{"id":15999,"date":"2024-02-20T14:48:37","date_gmt":"2024-02-20T14:48:37","guid":{"rendered":"https:\/\/promoguy.nl\/?p=15999"},"modified":"2024-09-18T01:01:23","modified_gmt":"2024-09-18T01:01:23","slug":"video-content-services-for-smart-building-solutions-provider","status":"publish","type":"post","link":"https:\/\/promoguy.nl\/pt\/blog\/2024\/02\/20\/video-content-services-for-smart-building-solutions-provider\/","title":{"rendered":"Servi\u00e7os de conte\u00fado de v\u00eddeo para o fornecedor de solu\u00e7\u00f5es para edif\u00edcios inteligentes"},"content":{"rendered":"

O conte\u00fado de v\u00eddeo continua a ser o m\u00e9todo mais eficaz para chamar a aten\u00e7\u00e3o na Internet. Apesar de nunca ter sido t\u00e3o f\u00e1cil publicar v\u00eddeos, o problema com que muitas empresas se deparam \u00e9 o de se distanciarem do ru\u00eddo. Criar conte\u00fado visual que tenha impacto \u00e9 uma coisa, mas marketing<\/a> A sua utiliza\u00e7\u00e3o para obter o m\u00e1ximo efeito \u00e9 outra considera\u00e7\u00e3o. Este estudo de caso analisa a forma como obtivemos sucesso para o EDGE Next, um edif\u00edcio inteligente<\/a> fornecedor de solu\u00e7\u00f5es que pretende melhorar o seu alcance em termos de v\u00eddeo.<\/p>\n

Sendo uma empresa tecnol\u00f3gica que trabalha com tecnologias de edif\u00edcios inteligentes, a EDGE Next queria mudar para o v\u00eddeo. Os nossos esfor\u00e7os ajudaram a criar mais envolvimento e interesse nos seus servi\u00e7os de constru\u00e7\u00e3o inteligente e proptechservices, fazendo uma utiliza\u00e7\u00e3o mais eficiente do seu conte\u00fado de marketing existente. Com a nossa ajuda, a EDGE Next p\u00f4de potenciar os seus esfor\u00e7os de uma forma mais racionalizada e estrat\u00e9gica.<\/p>\n

A estrat\u00e9gia principal consistia em criar conte\u00fados r\u00e1pidos com mais enfoque, por oposi\u00e7\u00e3o aos v\u00eddeos de formato longo.<\/p>\n

Pode ler mais para saber mais, mas Se est\u00e1 \u00e0 procura de conte\u00fados ou de servi\u00e7os de marketing em geral, n\u00f3s podemos ajud\u00e1-lo. Os nossos servi\u00e7os t\u00eam ajudado muitas outras empresas a alcan\u00e7ar grande sucesso e podemos fazer o mesmo por si. Clique no bot\u00e3o abaixo para ver o que podemos fazer por si<\/em>:<\/p>\n

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Est\u00e1 \u00e0 procura do pr\u00f3ximo passo para o crescimento da sua empresa?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Os nossos especialistas fornecem solu\u00e7\u00f5es a n\u00edvel mundial para empresas de todos os tamanhos.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tMais sobre o assunto<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/span><\/p>\n

Perspectivas do cliente<\/h2>\n

O cliente \u00e9 um nome bem conhecido no mundo dos edif\u00edcios inteligentes e das solu\u00e7\u00f5es de escrit\u00f3rio aut\u00f3nomas. O seu trabalho ajuda a criar escrit\u00f3rios mais sustent\u00e1veis atrav\u00e9s da gest\u00e3o inteligente da energia. A tecnologia tamb\u00e9m optimiza o ambiente e a atmosfera de trabalho para promover o bem-estar dos funcion\u00e1rios.<\/p>\n

Como B2B<\/a> A empresa, a sua tecnologia serve um objetivo muito espec\u00edfico. A marca da empresa era a de uma start-up futurista que procurava melhorar a forma como trabalhamos. Tendo trabalhado com eles anteriormente em an\u00fancios de marketing digital, est\u00e1vamos bem familiarizados com as suas necessidades de marketing. O principal desafio era traduzi-las num conte\u00fado de v\u00eddeo que se destacasse.<\/p>\n

Com uma tecnologia B2B de elevado custo, a empresa precisava do conte\u00fado visual correto para clarificar a fun\u00e7\u00e3o e a necessidade dos seus servi\u00e7os.<\/p>\n

Estrat\u00e9gia de conte\u00fado de v\u00eddeo<\/h2>\n

\"Servi\u00e7os<\/p>\n

Como estat\u00edsticas de marketing a partir de 2023<\/a> O v\u00eddeo ef\u00e9mero e o conte\u00fado r\u00e1pido e de curta dura\u00e7\u00e3o estavam na moda. Isto significaria aproveitar o conte\u00fado de v\u00eddeo existente em todas as suas formas. At\u00e9 \u00e0 data, a empresa tinha exposi\u00e7\u00f5es em direto e podcasts como parte do seu conte\u00fado potencial.<\/p>\n

Decidimos que a utiliza\u00e7\u00e3o mais eficiente do material em massa seria dividi-lo em peda\u00e7os mais pequenos e diger\u00edveis e public\u00e1-lo de uma forma mais resumida. Esta estrat\u00e9gia utilizaria as tend\u00eancias actuais do v\u00eddeo de forma mais eficaz e permitir-nos-ia tirar o m\u00e1ximo partido do conte\u00fado. Procurar a consist\u00eancia e a longevidade com um foco era mais importante do que publicar v\u00eddeos individuais mais longos.<\/p>\n

