{"id":15923,"date":"2024-01-18T08:30:32","date_gmt":"2024-01-18T08:30:32","guid":{"rendered":"https:\/\/promoguy.nl\/?p=15923"},"modified":"2024-09-18T01:04:23","modified_gmt":"2024-09-18T01:04:23","slug":"cro-marketing-conversion-optimization-for-digital-businesses","status":"publish","type":"post","link":"https:\/\/promoguy.nl\/pt\/blog\/2024\/01\/18\/cro-marketing-conversion-optimization-for-digital-businesses\/","title":{"rendered":"Marketing CRO: Otimiza\u00e7\u00e3o de convers\u00f5es para empresas digitais"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Mesmo as empresas com uma presen\u00e7a digital s\u00f3lida podem ficar para tr\u00e1s nessa \u00faltima etapa crucial: a convers\u00e3o. Apenas fazer <a class=\"wl-entity-page-link\"  href=\"https:\/\/promoguy.nl\/pt\/blog\/vocabulary\/seo\/\" data-id=\"https:\/\/data.wordlift.io\/wl1503668\/entity\/seo\" >SEO<\/a> e a publica\u00e7\u00e3o de an\u00fancios podem estar a atrair visitantes, mas se ningu\u00e9m conseguir entrar, qual \u00e9 o objetivo? \u00c9 a\u00ed que os processos de marketing CRO entram em a\u00e7\u00e3o e fazem a diferen\u00e7a. Vamos ajud\u00e1-lo a levar a sua loja de com\u00e9rcio eletr\u00f3nico para o pr\u00f3ximo n\u00edvel.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A otimiza\u00e7\u00e3o da taxa de convers\u00e3o \u00e9 a espinha dorsal do neg\u00f3cio digital. Neste artigo, vamos analisar as v\u00e1rias ferramentas, processos e estat\u00edsticas que o podem ajudar a melhorar a convers\u00e3o do p\u00fablico.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Mas primeiro: se est\u00e1 \u00e0 procura de servi\u00e7os de otimiza\u00e7\u00e3o da taxa de convers\u00e3o, talvez sejamos a solu\u00e7\u00e3o. J\u00e1 ajud\u00e1mos dezenas de clientes a conseguir convers\u00f5es eficazes e a construir a sua presen\u00e7a online. Estamos prontos para o ajudar, independentemente do sector em que se encontra. Consulte os nossos servi\u00e7os para saber mais ou clique no bot\u00e3o abaixo para explorar as nossas ofertas.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\t\t<div data-elementor-type=\"container\" data-elementor-id=\"13449\" class=\"elementor elementor-13449\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1a18d67 e-flex e-con-boxed wcf-starter-animations-none e-con e-parent\" data-id=\"1a18d67\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-0c2674b e-con-full e-flex wcf-starter-animations-none e-con e-child\" data-id=\"0c2674b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-5f8acb3 e-grid e-con-full wcf-starter-animations-none e-con e-child\" data-id=\"5f8acb3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f98a54c elementor-widget__width-inherit wcf-starter-animations-none elementor-widget elementor-widget-heading\" data-id=\"f98a54c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;wcf_starter_animations&quot;:&quot;none&quot;,&quot;wcf_anim_duration&quot;:1000,&quot;wcf_anim_delay&quot;:0,&quot;wcf_anim_ease&quot;:&quot;ease&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Est\u00e1 \u00e0 procura do pr\u00f3ximo passo para o crescimento da sua empresa?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-56301da elementor-widget__width-inherit wcf-starter-animations-none elementor-widget elementor-widget-text-editor\" data-id=\"56301da\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;wcf_starter_animations&quot;:&quot;none&quot;,&quot;wcf_anim_duration&quot;:1000,&quot;wcf_anim_delay&quot;:0,&quot;wcf_anim_ease&quot;:&quot;ease&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Os nossos especialistas fornecem solu\u00e7\u00f5es a n\u00edvel mundial para empresas&nbsp;<span style=\"background-color: var( --e-global-color-42d3ae3 );\">de todos os tamanhos.