1 para o ecr\u00e3 de detalhes e toque no \u00edcone do l\u00e1pis na parte superior, o que lhe permitir\u00e1 aceder a mais op\u00e7\u00f5es.<\/span><\/li>\n
      • Aparecer\u00e1 o seletor de molduras e poder\u00e1 escolher a imagem.<\/span><\/li>\n
      • Toque em Conclu\u00eddo.<\/span><\/li>\n
      • Preencha os restantes segmentos e clique em Conclu\u00eddo.<\/span><\/li>\n<\/ul>\n

        Se estiver a pensar \"porque n\u00e3o consigo alterar a miniatura das curtas do Youtube?\", \u00e9 porque tem de adicionar a imagem ao v\u00eddeo.<\/span><\/p>\n

        Melhores e piores pr\u00e1ticas<\/b><\/h2>\n

        \"O<\/p>\n

        Eis alguns aspectos a ter em conta ao criar uma miniatura para o YouTube que ir\u00e1 ter impacto no seu p\u00fablico.<\/span><\/p>\n

        A linha que separa o clickable do bad clickbait<\/b><\/h3>\n

        As miniaturas clickbait do Youtube requerem alguma ast\u00facia. O clickbait \u00e9 frequentemente confundido com t\u00e1cticas enganosas, mas nem sempre \u00e9 esse o caso. No entanto, se os criadores de conte\u00fados enganarem o seu p\u00fablico, conseguir\u00e3o obter envolvimento, mas n\u00e3o ser\u00e1 t\u00e3o eficaz como obter gostos. Embora tanto os gostos como os n\u00e3o gostos impulsionem os v\u00eddeos, a aus\u00eancia de rea\u00e7\u00e3o ou o abandono precoce de um v\u00eddeo despromove-o. Certifique-se de que o v\u00eddeo por tr\u00e1s da miniatura est\u00e1 \u00e0 altura do gancho.<\/span><\/p>\n

        As miniaturas clickbait do youtube utilizam a controv\u00e9rsia, as tend\u00eancias dos t\u00f3picos actuais e o conflito. Esteja atento aos t\u00f3picos em voga ou encontre conte\u00fado de toda a Web para perceber em que \u00e9 que as pessoas est\u00e3o interessadas.<\/span><\/p>\n

        Considera\u00e7\u00f5es sobre o g\u00e9nero<\/b><\/h3>\n

        As miniaturas d\u00e3o uma indica\u00e7\u00e3o do tom de um v\u00eddeo. Se estiver a ser engra\u00e7ado, geralmente \u00e9 melhor ser colorido ou brilhante. Os tons s\u00e9rios podem utilizar tipos de letra cl\u00e1ssicos e formais e cores suaves. Se acabar por julgar mal o g\u00e9nero do seu v\u00eddeo, pode, sem querer, criar uma miniatura engra\u00e7ada para o YouTube.<\/span><\/p>\n

        Utilizar um testador de miniaturas do YouTube<\/b><\/h3>\n

        Pode fazer um teste A\/B \u00e0s suas miniaturas e utilizar s\u00edtios Web que podem analisar as suas miniaturas. Pode utilizar um s\u00edtio Web para testar a pr\u00e9-visualiza\u00e7\u00e3o da miniatura do YouTube antes de a carregar no v\u00eddeo. Al\u00e9m disso, tente carregar variantes no YouTube para ver qual funcionar\u00e1 melhor ao longo do tempo.<\/span><\/p>\n

        Esperamos que todas estas dicas o ajudem a tornar o seu pr\u00f3ximo v\u00eddeo um sucesso.<\/span><\/p>\n

        No entanto, se tiver um canal do YouTube (ou outras redes sociais) que pretenda elevar ao pr\u00f3ximo n\u00edvel, podemos ajud\u00e1-lo. Consulte a nossa p\u00e1gina de servi\u00e7os para saber mais.<\/span><\/i><\/p>","protected":false},"excerpt":{"rendered":"

        YouTube is more than just a platform. It’s one of the biggest information and marketing platforms on the Internet. With thousands of videos uploaded every hour, all the noise makes standing out difficult. That’s why one of the best ways to gain those clicks is to optimise your YouTube thumbnail. How to Make YouTube Thumbnails […]<\/p>\n","protected":false},"author":2,"featured_media":15930,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","footnotes":""},"categories":[7],"tags":[470,472,471,469],"wl_entity_type":[47],"class_list":["post-15919","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online-marketing","tag-best-practices","tag-thumbnail-fonts","tag-youtube-shorts","tag-youtube-thumbnail","wl_entity_type-article"],"acf":[],"yoast_head":"\nYouTube Thumbnail Design & Tips 2023 - Promoguy Digital Marketing Agency<\/title>\n<meta name=\"description\" content=\"All the noise makes standing out difficult on video platforms, so here's how you can gain those clicks by optimising your YouTube thumbnails.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/promoguy.nl\/pt\/blog\/2024\/01\/24\/youtube-thumbnail-design-tips-2023\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"YouTube Thumbnail Design & Tips 2023\" \/>\n<meta property=\"og:description\" content=\"All the noise makes standing out difficult on video platforms, so here's how you can gain those clicks by optimising your YouTube thumbnails.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/promoguy.nl\/pt\/blog\/2024\/01\/24\/youtube-thumbnail-design-tips-2023\/\" \/>\n<meta property=\"og:site_name\" content=\"Promoguy Digital Marketing Agency\" \/>\n<meta property=\"article:published_time\" content=\"2024-01-24T22:06:52+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-09-18T01:03:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2023\/12\/002_YouTube-Thumbnail-Design-Tips-1024x576.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"576\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"rawal\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"rawal\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo estimado de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/promoguy.nl\\\/es\\\/blog\\\/2024\\\/01\\\/24\\\/youtube-thumbnail-design-tips-2023\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/promoguy.nl\\\/es\\\/blog\\\/2024\\\/01\\\/24\\\/youtube-thumbnail-design-tips-2023\\\/\"},\"author\":{\"name\":\"rawal\",\"@id\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/#\\\/schema\\\/person\\\/e1a670a98f32194c45182280b1996c56\"},\"headline\":\"YouTube Thumbnail Design & Tips 2023\",\"datePublished\":\"2024-01-24T22:06:52+00:00\",\"dateModified\":\"2024-09-18T01:03:41+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/promoguy.nl\\\/es\\\/blog\\\/2024\\\/01\\\/24\\\/youtube-thumbnail-design-tips-2023\\\/\"},\"wordCount\":814,\"publisher\":{\"@id\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/promoguy.nl\\\/es\\\/blog\\\/2024\\\/01\\\/24\\\/youtube-thumbnail-design-tips-2023\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/promoguy.nl\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/002_YouTube-Thumbnail-Design-Tips.png\",\"keywords\":[\"Best Practices\",\"Thumbnail fonts\",\"YouTube Shorts\",\"YouTube Thumbnail\"],\"articleSection\":[\"Online Marketing\"],\"inLanguage\":\"pt-PT\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/promoguy.nl\\\/es\\\/blog\\\/2024\\\/01\\\/24\\\/youtube-thumbnail-design-tips-2023\\\/\",\"url\":\"https:\\\/\\\/promoguy.nl\\\/es\\\/blog\\\/2024\\\/01\\\/24\\\/youtube-thumbnail-design-tips-2023\\\/\",\"name\":\"YouTube Thumbnail Design & Tips 2023 - 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