Outro desafio foi a transi\u00e7\u00e3o do seu marketing de publica\u00e7\u00f5es est\u00e1ticas para v\u00eddeos din\u00e2micos, mantendo a natureza informativa do conte\u00fado. Equilibrar a informa\u00e7\u00e3o com o apelo visual exigiu um planeamento estrat\u00e9gico para garantir que os v\u00eddeos ressoavam junto do p\u00fablico. Em seguida, a nossa equipa produziu texto e imagens para acompanhar estes clips para obter o m\u00e1ximo de envolvimento.<\/span><\/p>\n

Para al\u00e9m dos seus v\u00eddeos promocionais, t\u00ednhamos conte\u00fados dos seus eventos e podcasts para transformar em clips. Estes permitir-nos-iam criar teasers para os seus outros conte\u00fados, para canalizar os espectadores para outros locais.<\/p>\n

Execu\u00e7\u00e3o integrada de conte\u00fados de v\u00eddeo e publicidade<\/h2>\n

Divulg\u00e1mos os v\u00eddeos nas redes sociais e Google<\/a> Rede de ecr\u00e3s. Com a utiliza\u00e7\u00e3o de promo\u00e7\u00e3o direcionada, garantimos que os v\u00eddeos chegavam ao p\u00fablico certo. As m\u00e9tricas regulares de envolvimento n\u00e3o teriam grande significado, uma vez que se tratava de um empreendimento B2B, em que o principal objetivo era criar consci\u00eancia e potenciais oportunidades de neg\u00f3cio. A clientela empresarial comporta-se de forma diferente nas redes sociais e o grupo \u00e9 mais pequeno, pelo que a segmenta\u00e7\u00e3o pode ser essencial para atingir estes objectivos.<\/p>\n

Com a ajuda de uma segmenta\u00e7\u00e3o adequada, pod\u00edamos garantir que n\u00e3o havia desperd\u00edcio de visualiza\u00e7\u00f5es. A cria\u00e7\u00e3o de pequenos clips para os seus podcasts ajudaria a utilizar uma pe\u00e7a de conte\u00fado para promover outra e mostrar a marca da empresa. J\u00e1 t\u00ednhamos optimizado os seus an\u00fancios para obter o melhor impacto. Com os v\u00eddeos, tamb\u00e9m t\u00ednhamos conte\u00fado para apresentar.<\/p>\n

Resultados<\/h2>\n

A nossa ag\u00eancia integrou sem problemas a produ\u00e7\u00e3o de v\u00eddeo din\u00e2mico na estrat\u00e9gia de conte\u00fados do cliente. Combinando imagens com narrativas informativas, transform\u00e1mos hist\u00f3rias de sucesso e resultados est\u00e1ticos em conte\u00fados de v\u00eddeo cativantes. Esta mudan\u00e7a acrescentou um estilo moderno e um formato de v\u00eddeo f\u00e1cil de digerir que poderia ser utilizado para atrair interesse e potenciais clientes.<\/span><\/p>\n

Como se pode ver pelas contagens de visualiza\u00e7\u00f5es, os v\u00eddeos que carreg\u00e1vamos estavam a ter um desempenho exponencialmente melhor do que os que eles carregavam (muitas vezes obtendo 150 vezes mais visualiza\u00e7\u00f5es). Para os v\u00eddeos carregados por uma empresa de tecnologia em expans\u00e3o, estes estavam a obter um grande n\u00famero de visualiza\u00e7\u00f5es.<\/p>\n

\"Conte\u00fado<\/p>\n

No entanto, estes n\u00e3o eram os \u00fanicos v\u00eddeos. As curtas-metragens do TikTok e do YouTube tamb\u00e9m apresentavam outra via de marketing, onde conte\u00fados ainda mais curtos podiam prosperar. Os seus canais estavam a ganhar 100 mil visualiza\u00e7\u00f5es numa quest\u00e3o de 2 meses com estes formatos combinados.<\/p>\n

Desde ent\u00e3o, a empresa implementou este estilo nos seus processos. Os seus v\u00eddeos sobre tecnologia t\u00eam um envolvimento muito maior do que anteriormente. Os v\u00eddeos criam interesse na empresa e nas suas solu\u00e7\u00f5es de constru\u00e7\u00e3o inteligentes, que podem ser dif\u00edceis de compreender sem uma promo\u00e7\u00e3o adequada.<\/span><\/p>","protected":false},"excerpt":{"rendered":"

Video content is still the most effective method of turning heads online. While it has never been easier to publish videos, the problem many companies run into is cutting through the noise. Creating visual content that has an impact is one thing, but marketing it for maximum effect is another consideration. This case study delves […]<\/p>\n","protected":false},"author":2,"featured_media":16021,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","footnotes":""},"categories":[17,18,7],"tags":[482,485,484,483],"wl_entity_type":[47,45],"class_list":["post-15999","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","category-client-management","category-online-marketing","tag-advertising-content-execution","tag-google-display-network","tag-video-content-services","tag-video-content-strategy","wl_entity_type-article","wl_entity_type-local-business"],"acf":[],"yoast_head":"\nVideo Content Services For Smart Building Solutions Provider - Promoguy Digital Marketing Agency<\/title>\n<meta name=\"description\" content=\"Our work with EDGE Next is a great example of the power of video content in marketing. 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