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4a8e3dc e-con-full e-flex wcf-starter-animations-none e-con e-child\" data-id=\"4a8e3dc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7480b0a elementor-align-center elementor-widget elementor-widget-button\" data-id=\"7480b0a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"https:\/\/promoguy.nl\/pt\/services\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Mais sobre o assunto<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/span><\/p>\n<h2><b>No\u00e7\u00f5es b\u00e1sicas de marketing CRO<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">O CRO no marketing digital \u00e9 o ato de criar convers\u00f5es eficazes, ou seja, levar os visitantes a concluir uma a\u00e7\u00e3o. Esta a\u00e7\u00e3o pode ser qualquer coisa, desde uma venda a uma inscri\u00e7\u00e3o, ou qualquer outro objetivo que seja mais importante para si. Construir um bom processo de CRO requer compreender o que as pessoas querem e comunicar o que lhes pode dar. Parece simples, mas na verdade n\u00e3o \u00e9.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">O facto \u00e9 que a Internet est\u00e1 apinhada de lojas e destacar-se exige todos os truques poss\u00edveis. As convers\u00f5es n\u00e3o s\u00e3o o mesmo que os cliques. Pode estar a receber uma quantidade excessiva de aten\u00e7\u00e3o mas, se o seu objetivo final for as vendas, n\u00e3o ser\u00e1 uma convers\u00e3o. \u00c9 por isso que o elemento mais b\u00e1sico do CRO \u00e9 definir os seus par\u00e2metros.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Defina os seus objectivos de acordo com as necessidades da sua empresa. Eis alguns dos objectivos de convers\u00e3o mais comuns:<\/span><\/p>\n<p><span style=\"font-weight: 400;\"> <img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-15968 size-large aligncenter\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2024\/01\/Common-Conversion-Goals-by-Site-Type-936x1024.png\" alt=\"CRO Marketing Objectivos de convers\u00e3o\" width=\"525\" height=\"574\" srcset=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2024\/01\/Common-Conversion-Goals-by-Site-Type-936x1024.png 936w, https:\/\/promoguy.nl\/wp-content\/uploads\/2024\/01\/Common-Conversion-Goals-by-Site-Type-274x300.png 274w, https:\/\/promoguy.nl\/wp-content\/uploads\/2024\/01\/Common-Conversion-Goals-by-Site-Type-768x840.png 768w, https:\/\/promoguy.nl\/wp-content\/uploads\/2024\/01\/Common-Conversion-Goals-by-Site-Type-1404x1536.png 1404w, https:\/\/promoguy.nl\/wp-content\/uploads\/2024\/01\/Common-Conversion-Goals-by-Site-Type-1872x2048.png 1872w, https:\/\/promoguy.nl\/wp-content\/uploads\/2024\/01\/Common-Conversion-Goals-by-Site-Type-11x12.png 11w, https:\/\/promoguy.nl\/wp-content\/uploads\/2024\/01\/Common-Conversion-Goals-by-Site-Type.png 1920w\" sizes=\"(max-width: 525px) 100vw, 525px\" \/><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Se o seu objetivo s\u00e3o as vendas e s\u00f3 est\u00e1 a receber cliques, tem de se concentrar no seu CRO. Se quiser melhorar as estat\u00edsticas baseadas em dispositivos, optimize para telem\u00f3vel ou para tablet ou PC em particular. Tudo depende do seu objetivo final. As estat\u00edsticas de CRO onpage que importam incluem:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A CTR (taxa de cliques) \u00e9 \u00f3ptima para o envolvimento<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Taxa de rejei\u00e7\u00e3o e taxa de sa\u00edda para aprofundar as suas estat\u00edsticas de envolvimento<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Compras para objectivos de marketing CRO baseados nas vendas<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Inscri\u00e7\u00f5es e reten\u00e7\u00e3o de clientes, caso pretenda medir o envolvimento e o interesse a longo prazo<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Medir as taxas de resposta, as taxas de convers\u00e3o, o valor do tempo de vida, as taxas de opt-in, as taxas de anula\u00e7\u00e3o de subscri\u00e7\u00e3o e o custo por lead para verificar se h\u00e1 mais controlos de fidelidade<\/span><\/li>\n<\/ul>\n<h2><b>Dicas de marketing CRO para com\u00e9rcio eletr\u00f3nico<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">A taxa de convers\u00e3o m\u00e9dia do Shopify \u00e9 de 2,5% a 3%, portanto, qualquer coisa acima disso deve estar ok. Embora isso varie de setor para setor, \u00e9 uma regra geral decente. 98 em cada 100 cliques no Shopify geralmente n\u00e3o s\u00e3o convertidos. Aqui est\u00e3o algumas estrat\u00e9gias que podem ajud\u00e1-lo a ter um melhor desempenho com o Shopify ou at\u00e9 mesmo com seus pr\u00f3prios portais de vendas.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Fa\u00e7a testes A\/B nas suas p\u00e1ginas de destino ou portais de vendas e descubra as frases que funcionam melhor de acordo com a otimiza\u00e7\u00e3o da experi\u00eancia do cliente.<\/span><a href=\"https:\/\/www.shopify.com\/blog\/the-complete-guide-to-ab-testing\"> <span style=\"font-weight: 400;\">A Shopify tem um guia completo sobre como fazer isso<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Tal como em qualquer processo de venda, mantenha no m\u00ednimo o n\u00famero de cliques entre o acesso \u00e0 p\u00e1gina e a convers\u00e3o final.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Utilize palavras-chave de cauda longa para atrair nichos mais espec\u00edficos do mercado-alvo. Se estiver a vender sapatos, crie uma p\u00e1gina espec\u00edfica para \"melhores t\u00e9nis para correr\". Esta especificidade ajuda-o a obter palavras-chave comerciais mais frutuosas<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Simplifique o seu design para agilizar as vendas. O seu s\u00edtio Web pode estar a afastar potenciais clientes devido a inefici\u00eancias como CTAs de m\u00e1 qualidade, bot\u00f5es de venda demasiado afastados da p\u00e1gina ou relativamente dif\u00edceis de detetar, m\u00e1s descri\u00e7\u00f5es dos produtos, etc.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Verifique frequentemente a velocidade da sua p\u00e1gina para se certificar de que n\u00e3o est\u00e1 a causar problemas de taxa de rejei\u00e7\u00e3o (consulte o nosso guia sobre<\/span><a href=\"https:\/\/promoguy.nl\/pt\/blog\/bounce-rate-optimisation-tips-for-business-websites\/\"> <span style=\"font-weight: 400;\">otimiza\u00e7\u00e3o da taxa de ressalto<\/span><\/a><span style=\"font-weight: 400;\"> para saber como o fazer)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Adicione testemunhos, redes sociais e todas as provas sociais que puder mostrar aos potenciais clientes<\/span><\/li>\n<\/ul>\n<h3><b>Como fazer uma auditoria CRO ao com\u00e9rcio eletr\u00f3nico<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Para qualquer estrat\u00e9gia de otimiza\u00e7\u00e3o da taxa de convers\u00e3o, \u00e9 necess\u00e1rio fazer uma auditoria CRO extensiva ao com\u00e9rcio eletr\u00f3nico. Eis o que isso tem de envolver:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Comece por escolher as ac\u00e7\u00f5es de convers\u00e3o a auditar, come\u00e7ando por se concentrar nas convers\u00f5es de compra<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Dar prioridade \u00e0s p\u00e1ginas a auditar, com \u00eanfase na p\u00e1gina inicial, p\u00e1ginas de colec\u00e7\u00f5es e p\u00e1ginas de produtos<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Analisar o comportamento dos utilizadores utilizando ferramentas como o Google Analytics e software de mapas de calor<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Recolher feedback direto dos clientes atrav\u00e9s de inqu\u00e9ritos e entrevistas<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Abordar quest\u00f5es r\u00e1pidas, como a corre\u00e7\u00e3o de erros, a melhoria dos tempos de carregamento e a simplifica\u00e7\u00e3o do processo de pagamento<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Formular hip\u00f3teses para uma maior otimiza\u00e7\u00e3o da convers\u00e3o com base nos dados e no feedback dos clientes<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Implementar testes A\/B para validar hip\u00f3teses, uma de cada vez, e efetuar melhorias com base em dados<\/span><\/li>\n<\/ul>\n<h2><b>Dicas de SEO para CRO<\/b><\/h2>\n<p><img decoding=\"async\" class=\"wp-image-15969 size-large aligncenter\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2024\/01\/woman-5579998_1280-1024x682.png\" alt=\"Dicas de SEO para CRO\" width=\"525\" height=\"350\" srcset=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2024\/01\/woman-5579998_1280-1024x682.png 1024w, https:\/\/promoguy.nl\/wp-content\/uploads\/2024\/01\/woman-5579998_1280-300x200.png 300w, https:\/\/promoguy.nl\/wp-content\/uploads\/2024\/01\/woman-5579998_1280-768x512.png 768w, https:\/\/promoguy.nl\/wp-content\/uploads\/2024\/01\/woman-5579998_1280-18x12.png 18w, https:\/\/promoguy.nl\/wp-content\/uploads\/2024\/01\/woman-5579998_1280-390x260.png 390w, https:\/\/promoguy.nl\/wp-content\/uploads\/2024\/01\/woman-5579998_1280.png 1280w\" sizes=\"(max-width: 525px) 100vw, 525px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u00c9 do conhecimento geral que a maioria dos cliques em s\u00edtios Web come\u00e7a nos motores de busca. As palavras-chave de CRO de vendas cruciais residem normalmente na sec\u00e7\u00e3o de palavras-chave comerciais, mas n\u00e3o s\u00e3o as \u00fanicas em que se deve concentrar. A maioria dos consumidores come\u00e7a a sua pesquisa por um servi\u00e7o ou produto procurando informa\u00e7\u00f5es e pesquisando termos baseados em palavras-chave informativas. Isto significa que precisa de divulgar o seu nome nas fases iniciais do funil de compra.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Aumentar o seu n\u00edvel de cliques atrav\u00e9s do conte\u00fado n\u00e3o significa automaticamente que ir\u00e1 converter. Muitas vezes, o CRO anda de m\u00e3os dadas com a otimiza\u00e7\u00e3o da taxa de cliques (CTR), que faz parte da primeira, mas n\u00e3o \u00e9 a mesma coisa. A CTR leva mais visitantes \u00e0 sua p\u00e1gina, mas o CRO \u00e9 o ato de os fazer participar numa oferta ou noutra a\u00e7\u00e3o.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Eis algumas coisas simples que pode fazer para ajudar o processo de otimiza\u00e7\u00e3o do seu s\u00edtio Web:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Adicione CTAs baseadas em texto que transformem a procura de informa\u00e7\u00e3o em interesse no produto (tal como fizemos na abertura deste artigo)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Adicionar mensagens a p\u00e1ginas de elevada convers\u00e3o que aumentam o envolvimento e o interesse dos utilizadores<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Participe em campanhas de cria\u00e7\u00e3o de liga\u00e7\u00f5es com s\u00edtios semelhantes e adicione liga\u00e7\u00f5es externas ao seu trabalho com palavras-chave espec\u00edficas para as quais pretende manter a classifica\u00e7\u00e3o<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Atualizar as informa\u00e7\u00f5es nas suas p\u00e1ginas, especialmente se estiver num sector com r\u00e1pidas altera\u00e7\u00f5es de pre\u00e7os<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Utilizar palavras-chave de cauda longa (como mencionado anteriormente)<\/span><\/li>\n<\/ul>\n<h2><b>Criar fluxos de incentivo para convers\u00e3o e automatiza\u00e7\u00e3o<\/b><\/h2>\n<p><img decoding=\"async\" class=\"alignnone wp-image-15970 size-full\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2024\/01\/Nurturing-conversion-flows-CRO.jpg\" alt=\"Alimentar os fluxos de convers\u00e3o CRO Marketing\" width=\"1280\" height=\"853\" srcset=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2024\/01\/Nurturing-conversion-flows-CRO.jpg 1280w, https:\/\/promoguy.nl\/wp-content\/uploads\/2024\/01\/Nurturing-conversion-flows-CRO-300x200.jpg 300w, https:\/\/promoguy.nl\/wp-content\/uploads\/2024\/01\/Nurturing-conversion-flows-CRO-1024x682.jpg 1024w, https:\/\/promoguy.nl\/wp-content\/uploads\/2024\/01\/Nurturing-conversion-flows-CRO-768x512.jpg 768w, https:\/\/promoguy.nl\/wp-content\/uploads\/2024\/01\/Nurturing-conversion-flows-CRO-18x12.jpg 18w, https:\/\/promoguy.nl\/wp-content\/uploads\/2024\/01\/Nurturing-conversion-flows-CRO-390x260.jpg 390w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Ajudar a criar convers\u00f5es a longo prazo com fluxos de cria\u00e7\u00e3o pode sobrecarregar os seus funis de convers\u00e3o. Estes processos ajudam a estabelecer uma comunica\u00e7\u00e3o constante com os potenciais clientes, a ser a primeira fonte nas suas mentes quando chegam \u00e0 fase de decis\u00e3o e a construir rela\u00e7\u00f5es mais s\u00f3lidas com os clientes. Isto implica a utiliza\u00e7\u00e3o das ferramentas de automatiza\u00e7\u00e3o de marketing corretas para simplificar o processo e garantir que a campanha \u00e9 relevante para o ciclo de compra.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00c0 medida que os potenciais clientes se envolvem, o plano de nutri\u00e7\u00e3o muda para uma comunica\u00e7\u00e3o mais frequente, real\u00e7ando as vantagens do produto e as intera\u00e7\u00f5es pessoais. Esta abordagem ajuda a segmentar a audi\u00eancia e assegura que as mensagens corretas s\u00e3o transmitidas, evitando aborrecimentos ou vendas perdidas. Os clientes potenciais alimentados fazem frequentemente compras maiores devido a uma maior confian\u00e7a. Uma vez convertidos, continuam a receber comunica\u00e7\u00f5es centradas na reten\u00e7\u00e3o.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">O marketing de incentivo tamb\u00e9m serve como plataforma para o envolvimento em conversas, abordando desafios, preocupa\u00e7\u00f5es e oportunidades para evitar que os problemas se agravem. Eis como pode automatizar o processo:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Segmentar o seu p\u00fablico-alvo<\/b><span style=\"font-weight: 400;\">: A segmenta\u00e7\u00e3o adequada dos clientes potenciais \u00e9 crucial para criar e enviar e-mails direcionados. Crie buyer personas detalhadas com base em factores demogr\u00e1ficos, eventos, fase do comprador e comportamento online dos clientes potenciais.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Configurar o sistema de pontua\u00e7\u00e3o e qualifica\u00e7\u00e3o de leads<\/b><span style=\"font-weight: 400;\">: Este processo alinha os esfor\u00e7os de marketing e vendas, melhora a efici\u00eancia, refor\u00e7a o alinhamento, aumenta as taxas de convers\u00e3o e permite a tomada de decis\u00f5es com base em dados.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Criar p\u00e1ginas de destino<\/b><span style=\"font-weight: 400;\">: Os sistemas de automatiza\u00e7\u00e3o fornecem frequentemente ferramentas para criar e personalizar p\u00e1ginas de destino.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Estar preparado para o conte\u00fado<\/b><span style=\"font-weight: 400;\">: Necessitar\u00e1 de diferentes tipos de conte\u00fados para as diferentes fases do percurso do cliente. As fases iniciais dependem de conte\u00fados informativos, enquanto as fases posteriores dependem de conte\u00fados comerciais.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Considere os modelos de fluxo de trabalho de automatiza\u00e7\u00e3o de marketing<\/b><span style=\"font-weight: 400;\">: O estabelecimento de fluxos de trabalho eficientes \u00e9 importante para a cria\u00e7\u00e3o de leads. Os modelos de fluxo de trabalho simplificam a gest\u00e3o de contactos, garantem a consist\u00eancia e poupam tempo.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Comercializa\u00e7\u00e3o atrav\u00e9s de canais<\/b><span style=\"font-weight: 400;\">: A utiliza\u00e7\u00e3o de diferentes canais pode expandir o seu alcance, melhorar as taxas de resposta, melhorar a personaliza\u00e7\u00e3o, aumentar a visibilidade da marca, proporcionar uma experi\u00eancia abrangente ao cliente e criar oportunidades de convers\u00e3o \u00f3ptimas.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Testar tudo<\/b><span style=\"font-weight: 400;\">: Os testes s\u00e3o essenciais para evitar erros e garantir uma experi\u00eancia perfeita para os clientes potenciais. Os testes A\/B, as verifica\u00e7\u00f5es de clareza e simplicidade, os testes de experi\u00eancia do utilizador, a solicita\u00e7\u00e3o de feedback e a monitoriza\u00e7\u00e3o cont\u00ednua s\u00e3o pr\u00e1ticas de teste importantes.<\/span><\/li>\n<\/ul>\n<h2><b>Estat\u00edsticas de marketing CRO para plataformas de media<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">A taxa de convers\u00e3o m\u00e9dia em todos os sectores \u00e9 de<\/span><a href=\"https:\/\/www.statista.com\/statistics\/439576\/online-shopper-conversion-rate-worldwide\/#:~:text=Global%20online%20shopper%20conversion%20rate%202018%2D2020&amp;text=In%20the%20United%20States%2C%20online,the%20top%20spot%20for%20conversions.\"> <span style=\"font-weight: 400;\">cerca de 2.3%<\/span><\/a><span style=\"font-weight: 400;\">. Isto pode variar consoante os sectores de mercado, pelo que \u00e9 dif\u00edcil indicar uma estat\u00edstica \u00fanica para utilizar como refer\u00eancia. O seu pr\u00f3prio desempenho pessoal e a melhoria do mesmo \u00e9 muitas vezes mais importante do que a avalia\u00e7\u00e3o comparativa externa. Tenha em aten\u00e7\u00e3o as suas estat\u00edsticas antes de se concentrar nos outros que est\u00e3o muito mais acima.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Uma coisa que \u00e9 certa \u00e9 que cada vez mais pessoas est\u00e3o a usar smartphones para comprar produtos e pesquisar empresas (o com\u00e9rcio m\u00f3vel atingiu $3,56 trili\u00f5es em 2021). \u00c9 por isso que otimizar o seu s\u00edtio Web para telem\u00f3vel e tablet \u00e9 uma tarefa crucial. Certifique-se de que todo o texto se adapta a um ecr\u00e3 m\u00f3vel e de que os cliques no seu s\u00edtio Web s\u00e3o o mais compat\u00edveis poss\u00edvel com os dispositivos m\u00f3veis.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A CTR m\u00e9dia do streaming de v\u00eddeo e, em particular, a taxa de cliques do Youtube \u00e9 dif\u00edcil de calcular, uma vez que se trata de uma plataforma com todo o tipo de conte\u00fados. Qualquer boa estat\u00edstica de CTR deve ter em conta o seu canal e as m\u00e9dias de canais semelhantes com base no g\u00e9nero. A sua taxa de convers\u00e3o de leads ser\u00e1 provavelmente inferior a 3% a 5% da sua audi\u00eancia.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A taxa de convers\u00e3o m\u00e9dia do TikTok \u00e9 de cerca de 1,1% para an\u00fancios, o que \u00e9 muito baixo. Uma boa taxa de convers\u00e3o no Etsy \u00e9 superior a 3%, uma vez que a taxa de convers\u00e3o m\u00e9dia do Etsy \u00e9 de 1% a 3%. Embora estas taxas possam parecer semelhantes, conv\u00e9m avaliar o seu nicho de mercado antes de decidir qual delas escolher. Os produtos mais gerais ter\u00e3o um bom desempenho no TikTok, mas, uma vez que este tem um p\u00fablico muito vasto, a sua taxa de convers\u00e3o depender\u00e1 do fator de atra\u00e7\u00e3o em massa dos seus produtos.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Por outro lado, no Etsy, os produtos de nicho com um grupo-alvo definido podem ter um melhor desempenho. Muitas pessoas j\u00e1 utilizam o Etsy como uma plataforma para obter ideias de compras. Um pouco mais de marketing consciente do funil poderia lev\u00e1-los para o seu pipeline CRO.  Artigos para casa\/mobili\u00e1rio, j\u00f3ias e vestu\u00e1rio s\u00e3o os produtos mais vendidos na plataforma.<\/span><\/p>\n<h2><b>Melhores ferramentas de marketing CRO<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">A an\u00e1lise web CRO apresenta-se de muitas formas, uma vez que uma convers\u00e3o pode ser uma s\u00e9rie de coisas. H\u00e1 uma infinidade de programas de teste CRO que pode incorporar nos seus processos de marketing CRO. Vamos analisar alguns dos melhores e as suas aplica\u00e7\u00f5es no seu fluxo de trabalho de CRO.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Para monitorizar as taxas de convers\u00e3o, <\/span><b>Google Analytics<\/b><span style=\"font-weight: 400;\"> pode ser uma excelente ferramenta de consulta, especialmente com a fun\u00e7\u00e3o de defini\u00e7\u00e3o de objectivos. Por outro lado, <\/span><b>Shopify<\/b><span style=\"font-weight: 400;\"> tem algumas ferramentas CRO \u00fateis no seu arsenal. Se o seu objetivo \u00e9 a sensibiliza\u00e7\u00e3o ou a otimiza\u00e7\u00e3o da CTR, <\/span><b>SEMrush<\/b><span style=\"font-weight: 400;\"> e <\/span><b>Ahrefs<\/b><span style=\"font-weight: 400;\"> s\u00e3o vi\u00e1veis juntamente com a suite Google. Marketing por correio eletr\u00f3nico? <\/span><b>Mailchimp<\/b><span style=\"font-weight: 400;\">. Poderia continuar.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Existem in\u00fameras ferramentas que o podem ajudar a tirar o m\u00e1ximo partido dos seus objectivos CRO. Como sempre, os objectivos est\u00e3o em primeiro lugar. Com base nesses objectivos, defina as suas ferramentas por ordem.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">No entanto, se est\u00e1 a tentar implementar alguns processos CRO na sua empresa, pode ser \u00fatil contratar uma ag\u00eancia externa. Com trabalhos mais complexos, este pode ser o caminho a seguir e poupa o seu tempo para que se possa concentrar noutros assuntos urgentes. Por que n\u00e3o consultar os nossos servi\u00e7os e ver se nos adequamos ao que procura?<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">\t\t<div data-elementor-type=\"container\" data-elementor-id=\"13449\" class=\"elementor elementor-13449\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1a18d67 e-flex e-con-boxed wcf-starter-animations-none e-con e-parent\" data-id=\"1a18d67\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-0c2674b e-con-full e-flex wcf-starter-animations-none e-con e-child\" data-id=\"0c2674b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-5f8acb3 e-grid e-con-full wcf-starter-animations-none e-con e-child\" data-id=\"5f8acb3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f98a54c elementor-widget__width-inherit wcf-starter-animations-none elementor-widget elementor-widget-heading\" data-id=\"f98a54c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;wcf_starter_animations&quot;:&quot;none&quot;,&quot;wcf_anim_duration&quot;:1000,&quot;wcf_anim_delay&quot;:0,&quot;wcf_anim_ease&quot;:&quot;ease&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Est\u00e1 \u00e0 procura do pr\u00f3ximo passo para o crescimento da sua empresa?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-56301da elementor-widget__width-inherit wcf-starter-animations-none elementor-widget elementor-widget-text-editor\" data-id=\"56301da\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;wcf_starter_animations&quot;:&quot;none&quot;,&quot;wcf_anim_duration&quot;:1000,&quot;wcf_anim_delay&quot;:0,&quot;wcf_anim_ease&quot;:&quot;ease&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Os nossos especialistas fornecem solu\u00e7\u00f5es a n\u00edvel mundial para empresas&nbsp;<span style=\"background-color: var( --e-global-color-42d3ae3 );\">de todos os tamanhos.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4a8e3dc e-con-full e-flex wcf-starter-animations-none e-con e-child\" data-id=\"4a8e3dc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7480b0a elementor-align-center elementor-widget elementor-widget-button\" data-id=\"7480b0a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"https:\/\/promoguy.nl\/pt\/services\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Mais sobre o assunto<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Even companies with a robust digital presence can fall behind in that crucial last step: converting. Just doing SEO and running ads may be attracting visitors but if no one gets their foot in the door, what&#8217;s the point? That&#8217;s where CRO marketing processes come in and make the difference. Let&#8217;s help you get your [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":15933,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","footnotes":""},"categories":[7],"tags":[477,476,241],"wl_entity_type":[47],"class_list":["post-15923","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online-marketing","tag-conversion-optimization","tag-cro","tag-ecommerce","wl_entity_type-article"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>CRO Marketing: Conversion Optimization For Digital Businesses - Promoguy Digital Marketing Agency<\/title>\n<meta name=\"description\" content=\"CRO marketing and optimising conversions are crucial for modern businesses. 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